Chapter 705 Finalizing the Acquisition (2)
Red Army Liverpool?
If Xiang Yang didn’t know anything about this club, when he heard about this club from Axel’s mouth, the first thing that came to his mind was not the famous team song.
But a brand.
NewBalance!
With the success of the old club's revival, it reached the Champions League final.
New Balance, which bet on Liverpool, at least showed its face in front of 200 million people on the day it made its first appearance in the Champions League final.
And in the European market that year, it achieved sales of nearly US$1 billion.
With global sales of US$3.3 billion, it became the third largest sports brand in the world the year Liverpool won the Champions League.
In this investment, New Balance only invests 30 million pounds per year.
It’s hard to tell that this isn’t nearly perfect marketing.
In addition, New Balance's professional football shoes Tekela is priced as high as 1,699, which is only targeted at the most high-end football product market.
The sales are pretty good.
Revolving around Liverpool's outstanding record, New Balance also launched a series of jersey development and marketing, making a lot of money.
The dividends from the sale of Liverpool-related products alone are as high as 20 million pounds.
You can imagine the actual sales situation.
This is the charm of football.
However, Oaktree Capital’s move was insidious enough, directly putting the Liverpool club and its investors on the fire.
If it is really taken into custody by the bank, it will be a waste of both people and money.
“Is 600 million pounds too much?” Xiang Yang said with a slight hesitation: “I personally don’t have any objections to acquiring Arsenal or Liverpool. But I think we should be careful with this investment bank. actions, will they focus on debt?"
To tell the truth, take out 600 million pounds.
In terms of HYS’s sales revenue alone, it’s very risky.
The future earnings are also a bit mouth-watering.
"That depends on your ability." Axel said with a smile.
He thought that Xiangyang would have some ideas about finalizing this club.
After all, as far as he knew, Juan Fu, who became famous all over the world with the broadcast of "Sherlock", had called Xiang Yang in front of the media to pay attention to Arsenal whenever he had the opportunity since Hermès was revealed to be acquiring the club.
It’s not surprising that he has this idea.
Xiangyang, in addition to his beneficial personal abilities, the most notable feature is that he is "driven by emotion" instead of blindly staring at "data".
For him to be so optimistic about himself, Xiang Yang could only smile bitterly.
It is not difficult to copy NewBalance’s success with Liverpool.
Especially in China, HYS does not have to face the problems of trademarks such as New Balance and New Balance.
Also in China, HYS no longer has to worry about stores because of the finalized cooperation.
But football itself is not a simple business.
You must first achieve results before you can speak forcefully.
There is a reason why UnderArmour, which also made bold attempts in football, later left in despair.
The equipment and product supply chain in the football field is very complex.
In this regard.
"Axel, my point of view is still the same as before. The purpose of aggressively entering the field of football is to improve its advantages in the leisure sports market and gain a larger share."
Xiang Yang scratched his hair and said frankly.
"I can give you the time you need." Axel had no objection.
He has consulted with other industry insiders.
In addition to the acquisition cost of about 400 million pounds, Liverpool's debt problem is not a difficult problem for HYS.
As an acquirer and brand owner, just sign a long-term jersey sponsorship directly with this club.
Liverpool’s original contract with jersey sponsor Nike expired at the end of the 2011 season.
With this sponsorship, nearly 200 million pounds of debt can be directly wiped out.
For the club's operations and its own hematopoietic ability, he plans to hire a professional team to complete it.
He is a layman to football.
The same goes for Xiang Yang.
Such a big deal is nothing more than a bet for him.
So Oaktree Capital is right. It will cost twice as much to acquire Arsenal as it does to acquire Liverpool, and the risks faced are much smaller.
Even if Arsenal's book performance is more impressive.
Acquiring a club with a solid foundation is more cost-effective than spending huge sums of money to sign stars to achieve the same goal.
If the club bought it, it can still be sold.
"Haha, that's true." Xiang Yang smiled, how could he forget this.
Future Premier League clubs are very valuable.
If you buy Liverpool for 600 million pounds, you can still sell it even if the operational results are not as good as expected.
Loss should not be lost.
"Okay, I'll wait for your final news."
"Okay."
After reaching an agreement, the two hung up the phone.
From the side, Musk cast a curious look.
Puckering his lips, Xiang Yang sighed helplessly: "I didn't expect that my future work would be burdensome. Working for others is so tiring." Musk looked at Xiang Yang in "Versailles". A few seconds.
What the hell, what nonsense.
Which migrant worker can live as well as you do?
I am the boss of a technology giant.
After thinking about it for a while, Musk, who quickly realized that there was something in Xiangyang’s words, grinned disdainfully.
If Xiangyang is working for Hermès.
Then, isn’t he also working for Xiangyang in disguise?
“Xiang, although my communication with Axel has always been smooth regarding our cooperation with INS, I am not working for him.”
Not for you!
Musk, who didn't say a word, glanced at Xiang Yang with disdain.
Xiang Yang shrugged at his small look.
"Has it been decided?" Ding Zhong's tone was more full of curiosity.
Xiang Yang nodded.
Liverpool, just Liverpool.
Who said, this club is cheap.
《Heavyweight! Liverpool’s new financial owner revealed! £600 million! 》
《Ambition visible to the naked eye! Nike, Adidas and Puma are facing strong rivals! 》
《It’s going to be dawn? Who will be the new manager of Liverpool? 》
"Liverpool Boss: Welcomes Hermès to launch an acquisition of Liverpool"
《.》
Before Xiang Yang, Musk, Ding Zhong and their entourage went to Boston, the global media was attracted by the representative of Oaktree Capital. Hermès officially launched a takeover of Liverpool.
As the CEO of Chelsea, he responded to this matter in an interview with "Echo":
"I am very happy to see this result and will actively communicate with you. Such an acquisition It will not affect the good cooperative relationship between Chelsea and HYS. I always thought it would come one day earlier."
Paris Saint-Germain Nasser Al-Khelaifi: "What a pity. In fact, Ligue 1 needs HYS more."
AC Milan CEO Galliani expressed regret: "We lost to the Premier League. This whole, not a certain club."
Juventus: "."
What is surprising is that the Russian billionaire Usmanov took this opportunity to suddenly Jumped out to criticize Stan Kroenke:
“This damn guy, not only does he not contribute a penny to the club, he also prevents me from investing more in the club. Hermès’ first choice is Arsenal! It’s Arsenal ! It’s Arsenal! But it’s because of this damn guy’s exorbitant price that forced Hermès to look at Liverpool. He is a greedy vampire.”
After scolding Stan Kroenke, he smiled and said: "I think they have a good vision and made a wise decision at the right time. I welcome their arrival and have many friends here. ”
Yes, that’s right.
In the Premier League, Xiangyang has many friends.
Even Abramovich, who is taciturn in front of the media, rarely expressed his welcome to Xiangyang through personal social software.
However, he is much more interesting than Usmanov.
After directly finding the photo of Xiang Yang and Liu Qianqian visiting Stamford Bridge for the first time, I added a paragraph below:
"Xiang, you said that you like it here very much."
This is nothing to say.
However, under the media's exaggeration, Liu Qianqian suddenly felt embarrassed when the reporter who came to visit the crew asked.
That was 2 years ago.
Why, he was brought out to settle old scores again.
"I'm sorry, I've been focusing on film shooting recently, and I don't know much about the outside world."
Holding a microphone in his hand, wearing a HYS cashmere sportswear Liu Qianqian opened her eyes and told lies.
Well, I didn’t even blink.
The sixth princess’s reporter was also stunned.
That's what I said.
As soon as the news came out that Hermès had officially acquired Liverpool, not to mention domestic and foreign sports media, even the overseas entertainment industry became agitated.
Hollywood directors and actors who have cooperated with Hermès Film Investment Company have expressed their support through social media to come to the scene in person.
In front of me, Liverpool's future "proprietress" actually said that she didn't know anything about it?
Who is it?
"I really don't know."
Liu Qianqian explained calmly, and started marketing by the way:
"Even yesterday, Sister Bingbing's movie was screened in North America and achieved excellent results. I only found out about the results after she called me. I’ll ask him later.”
“.” The Sixth Princess’ reporter.
"If the acquisition is really completed, I will accompany him to watch the game." Liu Qianxi added with a smile.
I'll go and see it, it's not okay
Online, Chinese fans were shocked by the sudden news.
Some were extremely excited, some were extremely excited, and some were wailing constantly.
Liverpool!
This is not the first time that it has been related to China.
As recently as the summer of 2010, Zhu Jun, the owner of Shanghai Shenhua, was hyping him up, saying that he would spend 800 million pounds to buy this wealthy club.
Well, it’s also using other people’s money.
Although even if he admitted it personally, it would be regarded as an act of hype in Haikou.
But you have to say, this guy does have a vision.
This time, Liverpool is really going to have a relationship with China. Foreign media are analyzing the future head of this club with a century-old history and rich heritage, Xiang Yangshi.
Liu Qianqian said this during an interview.
What do the fans think?
Bah!
You thought we didn’t know that Liverpool’s team anthem is called “You’ll Never Walk Alone”, right?
True TND is truly a dog food couple!
(End of this chapter)