Chapter 728 Behind the passionate press conference, it’s all business
Official announcement!
Before the weekend, when Liverpool faced the Hammers West Ham United at home, the high-profile official announcement was officially reported to the media by Xiang Yang who arrived at the Melwood training base.
At the same time, it was also announced.
HYS, a subsidiary of Hermès, the world's most prestigious luxury brand, has obtained the naming rights for the club's Melwood training center.
From this day on, the Melwood Training Base was renamed HYS Melwood Training Centre.
The contract signed by both parties will take effect on January 1, 2011, with a naming period of five years and a total cost of 100 million pounds.
At the same time, the Hermès Group named the Anfield Stadium, with the contract period being the same as the training base, and the total cost being 120 million pounds.
The signing of the two contracts officially announced that the debt problem plaguing Liverpool has been resolved.
What is even more critical is Xiangyang’s response to the media hype.
During the winter transfer window, Liverpool will indeed sell a large number of players, but the proceeds will be used to improve the stadium and the expansion of the sports center training base.
“Our primary goal is to make the club’s training center equipped with advanced design concepts and the highest functional standards.
Let the club’s staff and athletes be as modern and transparent as possible Enjoy working here in the modern, sustainable and simplified architectural style."
"At the same time, we also pay attention to the construction of the Liverpool women's team and the youth training echelon.
This transformation can play a good role in promoting Liverpool's future development in the football field
Of course, if the application is approved and the construction of the main body is completed.
We will also open our facilities and invite Liverpool fans from all over the world to participate in daily activities held at the HYS Training Center."
"Regarding the expansion of Hermès Anfield Stadium, this will be One of the most complex construction projects in Europe, its renovation is of great significance to Liverpool"
"In order to better cooperate with this club's upgrade plan, HYS will next work with the French National Institute of Sport and Sports to Investment and research and development into player equipment on the training ground.
In this regard, it is not only to ensure that our data collection and analysis technology for every player in the club is reliable.
I believe that in the future, it will be a milestone technological breakthrough that promotes changes in the football industry. ”
“Next, I would like to invite the club’s new sports director Edwards to give a detailed introduction.”
On the stage, Xiang Yang was talking.
In the audience, reporters They listened attentively.
Is the rhetoric that came out of Xiang Yang’s mouth shocking enough?
Solving the club's debt problem of 200 million pounds in one fell swoop and bypassing the FFP by taking side shots was enough to make the media exclaim.
Station upgrades with a total value of over £300 million (220 million debt transfer, £80 million expected transfer revenue).
In Europe, even other high-profile clubs find it difficult to set such ambitions.
Last one, which club announced the construction of a stadium of this scale?
Add 8,000 seats at a time, comprehensively renovate the fitness area of the training center, increase the size of the base's physical therapy room, and build a new indoor constant-temperature swimming pool.
It also covers the youth training office and the women's team
If we look forward, only the new Real Madrid training base that was just put into use last year has such a large investment.
But the key is that Real Madrid obtained the funds by selling the old sports city in the city center.
HYS’s big deal is to spend real money to renovate the original facilities.
I'm sorry to say that most reporters didn't pay attention to what Edwards, who was wearing a suit and came on stage to explain the upgrade of data collection and analysis technology, said.
However, when Xiang Yang came to the audience, he was communicating quietly with Axel.
Establish a statistical database of various player information.
In addition to GPS, accelerometers and gyroscopes are installed on sportswear to monitor athletes' physiological indicators.
Build an interactive platform for fans and clubs, introduce big data analysis, and help clubs differentiate between fans, fans and general consumers to provide more complete personalized services
Spend money and make money. reason.
Spending so much money to acquire a club that has attracted much attention from fans certainly requires efforts to build the brand from all angles.
Renovate the stadium and renovate the training base, although bidding is required.
But this fee of 300 million pounds is not a big deal.
The red bricks used in Liverpool’s Anfield Stadium have always been one of the favorite building materials for Hermès-related stores and factories.
This is perfectly reflected in the Hermès leather workshop.
As the name suggests, this warm and historical color can not only integrate local culture and architectural features, but also fit in with the brand's own spirit and values.
In the speech, the focus on environmental protection and sustainability was repeatedly emphasized.
The purpose is not just to allow the venue to set an example of green architecture for the brand after renovation. It will also broadcast the footage through global sports media to advertise Hermès for free.
Tell me, is it worth the money?
In addition to the advertising value, raw materials can also be provided directly by Hermès’ production line.
If you take a closer look at Hermès’ product line, you will see that even brick factories will not let them go.
A French brick factory called Briqueterie Lagrive has long been included in Hermès's product line to provide "full style" for the construction of its own workshop. It is made of natural clay and handmade red bricks.
Even the bricks are not spared. Those chairs, coffee tables, lockers and shelves that need to be placed to create a comfortable area. How could Hermès buy them from others?
To put it simply, Liverpool's new training base, as well as the private rooms and VIP rooms in the Anfield Stadium, will become the exclusive window hall of Hermès in the future.
This is for Hermès, and HYS will also focus on the development of sportswear fabrics.
Data collection and analysis techniques only scratch the surface.
This is like adding a sensor to a football shoe to track and record data such as the number of times the foot touches the ball, running speed, etc.
But how to seize the opportunity and seize the market in areas where other sports brands have also increased investment.
This is what HYS needs to do.
Have you ever seen sportswear designed with ergonomically designed fabrics that use new fabrics that can improve ventilation performance in high-heat areas of the human body and effectively control human body temperature?
Have you ever seen ergonomic sportswear designed with fabrics that can provide sports protection and effectively avoid trauma, friction, and cold weather threats during sports?
Have you ever seen ergonomic sportswear designed with fabrics that have strong decontamination properties, automatically adjust to the appropriate level, stay away from dust and sweat, and last long to maintain the human body's competitive performance?
Have you ever seen ergonomic sportswear designed with fabrics that use thermal insulation function to prevent body heat loss and maintain warmth and comfort for a long time?
Windproof, rainproof and breathable
It doesn’t matter, HYS designers are at the HYS headquarters in Paris, using the latest fabrics provided by fabric manufacturers, using HYS’s unique symmetrical contrasting color to tighten the design to enrich their products.
We provide the most professional and comprehensive sportswear for every enthusiast who loves sports, pursues functionality and comfort, and wants to improve their sports performance.
You see, even Liverpool professional football players in the Premier League, professional cross-country runners in the UTMB event, and professional athletes in the Tour de France have chosen us.
Not Nike and Adidas.
What does this mean?
Nike and Adidas are not necessarily the first choices.
Our HYS will sell you a piece of lightweight, lightweight training clothes for US$1,000, which is really not expensive.
Because when you wear it, you are taller, faster and stronger than others!
Even more stylish!
If the budget is not enough, we also have the FILA series with a more affordable price, as well as cooperation models with Decathlon and Anta.
“.”
As a representative of the players, he is also the captain and vice-captain of the team.
Steven Gerrard and Jamie Carragher also attended the conference. Edwards on the stage was still working tirelessly with his speech to explain the upcoming changes to Liverpool Club, while the two of them in the audience glanced at each other.
As important players in the club, facing the new changes that the club is about to usher in, the two of them are overjoyed, but have little say.
When rumors spread, even Steven Gerrard was rumored to be a trade target.
It is conceivable that in the eyes of this luxury goods group, players like them are nothing more than "commodities."
“We value the tradition of Liverpool. In the history of nearly a hundred years, the club has cultivated many excellent and great players.
With the development of football and the need for team building , we have also overlooked that young echelon players need to grow up, spend more time and sweat, and face pressure that young players from other teams cannot understand before they can step into the great first team.
< br>Now, they have worked hard to prove their potential and value in other teams
I hope they will be willing to put on the Liverpool uniforms that they were so proud of and come back. Come to this big family full of friendship, passion, and always working together to move forward."
Facing the glare of more than a dozen cameras, Edwards, who was promoted to Liverpool's sporting director, let out a long breath after finishing reading.
Amidst the applause from below, he cast his eyes towards Xiang Yang who was smiling and nodding and applauding.
The gratitude is beyond words.
He thought that the position of an assistant was over.
I never thought that after Xiang Yang and others arrived at the club, the first thing they would do would be to appoint him as the sports director of Liverpool.
The second thing is to let him participate in the press conference.
I still have to deliver such an important speech.
The audience applauded.
The two player representatives who were preparing to speak have also changed significantly from when they came to the press conference with trepidation.
Especially when Edwards personally admitted the introduction of Ricky Lambert and Jordan Henderson, they were also moved.
Steven Gerrard joined Liverpool's youth training at the age of 9 and was once abandoned.
Even tried out for Manchester United when he was 14 years old.
Carrager, who is an Everton fan and Liverpool's "King of Own Goals", once lost his position in Liverpool.
The players disclosed in the two signings and transfers were both former Liverpool youth training players.
This shows that the new top brass of the club are at least somewhat humane.
Still willing to care about tradition.
“Thank you, Xiang, for being willing to sell Torres to me despite such pressure.” Just after the press conference, Abramovich’s call came as promised.
During this period, Xiang Yang did not choose to ignore the pressure brought by public opinion.
It can be said that there are constant news surrounding the transfer of Fernando Torres every day, and even the fan groups have made up jokes to mock Xiang Yang's move, and he has seen it all.
So.
My friend suffered for this.
It’s nothing to spend an extra 10 million pounds.
Compared with pure numbers, Xiang Yang, who was originally admired by Abu just for his own talent, turned his attention to the connections behind him.
The "Beibang", a small group that came out of Silicon Valley, is as well-known as "Daddy Ma", "Brother Ma" and "Leader Lei" who were later nicknamed in China.
Even the fans recognize him, and so does Abramovich.
"Xiang, I asked the coaching staff and they are also open to the introduction of Raul Moreles, 15 million. Count Torres and let's pack it together."
Abu came very deeply. In a word, my pocket is full of money.
Xiang Yang listened to these words
Although he served as the chairman of Liverpool Club as a director, he swore that if Ancelotti liked Liverpool players so much.
He can package them all and sell them to Chelsea.
"Thank you, Abramovich, for your support. I believe that they at Chelsea will strengthen your competition in the next season."
I was criticizing in my heart, but Xiang Yang said it with words. Nice to hear.
“If we at Chelsea have players we need, I can sell them to you as long as the price is right.”
“Okay, I will ask them which players they are interested in. "
Abu said casually, and Xiangyang also responded casually.
But having said that, he was busy holding a press conference and had no time to ask Edwards and Hodgson why they were quarreling.
"Boss, the person who revealed the information to the media has almost been found." While reminding Xiang Yang to prepare for the dinner, Bea Shaffer reported the investigation results in a low voice.
"So fast?"
"It's the person from the club." Bea Shaffer nodded.
This kind of source who reveals key information can be easily found in various clubs.
There are moles everywhere.
As long as there is no insider in the locker room, you can basically find the scope quickly by relying on the information disclosure channels.
The team reporters of "Liverpool Team Daily" already have close cooperative relationships with other media.
He spread the news, which is actually a common situation among clubs.
The key is that he didn't get permission this time.
"Give him severance pay and let him leave the club today." Xiang Yang said hello to Abu and hung up the phone, his face darkened.
"Where is Edwards? Ask him to come over. I want to ask him what's going on with Hodgson."
"This" Bea Shaffer did not move. , but explained: "It's about the introduction of forwards. The two have different opinions."
"Forget it."
Xiang Yang nodded, since it is between the two of them. There is no need to get involved in different things and try to deviate from each other.
Hodgson only has the right to advise.
Edwards has the decision-making power to solicit transfer funds from himself.
Such a power structure is already in operation.
So how to solve this matter is Edwards' job.
“By the way, I asked you to send someone to prepare the sign. Are you ready?”
"."
(End of this chapter)