Chapter 758: Letting your wife go global is not too much, right?
Foolish people are blessed?
The popularity created by the announcement of "Despicable Me" ignited by "Banana Song" is not only reflected on the Internet.
Versailles-like, Liu Qianqian even felt a little troubled by this.
Not really, Damien Chazelle's 'Banana Song' cover is on YouTube as she pulls Emma Stone to impersonate Adam Lambert and her antics while recording the song backstage heat wave.
Instead, she received an invitation to attend the premiere in Hollywood.
It was a call personally from the CEO of Universal Pictures.
“I have to ask for leave again.” Liu Qianqian scratched her forehead. Why did she feel like she was in a drama?
Director, you don’t have any objections.
"Haha, why are you worried about this kind of thing?" Hearing this, Zhang Mouzi couldn't help laughing, and he said straight to the point:
"Xiao Liu, this will be a great help for your development in Hollywood. Don't miss it. You must seize the opportunity."
He didn't just want to say this to Liu Qianqian.
I also want to tell Deng Chao, who was also invited to the premiere.
In fact, Zhang Mouzi was well aware of this invitation. With the current strength of Hermès Film Investment Company, it would not be a matter of time before he obtained such an invitation for Liu Qianqian.
So he had already made corresponding preparations before arranging the shooting plan.
Moreover, he also believed that the other actors in the crew could understand.
"Director, if it is really inconvenient, I can refuse, but you must not." Liu Qianqian thought about it and felt that it would be okay even if she refused.
After all, she is not the starring role.
It’s just a dubbing.
If Zhang Mouzi opens a backdoor for himself and arouses the opinions of other actors, then...
"How can that be done?" Zhang Mouzi waved his hand and persuaded: "Don't worry about the crew, but you also have a mission when you get there, and you have to show your face to our crew."
" Huh?" Liu Qianqian looked slightly surprised.
Zhang Mouzi smiled slightly, with wrinkles on his face.
To be honest, there is really no room for criticism when working with Hermès Film Investment Company.
The amount of money to be paid is clearly stated in the contract.
Things like the director's fee, which can be advanced in advance, were paid into his personal account long before the filming of the movie started, and the taxes were paid on his behalf.
As for the others.
It is not as simple as sharing the box office share of "Space Traveler".
If it is adapted into a TV series, he can earn a lot of money as a producer, and he can also get a share of the overseas copyright income of the film.
Thinking about the industrial layout of Hermès Film Investment Company, the money has been prepared for him as if it were a conveyance of interests.
"Time Traveler" will definitely be released in Europe and the United States.
Maybe, it is possible to sell the remake rights like "Untouchable", or it is possible for Hermès Film Investment Company to directly cooperate with a Hollywood producer to film it. .
In this case, how could he, Zhang Mouzi, stop Liu Qianqian from going to Hollywood to attend the premiere of "Despicable Me"?
This is a phone invitation personally made by the CEO of Universal Pictures.
In China, let alone actors.
Even if you are a director with a certain reputation in Hollywood, count on your fingers, excluding awards ceremonies, how many of you have seen such a high-level Hollywood executive?
Zhang Mouzi said that one hand is definitely enough.
On the other side, Xiang Yang and Little John were also discussing matters surrounding Universal Pictures.
McDonald’s wants to cooperate with Universal Pictures.
Developing derivatives of the Minions in "Despicable Me".
Launch Minion-related toys and packages.
This kind of activity is usually for promotion and to increase the interactive experience of customers. It has always been a favorite thing of McDonald's, which sells hamburgers seriously and does cross-border business behind the scenes.
Some people joke that with the 1.5 billion toys given away every year, McDonald's is the world's largest toy dealer.
But even though they knew this was a routine, the customers were still eaten to death by McDonald's.
There are even many collectors of McDonald's toys emerging.
To tell how much profit this business brings, you can get a glimpse of the profits generated by one of McDonald's best-selling toy products, "Beanie Babies."
Unlike traditional plush toys, Beanie Babies' body is filled with cheap Styrofoam particles.
When it was first launched in 1997, it set a record of 100 million pieces given away within a week.
The most talked about McDonald's is the 1979 collaboration with "Star Trek: Infinite Space".
Because this joint branding directly opened up the dream linkage between McDonald’s and major IPs.
Xiangyang had previously asked Little John to discuss derivatives cooperation with Disney. This was also the main obstacle why it was difficult to achieve.
Disney can be said to be McDonald’s ‘exclusive’ supplier.
Even if we are separated.
Because of the previous contract price, Disney also lacked interest in the co-branding plan proposed by HYS.
Because the money is not enough.
"Of course the profits must be given to Universal Pictures."
With the exclusive contract for derivatives of the super IP of "Despicable Me" Minions, Xiangyang said that he cannot learn from McDonald's.
HYS is a serious clothes seller.
Toys are just a cross-border thing.
"Let Jeff know that we are willing to renegotiate the licensing agreement." Xiangyang told Little John.
Cooperation between brands and IP is about mutual benefit.
HYS has limits on the IP development of Minions.
It is better to share this fruit with Universal to ensure that the subsequent series of movies can continue unimpeded.
Everyone is really unhappy.
Universal is no longer making "Despicable Me" and "Minions".
HYS has this exclusive derivatives license, so it's not a waste of money.
"Xiang, the licensing fee is 80 million US dollars." Little John swallowed his throat. This was the price given by McDonald's.
In addition, there are subsequent dividends. Every Minion commissioned by McDonald's and sold in conjunction with the toy package will give a share to Hermès Film Investment Company.
This money doesn’t seem like much.
But if you add it all up...
Anyway, Little John said that this money is definitely a lot of money.
Furthermore, if McDonald's wants to use the image of the Minions in an advertising campaign, there will also be a royalty fee to pay.
A rough calculation.
This fee from McDonald's alone will bring about US$150 million in revenue to Hermès Film Investment Company in the tail end of 2010 - 2011.
If it were given to Universal Pictures nearly half at once.
He felt distressed.
The global box office of "The Social Network" is only so much.
Hmm.
After seeing the licensing, use and sharing contracts for derivatives, Little John no longer looked down on the global box office of "The Social Network".
"Wouldn't it be nice to let McDonald's help us advertise for HYS?" Xiang Yang waved his hand.
For such an important matter as modifying the contract, it actually doesn’t count if he said it.
I need to explain the situation to Axel.
So now, communicating with Little John is nothing more than a preview.
“Can McDonald’s have such good intentions?” Little John grinned disdainfully. He knew very well the face of capitalists.
Spend money to do things for others?
It must be the same as him, feeling uneasy.
"It should be no problem." Xiang Yang was not sure, but the general idea had already been formed in Xiang Yang's mind.
That is, draw the blind box.
The IP toys developed by McDonald's are often designed in more than one type.
According to the information compiled by Bea Shaffer in a short period of time, the first toy similar to a blind box should be McDonald's "Circus Wagon Series".
Then, whether it is Mickey Mouse, Mario, Pokémon, etc., or "Transformers" with the theme of McDonald's burgers.
Each McDonald's IP co-branded toy series will be designed with several models to attract and meet the different needs of children and young people.
If
adopt the form of blind box, let the last one hide the clothes wearing HYS.
Isn’t this a win-win situation for all three parties?
“You actually have your eyes on the children’s pockets?!” Little John had a look of horror on his face.
This idea is too evil.
“Why not?” Xiangyang’s eyes were blazing and he said with a smile: “Even if there are no Minions, there will be little Purple People.”
“What are the Little Purple People? Purple Sweet Potatoes. ”
Little John blinked. If the Minion could be related to potato, then wouldn't the Little Purple Man be purplesweet potato?
"You can understand it that way." Xiang Yang nodded casually.
“This is a good idea. I can share it with Pierre Coffin when the time comes. I guess it will bring good inspiration to him who is racking his brains for the second part.”
After looking at his friend up and down, Xiang Yang replied: "It's up to you."
You are both French anyway, so this matter has nothing to do with me.
I didn't say anything.
For a moment, after silently sorting out his thoughts, Xiang Yangyou said to Little John: "I'll communicate with Axel first, and you can sit down first."
"Okay. ." Little John smiled brightly, not knowing what he was thinking.
After receiving Xiang Yang’s unsolicited call, the smile on Axel’s face became even thicker.
He knew that LVMH Group was trying to contact Xiang Yang.
Richemont Group held a relevant meeting in the morning, and he also heard about it.
Of course, other luxury goods groups are also studying and judging the hot spots brought by Xiang Yang this time, which makes him even more proud.
Look, no matter what you do, you can only run behind our Hermès.
Who told you that you don’t have Xiang Yang who has a “discerning eye”?
“Haha, this is a good idea. Xiang, we can even ask McDonald’s to add our Liverpool team minions in the hidden items.”
Axel, who was not eager to discuss the equity issue, patiently listened to Xiang Yang's ideas.
He felt that Xiang Yang’s decision was right.
If the exclusive license obtained in exchange for millions of dollars is tightly held in one's own hands, it will undoubtedly be a devastating blow to the newly emerging IP "Minions".
This is also concretely shown in the research reports he and Pierre looked at.
"Liverpool?" Xiang Yang pursed his lips.
He just set his sights on the children's pockets. Axel's move was even more ruthless, even the fans were not spared.
"Perhaps, HYS's entire range of products can be included. "
When Xiangyang said this, he even began to picture the Minions riding bicycles and sweating in the mountains.
Well, there are also equestrian and sailing sponsored by Hermès
“I think so too.” Axel laughed. As expected, it was not difficult at all to communicate with Xiangyang, “In this way, we See you in Los Angeles”
"Okay, I'll let Shaffer arrange the itinerary for me."
Xiang Yang smiled at the thought of leaving at once.
It seems that I need to call my wife later to explain the situation, so that she will not feel a little reluctant to leave him suddenly.
Yeah.
If you know that sadness is always inevitable.
Let's do this, add a female minion to the hidden version.
Although no such characters appear in the main film, they are all naughty young men.
But "Banana Song" is on MTV.
Let fast food brands around the world advertise for your wife in more than 30,000 stores around the world.
It’s not too much to do this
(End of this chapter)