Chapter 782 Officer Rabbit, come and report!
Which animated movie is best for fashion brands?
If we say, "Minions" has grown into an IP that is like a gold mine due to its cuteness and spoof coupled with the innovation of subsequent games.
In other words, "Rio Adventure" combined with the mobile game "Angry Birds" which became a phenomenon as soon as it was released in 2009, allowed the two to achieve great success while creating interactive content.
So, looking at Hollywood cartoons, the one that has the most broad appeal, can arouse fashionable topics, and create unique characters is none other than "Zootopia."
"Animals are like hormones in the fashion industry."
Even the fashion industry, which has always liked the new and dislikes the old, has always opened its doors to 'animals' that are full of inspirational meanings.
As small as the fur cloth worn by the model on the catwalk, as large as the entire cloth pattern is covered with small animals, or there are sandals made in the shape of animal paws, handmade butterfly specimen headdress, etc. wait.
“Xiang, I thought you wanted to learn from McQueen.” When he heard that Xiangyang wanted to combine animals with brands, Karl Lagerfeld didn’t pay much attention at first.
But the more he listened, the more surprised he became.
This is not a movie, it is simply an exhibition showing brands related to Xiangyang.
Leaning forward slightly, Lafayette looked at Xiang Yang very attentively: "Can you explain your thoughts in detail?"
"Of course." Xiang Yang smiled. .
He knew that Lafayette would definitely take the bait.
The story of "Zootopia" is very simple. There is nothing about humans. The whole film revolves around mammals.
In a utopian world, they have evolved to become just like humans.
You can use a smartphone or a feature phone.
You can drink coffee or black tea.
Of course, in addition to working hard, they can also buy designer bags.
In short, they can do all kinds of things in movies, and the clothing, smart products and even outdoor advertisements inside can all be related to the real world.
But this world that seems to be created by carnivorous, herbivorous and omnivorous animals has hidden dangers.
“Rabbit?” Little John frowned.
Why does the story start with a rabbit?
The duck neck is more delicious.
In Xiangyang's description, the rabbit is obviously a female protagonist. If she is combined with a crisis, she will definitely be eaten by a predator, that is, a fox.
What does rabbit taste like?
In addition to the Chinese people who can express their opinions on rabbit heads, the French who often eat rabbits also have their own opinions.
Anyway, Little John felt that the Wuhan duck neck that Liu Qianqian asked him to nibble on was more flavorful.
Uh.
Wait a minute.
Liu Qianqian seems to be a rabbit!
In order to confirm what he was thinking, while Xiangyang and Lafayette were talking and drawing sketches, Little John took out his mobile phone from his arms.
What year is 1987 in China?
After entering this question into Google, he quickly got the answer he wanted - Year of the Rabbit!
“I knew it.” Little John clicked his tongue.
What year is 2010? ——Year of the Tiger!
Um, isn’t the little tiger cuter than the rabbit?
Looking at Anzi who was being looked after by the flight attendant, Little John clicked his tongue.
“Xiang, you mean not to put the brands directly into the movie, but to process them a second time, so that it can spark more discussion?”
Holding Xiangyang There was a drawing, a pair of walking horse legs with the letters "ZUBER" written in the middle, and an advertising slogan.
Karl Lagerfeld thought for a moment and realized that this was not Uber.
In addition, H.Y.S is no longer called H.Y.S, but changed to Z.Y.S, but the "Z" looks like a slanted "H".
Hermès is no longer called Hermès, it is the same as H.Y.S.
And Chanel
ZozoZhanel
"Yes, that's the case. But we can customize advertising videos according to the publicity effect we want for our own brands, so as to allow consumers to communicate across space."
Xiang Yang gestured to Lafayette , you can expand this idea a little further.
Why not use this animation as the theme for brand promotion?
Even when Zozo Zhanel's advertisement appears on major social media and TV advertisements, arousing people's curiosity, a large number of consumer groups will discover that it is actually a Chanel advertisement, triggering trendy discussions.
You can even put some thought into the costumes of cartoons.
Let them better integrate with animals to realize ideas that are difficult to complete in real world creation.
Isn’t it good?
“You are the one who can come up with such wonderful ideas.” After an in-depth exchange with Xiang Yang, Karl Lagerfeld realized the huge business opportunities and the foresight to lead the trend.
This idea is surprising.
Also very tempting.
But it is also a huge challenge.
This point was added by Little John. In his words, based on the quality of cartoons currently released in Hollywood, a high-quality animation takes at least four years to polish.
Not only the character design, but also many aspects such as storyboards and scripts need to be completed, and animation rendering is the most time-consuming.
"We can entrust a Hollywood production team to cooperate with us." Xiangyang thought for a while, then looked at Little John.
This aspect is what he is good at.
To be honest, although he still has some impressions of the character setting and plot of "Zootopia", he has long forgotten which producer this movie was produced by.
Who has nothing to remember this?
However, as Littlejohn said, before Disney put "Zootopia" on the big screen in 2016 and won praises with a box office of US$1.024 billion, its entire production cycle was Used it for 5 years.
The production team has as many as 500 people and drew a total of 197,000 sketches. And with Disney's super high business development capabilities, this movie has also made a lot of money from sponsorship fees from major brands.
But now, it has been cut off by Xiangyang.
Even the name was written down on the scratch paper by Xiang Yang, "Zootropolis".
A mix of zoo and utopia.
Coupled with the context of the entire story and the designs of individual characters, it is not easy for Disney to recreate such a cartoon in a novel way.
During the break, Little John came close to his friend and asked in a low voice: "Xiang, tell me the truth, is this a gift from you to Liu?"
"What?" Xiangyang was strolling around with an iced coffee in hand, calming his mind.
Hearing Little John ask this, he was really stunned for a moment.
How come a project with a total cost of at least US$100 million became my gift to Liu Qianqian?
I am not that kind of person.
“Don’t lie to me, think I don’t understand, right?” Little John smiled proudly, and he guessed that his friend would pretend to be stupid and be stunned.
He put his arm around his friend's shoulders and said with a smile: "I admit it openly, I won't object to this project."
"You don't object?" Xiang Yang asked.
"Of course, even Lafayette is optimistic about the project, so I have nothing to object to." Little John shrugged his shoulders and expressed his attitude in a relaxed tone.
Although the process from project establishment to future planning for this film is destined to be difficult, and the demand for funds is huge.
Even the seemingly huge gains are just words.
However, Xiangyang and Lafayette have their own directions of thinking, and so does Little John.
Don't look at it. "Despicable Me" has achieved great success both at the box office and as derivatives of the IP. There is no need to worry about a sequel.
But it also brought a problem.
That is, there are no bargains in the market for Hermès Film Investment Company.
The risk of spending a lot of money to incubate other IPs still exists.
Instead of looking for collaboration, create it.
In this way, we can better grasp the overall direction of the project, so that the greatest interests and the right to speak are always in our hands.
It can also increase Little John’s weight in Hollywood.
He has no reason to object.
"." Frowning, Little John stared at his friend and complained speechlessly: "No, can you not change the subject?"
"What?" Xiangyang still didn't understand why this happened.
Seeing that he was still pretending to be stupid, Little John simply said: "Okay, just pretend, I'll see how long you can pretend."
After that, he went to his friend's house again A hard pat on the shoulder.
You are heartless, don’t blame me for being unrighteous.
Is Liu Qianqian that rabbit? She wanted to be a policeman since she was a child? Then he worked hard to stick to his dream, suffered many setbacks and still moved forward bravely, becoming the first rabbit police officer in Animal City.
Haha, you might as well say that your Liu Qianqian wanted to be a good actress since she was a child, and then she met you all the way.
And that fox, do you dare to say it’s not you?
Attention to detail and emotional delicacy are the best that can be said.
To put it bluntly, you are a guy who is familiar with the ways of the world, has both sides, and is good at calculations.
Although you also value love and righteousness, you only choose food based on others.
As a boss, I was fooled into starting a part-time job by the strange combination of you and Liu Qianqian.
So, can I see it?
Well, and that sloth, do you dare to say that you didn’t get inspiration from Bea Shaffer’s complaints about the inefficiency of Italians?
Forget it, there’s no point in talking about it any more.
I will inform Liu Qianqian as soon as I get off the plane.
"It's inexplicable." Xiang Yang was speechless seeing that his behavior was so nonsensical.
But what made him even more speechless was that Karl Lagerfeld was really a workaholic!
During the 10-hour flight, he was so energetic that he really didn’t sleep. After a while, he called Xiang Yang to communicate some details with Axel in Paris.
While he was drawing on the straw paper, he thought of getting a satisfactory work.
He would not rest, and Xiang Yang, as the instigator, could only stay with him.
Seeing that he was listless and out of breath, Karl Lagerfeld frowned, but said in a very gentle tone:
"If you are tired, go and rest first."
"What about you?" Xiangyang looked at the time on his wrist. There were still about 3 hours until he landed in the capital.
"I am different from you, I am old" Karl Lagerfeld forced a smile.
Xiang Yang’s eyes swayed.
What are these words?
Don’t you need to sleep when you are old?
"I'm going to get a cup of coffee." Xiangyang stood up and walked to the service desk of the private jet.
(End of this chapter)