Chapter 792: The red envelope that was targeted early
“Dear friends from websites A and B, hello”
Of course I am not happy with the netizens pranking me.
But in words, Xiangyang is very honest.
The next day I arrived at the B station headquarters in YP District. In addition to the floor sweepers and the newly recruited employees, I gave a cordial greeting.
He also recorded a video.
No way, who told him to love and hate station B at the same time.
There are many reasons for love.
The future development of Bilibili will not only add luster to his investment, but also because he was a fan of Bilibili in the past.
As for this website, Xiangyang also has his own feelings.
Hope it can develop better.
“The end of the year and the beginning of the year are coming soon. Here, in addition to wishing all the netizens and the UP hosts who support the development of stations A and B, I also hope that we will work together to present it to you next year. The program can be welcomed by everyone"
It is the same as in order to shape the image of Liverpool Club in the country.
There are also many activities at stations A and B.
Since it was officially put into operation, in order to quickly accumulate materials, we have launched an incentive plan for Up owners in advance, and cooperated with a series of activities, which is remarkable in terms of marketing.
Especially the most beautiful stage of cycling has attracted many sports enthusiasts to join.
But as an investment in the sun, it is the least eye-catching existence at the moment.
Coupled with its own size factor, the website cannot compare with the Liverpool Club, which can directly spend a lot of money to invite fans to watch the game in terms of giving back to netizens.
It is also not impressive compared to CC Film Company, which has strong support from Hermès Film Investment Company and uses real money to produce excellent posters and collectibles for the films it participates in distribution.
The most free prizes that station B gives out are movie coupons.
Um.
Rayray and Bona are great in this regard.
Thousands of copies have been distributed in total for "Despicable Me" and "Bullet" which are currently in theaters, as well as related movies distributed by the two companies.
However, the gap between this and Xiangyang's prediction is still obvious.
What does he want?
Of course, it is to launch exciting content so that stations A and B can quickly complete the original accumulation and catch up with the already popular video websites.
We also need to make it unique.
So.
"On the occasion of the Spring Festival, "Tongue" and "Fingertips" were produced by directors Zhang Mouzi and Abbas, and assisted by China Film, Bona, and Hermès Film Investment Company. 》I’m about to meet you all.
I hope everyone will like this New Year’s gift exclusive to stations A and B.
I also hope to take advantage of this rare opportunity to make more viewers interested in our traditional culture through video websites + traditional culture popularization videos."
After more than half a year of preparation and filming, there are a total of four parts and two parts. The two series of "Tongue Tips" and "Fingertips" have begun to enter the post-production stage.
It is the most suitable time to use them.
What is it used for during the Spring Festival? ?
Visiting relatives?
Set off firecrackers?
Receive red envelopes?
Still busy with blind dates?
Or traveling or catching up on sleep at home?
Anyway, for the vast majority of young people, the Spring Festival Gala is no longer something to watch.
At this juncture, the Spring Festival schedule is still in the process of slowly taking shape, and not many people are willing to take time out to go to the cinema just for a movie.
On the contrary, the number of people sitting in front of computers to kill time through games and videos has increased significantly.
Although it is hoped that the production will be as sophisticated as the original "Bite of the Tongue" season 1, only 2-3 months of production rush + reshoots may not be enough.
But you can play some trailers first.
It would be great to produce one or two episodes with the most complete material and put it online first so that everyone can have a taste and relieve their boredom.
Is there any day that makes people care more about tradition than the Spring Festival?
Definitely.
But Qingming Festival and Hungry Ghost Festival are not suitable.
The Mid-Autumn Festival is too far away.
Well, you can add content that echoes "Tongue Tips" and "Fingertips" in specific festivals.
While recording videos to promote two documentaries that he cared about very much, Xiang Yang was pondering the feasibility of this matter in his head.
Just think of it as a special issue for traditional festivals.
This kind of related traditional culture is simply inexhaustible.
Just like the Spring Festival.
Unlike many people here in Beijing who rush to Yonghe Temple to offer incense and attend temple fairs, people over there in Fujian are wandering around.
Some places are eating dumplings, while others are eating wontons.
Well, there are also places where lion dance, chicken dance, and spring cow dance are performed.
Moreover, compared with the hundreds or even thousands of red envelopes in other cities, the children in Guangdong are really pitiful. No wonder they all eat FJR when they grow up.
The provincial red envelopes from the next door province that often win the prize in terms of lucky money are eager to give them a Spring Festival.
Can you stop catching and eating it to relieve your hatred?
In this way
Xiang Yang, who had never had a few red envelopes in his pocket, began to calculate again how much money the two little guys Mu Xin and Zhiyin could receive this year.
How did you say that sentence?
“I’ll keep it for you first.”
“I won’t spend it, I’ll save it for you.”
"When you grow up, marry a wife."
After reading the recited manuscript with a smile, Xiang Yang suddenly realized that, let alone marrying a wife, he even had a baby.
Why is it that this matter is never mentioned in their family?
"Xu Yi, let me give you an idea about Spring Festival activities." Xiang Yang suddenly smiled as he stood up from the recording camera and called Xu Yi over.
"Mr. Xiang, please tell me." The young Xu Yi followed the equally young Xiang Yang.
It's not flattering, but sincerely, he really admires this designer who is several years older than him.
Not only did he become famous, he also married a fairy wife.
This is simply a role model for young people today.
Fortunately, my dad doesn’t know you.
“You can ask Bilibili to cooperate with some brands to send red envelopes to netizens.” Xiang Yang smiled and said.
"This"
Xu Yi was stunned for a moment, then turned his head and looked at Wang Changtian and Yu Dong who were also standing in the room.
Actually, he was quite disappointed.
I thought it was some kind of subtle activity, but it turned out to be a generous donation from the bosses.
Talk
Netizens at stations A and B should be very happy.
“Mr. Xiang, how much is the right amount to send?” For stations A and B, which have more than one million monthly active users, they are gradually starting to break out of the circle.
Even if a user sends 10 yuan, it adds up to an astronomical figure.
Otherwise, learn from the Cantonese people.
What does it mean to send 1 yuan or 2 yuan?
"Whatever money you want to give me, I'll let you give me a red envelope." Xiang Yang said.
He is not asking Bilibili to learn from Alipay, hold a red envelope grabbing activity during the Spring Festival, or save five blessings to redeem.
Instead, give out real red envelopes.
New Year's money is recorded in "Zhou Rites" and "Book of the Later Han".
Giving red envelopes can also be traced back to the Song Dynasty.
However, the traditional way of making red envelopes, which uses colorful ropes threaded together to form a dragon shape, is rarely seen nowadays.
What is currently on the market is basically hot stamping.
Or make a simple design with cartoon characters and colorful fonts.
So what Xiangyang means is to let Bilibili and the brand launch traditional red envelopes to be completed before the Spring Festival and distributed to netizens. HYS will definitely be involved.
So can Liverpool FC.
As for other brands
Luxury brands will also design exclusive red envelopes every year. Dior, Gucci, Burberry, Chanel, Hermès, LV, all of them have participated.
Don’t underestimate the red envelope cover.
The hot spots are there.
Exposure is there.
According to the various rules issued, a series of rules and regulations such as filling out questionnaires to obtain or inviting others also help the brand collect data.
Why don’t you do this kind of marketing behavior?
If stations A and B were not too small, he really wanted Xu Yi to send a red envelope to attract a wave of attention during the Spring Festival, so that the monthly active users of the two websites would exceed 10 million.
However, the fledgling stations A and B do not have this strength.
As for using your own money to send red envelopes to netizens?
Xiang Yang chuckled.
If he had money, could he come up with this idea?
As for thinking about the red envelopes for Mu Xin and Zhiyin?
After understanding what Xiang Yang meant, Xu Yi thought for a while, no one had ever done this on the Chinese Internet.
"Mr. Xiang, this is very similar to the twenty-four solar terms you did back then." Xu Yi said with admiration.
“Not really, it just came to my mind suddenly.” Xiangyang quickly humbled himself.
The design of the jersey is basically not his turn to worry about now.
You can’t put this credit on your head anymore.
"Mr. Wang, Mr. Yu, what do you two think?" Xiang Yang asked with a smile.
"Of course it's feasible. I think movies should also be made." Wang Changtian is very optimistic about this proposal.
To put it bluntly, this is still a means of marketing.
From the perspective of promoting the movie, it’s not a bad idea.
Red envelopes printed with the name of the movie and specially designed with the movie content were delivered to the lucky viewers during the Spring Festival. When they opened it, they found not only free movie tickets, but also an exquisite handicraft.
Just thinking about it, it’s brilliant.
Seeing that they both agreed, Xiang Yang directly made the decision: "Then let's make arrangements as soon as possible. The specific design can be handed over to me for review."
After talking to Xu Yi, he and Bi Shaffer Said: "Arrange the graphic designers of CC and HYS to also participate in this event, and specifically ask them to arrange individuals to connect with Mr. Xu."
"Okay, Boss." Bi Xia Fu pursed his lips and nodded.
Edit and publish.
It didn’t take long for Xiangyang’s video to be posted on both websites A and B.
He mentioned "Tongue Tips" and "Fingertips". There are quite a few people who know about these two documentaries, but on this young video website that mainly focuses on two dimensions, they are considered a minority.
In fact, you can’t tell much from Xiang Yang’s hundreds of thousands of followers on each of the two websites.
But from the volume of views and comments, we can already see that there is a clear distinction between the users of stations A and B.
Site A is mainly two-dimensional.
Station B is beginning to show its hodgepodge side.
But one thing is that Xiangyang's move made users of the two websites feel ecstatic.
This person who was in the news yesterday appears today on a website that he regards as a community to wish him a happy life?
Although it is a bit early, the attitude is worthy of recognition.
Click on related creations and pay attention to the UP named after "Tongue Tip" and "Fingertip" first.
Although the so-called documentary has not been released yet, and these two UPs are too lazy to even post a video, they accepted Xiangyang's face.
Recommended by Brother Yang, it must be the best choice!
In just one day, the number of followers of "Tongue Tips" and "Fingertips" exceeded 100,000+.
While netizens are still discussing.
In Beijing, Zhang Mouzi, who was still filming "Time Traveler", also took the time to record a video.
As a producer, he has much more to introduce than Xiang Yang.
To sum up, after finishing the filming of the movie, he will have to focus on this for a month before he can free up his energy to work on a new movie.
If you can’t fix it, you have to wait until after the Spring Festival.
As for the Spring Festival, he couldn't stay idle either.
"Space Traveler" was released on Valentine's Day, just in time for the Spring Festival.
It is impossible for him to miss a series of events such as screenings and announcements.
But when he is busy, he is happy.
"Sissi, would you like to record a video and wish everyone a happy birthday together." Recording a promotional video only takes a few minutes for Zhang Mouzi, who has won the Best Actor Award.
As long as the manuscript does not involve one shot to the end, he will know what to say after just two glances.
After all, this kind of video needs to be recorded and played one after another according to the progress of time.
In the next issue, the content of "Tongue Tips" and "Fingertips" will begin to focus on the filming team and the selection of content for this season.
"I won't join in the fun." Liu Qianqian waved her hand and refused with a smile.
She doesn’t want to join in the fun.
If the entire crew were recording together, she could participate.
"Well, that's true." Zhang Mouzi nodded, wouldn't it be better for the crew to show their faces together and celebrate the New Year on platforms like Weibo and Station B?
"Xiao Pang, please contact the finalized actors to see if the time can be matched and arrange for everyone to record a video. It is best to have them all participate in the finalization banquet. ”
"Then I'll contact a few teachers."
Pang Li started to prepare for contact without saying a word.
That’s it
“Teacher, there is someone I need Teacher Liu Qianqian to call.”
“Huh?”
"Mr. Xiang is done, isn't he?" Pang Li said with a snicker, and Liu Qianqian couldn't help but frown when she heard it.
Seeing her looking at him, her eyebrows tightened.
Pang Li explained a little annoyed: "Well, I was just joking."
"Ah, no."
Liu Qianqian shook her head.
How could she be angry over a joke.
I have been filming with Pang Li for almost two months, and this kind of little joke is harmless.
But Pang Li’s words gave Liu Qianqian a wake-up call.
"Teacher Pang Li, I remember that Lafayette and the others left in a hurry after filming, right?" Liu Qianxi asked with a smile.
"." Pang Li blinked and nodded.
It seems so.
The media gathered that day and we were in public again.
Not to mention the interviews prepared in advance, even the flowers and red envelopes prepared could not be stuffed into their hands.
He said hello a few times and left directly with the help of the bodyguards.
Seeing Pang Li nodding, Liu Qianqian stretched out her little hand.
After spreading it out, she smiled and said:
"Teacher Pang Li, please tie up our Xiangyang's red envelope~ You won't need the flowers, but you can also discount them."
( End of chapter)