Chapter 794 Xiang Yang’s routine wins people’s hearts
This answer is absolutely correct!
Is it not because of the Fashion Week event that the two of them appeared together in the public eye for the first time?
So.
Faced with Xiang Yang playing rogue from afar, Liu Qianqian’s face was bulging, but she was helpless.
But she also wrote it down in the little notebook in her mind.
Next time, be sure to make the scope of the frame clear and not give it any more opportunities.
Playing tricks.
Xiang Yang couldn't help but smile secretly when he found out that he had escaped disaster, but when it came to this event, he still felt it was a pity.
It is a pity that other brands were excluded early from the event.
Do charity.
Although he does not use his own money, Xiangyang really wants to make it happen.
This is what he thought from the beginning when he had no money.
And now even with a certain amount of capital, the original intention has not changed.
But as the situation develops, especially my wife's gradually emerging commercial endorsement ability has attracted many brands, it is really a pity that she cannot make good use of this.
You know, even in the period when the fading brands are willing to spend money to expand, they are not short of money.
Where are the flowers? They are not flowers.
"Then I will take over this endorsement and donate the endorsement fee." Liu Qianqian's eyes flickered when she heard Xiang Yang talk about the activities incessantly.
The stinky guy always has a way to divert her attention.
“Forget it about this company.” Xiangyang couldn’t help but smile. He was so insincere when cutting leeks, so it would be better not to cooperate.
Besides, is it difficult to support a domestic milk tea company?
In his eyes, it’s really not difficult.
Don’t forget, in Xiangyang’s mind, there is no limit to playing cross-border collaborations.
HYS can join forces with McDonald's to contribute to the box office of "Despicable Me" and increase its influence as an IP in the global film and television industry.
What does it mean to co-brand with a milk tea brand?
This is the blue ocean of creativity and localization, and it is also part of cultural exchange.
On the one hand, high-end brands can use this to get closer to young consumers, expand their audience scope, expand their popularity in the mass market at a very small cost, and bring people into an approachable life scene.
On the other hand, for milk tea brands, it is also a big step in brand building.
Don’t underestimate the exposure and sales brought by the combination of the two.
The combination of Fendi and Heytea proves this point.
Of course, there is bound to be controversy.
Many people believe that Fendi’s cooperation with milk tea, which has always been positioned as an ordinary consumer product, is inconsistent with its return to ultra-high-end positioning after losing Galeries Lafayette.
But most people who hold this view ignore the theme of this cooperation-limited products with Yi characteristics.
It is too narrow-minded to only focus on milk tea.
What is really behind the scenes is that luxury brands are looking for better intervention points for localized marketing through various methods.
This is one of the most important strategies for many luxury goods to gain market share in China in the future.
From the involvement of the store, the series of Chinese cultural projects, to the joint creation of inheritance with intangible cultural heritage inheritors, etc., it is all part of it.
This intervention point of milk tea is particularly good.
It goes without saying that China has a very strong tea culture.
The key is that its consumer groups are mainly targeted at young people who are increasingly adhering to personalization and trend.
"You always have all kinds of strange thoughts in your mind." Liu Qianqian had an expression of wonder on her face, feeling that things had different meanings after going through Xiangyang's mind.
Xiang Yang raised the corners of his mouth and said with a smile: "It's not easy to hear you praise me."
"I'm just not praising you in front of you." Liu Qianqian said softly.
She didn’t praise much in front of others. Because when she mentioned Xiang Yang, she wanted to laugh "hehe", but there was a little bit of pride in her laughter.
I really can’t say enough words of praise.
It smells a bit like Mrs. Wang selling melons.
But who makes her so discerning~
“Little tailor, don’t be proud, hurry up and make my clothes.” After being happy for a few seconds, she thought about the clothes she chose for the event. Similar to before, Liu Qianqian pouted her lips again.
Fortunately, I didn’t follow the trend and praise Xiang Yang.
Otherwise, one is selling melons and the other is painting pie.
snort!
But when it came to dressing, Liu Qianqian still couldn't hold back and sent photos of the clothes she chose to Xiangyang.
The clothes this time were all provided by Van Cleef & Arpels, along with the jewelry.
There is no shortage of clothing brands under Li Feng Group.
This time I chose Alaya, a high-end customized ready-to-wear brand,
This brand is famous for its three-dimensional tailoring. In addition, the founder and brand designer studied sculpture earlier, so its clothes are very figure-friendly.
“Not bad.” Xiang Yang glanced at it and commented directly.
Bandage dress.
“You will look great in it.”
Although she is the founder of the “super tight and sexy” trend, Alaya still has no ready-to-wear dresses The look is so bold and radical.
After all, ready-to-wear is for people to wear.
Speaking of which, Liu Qianqian’s good friend Zhang Liangying has worn many of their skirts in the future.
It is true that there is no mistake.
It also fits the atmosphere of the event very well.
"Oh, really?" Liu Qianqian asked with a smile when Xiang Yang praised her for her good taste.
"Really, it would be better to wear something with it. It's very cold here." Xiangyang thought for a while and realized that this dress can't go wrong. The problem is that he is afraid that Liu Qianqian will freeze.
Magic attacks are really untouchable.
Had it not been for central air conditioning and heating at home, the temperature would have been just right.
He even wanted to fly back to the capital to warm up.
It is true.
"Then I'll wear the scarf you tied for me that day."
"Well, that's a good idea."
Liu Qianqian arrived at the set the next day and saw Su Chang and Jing at a glance Tian.
"Why are you two here and you didn't say anything to me?" Liu Qianxi, who got off the nanny car with a scarf hanging around her neck, looked at them curiously.
“It’s almost finished, come and join in the fun.” Su Chang smiled, raised his hand, and joked: “Come, I’ll bring you happiness.”
Looking down, Liu Qianqian frowned.
It’s the milk tea from yesterday again.
“No, I drank it last night and couldn’t fall asleep for a long time.” Liu Qianqian shook her head, and there were bloodshot eyes in her eyes, which meant she wasn’t lying.
She did sleep a little late yesterday.
"How are you two preparing?" I declined my friend's milk tea, but I still paid due attention.
Liu Qianxi, who was about to put on makeup, directly asked about the TV series.
By the way, I also revealed in a low voice that there is a strong opponent in this audition.
"Then I may have no hope." Jing Tian was surprised when she heard that the Three Golden Globe Queen was competing with her for a role. Originally, she couldn't compare to Su Chang in terms of acting skills.
The relationship with Liu Qianqian
is not as familiar as Su Chang.
After all, everything is first come, first served.
Also depends on the timing.
Su Chang and Liu Qianqian were very young when they met.
She cannot envy this.
"She is also here to audition." When Su Chang heard the news, he felt mixed emotions in his heart.
"Don't worry, Mr. Han told me to keep it in line with the age of the original work." Liu Qianqian comforted her in a low voice and revealed some information by the way.
The three-time Best Actress in her 30s is very scary.
But the youth of 22 years old can never come back after it is gone.
On this point, Liu Qianqian, who has been promoted to a mother, has a say.
I spent time on the phone with my husband last night. When I woke up in the morning, the first thing I did after washing was to help my mother make milk powder for the baby.
The two little guys are disobedient and are as perverted as their father!
Talking about these things makes me cry.
I don’t know if I will ever have the chance to sleep until four in the afternoon.
"It seems that Tiantian and I still have a chance." After understanding the hidden meaning, Su Chang felt his heart drop a little in his throat.
But she said she came to see Liu Qianqian finish her filming, but she and Jing Tian really didn’t talk about anything else. It’s not like there’s nothing to talk about.
However, some topics do not need to be expanded upon.
Let’s just say that Liu Qianqian will go to Shanghai to participate in activities after filming is completed.
As for this charity event, although no one else in the entertainment industry was invited to attend, there were quite a few people who wanted to show their faces.
Van Cleef & Arpels, Hermès.
Two major brands are on the table.
Coupled with the influence of Xiang Yang and Lafayette, there are only a few people in the entire Chinese entertainment industry who are not interested in having anything to do with fashion resources.
Hmm.
Lafayette, who came to China to film a movie and only stayed for two days before rushing back to Paris, also added a lot of popularity to this event.
Many people had speculated whether he would attend.
But people who think this way simply don't know the relationship between Xiang Yang and Lafayette.
Cooperation is possible.
But it is simply impossible to find popularity and topics for brand marketing without spending money.
As a person in the entertainment industry, it is not easy to participate in this event.
Xiang Yang won’t send out invitations when he organizes events.
Speaking as someone from the entertainment industry, he clearly demonstrated the arrogance that the two major brands have blessed.
But it is Xiangyang’s good intention not to invite people from the entertainment industry.
His wife donated 70 million, is it appropriate for you not to pay for it when you come?
Too much money.
Is it appropriate?
Everyone claims to be well-known in the entertainment industry. If they don’t donate tens of millions, will it not be embarrassing for them to be interviewed by the media?
Say no more.
This event is neither a Harper's Bazaar dinner nor a fashion party. We invite some entertainment stars to join in the fun.
You are so caring, learn from Han Hong.
But Van Cleef & Arpels and Hermès do not issue any form of invitations, but the event itself is lively.
The guide dog training center itself has received strong local support in Shanghai.
Now that there is good progress, and the first batch of adopters have registered for such a formal event, people here in Shanghai have ideas.
There are many well-known foreign and domestic companies in Shanghai.
Coupled with Xiangyang’s own influence.
On the contrary, a group of business tycoons want to seize this rare opportunity to get acquainted with them, including those from the financial circle, the Internet circle, and those from clothing companies.
There is no way, it is too difficult to get to know Xiangyang.
You have to bite the bullet even though you know it will cost money.
Boss Jia has already received two invitation letters from Shanghai.
He and his wife Vivigan will attend.
Hangzhou Ma, not far from Shanghai, also relied on its relationship with Shanghai to get invitations to the event.
Others include IDG Capital, Red Shirt Capital and...
"Why do so many people come?" After receiving the list, Xiang Yang frowned.
There are people here that he wants to see.
For example, he would meet people like Ma and Ma Tengzi in Hangzhou sooner or later.
These Internet giants are all on the list of DST investments. In addition to these two familiar names, there are also Liu Jingdong and Rebus.
Yuri Milner is very optimistic about Internet companies such as Facebook and Twitter.
I am also very interested in China's Internet giants.
This is exactly the same as his optimism about the Whatsapp in Xiangyang’s hand.
As for capital, Xiang Yang is not opposed to meeting them. He is a member of capital. Even if he cannot be friends with these companies, there is no need to be an enemy.
Perhaps, everyone will still hold shares in the same company in the future.
But how come Li Guojing and the princess are also on the invitation list in Shanghai?
Xiang Yang really can’t understand.
Looking closely at the small print of the notes on the list, he realized that the co-authorship was under the banner of real estate investment.
That’s not surprising.
Lijiang is a place that Xiang Yang, who has been to Dali with Liu Qianqian, quite likes.
Otherwise, he would not support Liu Qianqian opening a B&B there.
It is a pity that tourist cities are not suitable for real estate, and cultural tourism cannot be driven by real estate.
"Mr. Xiang, do you have any objections to this list?" Seeing his frown, the person in charge asked tentatively.
"No, I just saw some familiar names." Xiang Yang came back to his senses and smiled.
It took a lot of effort to get through this relationship.
He and Li Guojing had no grudges, so there was no need to be evil.
Besides, what’s the point of stepping on him?
"Mr. Xiang, there is one more thing. After the event is over, can you and your wife be interviewed by our media."
"Of course." Xiang Yang He nodded.
Promotion still needs to be done.
Similarly, he also said straightforwardly: "Please help me communicate with the media. I hope that the materials they shoot can focus on the main body of the event and the event itself."
Xiang Yang has no objection to guests coming to the event. .
But when the media reports surround this group of people, he will not be happy.
However, if you give generously.
I picked up the list and looked at it again. Is it appropriate for the two richest people in China who will take turns to be the richest people in China in the future not to pay some money?
Huh?
Why didn’t Lao Wang come?
Speaking of the richest man, Xiang Yang found that Lao Wang’s name was not on the list.
This made him sigh with regret.
He should be asked to come over and donate a few small goals.
Xiang Yang continued to think wildly with the list, and the Internet was not at peace. Which celebrity could be invited to participate in this event unexpectedly became a hot topic.
Simply put.
This event alone has redefined the meaning of a big shot in China.
In the past, big names in the entertainment industry only needed to have capital and resources behind them, plus a good reputation, as well as viable works and qualifications.
You can be called a big shot.
But such a big shot has too much water.
What is a big shot now?
Except for the veteran actors.
You must first become a capital before you can become a member of the “new big names”.
Now it seems that except for Li Guojing and the princess, who are talked about by netizens.
It was just revealed that Vivigan stood out and unexpectedly became the big winner.
Many netizens exclaimed: What has she played?
"Look, I said it would be beneficial to take you there. It would be a pity if I missed it." Jia saw the news that his wife was going to attend the event next week, and everyone was discussing it. LeTV, everyone's mouth is blooming.
It’s really a good idea to draw traffic from your competitors.
Jia Zhouxiao said that he also learned this trick from Xiang Yang.
It's quite fun to use.
"That's because Xiang Yang and Liu Qianqian are famous, so they have such a high degree of discussion."
Weiweigan forced a smile, she was not as happy as Jia Zhouxian.
Netizens don’t even know what she has played.
This is really embarrassing for an actor.
"Don't worry, I won't let them prepare their own drama." Jia Zhouxia smiled.
"The Legend of Zhen Huan" was snatched away by Station B, and they still ate alone. He has not forgotten this. But without "The Legend of Zhen Huan", LeTV can buy other movies.
Not only can you buy TV series, but you can also buy the entire production team.
“When I finish my work, I will make arrangements for you. Then I will arrange for you to act with Hu Ge.”
(End of this chapter)