Chapter 827 Don’t be afraid, my phone is always open
In 2009, sprinting on a flat road at 83 kilometers per hour!
Such a cyclist
Xiang Yang smiled guiltily, how could he have time to care about the performance of such a cyclist on the field.
Besides, he is not the owner of the AG2R team.
Just one of the main operational leaders of the brand.
There are more other things that he needs to worry about, such as taking a look at the development of his own brand compared with the sales performance and quota of other companies.
2010 can be said to be a year when many luxury brands usher in the New Year.
At the end of the year, although the final overall annual report is unlikely to be submitted in December.
But Q1, Q2 and even the just-announced Q3 financial report are enough to explain the specific direction of this fiscal year's performance.
HYS's Q3 quarter financial report shows that the retail department increased by 31% relative to Q2, and the revenue for the entire quarter increased by 63%.
Such results are enough to support the sales strategy formulated by Xiangyang, and also give the brand enough confidence to continue opening direct-operated stores next year.
“The market recovery this year is really surprising.” When talking about business, Little John also put away his playful attitude.
There is a hint of arrogance in the corner of his mouth.
As of December, none of the global luxury brands can keep up with Hermès’ overall brand value growth.
13.2% is the highest in the world.
LV, which ranks first in luxury brand value, cannot even catch up with Hermès in this regard.
The gap between the two has shortened to tens of billions of dollars in just one year.
What does this mean?
The contribution of Hermès Film Investment Company in this regard cannot be ignored.
Gucci, which ranked third with a brand value of US$7.59 billion, only increased by 2%.
It’s also not enough to watch.
As for the activity it launched to collect antique bags for exhibition and recycling auction, Little John said it was better not to do this activity.
Your antique bag is really nothing fancy.
In this list, the most surprising ones are Chanel and Rolex, which did not increase but dropped by more than 10 points.
Although Fendi, controlled by Galeries Lafayette, is still in the Top 10.
But the 8% decline and the brand value of US$3.2 billion indicate that its life is also difficult.
But even it cannot beat Hermès in terms of growth rate.
With the advantages of large number of stores and high market recognition, LV, Chanel, and Gucci are among the top three Chinese luxury brands.
“Boss, Prada is going to be listed on Hong Kong Island. The competitive pressure on HYS may be a bit big next year.” Bea Shaffer also participated in the discussion.
In the past year, Huaxia luxury goods sales increased by 30%, ranking first in the world.
The predictions given by major investment banks are that in the next five years, China is likely to surpass the beautiful country and become the largest market.
"Where has their IPO gone?" Xiang Yang asked curiously.
"Maybe on the beach again." Little John's tone was strange. It wasn't that he looked down on Prada.
But Prada’s IPO is simply an early warning machine for the stock market crash.
The first planned listing date was set, but by chance, a plane crashed into a building, and the global stock market plummeted.
The second comeback coincided with the financial market’s violent shock caused by WorldCom’s accounting scandal.
The third time.
Well, that was 2 years ago.
Catching up with the financial crisis.
Thinking of the shock that Prada’s IPO brought to the stock market, Little John asked anxiously:
“Xiang, there won’t be violent shocks in the stock market next year, right?!”
“ It's not that evil," Xiang Yang affirmed.
"What if." Little John muttered and glanced at Bea Shaffer, saying nothing about Prada.
The atmosphere is gone.
"Their performance this year is quite good." Bea Shaffer ignored it, and then said to Xiangyang:
"I heard from my mother that their CEO Bertelli will increase China's publicity next year. Due to the intensity of advertising, it is said that their sales profits this year may have exceeded previous records."
"Oh, that's right." Xiang Yang smiled relaxedly.
These words did not surprise him at all.
Prada will indeed usher in rapid growth, with sales climbing to US$3 billion.
Then
there is no more.
The sales performance has been stable at this level all year round. A package worth 20,000 to 30,000 yuan is discounted at 10% off when you leave the house.
“You don’t want to buy their stocks for investment, do you?” Little John suddenly interrupted again.
“How can I have that spare money!” Xiangyang spread his hands.
He really has no money, and he doesn't see the benefits from Prada's stock growth.
"Maybe Mr. Ding will be interested in investing." Little John suddenly remembered a rich friend.
Anta is rich.
In order to build a wider momentum for the Xiamen Marathon this time, they originally wanted to spend a lot of money to bring in NBA stars to participate.
But in the end, due to schedule reasons, it failed.
"He wouldn't be interested either." Xiang Yang felt that Little John was taking it for granted. Who wouldn't be able to see the reason why Prada had to go to Hong Kong Island to be listed.
It wasn’t the IPO in Milan that suffered a setback.
However, since Little John suddenly became interested in investing, Xiangyang decided to talk more.
This guy’s brain needs to be cleaned frequently.
Bi Shaffer on the side opened her notebook early and started recording.
Unlike other brands, Prada’s biggest success is not its design and marketing, but its financial reports that can be called business school textbooks. However, anyone who has read his Q1, Q2, and Q3 financial reports can find one thing.
The growth of the Asia-Pacific region accounts for too much of its growth ratio this year, especially China.
Together, it’s almost over 50%.
Being popular in a new market is of course a good thing.
But this also shows that its future development strategy should be more tilted towards this market.
But, can his product design style really perfectly suit the customers in the Chinese market?
Xiang Yang does not agree with Prada’s recent strategy of “wanting to create a younger brand image”.
Excessively embracing the youth trend has left its product line without classic styles as a basis, which is an important reason why its future performance will be far behind.
Moreover, its performance growth relies more on the accumulation of stores.
Counting Prada's secondary brands, its global stores have surpassed those of LV and Gucci, but its performance is not even in the top five.
Hmm.
The one that does even better than it in this regard is Burberry of Great Britain, which has the largest number of stores in the world.
The key is that these two brands also cooperate with outlets.
“Xiang’s analysis is right. Although Prada’s business strategy is successful, it will not become HYS’s success in the market. The stumbling block to China’s sales, you still have to learn from him.”
After the plane landed, Bea Schaffer shared the notes in her notebook with her mother that night.
"I have always been very attentive." Bea Shaffer smiled sweetly and said to her mother:
"That guy Little John is so annoying."< br>
"Well, JCE is also very angry with his son." Anna Wintour nodded with a smile.
It can be seen that her old friends also complained to her about what Little John did.
"You don't know, the first thing he did after being promoted to director was..." Bea Shaffer chuckled.
Anna Wintour also heard about this, "I heard that Xiang is planning to arrange for you to serve as a director on his behalf?"
"Well, yes." Bea Xia Fu is also very proud of this, but she will not show off like Little John.
The other side.
"Mr. Xiang, thank you very much for accepting our interview." The Sixth Princess reporter was very familiar with Xiang Yang.
We got to know Liu Qianqian when we first went to Paris to interview her.
And she dared to bet that after Xiang Yang’s interview was broadcast, she couldn’t say how effective it would be, but it would definitely become a hot topic.
“I think the problem mainly lies with the producers. Simply blaming the problem on the income of employees is not enough to conceal the essence of the facts.”
“The creative cycle is too short. ? This is not an excuse for you to be fooled. It doesn’t take a month or two for a movie to go from project establishment to audition to final release, right? Spending tens of millions to hire an actor, but only willing to spend a few thousand dollars to make posters that are plastered all over major theaters, and yet you say that you have worked hard to prepare for this movie for several years. This is incredible. "< br>
"Of course movie fans have the right to question. They are consumers. The fact that the work triggers more people's discussions is also a reflection of its value." The vocabulary is easily confused by netizens. In addition to the unclear boundaries between them, it also shows that while appreciating our movies, our audiences are also looking at our works from a broader perspective and at a higher level. It’s similar to our costume design.”
“I still hope that netizens can be level-headed when discussing degrees. Many Hong Kong movies that are now regarded as classics have shadows of other film works. ”
“.”
Is this considered bombardment?
It doesn’t count.
At least Xiangyang felt that he had something to say.
And as a design practitioner, there is nothing wrong with speaking out for others who are engaged in design.
Just let the horse run, don’t let the horse eat grass.
Is it appropriate to ask a horse to come out and take the blame like a donkey for you if something goes wrong?
Aren’t those who work in design really become a beast?
"Mr. Xiang, what you said is easily misunderstood." Han Sanping's face was not bright either.
China Film’s advertising company is responsible for the production of posters. The interests here are intertwined, and it takes some courage to take strong medicine.
"If there is any misunderstanding, Mr. Han can tell me and ask them to come to me for an interview." Xiang Yang laughed.
Having said it all, is he still afraid of this?
His phone is always open.
"." Han Sanping glanced at Xiang Yang and thought, don't you know how difficult it is to meet you?
“Didn’t you ask me to be interviewed by the Sixth Princess?” Xiang Yang blinked and smiled naturally.
It was you who initiated this matter.
"I" Han Sanping was immediately choked and speechless.
You must know that Xiangyang spoke so rudely in front of the Sixth Princess, almost saying her name. He said he didn't want to get involved in this matter.
But there is one thing Xiang Yang is right about.
After personally reviewing the two works "My Altay" and "Time Traveler", I saw that more than 100,000 US dollars were spent on design expenses related to posters, and then I took a look at what the CC team came up with. .
Indeed, you get what you pay for.
As for where China Film’s advertising design fees were originally spent.
Forget about the past, the future must be based on this standard.
Otherwise, I will be ridiculed by netizens.
"I'm leaving first, Mr. Han. I also made an appointment to have dinner with someone." Xiang Yang smiled slightly, and after greeting Han Sanping, he smiled at several reporters:
"Please "Sorry, we still have an appointment."
My wife is still waiting for him at the cafe below the hotel where Han Sanping and the others are staying.
Who knows what little John was talking about when he pulled her.
We agreed to be interviewed together
(End of this chapter)