Chapter 866 A ruthless man!
Going to Tsinghua Lake to get a pedicure is out of the question.
After dinner, the two babies, Mu Xin and Zhiyin, were left to Lao Zhao and Lao Xianghou. Liu Qianqian dressed up a little and took Xiang Yang out of the courtyard for a walk.
It’s winter and there are few people on the road.
Not afraid of people finding out.
When I passed by the coffee shop I used to go to frequently, I saw that the lights were still on inside.
On a whim, Liu Qianqian teased the cat at the door and asked Xiang Yang to buy two hot drinks and carry them.
The little girl looking at the store saw Liu Qianqian standing at the door early. After waving enthusiastically towards the door, she prepared the drink Xiangyang asked for in a few minutes.
It’s rare that this talented designer didn’t drink iced coffee this time.
It turns out that he also knows how cold it is.
"Thank you, go back and rest early." Xiang Yang took it and thanked him with a smile.
When he came out of the store, he saw Liu Qianqian holding a three-flowered cat looking up and down. Xiang Yang said quickly: "This is a wild cat adopted by the boss. Don't make your own decisions."
"Ah, haha, I know." Liu Qianqian smiled slightly.
She didn’t say she was going to take this plump calico home, she was just checking to see if it was healthy.
Although she did not come to the courtyard often, through her careful observation, she found that there were still quite a few wild cats nearby.
But except for the cow cat in Xiangyang's family who had surgery, the other wild cats she saw were basically as healthy as this Sanhua who was extremely honest when caught.
“This is normal.” Xiang Yang handed the hot drink to Liu Qianqian.
It costs a lot of money to perform an operation on a cat.
It is not easy to make money these days.
"Let's go~ let's go for a walk." Liu Qianqian, who spared Sanhua, took the drink, held it in her hand, and raised her head to look at Xiangyang.
Take a 100-step walk after a meal.
As she begins to work hard to control her weight and figure, she can no longer just stay on the sofa after eating and drinking like she did in Paris.
So, tonight is said to be a walk, but in fact it is more about exercising.
The two of them walked up for a long distance first, and then came down again.
Walking on the road, watching Liu Qianqian occasionally playfully stepping on the dead leaves scattered on the ground, making a "click" sound, Xiang Yang asked with a smile:
"You really want to take my mother to Dali?"
When you take a walk, you always have to find a topic.
Isn’t he a little old man with both hands behind his back?
"Actually, not really." After hearing Xiang Yang talk about this matter again, Liu Qianqian thought about it seriously and replied.
Perhaps because of thinking, her voice sounded a little hesitant.
"Okay, then I'll go back and tell my mother that you lied to her."
"How dare you!"
Liu Qianqian curled her lips instantly.
This man is bad!
"I'm just afraid that you're putting the cart before the horse." As she stretched out her hand to hit him, Xiang Yang grabbed her shoulders and said, "Be careful, don't let it go."
"." Liu Qianqian stopped.
She discovered that Xiangyang buying hot drinks in advance might be a good idea from the beginning.
But
"Let's go, don't be in a daze, let me tell you first, I won't carry you if you can't walk anymore." Seeing her staring at him thoughtfully, Xiang Yang smiled said.
Hearing this, Liu Qianqian frowned and looked at the uphill road, "I think you couldn't walk from the beginning, so you want me to be a crutch for you, right?"
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Before she could finish her words, she got out of Xiangyang's warm arms.
Kissing me on the street will do me no good.
“Have you discovered all this?” Xiang Yang was surprised.
"Hey~" raised the corners of her mouth, and Liu Qianqian took big steps.
The next day.
When Xiangyang woke up, Liu Qianqian had already eaten breakfast.
Early in the morning, my mother-in-law made it.
Not only did she not wait for Xiangyang to have breakfast with her, but even the two babies, Mu Xin and Zhiyin, who had put on new clothes, had bulging stomachs.
"Hurry up and pack up, Sissi and I are going out for a trip." Lao Zhao warned her when she saw her son coming out to wash up and get ready to go to work.
“???”
Xiangyang was stunned for a moment subconsciously and asked: "Where is my dad?"
"Your dad left before dawn."
"Mom, how about I drive you to work? "Okay." Xiangyang looked at the time and saw that it was too late.
Let Liu Qianqian go, what if she is stuck in the hospital?
"I want to go with mom." Liu Qianqian poked her head out of the door.
This was discussed with Lao Zhao while she was having breakfast.
And
Mu Xin and Zhiyin had enough to eat and drink in the morning, and they didn’t make much fuss. They just left it to Xiang Yang and felt relieved.
"Okay then, you"
Seeing this, Xiangyang had no choice but to accept his fate.
But he was not without help. Before the two of them left, he started shaking people.
Today’s itinerary is not too important.
In addition to having a meal with Liu Qianqian’s friends, I just want to do some work remotely.
While waiting for someone, he had a casual breakfast and then sat in the dining room and read emails.
Has Li Bingbing’s latest commercial for FILA been completed?
Xiang Yang was surprised when he saw the eye-catching title.
Sure enough, domestic action is still faster. The endorsements Liu Qianqian accepted, let alone McDonald’s, even the advertising materials for Cheetah Winery signed a few days in advance were not officially shot.
This is also normal.
Although the endorsement has been signed, it is still necessary to comprehensively consider when to launch the corresponding advertising based on the brand's publicity needs.
Whether it is McDonald’s or Cheetah Winery, they undoubtedly focus on the Spring Festival.
With enough time, more effort will definitely be put into planning advertising content.
This version of the advertisement between Li Bingbing and FILA was not just shot.
The materials for each store have been decided a long time ago, and they were all updated uniformly on New Year's Day.
The TV advertisement of the email is more of a combination of FILA's most important publicity event in the first quarter and the products that have just been launched and ignited fashion passion together with HYS's coconut shoes.
After looking at it for a while, Xiang Yang felt that
good.
The name of the advertisement is "Toward the Future"
Not only Li Bingbing, but also many athletes and groups participating in the Xiamen Horse participated in the filming.
Among them, there are also disabled athletes.
The camera focuses on people’s feet, red, blue, black, gray, yellow.
Almost all the colors of FILA coconut shoes appear in advertisements.
Of course, there are also two very special coatings.
One is a white coconut shoe that is not carried. Its shoelace design is replaced by an exclusive shoe lock.
And there are dark lines on the white opening.
A walking stick.
Appearing in the camera together with it is a cute Labrador.
The other special one is painted in red, blue and green. Not only does it look stunning, it is also very distinctive in the lens.
The other leg of the person wearing it is a prosthetic leg.
These two special liveries, the former is easy to recognize, the latter.
Well, the three-color pattern of the International Paralympic Committee does not have the five rings of the Olympics. People are impressed.
With different jobs and different lives, the continuous splicing of pictures shows them moving to the same place in their respective fields of work.
"Old Ding, I am very satisfied with this advertisement." After watching it Xiang Yang from Advertising directly called Ding Zhong in Shanghai.
"Haha, Mr. Xiang likes it very much?" Ding Zhong on the other end of the phone smiled heartily. Sure enough, he didn't spend any money.
Generally speaking, the cost of domestic advertising shooting is really not high if you don’t hire all-star celebrities.
All within 200,000 yuan.
This time, in addition to Li Bingbing and several marathon runners, Anta, which is responsible for operating FILA in terms of overall production, also made a lot of money. Just buying the design of this 60-second ad cost a lot of money.
The overall cost of shooting is even more expensive.
Not counting appearance fees, the equipment and copywriting alone cost almost a million.
Actually, there was some internal discussion as to whether Li Bingbing should participate in the shooting. After all, this belongs to the category of creative advertising.
But considering how much money was spent on hiring a spokesperson, it would be inappropriate not to ask her to come.
Of course, compared with the production cost of advertising, the cost of advertising is greater.
The most intuitive manifestation of this is reflected in the 2011 advertising and publicity expenditure ratio budget.
Compared with the investment in 2010, it will increase by 1.8%.
This money can’t be spent.
Not to mention FILA and Anta, in fact, even HYS, if all the funds sponsored by all sports are counted.
In China alone, an average of 2 million yuan is spent on advertising every day.
Every month
Ten thousand pairs of coconut shoes priced at 699 euros are sold out, which seems to have brought 7 million euros to HYS's operating income.
But the money is not enough to build it!
Advertising is too expensive!
This is also an important reason why HYS must strive to win over Liverpool, a global publicity base, and Hermès must further support the development of the film company.
"I like it, Mr. Ding. I think this advertisement can be used in other regions with a slight modification." Xiang Yang said with a smile.
If you can save a little, it’s a little.
"If even Mr. Xiang agrees, then there must be no problem." Ding Zhong said: "Mr. Xiang, which part do you think we need to change? I will ask FILA to hurry up as soon as possible."
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"It would be best if we could get the authorization from IPC." Xiang Yang thought for a while, this is crucial to the effectiveness of advertising in Europe.
If it doesn’t work, just spend money.
There are many ways to become an Olympic sponsor, and the cost is between 25 and 40 million US dollars.
Funding is only one aspect, but also requires certain technical services.
It is not difficult for Anta and HYS to operate FILA as an Olympic sponsor, but how to choose their own investment is a key point.
In fact, by becoming a global partner of the Olympic Games, you will automatically obtain global rights and interests of the Paralympic Games.
But Xiangyang values the latter more.
With HYS escorting FILA in Europe and slowly extending it to North America, visibility and brand influence do not actually require too much investment.
On the contrary, creating a brand's image in the minds of specific groups of people is the key.
I spend the same amount of money to only support the Paralympics!
What is the effect?
Those people who advertise ZZZQ saw it and unwillingly took out their wallets to support such a conscientious company?
"Mr. Ding, if you feel that the effect of such advertising investment is not satisfactory, you can entrust a research company to do a business survey in Europe."
Xiang Yang smiled.
“No problem, I’ll ask someone from FILA to contact him right away.” Ding Zhong agreed directly, but he still had to go through the process.
At the very least, you need to be well-founded when going to the board of directors.
"Okay, then I'll wait for the good news." Xiangyang nodded, and the two chatted again, and the mobile phone buzzed in his ear.
Thinking that his wife was back, he quickly glanced at Mu Xin and Zhiyin who were lying on the crib.
He was busy talking about business and forgot about the child.
However, the caller was not Liu Qianqian.
"Mr. Xiang, I seem to have arrived at the place you mentioned." Deng Chao, wearing a hat, a mask, and sunglasses, was outside the gate of Xiangyang's house, curiously looking at the gate of the courtyard in front of him.
Uh.
It was very similar to the photos he saw online.
But he wasn't sure.
"Wait a minute." After greeting Ding Zhong and answering Deng Chao's call, Xiang Yang took three steps and then two steps to his yard.
He opened the closed door a corner and was startled.
"Why do you act like a robber?" Xiangyang looked at Deng Chao up and down.
Today Liu Qianqian was organizing a gathering of friends, and she was going to call him. In order to find someone to help her take care of the child, Xiang Yang simply said.
"Come in with me, and I will teach you Transfer experience."
"Okay, Mr. Xiang." Deng Chao nodded quickly, but he was a little curious about the experience.
After entering the courtyard and closing the door, before he had time to look around the courtyard, he heard Xiang Yang ask: "Have you had breakfast?"
"Eat something on the way here." Deng Chaochong took off his mask. Xiang Yang smiled.
"Okay, have you seen the children?"
"Yes."
"Then help me take a look at them first. I have something to do. Sissi won’t be back until later.”
Xiang Yang said, pointing to the phone.
Deng Chao was stunned when he heard that he was asked to come over as a nanny.
Well, no wonder it is said to be imparting experience.
Then first.
When people come to help, Xiangyang cannot just ignore them.
Xiang Yang, who had made a cup of tea for Deng Chao, asked casually: "By the way, is Sun Li coming today? How is she doing?"
"Very good." He took the tea cup from Xiang Yang's hand. , Deng Chao said with a smile: "She is still filming "The Legend of Zhen Huan"."
"It's not over yet." Xiang Yang grinned, it's been several months and she's still filming
I know There was no malice in Xiang Yang's words. Deng Chao explained: "The production cycle of TV series needs to be longer."
"You still have to pay more attention to your health." Xiang Yang sighed in a low voice: "You too, you have to take care of yourself. Ah.”
He remembered that Liu Qianqian often vented her anger on him during her pregnancy.
It was at that time that I completely lost power.
Deng Chao took a sip of tea and looked at Xiang Yang strangely. He didn't understand the meaning of the second half of the sentence. When he saw Xiang Yang drinking tea by himself, he said softly "Thank you".
You can never go wrong by saying "thank you".
"You're welcome, I want to thank you for coming here so quickly today." Xiang Yang smiled and looked at the time on his wrist.
Liu Qianqian, where did you go?
Could he have been abducted by my mother?
"That." Deng Chao smiled shyly and said a little embarrassedly: "I just signed a film contract with Guangguang."
"Oh? Really?" Xiang Yang replied Overwhelmed, he smiled and said: "What kind of movie? I didn't hear Mr. Wang talk about it yesterday."
""The Four Famous Catchers" will start filming in March."
"'Four Famous Catchers'." Xiang Yang suddenly understood when he heard this.
"Have you seen the original version, Mr. Xiang?" Seeing that he was interested, Deng Chaoduo asked a few more questions.
"Yes, I have an impression." Xiang Yang looked at him with a playful smile and asked, "Has the heroine been decided?"
"Not yet." Deng Chao shook his head.
Well, he really hasn’t received any notification from the crew over there.
"Who do you want to cooperate with? If you have a good friend, you can recommend him." Since the heroine has not been decided yet, Deng Chao is also a good person, so Xiang Yang asked him to recommend someone.
Whoever calls, just give me a call and they will drive over in the early morning.
It’s not for nothing that we are tired of logging.
"Mr. Xiang, this" Deng Chao was shocked. He really didn't expect that such a good thing would happen when he came here.
The resources of light are just given to yourself?
You know, last year I and Sun Li worked together on Enlight Capital's "Painting on the Wall", but we had to talk several times before we got it.
"It's okay. If you're not sure, I'll pass a message to you and Mr. Wang." Xiang Yang smiled and patted Deng Chao on the shoulder.
We are all adults, so there is nothing to be embarrassed about.
I won’t eat you again.
Xiang Yang’s words made Deng Chao feel nervous.
He thought for a while and finally said: "Actually, Mr. Xiang, I think the role of Qingqing is very suitable."
Before he finished speaking, there was a car noise outside the gate.
Within half a minute, the door was pushed open.
Liu Qianqian, who was wearing a furry hat, entered the yard and saw that the person chatting with Xiang Yang was indeed what she had guessed, so she smiled and came over to say hello, "Brother Chao~ Why are you here? I saw your car at the door.”
“Sissi.”
Deng Chao turned his head and looked at Liu Qianqian before he could say hello.
I heard two slightly warning "cough cough" sounds
(End of this chapter)