Chapter 110 Not for the purpose of making money
Zheng Yuan was suddenly excited. Quan Bangqing’s words woke him up and he was thinking about it in his heart.
“Make money first!”
“That makes so much sense. You never know when this ghost market will be unsalable again. The roadside at the buying station was full of goods the year before last. Abandoned peppers.”
Zheng Yuan has been growing peppers for several years and is very familiar with the pepper market.
In 2002, the price of chili peppers dropped to freezing point, from a maximum of 56 cents per catty to a few cents per catty.
The cooperative suffered a loss that year, and at a later stage of the sale, the purchasing station even refused to accept it.
In 2003, Tianhe set up a demonstration base to promote new varieties. With Tianhe's assurance, he chose peppers again.
Fortunately, pepper prices have been stable this year, and fresh peppers have been selling for about 4 cents per catty
In addition, Tianhe’s seeds are good, the yield is high, and the efficiency is pretty good.
But the situation this year is uncertain.
The market was good last year. According to the temperament of farmers, they all want to make a profit this year, and many people have expanded their planting area.
There are also people like Quan Bangqing who switched to pepper planting this year.
Profit one year, maintain balance every year, and lose money every year. This is the normal situation in the planting industry!
Thinking of this, Zheng Yuan left Quan Bangqing who came over to chat and walked towards his cooperative.
Quan Bangqing asked: "Hey, why are you going?"
"Get ready for workers to pick fresh peppers and store them in storage."
"It's not even August yet?"< br>
“While we can still sell it for 5 cents per catty, let’s make money first.”
Quan Bangqing shook his head and said: “No, the price of dried peppers is high this year, it must be Selling dried peppers is more profitable!”
Zheng Yuan ignored it, contacted the workers, arranged the corresponding turnover baskets, transportation vehicles and other materials, and planned to start picking the next day.
Now is the peak production and marketing season, and there is no shortage of fresh pepper purchasers around Lanshi.
And Tianhe has already built a refrigerated warehouse near the production area. Fresh peppers can be picked and finished on the same day. Storage can preserve the quality of fresh peppers to the greatest extent.
In the days that followed,
Zheng Yuan’s cooperative kept shipping four to five thousand fresh peppers almost every day.
I put the banknotes in my pocket early.
There are many smart people like Zheng Yuan. Generally speaking, the price of fresh peppers is less than 0.6 yuan per catty, and the profit from harvesting dried peppers will be higher.
When the price of dried peppers is less than 6 yuan per catty, farmers are more inclined to harvest fresh peppers.
But farmers have long been frightened by the market!
The planting area this year has obviously increased again, and no one can predict the price in the future.
Although it is only 0.5 yuan per catty now, with an output of more than 5,000 catties per mu, the income is pretty good.
The inference of Zheng Yuan and others is not wrong. The pepper planting area in Long Province has indeed expanded a lot.
Tianhe Seed Industry has seen clues from its seed sales.
Jiuquan, the expansion base of Tianhe Seed Industry.
The original seeds of corn, wheat and vegetables and the original seed propagation bases are clearly separated by isolation belts. A little further away from the propagation bases is the office area of Tianhe Seed Industry.
The office area and the expansion base are completely isolated, as distinct as two worlds.
After finishing his business in the capital, Guo Yang returned to Jiuquan without stopping.
Tianhe Seed's vice presidents Yan Qun and Qu Yang have been quarreling recently. They have differences on how to deal with the possible unsaleable peppers.
Qu Yang and Yan Qun sat on the leather sofa in Guo Yang's office, one on the left and one on the right, with anger in their eyes.
“According to the inventory data of dealers in various places, the sales volume of Tianjiao No. 1 seeds is close to 60,000 jins, and the sales volume of Red No. 1 seeds is close to 50,000 jins. The actual sales have exceeded 40 million yuan.”
Guo Yang nodded with satisfaction and said: "The situation is not bad. What about the market share of the two A-class markets in Long Province and Xinjiang Province?"
Yan Qun hurriedly took over the conversation and said seriously: "The question is Out of this, Tianjiao No. 1 has sold nearly 10,000 kilograms in the province, not counting the dealer’s inventory! The planting area of a single variety is close to 250,000 acres, and the market share exceeds 60%.”
"Although it is not clear yet how much pepper area there is in the province this year, it is definitely far more than last year. If such a large area is unsaleable, the impact on public opinion is unpredictable."
Qu Yang said in an argument: "Planting What is the farmer’s choice? No one can guarantee that farming will make money.”
“Then how did you promote it in the first place? High returns have always been the theme of promotion!”
"The yield of Tianjiao No. 1 is indeed high. Can we blame the seed company for the bad market?"
"Farmers don't care about you..."
Watching the two people arguing, Guo He asked coldly,
"How is the sales volume in Xinjiang Province?"
Qu Yang and Yan Qun looked at each other briefly and calmed down a little. The boss seemed to do this casually. The question made the two of them feel the slightest change. Seems more calm!
It seems that the company’s financial pressure has really been relieved during the trip to Beijing.
Qu Yang said: "Xinjiang Province Tianjiao No. 1 has sold about 2,500 kilograms of seeds, and its market share is nearly 40%."
Guo Yang did some calculations, a little surprised, and said: "Isn't Xinjiang Province engaged in red industry? How come there are only more than 100,000 acres of peppers?"
In his impression, the pepper planting area in Xinjiang Province in future generations should be millions of acres.
Qu Yang smiled awkwardly and looked at Yan Qun.
Yan Qun crossed his arms and explained: "The red industry in Xinjiang Province mainly refers to tomatoes, wolfberries, safflowers, red peppers, pomegranates, jujubes, mulberries and carrots, of which red peppers are just one. .”
Guo Yang nodded.
“It seems that the development potential of the XJ dried chili pepper industry is still great. Treating it as an A-level market is the correct strategy.”
“As for the unsaleable chili peppers, Quanwang Company’s Is the order for dried chilies enough? ”
Yan Qun said with a wry smile: "Just because Quanwang's processing plant is in Gangu, and Quanwang was acquired by us, the farmers in Gangu are planting peppers like crazy this year. Especially in mountainous areas, they are planted all over the mountains and fields, even beside the fields. "We have learned that many farmers in mountainous areas have been affected by publicity, thinking that this year will be like last year, and Tianhe Company will guarantee the purchase."
"It's not just that. Farmers in Gangu and many other poor counties have also learned about Tianhe Seed Industry from various channels such as TV and radio. "
"Tianjiao No. 1 seed, a high-yielding pepper machine; reduced investment and better returns. The slogan is spread by word of mouth in rural areas."
Guo Yang looked at the expressionless Qu Yang and said with a smile, "This is a good thing. It proves that our marketing work is solid."
Yan Qun's face was full of worry,
"Quanwang Company and several branch factories have a full processing capacity of about 25,000 tons of dried peppers, which is an output of about 120,000 to 130,000 acres."
“Although it is a spontaneous act by farmers, the planting area is too large and the yield is too high, which not only hurts farmers, but also hurts ourselves.”
“The happiest people at that time will be those who were originally squeezed by us. A struggling small processing enterprise.”
Guo Yang also fell into thinking.
Tianjiao No. 1 is indeed a bit too popular in Long Province, and its 60% seed market share is indeed a bit exaggerated.
If this were in the United States, you should not be labeled an anti-monopoly.
You will be sanctioned in minutes!
But is there something wrong with Qu Yang’s marketing strategy?
There is no problem with the publicity method, there is no false propaganda in the advertising slogan, and Tianhe’s brand is well established.
The only problem is that the pricing is too low!
A 20g pack of seeds only sells for 9.9 yuan.
Although competing foreign-invested seeds are hard to find, it also lays the groundwork for the blind expansion of planting in the production area.
“Then you mean Tianhe will take care of the farmers?” Qu Yang asked rhetorically.
Yan Qun immediately became angry, his face filled with anger.
"TMD, what do you mean is that I am cheating. Where were you when those county and city cadres came to my office every day?"
"I said this to expose hidden dangers in advance and find solutions in advance. , when something really goes wrong, the reputation that we have finally accumulated will be lost again!”
Qu Yang was not to be outdone, “You can blame the seed company for the slow sales, but what about cooking?”
Seeing that the two were about to quarrel again, Guo Yang waved his hand.
“It’s not a big problem.”
"This Tianhe can be pocketed. It is really unsalable. We will buy it at the farmer's planting cost price."
The office became quiet, and the hot sunlight shone through the window on Yan Qun's exposed slender dark arms. Go up, let him still can't help but feel excited.
He really wants to say that the company can work harder in the sales of cold chain storage and logistics and transportation,
and then squeeze it out and make farmers suffer. That's all. It's over.
But I couldn’t say it.
Farmers' planting costs are not high, and Tianhe has a complete cold storage and sales system to minimize losses.
As for Qu Yang, he was much more straightforward and even in the mood to joke.
“The company has finally seen the dawn of profitability, and this is another loss-making business.”
“Agriculture cannot be done for the purpose of making money.”
Guo Yang closed the curtains to block the dazzling sunlight, thinking that this was also an opportunity to extend the industrial chain.
There is a high probability that it will be earned.
(End of this chapter)