Chapter 123 Fengkai Agricultural Machinery
Fengkai Agricultural Machinery was originally a small and medium-sized agricultural machinery company in Shandong Province, mainly producing internal combustion engine parts, small horsepower diesel engines and walk-behind tractors.
Although the product has no bright spots, it is very popular in Southeast Asia, Africa and other regions.
This is also what the original boss of Fengkai Agricultural Machinery was most proud of.
It is a pity that the overall technical content of domestic agricultural machinery is low. In recent years, private capital has entered the agricultural machinery industry one after another.
Some companies only have a few or dozens of people, mainly engaged in assembly, with almost no product drawings, and do not produce a single part;
Some run street stalls, and better ones build a simple assembly line, product quality, and after-sales service No need to discuss.
The market is disorderly competition, and agricultural machinery has fallen into a quagmire of price wars.
At the same time, the prices of upstream steel and crude oil are also rising
The efficiency of the industry is deteriorating.
The original Fengkai Agricultural Machinery was no exception and fell into operating difficulties.
Finally in October 2003, Jiahe successfully acquired Fengkai Agricultural Machinery.
After the acquisition,
Jiahe immediately integrated Fengkai Agricultural Machinery, established a corporate technology research and development center, and hired a top team of engineers in the industry.
Guo Yang also took advantage of the situation and hired Yu Honghai as general manager.
Yu Honghai's agricultural machinery distribution company is managed by his wife.
He was originally the son-in-law who stepped in. His father-in-law was also a high-ranking official in the Department of Agriculture. He had little say in the family, and the industry was in recession.
Under Guo Yang's repeated temptations, he jumped out.
After the integration was completed, Yu Honghai organized the expansion of the agricultural machinery production base in Shandong Province, and a new factory in Jiuquan is also under construction.
The person in charge of Fengkai R&D Center is Guan Cheng, who has a PhD in agricultural engineering from the University of Minnesota and once worked for a multinational agricultural machinery company.
The technical level is good.
For Guan Cheng, the experience of the past year has been quite magical.
The company's research and development is going extremely smoothly.
Dozens of patents have been applied for, some are in queue, and some are in testing and development.
These patents are not just a few design and utility model patents, but invention patents with technical content and structural technologies with innovative points.
Especially the breakthrough in the field of power
made Guan Cheng feel like he was dreaming.
But if you think about it carefully,
the technical information provided by the group company is also worthy of this achievement!
Guan Cheng was trotting all the way in the agricultural machinery spare parts market. His boss came to check the results, which made him inexplicably excited.
When passing by the Agricultural Machinery Industrial Park, I met several familiar engineers.
"Guan Cheng, you are running so fast, is your wife here?"
"Looking at him laughing so hard that his mouth split, I guess it is 80% true."
Guan Cheng stopped to take a breath and looked at the engineers gathered at the door chatting. They were all experienced elites in the industry, and there were various machines placed inside and outside the door.
There are diesel engines, tractors and some supporting agricultural tools.
"No, the company's products are about to be offline. The boss is here to take a look."
"It's been almost a year since you bought Lao Bai's old factory. What new products have you come up with?"
>Guan Cheng said: "The company will soon launch new single-cylinder and multi-cylinder diesel engines, as well as tractor series products, as well as main bearing caps and other parts and materials."
"Have you not been producing diesel engines? The quality of the product is not as good as that of the big manufacturers, and the price is not cheap, so it is not easy to sell.”
“Isn’t it a walk-behind tractor?”
"After a year of research and development, why are these things still the same!"
Guan Cheng shook his head and said: "It's different."
"What else could be different?"
“Nowadays, the products of ordinary manufacturers are similar, and the competition is to see who is cheaper.”
“You will know when the time comes.”
Guan Cheng stopped staying and went straight back.
At the same place, the discussion between several bosses continued.
"Lao Bai is really lucky. Although the factory is not bad, it can be sold for more than 20 million, which is a huge profit!"
"I heard that Lao Bai regrets it. Now the policy It’s starting to change, and business is better this year than last year.”
“Jiahe Group has invested so much money and hired so many experts. Maybe it has improved the production process and the product quality has been greatly improved.”
A fat man with a cheeky face said disdainfully: "Now everyone copies mine, and I copy yours, what innovation can there be?"
The fat man looked around arrogantly, "I If you don’t believe Fengkai can get up, don’t bet!”
“What are you betting on?”
“Whether Fengkai’s sales can reach tens of millions next year, whoever loses will run around the market naked! ”
“Damn, it’s such a big bet, Lao Zheng.”
"I'll bet with you!"
There are also calm people among the few people.
“I just heard about the main bearing cap type parts.”
“Main bearing cap? The structure of that thing is not difficult, right?”
“But it’s not anyone. It can be produced, and Fengkai has at least introduced advanced processing equipment.”
Hearing this, several people's minds also cooled down.
"Old Zheng, do you still want to bet?"
"Bet! Who am I afraid of? Why are you spitting and nailing it?"...
Guo Yang has arrived at Fengkai's R&D center. After looking at it for a long time, except that he knows a little bit about tractors, the rest are a bit confused.
Yu Honghai is not here either, busy trying to negotiate with local governments.
There are differences between the central government and provinces and cities in the subsidy catalog for agricultural machinery products, and companies need to work side by side.
The central government’s agricultural machinery subsidy funds are actually not large, with only 500,000 yuan allocated to each project county.
To a certain extent, the role of central financial subsidies is nothing more than a drop in the bucket.
To give a more intuitive example,
Five counties in Henan Province, a major agricultural province, can enjoy central subsidies this year. In addition to the province's own funds, the total investment is only more than 10 million yuan.
The annual machinery investment in the purchase of agricultural machinery in Henan Province is 3 billion yuan, and the subsidy amount from the two levels of finance only accounts for 1/300.
But this is a financial subsidy directly given to farmers, and it further reflects the country’s determination to alleviate the poor and the weak.
It is an important transition from ‘farmers to feed workers’ to ‘workers to feed farmers’.
So the amount of investment from the central government is instructive and symbolic, and more of an expression of a political orientation.
The central government has arranged funds, so your provincial finance must follow suit.
If local officials want to climb up the ranks, why don’t they show some political achievements?
Are you a major agricultural county? Main grain producing area?
Then you have to respond positively!
Among them, Black Province is the top student. In the first half of the year, the central government’s finance is not included, but the subsidy funds of provinces, cities and counties exceeded 50 million yuan;
For the rest, Shaanxi Province also spent 20 million despite relatively tight finances, and Jiangsu Province spent 20 million...
A rough statistic is that after the central agricultural machinery subsidy policy was released, most provinces and cities across the country All have introduced local subsidy policies.
The annual subsidy amount is close to 240 million yuan.
This number will double year after year in the next twenty years.
Yu Honghai’s father-in-law is in charge of agricultural machinery in the Shandong Provincial Department of Agriculture, and he himself has been engaged in agricultural machinery distribution for many years.
It would be perfect for him to run the relationship.
......
Guo Yang stayed in the R&D center for a while before waiting for Guan Cheng to come back.
After chatting for a while, Guan Cheng made the introduction.
“Mr. Guo, through the technical information provided by the group, Fengkai has made breakthrough progress in the following products:
The first is a single-cylinder diesel engine. The new model is more environmentally friendly, energy-saving, material-saving and reliable.
The second is medium-cylinder and multi-cylinder diesel engines. New models have been launched in multiple horsepower levels, and generally meet Euro 2 emission standards.
The third is tractors, which have launched three series of products under 40 horsepower, above 40 horsepower, and above 100 horsepower.
At the same time, in response to the requirements of the group company, the company is currently also able to produce some key parts. "
Guo Yang asked: "What is the technical level of the product? ”
Guan Cheng gave a thumbs up,
"The technical level is top-notch domestically, and it is competitive enough even if it is taken internationally."
Guo Yang smiled, after all It is technical information analyzed from the world's top agricultural machinery. Even if he only took out a small part, it was enough for Guan Cheng to digest.
“Where’s the combine harvester, where’s the forage harvester, why didn’t I see it?”
Guan Cheng scratched his head,
"Neither the combine harvester nor the forage harvester has been successfully developed. Many key parts are too dependent on imports. Our supply chain system is still too poor."
This is indeed a flaw, and Guo Yang can't do anything about it. . The agricultural machinery industry seems simple, but in fact it is complex.
The production of larger agricultural machinery products involves thousands of parts and components, which places very high requirements on industrial chain and supply chain management.
In the eyes of many people, the entire machine has higher technical content and is more profitable than its components. In fact, this is a typical misunderstanding.
The core technology of the agricultural machinery industry lies more in key components, where high added value is reflected.
It is an open secret that complete machine companies "work" for these companies.
“What parts are still missing?”
Guan Cheng said: “The combine harvester is not a problem, the self-developed diesel engine can meet the demand. The biggest problem is the baling of the forage harvester. The equipment needs to be imported from Europe.”
“Didn’t we introduce some parts production equipment? Can we develop and produce it ourselves?”
Looking at Guan Cheng’s awkward but polite smile. , Guo Yang understood instantly.
Depend on!
The agricultural machinery industry is really too detailed.
Guo Yang thought for a while,
In this case, the only ones that can be included in the agricultural machinery subsidy catalog are tractors.
“How many tractors can the annual production capacity reach?”
"With the assembly plant in Jiuquan, the annual production capacity can reach 1,000 units."
Guan Chengxin's throat was raised. Faced with the pressure from the boss, the original pride and complacency disappeared in an instant.
Thinking about it carefully, there is really nothing for him to be complacent about.
The technologies are all existing in the group company, and the R&D center is only developing according to the drawings.
The other engineers in the R&D center are also thinking about it.
All the usual scenes of being lazy and fishing emerged, and I felt a little uneasy.
Guan Cheng bit the bullet and said: "The R&D center will strengthen management next..."
(End of this chapter)