Chapter 160 Planning
Guo Yang stood aside and watched Qu Yang record the relevant contacts.
After a while, Qu Yang returned the phone, and Guo Yang gave Yu Xiaochuan a few words.
"You have been staying in Wuyuan recently. The pasture is about to be cut. People from the Dairy Farmers Association should be here soon. Please follow me."
It is expected that the pasture will be cut this year. The revenue accounts for nearly one-third of Jiahe Group, and its importance is self-evident.
"Okay."
"I will temporarily leave it to Qu Yang to take the lead in investigating the inferior milk powder. Tianhe Seed Industry has a broader path."
In fact, Guo Yang feels that Tianhe Seed Industry His path is more wild, and Qu Yang is more unscrupulous in doing things. He is more familiar with the countryside and can be ruthless.
In comparison, Yu Xiaochuan may have had more contact with foreign businessmen, and gradually developed a somewhat refined temperament.
After finishing the communication with Yu Xiaochuan, Guo Yang looked at Qu Yang again.
"There is no need to be too anxious. The main thing is to widen the scope of involvement and arouse sufficient social response, so that the stubborn disease can be eliminated in one fell swoop."
Qu Yang had also learned the ins and outs of the matter before.
“When is the right time?”
“Next year!”
Jiahe’s layout in the dairy industry has not yet completed the closed loop.
The dairy farm initially introduced 2,000 cows from Hutubi. After the expansion in the past two years and the continuous introduction of cows, there are now 7,000 to 8,000 cows put into production.
Coupled with the herdsmen in the radiation area, there are still ten to twenty thousand head, but it is far from enough.
Only two processing companies have been acquired, and they are limited to Long Province and lack a nationwide sales network system.
As for the cows bred using the genes of seed store cows, they were named Hexi cows by Guo Yang, and there are currently only nearly a thousand of them.
Guo Yang thought for a while and then said: "One more thing, Tianyu 1 is stuck in the quagmire of genetic modification, don't you have any ideas?"
"The reporter?"
Guo Yang said in a deep voice, "Put pressure on the Science Newspaper. If the reporter has no background, see if we can get in. Then we will investigate which company did it. We will keep an eye on it during the sales season. Grab his market!"
Qu Yang also laughed sinisterly, "Hey, I'm good at this."
The two of them were drinking tea and chatting, and happened to see Xiang Tianshan. Just came out of the direction of the bathroom.
After waving, Lao Xiang came over.
"There is a batch of newly imported grass seeds that need to be propagated over there in the warehouse."
Xiang Tianshan naturally understood what Guo Yang said about the warehouse, nodded, and then said.
“The existing forage seed processing capacity cannot keep up, and we need to build a new factory. The city wants us to move to the industrial park.”
“Stabilize first. Let’s see if we can rent a few factories.”
With 20 million kilograms of alfalfa No. 1 seeds per year, plus 6 new grass species, the factory will indeed be expanded.
But Guo Yang didn't want to let Jiaohe enter the industrial park. With the expansion of Jiahe Group, how could a small industrial park in Jiuquan accommodate Jiaolong.
Jiayuguan, a heavy industrial city.
Jiuquan, a business center city.
The two cities are only 22 kilometers apart, but in the middle is the desolate Gobi.
Guo Yang wants to take this land.
The next day.
Guo Yang communicated with Xie Shijie again, including the introduction of dairy farms, grass processing, the integration of two dairy companies, and the two cities’ plans for the Gobi Desert...
Then he set out on the journey. A journey to Shandong province.
On the way, he took the VV Group’s information and read it again and again.
In the soy milk industry, VV has become synonymous with the entire category, firmly occupying the concept of soy milk.
The brand market share is 85% and the brand awareness is 90%.
“VV Soy Milk, Happy and Happy” has long been a household name after being spread through CCTV advertisements for many years.
It can be said that VV is synonymous with soy milk.
Its market share and popularity are terrifying to any competitor in the industry.
But VV, a seemingly powerful brand, is far from reaching the heights it deserves, with sales declining year after year.
Operating income in 2004 was 2.262 billion yuan, but soy milk sales were only 1.015 billion yuan. The rising star Mengniu reached 5 billion yuan in 2003.
After taking the lead in the soy milk category, VV did not focus on expanding the category, manufacturing to follow, and attracting competitors to join.
Instead, all promotional efforts are directed at the brand itself, without assuming the responsibility for category expansion.
Ultimately, the soy milk industry, which has huge potential demand, has never had a strong competitor to join the industry, and while the competitive milk category is developing rapidly, it is shrinking.
The industry is shrinking, and naturally the leader Weiwei will suffer the most.
After reading the relevant information about Weiwei, Guo Yang was also deeply moved.
Abandoned the continued promotion of soy milk, but invested heavily in the dairy industry, which has no competitive advantage.
In the short term, business growth is immediate, but short-term interests will suck away a large amount of Weiwei's funds and profits like a vampire.
Over the past few years, VV wanted to refocus on the soy milk industry and make every effort to develop the soy milk category, but it missed the best advantage in competing with milk.
What is even more worrying is that VV also spent four years helping competing milk products improve their market position.
Guo Yang compared Jiahe.
Jiahe's dairy industry has already taken shape, but it has not made any efforts to publicize and promote it because there is not enough preparation.
New Hope, Weiwei and the Delong family of the capital empire...
The lessons from the past are still before us.
First, improve the forage and seeds for the main business, and expand the market. Then entering the dairy industry will be a matter of course. In addition, what makes a leader powerful is precisely having many followers. If you lack followers, you will never be truly powerful.
Crest's fierce pursuit of Colgate has made anti-cavity toothpaste the largest toothpaste category;
Nongfu Spring and Wahaha compete,
Yili and Mengniu is chasing after me,
Jiahe also needs followers to help expand the market, just like Huihuang Seed Industry.
After Alfalfa Agriculture and Animal Husbandry occupied the high-end market of alfalfa, Huihuang not only took a sip of soup in the mid- to low-end alfalfa market, but also opened up fields such as oat grass.
The domestic forage market, under the leadership of companies such as Alfalfa and Huihuang, has made great progress compared to the original time and space.
This also gives Guo Yang the confidence to relieve the dairy industry in advance. With the support of high-quality forage, the domestic dairy industry cannot collapse.
Thinking back.
Guo Yang has roughly figured out the cause and effect of Weiwei and the Jiusan Group.
VV Group approached Jiusan Cereals and Oils to cooperate in building a non-GMO soybean base. Jiusan Cereals and Oils disliked that VV Group did not understand agriculture, so they roped in Jiahe Group to reduce costs and increase revenue.
VV Group may not want to bring Jiahe with it because the two are in competition...
Guo Yang thought, is it possible that VV Group will cede its dairy sector to Jiahe?
The food and beverage marketing network established over more than ten years is what Jiahe urgently needs.
But the conclusion is that it is impossible!
VV's dairy and wine industries both belong to the large grain sector.
There is a certain market and technical correlation with its main business. On the contrary, coke, coal, real estate, and finance have nothing to do with its main business.
Why does Jiahe want to cooperate with Weiwei?
It’s totally unnecessary!
On the contrary, Weiwei's "hammer on the east" style has obviously underestimated the potential of the soy milk industry.
Jiahe's dairy industry may not be able to get involved in the soy milk industry.
The plane landed at Quancheng Airport in Shandong Province.
Yu Honghai transferred a full-time driver from Fengkai Agricultural Machinery to him.
Drive all the way to Jeju Prefecture, Jiaxiang County, where the Tendou No. 1 soybean base is located.
In the evening, Guo Yang met with An Tao, the production manager of the Jiaxiang base.
An Tao's first impression of Guo Yang was somewhat similar to that of Yan Qun. He was in his forties, thin, wearing jeans, leather shoes, and a T-shirt.
Have experience working in local agricultural bureaus and township governments.
After a brief chat, you can tell that this person still has some technical skills, but more cannot be seen.
After resting in the hotel for a night, Guo Yang arrived at the Jiaxiang soybean base.
Jiaxiang is located in the southwest of Shandong Province. The land here is fertile and deep and easy to cultivate. It is known as "Look to Shandong Province for Chinese soybeans, and look to Jiaxiang for Shandong soybeans".
The green bean sprouts swayed gently in the sun, no different from what Guo Yang had seen in the photos.
From here, An Tao is quite pragmatic and doesn’t choose ‘photos’ carefully to fool people.
An Tao introduced to Guo Yang along the way, "The base adopts the step-by-step propagation technology of original seeds-original seeds-field seeds. The seed size is gradually expanded and the species properties are well maintained."
“The Tiandou No. 1 commercial variety has basically perfectly inherited the characteristics of the original variety. Whether it is high temperature and drought, or high humidity and rain, it has excellent disease and lodging resistance.”
Guo Yang Asked: "What about salt-alkali resistance?"
An Tao smiled and said, "This year's dozens of promotion demonstration bases were all selected from saline-alkali land, and the seedlings emerged neatly."
Guo Yang wandered along the bases all morning. All the bases used the circulation method, with a total area of about 3500 acres.
Most of them are commercial fields.
As he learned more, Guo Yang became more confident.
Tiandou No. 1 was cultivated in April 2004. In that year, 120 acres were expanded and 57,600 kilograms of seeds were harvested.
This year, the commercial field has been expanded to 3,000 acres, and about 30,000 kilograms of seeds are used for promotion.
Following the style of Tianyu No. 1, the marketing department and the production department collaborated to establish promotion demonstration bases in Shandong Province, Heilongjiang Province, Hebei Province, Liao Province, Mongolia Province, and Jiangsu Province.
And it is mainly saline-alkali land.
From the beginning, it was full of gimmicks and attracted the attention of farmers.
Guo Yang calculated that 3,000 acres of commercial fields could harvest 1.44 million kilograms of seeds this year, and the sowing area was only about 180,000 acres.
Far from meeting market demand.
Mr. Xue, seeds are in short supply!
Guo Yang also saw the soybean breeding laboratory in the base, which was only established in the past two months.
It is mainly a few graduate students and doctoral students who have just graduated.
In the breeding field, hundreds of soybean germplasm materials have different shapes, and one word stands out: ugly!
Some were bitten by insects, some had yellow leaves, some were in dwarf form, and some were about to die...
Li Shushan, the leader of the laboratory, explained slightly awkwardly.
"When seeds grow under extreme adversity, it is easier to break through the limits of life and screen out high-quality genes."
Guo Yang nodded. Breeding is inherently deceptive.
What can produce the best results, and what can not be produced can also enrich the germplasm resource bank for him.
Then use the seed store to re-make and process it again. This is Tianhe's core breeding system.
Guo Yang suddenly thought of Bi Qiang, a seed hunter, and didn’t know which desert he went to in search of wild germplasm resources.
(End of this chapter)