Chapter 204 It seems that you can try it too
Each 50 kilogram bag sells for 120 yuan, an average of 2.4 yuan per kilogram, which is three times that of ordinary flour.
Song Haidong said it was not expensive and was prepared to increase the price, which made Yang Xiaobing dumbfounded.
After cultivating the land all my life, I have never sold such expensive wheat or eaten such precious flour.
After calming down for a while and swallowing his saliva, Yang Xiaobing asked: "Can it be sold?"
Song Haidong smiled and said: "For now, there is not enough flour to sell. Many people bought it as gifts during the National Day."
"Not enough to sell?"
Yang Xiaobing looked relatively empty. In the warehouse, I also understood that Jiahe flour does sell well and is indeed delicious.
There are still many rich people.
It may also be related to the low output.
Due to seed restrictions, Tianmai No. 1 only has 6,500 acres of wheat from Huimin Cooperative this year.
The output is more than 5 million kilograms, which is really pitiful. Jiahe's flour mill was originally built with a daily processing capacity of 1,000 tons.
If it is operated at full capacity, 5 million kilograms of wheat can be processed in only 3 days.
The flour extraction rate of Tianmai No. 1 is about 70%, which is 3.5 million kilograms of flour. Calculated at 2.4 yuan/jin, the sales volume is just over 8 million yuan and the gross profit is 4 million yuan.
The size is too small, including the investment in the factory, it is almost a loss to my grandma’s family.
As for processing regular wheat?
The current market situation is that wheat prices have risen, but flour prices have not. Enterprises that did not stock wheat in the early stage are now processing with tears.
Jiahe Flour Mill is a newly built factory. It can wait for the price of wheat to drop or the price of flour to rise before going into full production.
Yang Xiaobing looked at the snow-white flour and its exquisite packaging. Although the flour was delicious, he would not have bought it to eat in the past.
Now, hehe, I have made some money this year, but I am still willing to try something new.
The main reason is that he still has wheat left at home!
You can grind your own flour.
Thinking of this, he planned to send some fresh flour to his father-in-law. In Wuyuan, it is normal to send flour during the New Year and festivals.
Especially high-quality flour is very popular among northerners.
Consciously, the flour he ground was not packaged. Yang Xiaobing thought for a while and said, "I will take a bag back later to give to my father-in-law."
"Okay, just drive over and I'll have someone load it up for you."
"Okay." After saying that, Yang Xiaobing was about to pay.
"I won't give you the money, but I can still afford a bag of flour Jiahe, so I can plant better wheat next year."
"That's okay."
After a while, Song Haidong felt helpless as he watched Yang Xiaobing direct the loading of flour onto the Cheetah tractor.
A tractor should be considered a vehicle, right?
After sending Yang Xiaobing away, Song Haidong was also waiting for a reply from the group headquarters. He always felt that he had lost money by selling such good flour.
Society is developing greatly, and there is no shortage of rich people in the country.
With the output of Jiahe Snow Flour, Song Haidong feels that if it is more refined, it can be sold at 5 yuan per catty.
In addition to flour processing, wheat seeds are the source of profit for the future group.
On the other side, Yang Xiaobing drove his tractor through the village with dignity, and some members would nod and say hello after seeing him.
Thinking back to a year ago, there was no such attitude. One year later, the money owed by the cooperative for seed farming materials has been paid off, and the mortgage pressure on agricultural machinery has also eased.
In particular, the income of members has increased significantly.
Take him as an example. All the land in his family has been transferred to the cooperative, and he can get a share of the land rental transfer fee.
There is also a dividend at the end of the year.
The cooperative's revenue this year is expected to be 12 million yuan, with a gross profit of nearly 5 million yuan, and at least 1.5 million yuan can be used as dividends.
Each household can get nearly 4,000 yuan.
In total, the annual income of members can reach five to six thousand yuan.
In addition, as a farming expert, he is the chairman of the cooperative and has a floating salary income.
Every indicator this year has been achieved, and the salary income is nearly 10,000 yuan.
Yang Xiaobing felt very happy, and at the same time he was thinking about his plans for next year.
Should we expand the scale of planting?
Transfer land in other parts of the county to develop the ‘enclave economy’.
It is also necessary to purchase some agricultural machinery and, most importantly, prepare seeds. Although there are still several months until spring sowing in March, Yang Xiaobing also knows that there are many people who want to plant Tianmai No. 1.
After all, Jiahe’s brand of high quality and low price has been established, and the market has accepted it.
The seeds are definitely in demand too.
It’s time to prepare early.
…
The weather turned cooler and agricultural production work entered the off-season. Guo Yang was not in a hurry to return to Jiuquan.
Instead, he transferred to the capital and paid attention to the progress of Hexi Dairy Industry.
It just so happens that this year the dairy industry is engaged in a brutal price war. Even the price of dairy cows has been cut in half to express the cruelty of the market.
Two years ago, the price of dairy cows was 13,000 yuan per head, but now it only costs 5,000 yuan.
The herdsmen would rather kill the inferior old and weak cattle themselves and sell them for meat.
So in terms of farms, the actual cost of Hexi Dairy’s investment is lower than expected.
In terms of forage supply, in addition to Alfalfa's alfalfa products, we have also established cooperation with local areas through order planting as a supplement.
Taken together, the investment cost of a super-large cattle farm with tens of thousands of cattle has dropped to 150 million yuan.
The budget is more relaxed, and the number of milk sources and production bases has been increased to 6, covering several major urban areas.
The first is to produce high-temperature sterilized milk, which is the boxed milk that we usually drink; the second is to distribute some pasteurized milk. In addition, small ranches have also been deployed in other prefecture-level cities, districts and counties with strong economic and consumption capabilities, and the channels have begun to sink.
Hexi Dairy is expected to invest 1.4 billion yuan in milk source bases throughout the year, and all of them will be self-built ranches.
In terms of product matrix, products such as liquid milk, milk powder, yogurt, cold drinks, and cheese have been optimized one after another.
Each product has a separate product line containing several sub-brands.
However, the most high-end brand is Qilian Mountain, especially Qilian Mountain fresh milk, which is the high-quality gene provided by seed stores.
Thinking of this, Guo Yang also had endless aftertaste.
Many people say that Qilian Mountain fresh milk is magical. Guo Yang occasionally has delusions. After drinking Qilian Mountain fresh milk, he feels full of energy.
Be energetic in whatever you do.
It’s like drinking strong coffee, it’s a great tool for working overtime.
The output is too small, and the current supply scope is limited to the two urban areas of Jiuquan and Lanshi.
In recent days, Guo Yang took Luo Xiu to visit supermarkets in the capital.
The main area is milk. Some products in Hexi have already been launched online. After the departure of Alfalfa and the turmoil in the dairy industry.
Hexi's milk products have been recognized by some people.
In addition, plateau summer vegetables also appear in supermarkets, such as cabbage, cauliflower, tomatoes, carrots, etc.
Guo Yang couldn't help but sigh with emotion, "Jiahe's agricultural products have finally begun to become richer."
After visiting the supermarket, Guo Yang found Ji Zhuowen, the general manager of Hexi Dairy.
“Everything is ready now, only marketing is left.”
Ji Zhuowen smiled and said: "Basically, Hexi Dairy has been decided, but Yili is not convinced and is still looking for someone."
In terms of dairy industry qualifications, Yili is undoubtedly more qualified than Hexi. suitable.
Dairy companies have never appeared among previous Olympic sponsors.
At this point, both sides are almost crossing the river by feeling the stones.
In terms of social image and corporate reputation, Hexi is backed by Jiahe and has no shortage of money. It is also supported by high-quality forage and its product strength is not bad.
Compared with Yili, Hexi Dairy has at least not had any scandals.
In the most important sponsorship offer, Hexi has the upper hand.
As for finding someone to have a relationship with, Guo Yang was not very worried when he thought of the figure on Qingtu Lake.
Guo Yang said: "Let them go. Hexi Dairy will be ready. Once the identity of the sponsor is confirmed, Olympic marketing will be fully launched."
"Especially Monopolizing all Olympic marketing resources at all costs, signing celebrities, grabbing advertising spots, and last-minute nationwide community marketing.”
Ji Zhuowen's heart condensed, and he had to say that his boss was really forward-looking.
In terms of Olympic sponsor qualifications, Hexi Dairy entered the competition one month earlier than Yili. M Niu is still immersed in the marketing results brought by Shenzhou Spaceship and Super Girl.
When it comes to signing sports stars, Hexi is a big step ahead.
Not only have several spokespersons been signed, but they have also reached agreements with many popular teams such as the badminton team, Guo Jingjing, and the table tennis team.
At this time, Yili and Mniu had not had any contact with these teams!
It is really possible to monopolize sports resources that the boss said, and even the bosses have plans for the second and third stages.
Ji Zhuowen said: "After the sponsor qualifications are officially announced, we can immediately sign contracts with a large number of popular teams such as Guo Jingjing, track and field team, badminton team, table tennis team, synchronized swimming and rhythmic gymnastics team."
Guo Yang raised his eyebrows, seemingly not hearing the most popular name, "Where's Liu Xiang?"
Among the many sports stars, Liu Xiang is definitely the most special one.
Since winning the 2004 Athens Olympics with a world record, Liu Xiang has become the pride of the Chinese people, and has proved the belief that yellow people can also win track and field championships.
But 2005 was a relatively low ebb for Liu Xiang. He finished second in the World Championships and failed to score 13 seconds in a year.
The income from advertising endorsements was 23 million yuan in 2004 and about 25 million yuan in 2005, but he had seven or eight advertisements.
After all, the endorsement fee should still be around four to five million yuan.
But next year will be different. If I remember correctly, Liu Xiang broke the world record in 2006.
Ji Zhuowen said: "The asking price is a bit high, the brand image spokesperson costs 8 million per year."
Guo Yang raised his eyebrows. He didn't want to have long nights and dreams, "I can give you anything less than 10 million. Decide as soon as possible. Liu Xiang's performance still has room for improvement."
There is still room for improvement, and that means breaking the world record. ?
The boss said it lightly.
From a personal point of view, Ji Zhuowen also regards Liu Xiang as his idol. It would be false to say that he has never expected to break the world record.
But Liu Xiang's condition is declining this year.
Guo Yang thought for a moment and then said: "It would be best to form a linkage with the announcement of Olympic sponsor qualifications to extend the hot spot time."
Ji Zhuowen said: "Okay, the sponsor status should be available in the next few days. , it might be more appropriate to put the signing with Liu Xiang and other stars in December."
Guo Yang thought about it, and there should be no loopholes.
Various dairy companies have been busy with price wars and dealing with trust crises some time ago. They also have other marketing channels, and it is still early.
So when Y Li stepped in, he found that Jiahe Group had been silently working on the problem for two or three months.
For the fledgling Hexi Dairy Industry, Olympic marketing is a crucial part.
The only regret may be that Liu Xiang will retire from the 2008 Olympics.
Guo Yang didn’t know whether his appearance would change this history.
After pondering for a moment, Guo Yang suddenly said to Ji Zhuowen: "You said that providing Liu Xiang fresh milk from Qilian Mountain every day will help him improve his performance?"
Ji Zhuowen was a little confused. stupid.
Is this possible?
It seems you can try it too.
(End of this chapter)