Chapter 210 Established Facts (Thanks to all the bosses for your monthly recommendation votes!!!)
Although I still don’t know what Yili’s intentions are, Hexi Dairy will definitely not give up Special Section A.
“Is there any increase in price?” This may be what the auctioneer repeated most today.
As soon as he finished speaking, Ji Zhuowen raised the sign and stretched out a finger.
“Okay, Enterprise No. 132 bids 28 million, Enterprise No. 132 bids 28 million.”
The scene was silent for a moment, and then led by the applause group, there was thunderous applause.
Just now the Guangming competition news was announced, and the transaction price per time unit was around 25 million.
The advertising quality of the two special sections is not much different, the latter is longer, and now this price range is the beginning of competition.
“Company No. 100 is asking for 28.2 million yuan.”
“Company No. 118 is asking for 29.5 million yuan.”
"Enterprise No. 132 bids 30 million..."
Number plates are frequently raised, and the competition has become fierce.
Guo Yang noticed that the two men in dark suits and ties in the first few rows turned back frequently.
He recognized one of them, the powerful young marshal Pan Gang. The two looked at each other, and sparks seemed to collide in the air.
Companies that did not participate in the bidding also whispered among themselves.
The auctioneer's voice also kept ringing.
"Is there any increase in price? 30.2 million for company No. 100."
"An additional 300,000, thank you. 30.5 million for company No. 118."
Not even Within a minute, the price kept rising. Guo Yang then signaled to Ji Zhuowen to directly increase the price by 2 million.
"Enterprise No. 132 bids 32.5 million, thank you for your support." The auctioneer's tone seemed very excited, which also aroused the emotion of the scene.
There was constant applause.
In the second venue, a large number of media reporters gathered.
"Which company is this No. 132?"
"Every time it is called a round number, this time it is directly increased by two million, to compete with Guangming You."
“We’ll know when the results come out.”
Return to the bidding site.
"Is there anything more to add? 32.5 million for the second time."
The auctioneer kept encouraging, looking frequently in the direction where the placard was raised, and music sounded at the right time.
"I want to fly higher, fly higher..."
Guo Yang couldn't help but complain in his heart when he saw the auctioneer was reluctant to lower the hammer.
"I still know how to play with Y-vision."
Ji Zhuowen was also sweating anxiously. Just a few extra seconds could cost tens or even millions.
"Okay, No. 118 will increase the price by another 200,000 yuan to 32.7 million yuan."
As time goes on, every price increase will cause the atmosphere to rise, and the host will stand on the sidelines and continue to incite the atmosphere.
"No. 132 bids 34.7 million. My brand is my world. Thank you No. 132 Company."
The atmosphere is also more lively.
Pan Gang reluctantly asked the person next to him to put down his number plate.
“Deal!”
The auctioneer finally dropped his gavel.
The applause came in waves, and Guo Yang and Ji Zhuowen both breathed a sigh of relief.
Fortunately, the price is within the budget.
Second venue.
“It’s a deal! It’s a deal!”
“Which company is it?”
“Hexi Dairy won the bid, holy shit, the western enterprises are on a rapid upward trend this year ! ”
"Enterprise No. 118 is Yili."
"Hiss...are all the dairy companies short of money this year? There was light first, and now Yili and Hexi are competing again. It's really exciting."
"Hexi has only won Olympic sponsorship, and the A-specific award should be used for Olympic marketing."
The auction is not over yet.
In the next few time units, Hexi Dairy made successive attacks, winning 6 consecutive bids and winning 6 time units of Special Section A.
The total cost is 220 million yuan.
The atmosphere at the scene reached its peak again.
“Hexi Dairy’s sign was so fierce that it scared me to death!”
“With Jiahe as its backer, there is no shortage of money!”
“Is that still money?”< br>
Money cannot buy time, and when Y TV puts out the most valuable advertising resources for public bidding, time here is not the most expensive, only more expensive.
Even if a billionaire spends a lot of money, he may not be able to fulfill his wish.
Hexi Dairy Industry's first phase of bidding reached its target, and then it fell silent, followed by other fierce competitions.
Here, Guo Yang saw the fierce competition among rich people and big companies from all walks of life.
For example, Kunlun Lubricant and Jianlibao;
For example, Huxue Flour has become a new dark horse in the industry among flour companies that have always been unknown.
After Yili's defeat, it made a major attack in the alternative special segment, investing nearly 200 million yuan.
The dairy industry has once again been pushed to a new climax, and all media are looking forward to the 2006 dairy war.
In contrast, Mengniu seemed a bit silent at the bidding site. It was the top bidder in 2003, but this year it only invested about 80 million yuan.
After watching Mengniu’s bid, Guo Yang and Ji Zhuowen did not stay any longer, but prepared to meet up with the advertising company.
The entire tender will last for more than ten hours.
Hexi has no intention of competing for the bidding title. It is enough to achieve the bidding goal and know the latest developments of competitors at the first time.
After leaving the venue, we were greeted by reporters waiting for us.
These people also learned about the relevant situation through real-time broadcast. At the scene, Hexi Dairy made a strong attack and won the first place in each unit A of YTV throughout the year, becoming one of the most eye-catching food companies at the venue.
The long gun barrel was handed to Guo Yang, and he could only say a few words.
“We will never bet on the future. China Television is China’s number one media, and this time it is another tender for Y TV’s golden resources.”
“Of course we must concentrate our advantages. Choose the most beneficial first resource, the same is true for the Olympics, and the same is true for today's bidding."
"We believe that such a golden combination will bring us the rewards we deserve."
Subsequent. In the past few days, Hexi Dairy and Guo Yang have become the focus of major media.
Within three days, they sponsored the Olympics and bid for Y-vision. They made two big deals in a row and made rapid progress at lightning speed.
If we talk about the dairy safety incident in the middle of the year, the public will know that there is such a dairy company in Hexi.
The recent big moves demonstrate the ambition of Hexi Dairy Industry.
But this is far from over.
In early December, at the Beijing Hotel, Hexi Dairy signed a contract with Liu Xiang, announcing that Liu Xiang would become the image spokesperson of Hexi Dairy.
In the next few years, both parties will jointly interpret the brand proposition of 'creating possibilities for dreams'.
Liu Xiang was also full of praise for Hexi Dairy during the interview.
“The fresh milk from Hexi Dairy is amazing. It can bring us health.”
“Whether you are an athlete or an ordinary person, everyone has his or her own dream. As long as you dare to pursue it, Dream, you will find that your dream is not out of reach.
But the foundation of all this is health. With health, it is possible to realize your dream. This is why I chose Hexi.”
While the media is still digesting the news.
Hexi Dairy has successively completed contracts with the track and field team, badminton team, Guo Jingjing and other popular championship teams.
Although YTV’s advertisements have not yet begun, sports marketing billboards, posters, and slogans have already been placed in major cities.
Almost monopolized all sports resources and stunned the major media.
What’s interesting is that the media that stirred up trouble came to Guangming, and Liu Xiang is from Shanghai.
"Why doesn't Bright sign Liu Xiang?"
"Mengniu, Yili and Hexi are all aggressively attacking the East China market. Next year will be the beginning of Bright being attacked from both sides. How will Bright respond?"
Bright is slightly more aggressive. Even though he was embarrassed, he also made a strong statement.
“70% of Guangming’s current performance comes from the national market outside Shanghai, and we will continue to implement the strategy of going global next year.”
“In the past, Guangming mainly focused on advertising in East China. With Mengniu and Yili penetrating the East China market, Guangming also needs to expand the national market
Especially in the North China market where Mengniu and Yili are based, from this perspective, it is a good choice for us to choose the Y-vision platform. "
The reporter asked, "What about the northwest market, and how do you view the series of actions of Hexi Dairy? ”
“Bright’s marketing strategy is different. ”
“I just hope it doesn’t close down too soon. ”
The reporter could feel the strong sour smell, and then approached Yili and Mengniu without thinking it was a big deal,
"Olympic sponsorship has been robbed, advertising bidding has also been robbed of the limelight, and sports resources have been monopolized. We have lost the biggest hot spot in the country in the next few years. How do you feel?"
Mengniu immediately started to complain, “Can you believe that a dairy company with annual sales of only RMB 2 to 3 billion spends more than RMB 1 billion on marketing?” Investing 10% of the turnover, Hexi Dairy has no chance.”
Yili also said harshly, “Some of the new products we launch can be spread in every city in China overnight.”< br>
In addition, other second-tier brands have also spoken out and are pressing forward step by step.
Suddenly, smoke was everywhere.
Some media exclaimed that the dairy war in 2006 had already broken out in advance.
At the bidding site, the market competition is fierce.
While several giants are fighting for market share, rising stars are also catching up.
When the media wanted to find Guo Yang for an interview again, they found that he was no longer in the capital.
Guo Yang did slip away.
The new product launch conference will be launched together with the Y video advertisement, and naturally it will be held back in Jiuquan.
Compared with staying in a big city and arguing, he still prefers the environment in the northwest.
Every time you look down at the earth from the airplane window, you will have a different experience.
At present, the snow-capped mountains are endless, with ravines and ravines spread out one by one, like the veins of the earth.
Covered by the first snow this winter, the high mountains in the northwest are like being covered with layers of white silk.
The entire land is like the beautiful texture on the back of a turtle. Under the light, it has clear outlines and a three-dimensional effect.
Incomparably beautiful!
In just a few dozen minutes, Guo Yang's heart suddenly woke up from the impetuousness of the big city.
Jiahe may have been dragged down by Hexi.
In the next two to three years, Hexi Dairy will maintain high-intensity investment, but the returns are still uncertain.
And if these billions are invested in the Northwest and invested in environmental restoration, the vast snow-capped mountains and Gobi desert will be covered with long green grass in spring.
How much natural energy will be accumulated?
How many seeds can be exchanged for!
But it has become an established fact, so there is no reason to look back. Hexi Dairy Industry must survive.
When that crisis comes, huge profit returns will certainly be indispensable.
At that time, tens of billions of funds may flow back to the land of the Northwest.
After getting off the plane, Guo Yang turned on his mobile phone immediately.
Immediately received a message from Xie Shijie, "The national policy to encourage the improvement of saline-alkali land has been issued."
Guo Yang's eyes lit up.
It's finally here.
A trip to the capital cost several hundred million, and now I can finally recover from the bleeding.
The effect of Alfalfa No. 1 on improving saline-alkali land has been verified by many parties, and the results of Jinta and Wuyuan have also become benchmarks.
When the Farmland Quality Protection Center formulates policies, it also focuses on Alfalfa No. 1.
Guo Yang also knows that there will definitely be subsidies for improved varieties of salt-alkali tolerant plants in the policy.
(End of this chapter)