Chapter 220 Spring is the beginning of the year, farming is the first step
Like Guo Yang, Ji Zhuowen is also on duty, but mainly in East China.
East China and North China are the two most important dairy markets in the country, and they are also battlegrounds for military strategists.
Yili, Mengniu, Guangming, Sanyuan, Sanlu, several major dairy companies are inextricably competing here.
As the most lively and grand traditional festival in China, the Spring Festival has its own super traffic and hot topics, making it a natural marketing ground for brands.
Major brands are rushing to flex their muscles.
In shopping malls in major cities, the dairy products section is filled with a dazzling array of brands.
There are many kinds of promotions.
Among a bunch of milk brands offering discounts of 40% off or even 50% off, the price of Hexi Dairy’s milk products stands out.
But many people will still choose Hexi products: Hexi pure milk or Hexi organic milk.
In a large shopping mall.
Promoter Lin Xiaorong looked at the few remaining Hexi milk and called the person in charge of distribution.
“Why hasn’t the milk from Hexi arrived yet? Pure milk and organic milk will be out of stock tomorrow.”
“It’s coming, it’s coming, it will be here soon.”
< br>“Hurry up.”
After a while, the person who distributed the goods passed by, "Xiao Rong, the goods have arrived. Those who put them in the warehouse, go and get them yourself while there are few people around!"
"How many have come?"< br>
"Five hundred boxes each of pure milk and organic milk."
"So few?"
"There is no way, now every place is adding more goods."
"What does the manufacturer say?"
"The manufacturer's production line is running on New Year's Eve. It is estimated that in a few days, the production date will still be visible on the label."
" Okay, okay, 500 boxes are definitely not enough. It is the peak season before the Lantern Festival. Bring it to me as soon as it is available.”
Compared with the best-selling products of Hexi Dairy, the sales speed of Yili Mengniu and other products is slower. Much slower.
At the same time, data from dealers in various places is continuously transmitted back to various distribution centers and factories.
Sales figures are increasing every day.
Ji Zhuowen also sent the summarized data to his boss every day, and the two of them also kept in touch with each other on the phone.
It’s just that he couldn’t feel any excitement from his boss. With nowhere to vent, he saw other senior executives showing off delicious food and fireworks in the group.
Ji Zhuowen also started to show off.
Just to show off your work achievements.
Photos of sales in major shopping malls, housewives visiting shopping malls instructing men and children to carry milk, busy production lines in factories...
Jiuquan.
Guo Yang is still wondering where to recruit management talents.
I have been too tired recently, and putting myself in all kinds of tedious affairs for a long time is not a long-term solution.
From what I learned from [Little Soldier Legend], his biggest advantage is the information gap and the seed store.
He won't let go completely, he just needs a deputy who can coordinate the overall situation.
I thought about the companies with excellent management in the future for a while...
I received a call from Bi Qiang.
“Hexi Dairy’s sales have exploded, with daily sales exceeding 25 million.”
“Where did you see that?”
"I'm in my hometown. Many people here prefer Hexi pure milk and organic milk as gifts this year."
Guo Yang said: "I mean daily sales of 25 million. Where did you see it?"< br>
“In the group, Ji Zhuowen has posted it!”
Guo Yang quickly sat in front of the computer and looked at the group messages. These days, because everyone is sharing A warm and lively scene of reunion.
He didn’t pay much attention.
Guo Yang said: "Let's not chat for now. I'll check the group messages."
Call off the call.
A lot of group messages have been accumulated.
Qu Yang: "Lao Ji, according to this data, Hexi Dairy's sales in the first quarter will exceed 2 billion!"
"Come on!"
"Spread the flowers!!"
"Hexi milk is very popular, especially Liu Xiang's advertisements. Every household knows about it."
"Yes, even in my small southwestern city Inside, many people visit relatives and friends and send Hexi milk.”
“The boss’s decision is wise!”
“This wave of Olympic marketing is amazing.”
Lu Hanbin: "Okay! Another sector has emerged in Jiahe, and only Shahai is lagging behind."
Ji Zhuowen: "2 billion is too difficult. The recession will be bad after the Lantern Festival. The milk I bought back It will take a while.”
Bao Xinyu: “Falcon Agriculture is also lagging behind, and it has no presence in the group.”
Yu Qin: “Neither does Quanwang Bio. How to make a profit."
Xiang Tianshan: ".
Guo Yang scrolled up and then saw Ji Zhuowenfa's data
Daily sales of 13 million yuan, daily sales of 18 million yuan;
Daily sales of 20 million yuan, daily sales of 2,500 yuan Ten thousand yuan;
Daily sales are 25 million yuan, daily sales are 22 million yuan...
The data has increased rapidly, especially before the Spring Festival, the data trend is very beautiful.
But he had already seen all of this, typing on the keyboard.
Guo Yang: "Sales in the first quarter are striving to exceed 2 billion. The market share of Yili and Mengniu is still higher than that of Hexi."
"Come on, Lao Ji, the boss has given a task. In the first quarter Sales will exceed 2 billion! "Go! Go!"
"Kill Yili Mengniu!"
Ji Zhuowen: "The price of Hexi milk is high, and the sales volume is slightly lower than that of Yili Mengniu. The shipment volume is indeed not comparable. It is just the low inventory that gives people the illusion."
Guo Yang: "The results are still very good. Yes, the market share gained during the Spring Festival should be enough to hurt Yili and Mengniu.”
“Come on, keep going!”
There was another commotion in the group.
Guo Yang doesn't know what other companies are like, but the Jiahe Group has been making noise like a wet market recently.
Guo Yang: "From now on, in the work group, we can only talk about work, not flattery."
The group suddenly became quiet.
It took a while before someone showed up.
Xie Shijie: "What is irrigation?"
Guo Yang ignored him, but created a new group, named it Qilian Mountain Irrigation Group, and changed a note for himself [Farmer 】.
Then a group of core teams were brought in.
Farmer: "From now on, we will chat, brag and fart in this group."
"Boss, long live!"
Qu Yang: "Hahahaha, you can fly. "I'm sorry."
"Lao Qu, why don't you send us the photos of your eight wives?"
…
Guo Yang didn’t care about their nonsense anymore. This kind of atmosphere was quite good. It was better than later generations when the Chinese New Year came, and there were only some polite greetings in major company groups. It was more warm.
In the first month, the trend of Hexi Dairy Industry is still very good, with daily sales basically maintaining around 25 million yuan.
It is still difficult to achieve sales exceeding 2 billion in the first quarter.
There will be a period of weakness after the holiday. It depends on whether Hexi Dairy can stabilize.
The start time of Jiahe is scheduled for the seventh day of the lunar month, which is February 3 of the Gregorian calendar.
On the sixth day of the Lunar New Year, which is far away from home, I went to Jiuquan.
The employees of Tianhe and Alfalfa are the most motivated. Firstly, they have heavy tasks, and secondly, it was these two brothers who received the most generous year-end bonuses last year.
The first person to come back was Yan Qun, with a rosy face and no sign of post-holiday syndrome.
“You came so early and you won’t go to work until tomorrow?”
"The production task is tight. During the New Year greetings, dealers are also planning to deliver goods. Sowing starts as early as mid-March. The big growers are now focusing on the seeds."
After a pause, Yan Qun said again: "Boss, if you don't take a break for a few days, we will keep an eye on you later."
Guo Yang smiled and said: "Let's talk in two days and let you recommend the senior management talents you are looking for. "?"
Yan Qun pondered for a moment, "I contacted my previous contacts, but there is no suitable one yet."
Guo Yang was not surprised, mainly because his requirements were a bit high. , in addition, due to the personnel adjustment a year ago, we are very cautious when making internal recommendations.
We don’t really understand each other very well, or have a good relationship with each other, and no one is willing to take responsibility.
Guo Yang said: "Okay, the seed production work needs to be accelerated. Recently, we have been focusing on Tianyu No. 1. You and Qu Yang should discuss vegetable seeds and prepare some stocks first.< br>
There is also the installation of the production line, Fengkai Agricultural Machinery should have also slowed down.”
The two handed over the details of the work, and it was quite reassuring that Yan Qun was responsible for the production.
Whether it is field seed production or sorting and processing, he has his own set of management methods.
As for taking a vacation?
He is the boss and can take a break at any time, and there is no rush.
While waiting for the afternoon, Qu Yang and Wei Guan also arrived at Jiuquan. Like Yan Qun, they also went directly to the company first.
Along with Weiguan is the anti-counterfeiting team led by him, and even the installation and after-sales service teams of Fengkai Agricultural Machinery have also arrived in Jiuquan.
Also I start work one day in advance.
The momentum for a big fight suddenly arose.
Spring is the beginning of the year, and farming comes first.
Live up to the glory of spring, from south to north, various places are entering the spring plowing season. Some hard-working farmers are busy buying agricultural supplies and seeds after the Spring Festival.
Cuckoo Feifei advises early plowing, and the vast fields are full of life.
No pain, no gain, not only farmers need to prepare for farming, Jiahe is also entering the charge stage.
The farming season also waits for no one. In previous years, starting from the end of February was the peak period for seed distribution, followed by the peak period for plowing.
Leaving straw from the field, plowing the land to create ridges, robbing the soil for sowing... any delay will affect sowing and the annual harvest.
In the vast land, an invisible war is being fought.
Whether seed companies can eat meat throughout the year largely depends on whether they can grab food during the spring plowing period.
In the past two years, the domestic corn sown area has continued to expand, and it is expected that the sown area in 2006 will exceed 400 million acres.
However, the area of seed corn has also increased year after year, and the total seed inventory has exceeded 80% to 90%. In order to reduce inventory and alleviate the backlog of funds, some seed dealers are already selling goods at a loss.
This year’s corn seed market is destined to be cruel.
Tianhe is different, there is no inventory pressure, and it is completely light.
In order to prepare for this battle, Tianhe Seed Industry started from the harvest demonstration meeting last year to crack down on deck seeds, seed processing, and distribution orders...
It has been busy for so long, isn’t it? For this moment?
Handing seeds to farmers and receiving payment from them not only ends a cycle but also starts a new one.
This is Tianhe’s sales and service system.
Tianhe Agriculture is fully prepared, and Fengkai Agricultural Machinery is also ready to go.
Similarly, the anti-counterfeiting team led by Wei Guan and dealers started a new round of heavy attacks.
And soon a discovery was made.
A large number of counterfeit corn seeds are flowing into the market, involving more than 10 famous brand seeds. The good news is that there is no Tianyu No. 1.
(End of this chapter)