Chapter 222 Hot-selling agricultural machinery
February 19th, rain.
The Spring Festival holiday has ended for about ten days, and the spring plowing land is filled with Jiahe elements.
In the Weifang production base of Fengkai Agricultural Machinery, the production capacity expansion has been completed.
Fengkai Agricultural Machinery has resumed taking orders since last winter, and has a backlog of orders.
In the production workshop, machines roared one after another, and all production equipment was operated at full capacity.
Employees shuttle between the equipment, performing their duties and working in an orderly manner to ensure that the equipment operates efficiently.
Currently, it can produce 150 large wheel tractors a day, as well as a large number of supporting agricultural machinery.
The number of employees is also constantly increasing, and has already exceeded the 10,000 mark.
Although the snow has not completely melted, hard-working farmers have already made preparations.
The agricultural machinery market has ushered in another wave of sales climax.
Especially the agricultural machinery in the agricultural machinery subsidy catalog has become a hot commodity among farmers everywhere.
Tractors, subsoilers, plowshares...
And various types of small and medium-sized diesel engines.
In the Agricultural Machinery Market in Beihuan, Shangdu City, farmers from various counties and districts are gathered in front of agricultural machinery, looking for models suitable for their local area.
Wang Aijun, a farmer from Xinmi City, has contracted more than 70 acres of land with his family.
The Tianyu No. 1 corn grown by his family last year not only produced a bumper harvest, but also sold the grain early with the help of Tianhe.
When I got rich, the government provided subsidies, and there were many policies to benefit farmers in recent years, I started thinking about buying agricultural machinery.
It doesn’t matter if the land is small. I found two or three people in the village to put the money together and bought it together.
Production efficiency has improved, and the scale can be expanded.
The project is there, the equipment is there, and as long as you are willing to work on it, you will be able to make a fortune right before your eyes.
So, just after the Chinese New Year this year, a group of several people went straight to the agricultural machinery market in the city.
The target has already been set: Cheetah tractor and supporting plowshare, subsoiler, and single-grain seeder.
Single-grain seeder, also known as precision seeder, is a new product launched by Fengkai this year. It also belongs to the category of supporting equipment and requires tractor pulling.
“Hello, what kind of agricultural machinery do you want to see?”
Wang Aijun has already seen familiar trademarks. During last year’s harvest festival, Fengkai’s Guwang corn harvester stole the show.
The speed and quality of the harvesting machine made the farmers who went there hungry.
Well, let’s take a look at the corn harvester before this year’s corn harvest.
Wang Aijun pointed over, "Can I test drive Fengkai's Cheetah tractor directly?"
"Of course."
After a while, Wang Aijun got into the car excitedly.
"Aijun, how is it? How is it?"
"Hurry up, try it, let us try it too."
Wang Aijun curled his lips, "Are you going to see the subsoiler and single-seed seeder?"
"Tie, why don't you go?"
"That thing can't move at all without a tractor."
"I haven't tried it, how do I know if it's good or not."
The salesperson followed and said calmly: " You can first go to the intensive agricultural machinery training organized by Fengkai. The location is familiar to you. This year's harvest demonstration will be there.
The training methods and precautions for using various agricultural machinery will be demonstrated, and there will also be hands-on trials. "
Wang Aijun asked in surprise: "Really."
"Can this still deceive you? You don't have to worry about subsoilers and seeders. It's not too late to buy them after looking at them."
Others echoed: "It seems so."
Wang Aijun’s eyes turned slyly, Fengkai Agricultural Machinery and Tianhe Seed Industry have the same roots.
"Is there enough inventory?"
The salesperson was stunned and said, "It should be enough. The hall is full, and there is still some in the warehouse."
Wang Aijun and his companions looked at each other, "Can the seeder and subsoiling machine be reserved?"
"Yes."
"Okay, help us calculate the price. There will be subsidies." ?”
“Don’t worry, Fengkai’s products are all in the subsidy catalog.”
After everyone in the village finished testing, Wang Aijun and others discussed for a while, mainly about the price. It still feels a bit expensive.
The Cheetah 50 series costs 45,000 yuan each, but the Cheetah 120 series costs 180,000 yuan each.
There is no shortage of small tractors in the village.
A few people joined forces and naturally wanted to buy a big guy, so they went directly to 120.
But including subsidies, it still costs 120,000 to 30,000 yuan, which is difficult!
The salesman is very aggressive, with a smile on his face, but he refuses to give in at all.
Looking at the sales, you can tell that they don’t have to worry about selling.
Wang Aijun and others are afraid of long nights and dreams. It is hard to say what will happen after the training meeting.
You have to queue up to buy Tianyu No. 1 seeds. It is inevitable that this will not happen when buying agricultural machinery.
Twenty-two to thirty thousand yuan, which is 30,000 yuan divided equally among four people, including more than 10,000 yuan for the seeder and the subsoiler.
The maximum cost per household is 40,000 yuan.
If you can accept it, buy more land this year. If the market is good, you can get your money back within one year.
Buy!
Xinjiang Provincial Corps.
Zou Qing, the small leader of the group field, has become more confident in the past two years. Last year, in order to grow Alfalfa No. 1, he took out a loan and bought two Cheetah 120s early.
You guys are really good at work.
Taking farmland as an example, it can plow more than 300 acres in one day, which is 100 acres more than an ordinary machine.
Not easy to break.
It doesn’t matter if it breaks. Fengkai has a long-term three-guarantee service, and the after-sales response is also very fast. It has full-time technical service personnel stationed and the dealers it chooses are also service-oriented.
All in all, the experience was great.
Especially last year, he planted 2,000 acres of alfalfa, which brought him a gross profit of more than two million yuan.
It just feels better.
He dialed Yu Xiaochuan's phone, "Mr. Yu, have your grass seeders, lawn mowers, and balers come out?"
Yu Xiaochuan was immediately annoyed. Now, Zou Qing comes to harass him every three days, just to show off.
“You’re building an airplane! I’ve told you many times, I’m from Alfalfa, Alfalfa, if you want to buy agricultural machinery, go directly to the local dealer!”
“ Hehe, isn’t this familiar to you?”
"Damn, you keep catching me when I'm familiar with it?"
"When you come to Changji, I'll treat you to food, wine, foot washing, and one-stop service."
Yu Xiaochuan said cursingly : "Damn, what do you want? Make a list and come over if you need time. I'll find someone to deliver it to you."
Zou Qing said: "Are there any cheaper Alfalfa No. 1 seeds?"< br>
“No, the cheapest ones are 500 yuan/catty.”
"Then give me some."
"Why, Boss Zou wants to expand the area again. Now that the price of seeds has gone up, it's not cost-effective for ordinary people to grow alfalfa."
"I'll show you now. With these 2,000 acres managed well, there will be no problem in harvesting for another two to three years."
Zou Qing said with a smile: "It is precisely because alfalfa can be harvested for two to three years that I plan to expand the area. The first year is enough to make money back, and the next two years are enough to make money. "Alfalfa is good for this. Once you sow it, you can manage it for several years. Since others are willing to take the time risk, Yu Xiaochuan has no reason to refuse.
"Okay, please send me a list together!"
Not just Shangdu and the Corps, but also the Huimin Cooperative in Wuyuan, Fangjiang Village in Tagre Village, and the major corn growers of Tianhe Seed Industry in North and Northeast China. .
There are also agricultural machinery cooperatives in various places, which have become potential customers of Fengkai agricultural machinery.
As well as Donghe Agricultural Machinery, which is fighting in the Asafoetida Gobi, its influence left by traveling south and north cannot be underestimated.
Of course, Fengkai’s after-sales service team has also been launched. Major agricultural machinery manufacturers everywhere are seizing the opportunity to conduct comprehensive maintenance of agricultural machinery and supporting equipment.
Fengkai Agricultural Machinery Parts Stores and Maintenance Points basically accept everyone who comes.
Even if your agricultural machinery is from a competitor, it can still be repaired and maintained.
They are all potential customers and important sources of orders.
Other manufacturers are also very confused sometimes, how can their good customers be stolen away?
…
Jiuquan.
In the industrial park.
The northwest factory of Fengkai Agricultural Machinery was originally just an assembly plant. It decided to upgrade it last year.
Now the first production line is about to be officially put into operation.
After the New Year, Yu Honghai gained a lot of weight and smiled like Maitreya Buddha.
“This year’s domestic orders have doubled.”
“Only 777 units were sold in February last year, but orders reached 1,780 units in January this year, and more than 1,800 units this month.”
"Hahaha..."
Guo Yang also laughed and brought up the past, "Do you still remember the goal you mentioned at the beginning?"
Yu Honghai showed a wry smile, This year, it has exceeded 150 million for two consecutive months.
"Next year's revenue will exceed 50 million, and within 5 years, revenue will exceed 500 million." This was what he originally mentioned, but thinking about it makes me feel stingy and without a plan.
Guo Yang continued to smile and said: "According to this progress, the sales target of breaking 1 billion in three years is still a bit low."
Yu Honghai nodded helplessly, and his heart rose. A hint of admiration.
Especially when the boss spared no effort to promote the long three-guarantee period and the establishment of an after-sales service system.
Subsequently, agricultural machinery subsidies and a series of policies to benefit farmers pushed Fengkai to the forefront again.
Take off directly!
“It all depends on the boss’s wise decision!”
Yu Honghai’s flattery came at the right time, Guo Yang laughed.
The sales volume of Fengkai Tractor in January ranked second among the domestic sales of tractor brands.
Second only to China Yituo.
The third one is Lovo.
Last year's No. 1 Yancheng Tractor Factory of Jiangsu Province has fallen behind, ranking fourth.
The sales volume of Fengkai and Huaxia Yituo are also very close. If there is a slight fluctuation, they may change their positions. Fengkai's sales are even higher.
In particular, Fengkai also solved the production capacity problem, which was Jiahe’s last worry.
Now that most of this worry has gone away, it has become the most important driving force for Jiahe Agriculture.
The farm machinery came alive.
The seed processing capacity will be revived;
Improving saline-alkali land, Gobi and desert will provide motivation;
The alfalfa industry cluster will also have support;
Tianhe’s self-built seed production base can also begin to expand...
It can be said that every aspect of Jiahe is inseparable from the extremely low-profit agricultural machinery industry.
Thinking of this, Guo Yang looked at Guan Cheng again. As the person in charge of Fengkai R&D Center, he should be the most diligent.
After all, there are too many types of agricultural machinery involved.
"Thank you for your hard work, you two."
Yu Honghai smiled and said: "Hahaha... everything is easy to say when the money is available."
Guan Cheng also pursed his lips and smiled.
Guo Yang said: "There is an on-the-job bonus plan this year, and I will definitely not lose you in terms of remuneration."
After the year, many people have hinted, and Guo Yang also knows about the dividends It is a crucial step to retain talents.
Yu Honghai has rich experience in agricultural machinery distribution at home and abroad, and also has strong personal connections. He has compiled various agricultural machinery subsidy directories.
Although he is still lacking in technology, Fengkai can't live without him now.
It didn’t take long
Fengkai Northwest’s first production line was operating normally.
After on-site observation, Guo Yang found that there is still a big gap between the level of intelligence and later generations.
Some equipment assembly and transportation completely rely on manpower, which is time-consuming and labor-intensive.
In the future, these should all use automatic handling robots.
Cutting, welding, painting, interior decoration...
It takes about 10 minutes to get a tractor out of the production line, and there are only about 50 tractors in a day.
Lack of digital and intelligent equipment, the speed is still a bit slow.
While observing, Guo Yang was also thinking, how to enter the game?
“By the way, how is the development progress of plant protection drones?”
Guo Yang looked at Guan Cheng. DJI drones should be established soon, but plant protection drones should only be launched after 2010.
Yu Honghai also attracted his attention, "Last year, Jinling Agricultural Machinery Manufacturing Institute also seemed to have established a plant protection drone project."
Guo Yang raised his eyebrows, he said plant protection drone Just know DJI and XAG.
But DJI is the king of the market.
“There is a dedicated R&D team, mainly because the UAV platform suitable for my country’s agricultural production has not yet been solved. In addition, theoretical research on pesticide application is also relatively lacking.”
After a pause, he seemed to be thinking. After a while, Guan Cheng continued: "The successful research on micro-electromechanical manufacturing technology has greatly reduced the price and size of sensors. This year is indeed the best window for the development of drones. ”
However, the demand for plant protection drones is too small and cannot support the iterative progress of technology. It is best to start with civilian drones. ”
Guo Yang suddenly realized a problem.
Maybe it’s because he has read too many novels recently and has a better understanding of future technology, especially the Internet and core algorithms.
< br>Fengkai’s drone technology background comes from the Yamaha drone he analyzed from Hannover
It seems that the technology is very advanced.
But the core algorithm lags behind. If you compare it with DJI in the future, you will be stunned. The gap is not a big one.
Fortunately, there is still a chance.
DJI should have just been established!
Guo Yang said: "Change! Let's start with civilian consumer drones."
"At the same time, I also contacted Weiguang Company, always paying attention to the development of drones in Yangcheng and Hong Kong Island, and sending reports back to the headquarters every half month."
Digitalization, intelligence, and core algorithms, Guo Yang immediately Just thought of it.
The rise of DJI is also inseparable from the hardware support of Yangcheng.
The idea suddenly became clear.
It’s time to invest.
(End of this chapter)