Chapter 248 Where does the northwest water come from
The discussion stopped abruptly.
Guo Yang reacted quickly and asked: "When was the news?"
Ning Xiaojing said: "Just now, two or three minutes ago at most! Liu Xiang of the Lausanne Grand Prix in Switzerland Won the championship with a time of 12.88 seconds and broke the world record!"
Ning Xiaojing speaks very fast and is usually very smart, but now her voice was trembling involuntarily because of her excitement.
Xie Shijie was also extremely excited and couldn't help but collapse.
Only Guo Yang and Yan Qun are slightly better.
Guo Yang suppressed the excitement in his heart, took out his mobile phone and dialed Ji Zhuowen's number.
The ringtone of the mobile phone kept beeping, but was never answered. At this time, the excited roars of employees could be heard faintly outside the office.
I don’t know how long he waited, but Guo Yang’s patience was almost worn out.
Noisy sounds came from the mobile phone, and from time to time, Ji Zhuowen and others could be heard yelling.
It was only then that Guo Yang's anxious heart calmed down.
Hexi Dairy Industry is already on the move.
Ji Zhuowen's voice soon followed, "Boss, online advertising, print advertising, and outdoor large-screen electronic advertising have already been designed, and the details are being worked out. The new advertising will appear on the public in up to an hour. In front of me."
Guo Yang smiled lightly and said, "Okay, good job. You go ahead and pick him up when Liu Xiang returns home tomorrow."
"Okay." Ji Zhuowen added: "It's Liu Xiang's birthday the day after tomorrow. I can make an appointment to celebrate his birthday. Boss, do you want to come?"
Guo Yang smiled and said: "Come."
It has to be said that Hexi Dairy Industry started preparations several months in advance to gain the upper hand.
Guo Yang did not believe that Nike and Coca-Cola, endorsed by Liu Xiang, could respond within an hour.
……
Go back a few minutes.
At the Lausanne Grand Prix of Track and Field in Switzerland, Liu Xiang moved his body and muttered habitually.
He has been in particularly good condition recently.
Since the injury, he has been conducting restorative training and did not start participating in the competition until May.
On May 6, he won the championship in Osaka, the island nation.
On May 29th, won the championship in the United States
On July 8th, third in Paris.
Three consecutive games, each time the speed has improved, and each time the state is getting better and better.
There is an indescribable feeling.
He inexplicably thought of the fresh milk from Qilian Mountain that he would drink tomorrow. He had drank it almost every day for the past six months.
Even addicted!
During the competition, the sponsor Hexi Dairy will specially deliver fresh milk with a one-week shelf life, which is enough to meet his needs.
This filled his body with energy.
Recovery is getting faster and faster.
And today this feeling is getting stronger and stronger.
Liu Xiang squatted down and waited for the signal to be sent.
Gunshots fired.
Liu Xiang, who was in the second lane, was like an arrow leaving his bowstring. After half the race, he was already clearly ahead.
With the cheers of the audience, Liu Xiang was the first to cross the finish line.
The timing board was fixed at 12.88 seconds, and a new world record was born!
Liu Xiang excitedly rushed to the electronic timing board, jumped on it, and waved to the photographers who gathered around him.
Then he jumped off the time sign and held the timer in his hand for reporters to take pictures. He kept saying: "Great, so excited!"
"I didn't expect that I could Run 12 seconds 88! "
......
Domestic, Liu Xiang broke the world record one hour later.
Magic City Bund.
The crowds gathered and it was very lively, as if it was a grand festival celebration.
At this moment, the outdoor large-screen advertisement in Aurora Tower was suddenly replaced by an electronic advertisement.
A text was printed brightly on the screen.
“12 seconds 88—Hexi Dairy congratulates Liu Xiang for breaking the men’s 110-meter hurdles world record!”
Subsequently.
Liu Xiang's figure appeared, and the red lightning surged all the way, crossing the line, taking off his competition uniform and throwing it into the stands, celebrating with emotion.
The picture is a bit rough and lacks the sophistication of the advertisement.
But there is no doubt that the crowd on the Bund was immediately attracted, and more and more people stopped in place.
Look at the picture on the screen patiently.
Even if an advertisement for Hexi Dairy appeared later, his eyes would not shift at all.
Watch it over and over again.
Liu Xiang is from the Magic City and is extremely popular here. The crowd suddenly burst into warm cheers.
…
At the same time, the online advertisements produced by Hexi Dairy also began to be placed on Sina, Tencent, Sohu, NetEase and the company's portal websites.
Outdoor advertisements in large business districts such as Wangfujing Street in Beijing and Huaihai Road in Shanghai have also been replaced with huge content of 12 seconds and 88 seconds.
All media advertisements and sales terminal posters related to Hexi Dairy associate Liu Xiang’s record-breaking victory with Hexi Dairy’s championship quality.
It's so fast.
Even many media have not yet reacted.
Hexi Dairy’s celebratory advertisements have been overwhelmingly placed in every prosperous corner.
Together with various media reports, it quickly ignited national sentiment.
Newspapers are also selling extremely well today. Many people bought a newspaper in the morning and bought another in the evening to see if there is any latest news.
In newsstands everywhere, the newly arrived evening newspapers may be sold out within a short time.
People who sell and buy newspapers will say from time to time: Liu Xiang has really brought glory to the people!
It caused a huge response on the Internet.
"What a wonderful word!"
"Who said yellow people can't fly!"
"You have inspired the spirit of the people with your own hard work!"
At this time, the World Cup in Germany had just come to an end, and netizens also expressed that the national football team should learn from Liu Xiang.
“It would be great if Chinese football could learn from you!”
"Set an example for the national football team!"
"Liu Xiang is awesome! Young men of the national football team, please look in Liu Xiang's mirror!"
For one day, the Chinese people Silenced in this exciting emotion, the heat also increased.
Amidst this popularity, Hexi Dairy also realized a deep bond with Liu Xiang for the first time.
It was not until 14 hours after Liu Xiang won the championship that the electronic advertisements and print advertisements produced by Nike and Coca-Cola that day began to be released.
An advertising war and marketing war about Liu Xiang suddenly became full of smoke and is in the ascendant.
But Hexi Dairy has already taken the first-mover advantage, and this wave of dividends will be reaped from beginning to end.
There is no doubt that Hexi Dairy has fought a very beautiful brand marketing war in a very short period of time.
The brand system of "Hexi + Olympics + Champions" has been successfully established in the minds of consumers, laying a solid foundation for future Olympic marketing.
The next day, Liu Xiang returned to China.
Major sponsors such as Nike, Coca-Cola, and Hexi Dairy have shown their talents.
The Xiang fans who came to pick up the plane all got a round-neck T-shirt from Nike, but it was Hexi Dairy that stole the show.
Guo Yang, who has not appeared in front of the media for a long time, attended a dinner to celebrate Liu Xiang's birthday.
In the Beijing Hotel, the scene of Liu Xiang and Guo Yang chatting happily was widely circulated.
During the interview, Liu Xiang also generously recommended Hexi Dairy to people across the country.
"The quality and taste of fresh milk from Qilian Mountains are extremely outstanding. I drink it every day now and recommend it to you."
While the media laughed and said that they would definitely drink Hexi milk in the future, they also asked worriedly: "In the future, I will drink it." We have reached such a peak moment just two years before the 2008 Olympics. Is it too early to be in good shape?"
Liu Xiang showed no stage fright and said confidently: "I can still run. Faster!”
Liu Xiang’s response undoubtedly raised the popularity to a higher level, and Hexi Dairy also gained more attention.
The media turned some attention to Guo Yang.
The heat that domestic soybeans are being besieged by genetically modified soybeans has not dissipated. In the futures, business and other fields, Jiahe still affects the hearts of countless people.
Facing the camera, Guo Yang also said loudly: "When Liu Xiang faced the world's top players, he not only won the championship but also broke the world record. This is Liu Xiang's spirit, and it is also a booster for Jiahe."< br>
“The stronger the opponent, the stronger Jiahe!”
…
After finishing his trip to the capital, Guo Yang rushed back to Jiuquan without stopping.
Hawker 850 landed at Jiayuguan Airport. After sleeping on the plane, Guo Yang felt refreshed.
After getting off the plane, you can feel the moist breath in the air.
During the two days when he went to the capital, it rained in Jiuquan for two consecutive days, and the sky was clear and blue.
The crops in the seed production fields must be growing very well!
On the way back, nearly 10,000 acres of sea buckthorn and Hanhai kenaf have been planted in the Gobi since the beginning of spring.
After the rainfall, rows of sea buckthorn trees and kenaf trees flourished, forming a sharp contrast with the endless Gobi desert on the other side.
The sea buckthorn is tall and petite, the vast sea of red hemp is covered with colorful clouds, and the small red hemp flowers sway gently in the sunlight, which is very attractive.
When he returned to the office, Ning Xiaojing walked in and rinsed the tea set first.
Then he took out some tea leaves from a small box, brewed the tea with boiling water, waited for 1 minute and poured it into the tea cup.
When I bent over, I inadvertently revealed some roundness and whiteness.
Guo Yang looked at the clear yellow tea, thought of something, and asked: "Tea made of Hanhai kenaf?"
Ning Xiaojing raised her head, smiled lightly and said: "Yes, Mr. Xie I tried picking and frying a batch, and the effect was good. After tasting it for two days, some of my colleagues reported that it was easier to fall asleep."
Ning Xiaojing walked over, with a faint smell on her body. Perfume.
Guo Yang reached out and took it, smelling the faint scent of tea, and then took a sip. The taste was fresh, natural, and unique.
He recalled the information about Hanhai kenaf.
It was a cross between Haloxylon ammodendron and Gebao Kenaf, which cost him 268 points of natural energy.
It has amazing vitality and the ability to conserve water, and the effect is better when forming a plant community.
The pollen is extremely attractive to bees and is the best plant to beautify the desert...
In order to further enhance its ability to conserve water sources, Guo Yang gave up its mother Benge. The health-preserving functions of red hemp.
So, Guo Yang’s biggest expectation for the economic value of Hanhai Kung Ma Tea is honey.
There is no hope for him to maintain his health.
But looking at the current situation, Hanhai kenaf still retains its original health-preserving functions.
This is simply an unexpected surprise.
Guo Yang smiled and said: "Not bad, the tea making skills have improved a lot."
Ning Xiaojing said: "The output is just too small. Each office in the company only has one. A little bit.”
"Take your time!"
After sipping tea, he seemed to be relaxing a little, and Guo Yang also entered a working state.
After another night of fermentation.
On the Internet and in the media, the buzz about Liu Xiang, Hexi Dairy and Jiahe Group is constantly intertwined.
Guo Yang browsed the Internet news for a while. Except Liu Xiang,
Many professional commentators and media have also conducted in-depth analyzes of Jiahe’s recent series of investments in the soybean industry.
Praise Jiahe as a responsible national brand!
Then I analyzed Jiahe’s agricultural products and found that this is an agricultural and animal husbandry group that focuses on B2B.
Its main customers are agricultural enterprises and growers. The only agricultural products that are really on people's tables are vegetables and flour from a few large supermarkets.
And Hexi Dairy, which relied on Liu Xiang to break the world record this time, completed a beautiful brand marketing campaign.
So, the public can easily come to the conclusion that just like every pack of cigarettes smoked is a contribution to the national defense cause, every carton of Hexi milk drank is a support for Jiahe Group.
The superposition of dual popularity was quickly reflected in the market performance.
From the day after Liu Xiang won the championship, Hexi Dairy's daily sales have been increasing.
It quickly caught up with the popularity of the Spring Festival, and then quickly reached a new high.
Daily sales of 22 million, 25 million, 30 million yuan...
What is different from the past is that many people who have never tasted Hexi milk also tried it this time amid this popularity.
Then I was attracted by the silky and delicious taste and the strong natural flavor.
“In the past, my family drank Yilimeng cattle. I never expected that Hexi milk tastes so good!”
“I suggest you try Qilian Mountain organic milk, which is delicious and nutritious.”
"By the way, you have noticed that there is no nutritional label on Hexi milk. Both the protein and fat content are several points higher than those of other brands!"
Under such circumstances, Hexi Dairy has received continuous praise. Developed many new customers.
There are many former loyal customers of Yili, Mengniu, and even foreign brands.
Now after actual comparison, they have become loyal customers of Hexi Dairy.
This also means that Hexi Dairy's daily sales of more than 30 million yuan will gradually become the norm.
The production capacity problem in Hexi has also been solved long ago.
Last year, 1.4 billion was invested in the milk source base, and this year we have also maintained high-intensity investment.
Three central factories in East China, North China, and Southwest China, six large-scale ranches with 10,000 heads across the country, and several small and medium-sized ranches that have been completed or are under construction.
A total of 2.7 billion yuan was invested in the milk source base in the past two years.
Including marketing expenses, Jiahe has invested more than 5 billion yuan in Hexi Dairy.
Hexi Dairy's operating income in the first half of the year was more than 3 billion, but Hexi Dairy did not participate in the dairy price war.
So the actual profit is 6.7 billion yuan.
Generally speaking, we are still in the process of recovering our capital, but we have accelerated into a virtuous cycle.
When Jiahe turned to the field of grain processing, it greatly eased the financial pressure of the entire group.
…
After briefly browsing the news for a while, Guo Yang started processing work again before getting off work.
In addition to the rapid growth of the milk business, Tianhe's vegetable trading company also ushered in surprises.
It is the summer vacation, and the plateau summer vegetables in the Hexi Corridor have also had a good harvest. However, this year's market conditions have unsurprisingly caused structural slow sales.
Some products began to fail.
However, relying on Jiahe's popularity, Tianhe's vegetable trading business has no worries about sales.
Accompanied by the roar of engines, vehicles loaded with cucumbers, cabbage sums, tomatoes, carrots and baby cabbage set off from Long Province.
Shipping to large agricultural wholesale markets such as Shanghai, Guangdong and Chengdu, as well as major supermarkets.
From field harvesting, warehousing and pre-cooling, sorting and packaging to loading and transportation, the entire supply chain of plateau summer vegetables is in an orderly manner, delivering summer vegetables to citizens' tables in a timely manner.
There was even a businessman from Guangdong Province who traveled thousands of miles to Long Province to select goods for a batch of EU vegetable orders.
After inspecting the goods and making inquiries, we finally signed a 1,200-ton vegetable purchase agreement with Tianhe Vegetable Trading Company.
Tianhe’s vegetables have also gone abroad.
In this case, the unsalable farmers and village and town governments hope that Tianhe Vegetable Company can help solve part of the sales.
The existing business of the vegetable company is already very busy, and the profits of unsalable vegetables are extremely low.
I don’t want to interfere.
But Guo Yang gave the instructions without hesitation and even found Luo Jian, the person in charge of Tianhe Vegetables.
He was originally responsible for the vegetable supply chain.
After the year, I was promoted to the person in charge of the vegetable business. The sales work this year is very popular again, which is a time when I am very satisfied.
I didn’t expect that the boss would call me personally, and his tone was quite stern.
Guo Yang said: "Why not do it if there is a profit?"
"Have you forgotten it just after the meeting? The core of the success of Jiahe's entire industry chain is to provide farmers with complete supporting services .”
"Only in this way can we form a good relationship network with farmers, customers, and the government."
Luo Jian accepted it humbly.
As a student of supply chain management, he was also thinking about whether he should also pursue further studies.
......
After handling the vegetable business, Guo Yang's energy returned to Jiahe Grain and Oil and the saline-alkali land to be contracted by Alfalfa.
Jiahe Cereals and Oils is in need of a helmsman. After a period of searching, several candidates have been initially identified.
But Guo Yang needs to personally recruit people.
Zhang Wei of Donghe Agricultural Machinery Services is going back to his hometown to start a business. The beginning of September is the stubble period after the rice harvest in Sichuan Province, and there are at most two months left.
Guo Yang decided to temporarily let Zhang Wei’s deputy Cai Bin take over. To be honest, agricultural machinery services do not require high academic qualifications.
At the same time, Jiahe’s various overseas regions also lack leading talents.
In terms of familiarity with overseas markets, Jiahe currently only has two people.
Yu Honghai and Yu Xiaochuan.
A farm machine and a pasture.
Guo Yang plans to bring the two of them to the group headquarters and then appoint them as presidents of overseas regions.
Africa, the Middle East, Europe, Asia Pacific, South America, and North America are all potential markets for Jiahe.
At least four core executives are missing!
There must be at least two overseas and local leading figures among them.
The world is a whole, and we cannot give up on a certain market because of complex situations and political risks.
However, these are long-term plans. The most important thing for Jiahe right now is to run the northwest well.
So the transfer of new saline-alkali land is very important. Before going to the capital, Guo Yang had a discussion with Xie Shijie and Yan Qun.
At the same time, he also communicated with Xiang Tianshan.
The remaining finishing works of Asafoetida Gobi will be completed by the end of August as much as possible, and the agricultural machinery team will be gradually transferred to Jiuquan in September.
After a continuous period of planning.
In an internal meeting, Jiahe decided to contract another 1 million acres of saline-alkali wasteland for improvement.
Due to the rise in oil prices and other materials, the investment cost per mu has reached 1,500 yuan, which is a total investment of 1.5 billion.
The project sites are located in Jinta and Zepu, Kashgar Prefecture of Xinjiang Province, with an area of 500,000 acres each.
The Jinta’s 500,000-acre site is close to the western edge of the Badain Jaran Desert, a desert area, and the biggest limitation is still the water source.
Even with Alfalfa No. 1, the hay yield per mu will drop from 2.5 tons to about 1 ton under non-irrigated area conditions.
But the natural energy benefits are worth looking forward to.
Because the 1 million acres of desert newly added by Shahai Agriculture and Animal Husbandry are on the eastern edge of the Badain Jaran Desert.
One left and one right, the future is worth imagining.
Maybe one day the Minqin in the east and the Golden Pagoda in the west will be connected, forming a green corridor spanning hundreds of kilometers on the southern edge of the Badain Jaran Desert.
Lock Huanglong in the north and protect the oasis in the south.
…
Xinjiang Province has about 200 million acres of various saline-alkali lands, including many saline-alkali wastelands.
Jiahe's saline-alkali land in Xinjiang Province is located in Zepu County, Kashgar Region. There are more than 20 million acres of saline-alkali land here, including cultivated land.
In Jiahe’s planning, the Zepu base takes into account the management of saline-alkali land and is also an important grain and cotton base.
From the perspective of yield and quality, the northwest is the most suitable planting area for soybeans in my country.
Since the 1990s, the record for domestic soybean production has been maintained by Xinjiang Province.
It’s just that there is no subsidy for soybeans in Xinjiang Province. As a summer re-sown crop of cotton, the returns are not as good as those of wheat and corn.
Therefore, the soybean area in Xinjiang Province is only about 1 million acres all year round, and most of it is distributed in cold areas such as Altay, with early spring soybeans being the main species.
In Guo Yang’s plan, this place will become Jiahe’s alfalfa, cotton, soybean and inland sea rice base.
The temperature in southern Xinjiang is slightly higher and the speed is fast. Some of the freshly harvested alfalfa No. 1 seeds can be sown before winter.
Tian Dou No. 1, which has sufficient seed reserves, can be rotated in the beginning of next spring.
When Tianmian 20 is sown in spring next year, it will take a year and a half for the seeds to propagate, and there will be no problems with the seeds.
At the same time, the Tianhe Academy of Sciences will also establish a halophyte garden in Zepu to conduct research on the saline-alkali land environment in Xinjiang Province.
But we still face water problems.
…
After the meeting in the afternoon, Guo Yang returned to the office and found the world geographical map. The biggest problem in the entire northwest region was still the lack of water.
If Jiahe wants to become a world-class agricultural and animal husbandry enterprise, the domestic market must be the foundation, but there is brutal competition in other regions. Only the northwest has great potential.
Water problems have plagued the development of northwest agriculture.
Are we really going to blow a hole in the Himalayas?
Let’s not talk about the size of the project. Even if it explodes, many factors are beyond our control. When warm and humid air flows in, the glaciers on the Qinghai-Tibet Plateau melt.
The Sichuan Basin may turn into a lake, and the eastern region may turn into a vast swamp.
But Guo Yang remembered that due to climate warming in later generations, there were several heavy rains in Xinjiang Province, and neither the Indian Ocean monsoon nor the Pacific monsoon could reach the northwest.
It can only be the warm current brought by the Atlantic Ocean, or affected by the swamp air current in Siberia.
These are all knowledge learned in middle and high school geography, and Guo Yang still has a rough impression.
However, these airflows can only affect local areas. For example, the warm Atlantic current passes through the Eastern European Plains, encounters the uplift of the northern and southern Tianshan Mountains, and forms rainfall, creating the Ili River Valley.
There is also the Yadong Pass in Qinghai-Tibet, which borders India and Bhutan.
The north-south Yadong Trench opens a gap for the northward advance of the Indian Ocean monsoon, and the vegetation is lush wherever the airflow reaches.
In 1888, the British invaded the snowy area and pushed north from Yadong Valley. Yadong Valley is also called the Red River Valley.
In addition, Medog in southern Tibet, the last county in the country where the Brahmaputra River flows through, is also a place with abundant rainfall.
The Hongqi River water diversion project envisioned in the future also starts from the Yarlung Zangbo River area, bypasses the edge of the Qinghai-Tibet Plateau, passes through many rivers along the way, and finally reaches Yumen, Kashgar and other places.
Guo Yang’s eyes stayed near the Brahmaputra River. To be honest, no matter how many times he saw this project, it was too whimsical.
From an engineering perspective, it is simply not feasible.
But Guo Yang was wondering, from the perspective of a seed store, is it feasible?
Natural energy, seeds, and agricultural machinery seem to be unreliable, unless it is a super seed that can not only adapt to the high and cold climate of Qinghai-Tibet, but also cut through mountains and rocks, or a black-tech engineering machinery.
That way there is no need to go around in such a big circle and make a small opening in the Himalayas, or divert water in a straight line from the Brahmaputra River to the Qaidam Basin, and then to the Hexi Corridor and Tarim Basin.
The lack of water in the northwest is a headache.
My thoughts wandered for a while.
Apart from the huge water diversion project, the solution Guo Yang can think of is still based on himself.
Cultivation of drought-tolerant crops, as well as plants with excellent water conservation capabilities such as Hanhai kenaf.
Protect the ecological environment, restore vegetation coverage, and wait for future climate changes.
This is the most feasible plan in Guo Yang's mind.
Of course, if one day it is possible to open a hole in the Himalayas or divert water from the Brahmaputra River, Jiahe will definitely join in.
(End of this chapter)