Chapter 253: 8 million acres more fertile land
The team offices of Weiguang Company and Huinong.com are also filled with various green plants with Jiahe characteristics.
When Guo Yang came here, a group of programmers wearing plaid shirts were busy with the final debugging.
Qu Sheng, whose hair was getting thinner and thinner, was still busy with the final communication and never put down the Nokia in his hand.
When everything is ready,
The website is officially launched.
Huinong.com is a national B2B online trading platform. After repeated consideration, the last two or three kilometers of Denong Agricultural Products Supermarket still have not been opened.
We can only temporarily abandon the B2C business and focus on B2B. Tianhe can still handle the large-scale logistics.
After going online, Guo Yang immediately logged into the web page with the help of his office computer.
After nearly a year of adjustments and modifications, the entire website has become concise and clear.
Although many functions are not yet available, this is still a relatively complete agricultural product production and marketing alliance.
Reconstruct the agricultural product circulation network by building online infrastructure for the purchase and sale of agricultural products.
Let agricultural products break through the limitations of traditional circulation models and reach the national market directly.
At the same time, a two-way layout will be implemented in the main production areas of agricultural products and large-scale agricultural wholesale markets to promote accurate docking and transactions of supply and demand.
Quickly reduce supply chain links, reduce intermediate links and information asymmetry.
The service fees collected are better than nothing, and we will have to rely on the group company to maintain blood transfusions in the next few years.
Guo Yang flipped the page up and down.
The top is the classification options for fruits, vegetables, meat, poultry, eggs and milk, agricultural and sideline processing, grains, oils, rice and noodles, seeds and seedlings, seedlings, flowers and plants.
The following is today’s procurement and procurement data, which are still zero at present.
Then there are popular supplies, specific varieties of vegetables and fruits, agricultural supplies and machinery, each category has recommended suppliers;
Then there is industry information;
Agricultural Technology School.
It is still blank now, but there are candidates for agricultural technology experts.
Popular experts, expert answers, popular articles.
Guo Yang clicked on the expert page and classified it according to provinces, cities and industries.
After looking carefully,
the people stationed there are experts from various county-level agricultural and rural bureaus, and they basically have senior agronomist certificates. These should be resources invited by Tianhe Seed Industry.
At the same time, there were also some professors from universities, and Guo Yang saw his mentor Weng Lixin.
Exclamations kept coming.
“Someone has placed a purchase order.”
"Here we go again."
"The rate of increase is okay..."
Qu Sheng asked: "No one has quoted yet, and the purchase has not been completed yet!"
“Damn, look at the volume of registered users!”
“Why so many?”
"It's over 10,000..."
"It's still rising. Is this promotion so easy?"
…
Yun Province.
In the office of the Rich Farmers Cooperative, technicians from Tianhe taught Deng Zhi, chairman of the cooperative, how to register and place orders online.
Deng Zhi was a little impatient, but after making money from Tianyu No. 1 for two consecutive years, he could only cooperate and give it a try.
"Xiao Duan, it's not the same thing if I go directly to your dealer to buy seeds. Why bother?"
Xiao Duan smiled and said: "Mr. Deng, this is What about the group’s innovative attempts?”
“It’s even more troublesome for me if I don’t know how to use a computer!”
“You can learn this slowly, it’s not difficult. When buying agricultural supplies, you can also compare market conditions across the country.”
"At the same time, when you encounter problems, you can also directly ask experts, or you can read articles and communicate with peers."
Xiao Duan said while manipulating the web page.
"Deng Zhi, how many seeds do you want to buy this time?"
The cooperative has 7,500 acres of land. Deng Zhi thought about it and said: "Tianmai No. 1 is 200,000 kilograms, Tianyu No. 1 is 200,000 kilograms." 26,000 pounds.”
“Is such a large order reliable on the Internet?”
"Reliable, Tianhe's seeds are actually received and shipped within the Tianhe company system."
As he spoke, Xiao Duan typed out the purchase order and waited for others to quote.
After refreshing the page, I saw another purchase information.
"Mr. Deng, here is a piece of information about the long-term purchase of dry corn. Are you interested in taking a look? Do you want a quote?"
"We purchase 2,000 tons per day. You can call us. ”
Deng Zhi looked closer curiously and opened his mouth in surprise. There was really someone there!
"Contact the buyer directly?"
"That's not the case. The contact is with the website. The two parties have reached a deal. Jiahe will be responsible for the delivery, and then charge a certain delivery service fee."< br>
Deng Zhi probably understood the website’s operating model, but he was still a little hesitant.
Looking at his appearance, Xiao Duan smiled and said: "The service fee is very cheap, it is definitely more cost-effective than negotiating it yourself."
Deng Zhi thought for a while and said, "The cooperative is not short of money for the time being. I want to sell the corn grains after a while."
Xiao Duan also understands that the period when new grains are released is usually a period of low grain prices. The current corn market Good thing again, reluctance to sell is the norm.
At this time, the cooperative’s seed order also had a quotation, and it was Tianhe who took it.
Deng Zhi felt relieved.
As long as Tianhe takes care of the matter of buying seeds, there will definitely be no problem.
Xiao Duan said: "An expert has published an article, [Corn planting management and rust prevention]."
"Rust?"
Deng Zhi's eyes lit up, "Then I have to take a look. What the experts wrote.”
Same scenes happened one after another across the country.
By the autumn harvest,
The number of users of Huinong.com is rising all the time.
…
Beijing.
The entire Huinong.com is immersed in excitement. The number of registered users is really increasing too fast.
This is definitely among the best in the field of e-commerce, let alone the field of agriculture.
Fortunately, Huinong.com took a long time to prepare.
There was no mistake.
Guo Yang also checked the background data for a while.
Actually, there is nothing surprising to him, it is as it should be.
Most of the users are within the Jiahe system, and the number of users outside the system has yet to be developed.
After a while, Guo Yang returned to the office reserved for him.
The current management of Huinong.com is a bit fragmented. Huinong.com, Weiguang Company, and Tianhe Seed Industry are all mixed together.
I’m almost confused.
Moreover, the Internet team has a strong entrepreneurial mindset and is prone to job-hopping and poaching, which is a potential risk.
Guo Yang studied the core management team of Huinong.com, a total of four people.
Except for Qu Sheng, who was responsible for the construction of the software system, the other three were recruited by subsequent headhunters.
Jiang Yu has many years of experience in agricultural projects such as photosynthesis catalysts and potato breeding.
Zhang Wen has focused on agriculture, rural areas and farmers for many years. He also has experience in the Internet industry and has led multiple agricultural projects.
Luo Yongze, an Internet veteran, has many years of experience in the Internet B2B field. He was responsible for multiple operational product lines of Alibaba's B2B business.
It seems that they are not some peaceful leaders, and it is difficult to ensure the stability of the original team.
It is a common phenomenon for Internet startups to give shares to the original team.
It is impossible for Huinong.com to do this.
The warehousing and logistics system belongs to Tianhe, and even the users are attracted by Jiahe. Why should they be given shares?
Guo Yang thought about it alone for a while.
Jiahe has built a solid foundation, so Huinong.com will not take the path of burning money on the Internet.
Traditional Internet entrepreneurship will not work when applied to the agricultural field.
Jiahe can also support the operation of Huinong Network for the time being.
After much thought, the inclusive on-the-job bonus plan is still the best choice.
However, it was difficult for Huinong.com to make a profit in the past few years, so the incentive system cannot be based on profits, but must have an independent incentive system.
After the development of Weiguang Company in the past few years, the area of the office area has been expanded again and again, and it has rented a three-story office building.
Guo Yang walked out of the door, turned around and came to Yang Cheng's office next door.
Later, Zhang Wen and Qu Sheng were called in. Jiang Yu and Luo Yongze were not in the company, but went to develop big customers.
Zhang Wen is not tall and wears a gray suit. He is the person who knows the most about agricultural operations in the field of Huinong, rural areas and farmers.
When the two came in, Guo Yang had already chatted with Yang Cheng for a while.
"Sit down and talk." Yang Cheng also poured a cup of tea for the two of them.
Guo Yang said: "Looking at it now, the effect of Huinong Online is pretty good."
Zhang Wen also smiled: "According to the current trend, registered users today can easily break through 200,000, breaking through 1 million within a week is not a problem."
Guo Yang said: "But now they are basically users within the Jiahe system, and there are still too few external users."
Zhang Wen. Silently, this is indeed the current reality. Jiahe’s customer base is too large.
Huinong, a group of people who are involved in the e-commerce industry, was shocked
Tianhe Seed Industry has growers, dealers, and processing companies all over major corn-producing areas.
This is a huge group.
Even excluding those old farmers who don’t understand computers, those large growers, cooperatives, and enterprises do have this foundation.
At the same time, growers are very dependent on Tianyu No. 1, and it is more often a seller's market.
The same is true for Fengkai Agricultural Machinery, whose sales and after-sales service teams also have extensive capabilities.
In addition, Alfalfa and Quanwang also have a certain customer base.
Using the customer system already owned by several high-quality products, we can support the existing traffic.
It makes the most difficult promotion work in the early stage extremely simple, and at the same time weakens the existing team's sense of existence.
Guo Yang said in a deep voice: "The key point now is to rely on the advantages of the platform, go deep into rural production areas and market sales areas, and provide online product development, brand building, production and sales docking, warehousing logistics and standardized supply chain construction and other services to help accelerate the branding process of agricultural products.”
"To put it simply, Gangu's peppers, Jinjiang's carrots, and Minqin's honeydew melons can all be developed into regional public brands."
"Agricultural specialty product sub-brands can also be used."
Zhang Wen was a little surprised. He didn't expect his boss to know so much about agricultural product brands and supply chains.
But it doesn’t seem surprising when you think about Tianhe Seed Industry’s powerful warehousing and logistics system.
Agricultural products brand?
Zhang Wen quickly came up with an idea and said: "Jiahe's snowflake flour can also be used. Now the snowflake flour has a very good response among the customer base."
Yang Cheng also followed up and said: "Yes, yes, yes ! Snowflake flour works! ”
The flour made from Tianmai No. 1 has a delicate texture and a light wheat aroma, which makes the noodles memorable.
For this summer’s harvest, the sown area of Tianmai No. 1 spring wheat nationwide is about 10 million acres, with a yield of about 4 million tons.
Jiahe’s flour factory in Wuyuan has a daily processing capacity of 1,000 tons and an annual processing energy of less than 400,000 tons.
The new factory has not yet been put into use.
However, there is no shortage of sales for high-quality wheat at any time, and the quality of wheat in other provinces and cities is also acceptable.
The price is still 20% to 30% higher than ordinary wheat.
Guo Yang thought for a while, and Jiahe Snow Flour has maintained good sales since the end of the summer harvest.
Although the price increase is limited.
But according to the current trend, the flour processing plant operates at full capacity for a day, with revenue of approximately 4.8 million yuan and gross profit of 1.2 million yuan.
After five months of construction in the second half of the year, the gross profit will reach 180 million yuan.
In fact, Tianmai No. 1 was too popular and promoted too quickly, which actually affected the profitability of the factory.
Otherwise, the gross profit can be increased by at least 50% to 60%, or even doubled.
Guo Yang said: "Snowflake flour can be promoted as Wuyuan's regional brand."
"But in fact, Huinong.com is not very attractive to such a famous brand. Our target should be more focused on unsaleable areas and remote areas..."
Zhang Wen said: "The traffic conditions in remote areas are It’s too difficult.”
Guo Yang raised his eyebrows and said, “Didn’t you see the news? The village-to-village highway project has begun to be implemented on a large scale.”
“The future of the sinking market. It is a very important market.”
Guo Yang has always felt regretful about missing out on the investment in Alibaba and JD.com.
Although Huinong.com started from B2B,
with the improvement of roads in every village, Denong agricultural supplies supermarkets have spread all over the major township markets across the country.
B2C business will definitely expand.
In addition to agriculture, other fields will also expand, and by then the target will be Pinduoduo to some extent.
"Okay, then I will focus on cultivating regional brands." Zhang Wen hesitated for a moment, then nodded and said, the company is the boss's company, no matter how much it loses, it is still the boss's money.
Guo Yang looked sideways at Qu Sheng again and said: "The company's performance plan should be modified based on the traditional Internet model."
"When it comes to efficiency, work overtime when it's time."
Wearing Qu Sheng, who was wearing a plaid shirt, touched his smooth forehead and thought to himself, his hair is going to fall out again!
…
In addition to specific operational matters, Guo Yang also adjusted the existing equity structure of Huinong.com.
It just so happened that the Ministry of Agriculture had an impromptu meeting today and tomorrow, which gave Guo Yang another day.
Huinong Network will become independent and establish a separate company, controlled by Jiahe, while Tianhe, Alghe, Fengkai and Quanwang each hold certain equity interests.
Adjustment is a long process.
After all, Agricultural Development Group also holds 5% of Tianhe Seed Industry.
But through a conference call, the basic structure was basically determined.
The core senior management team is still composed of Qu Sheng, Jiang Yu, Zhang Wen, and Luo Yongze, and their respective division of labor has become clearer.
At the same time, Huinong’s warehousing and logistics will also be gradually separated from Tianhe’s system.
In fact, it is still a team,
but Huinong has to pay fees to Tianhe.
This also leaves room for Huinong.com’s financing. After all, the e-commerce platform really needs to burn money, and that’s a huge amount.
…
A few days ago.
North America, Missouri, St. Louis.
A Monsanto base somewhere.
Chen Yunpeng had already lost weight, pretending to squat down to tie his shoelaces casually, and then quietly dug out a few seeds from the soil.
Then he stood up calmly, putting his hands in his pockets as if nothing had happened.
However, when he left the base, he was stopped by security personnel who had already noticed the abnormality through surveillance.
After some searching,
several newly developed genetically modified corn seeds were found.
Lelian Beaton, the head of research and development at Monsanto Company, stared at Chen Yunpeng with an unfavorable expression.
"I trust you so much, Chen, and brought you to our most confidential base, but you did this."
"This is our latest corn borer-resistant seed, isn't it? Want this gene?”
“Now, you are under arrest!”
…
United States, 1 Massachusetts Avenue, Washington, D.C. This is the headquarters of the United States Department of Agriculture. .
nearly half a year.
Alfalfa farmers across the United States frequently release information, accept interviews, and publish articles through the media.
“The Chinese have robbed our alfalfa market.”
“In previous years, we could export three to four million tons of high-quality alfalfa overseas and earn US$1 billion in revenue. Now this figure is even half Less than. ”
“My farm can’t survive. Maybe I should file for bankruptcy protection.”
"Even alfalfa from China's coastal areas wants to be dumped to North America at low prices."
"Their alfalfa simply does not meet product quality standards. The government should conduct an anti-dumping investigation..."
The media is very vocal. !
News after news disturbed the nerves of the authorities.
Alfalfa industry associations in various places have even organized dozens of farmers to collectively seek policy support and agricultural subsidies...
After investigation, the authorities
decided to increase industry subsidies for alfalfa, and continued to publicize to other international alfalfa markets to slander alfalfa from across the ocean as having quality hazards.
And filed a dumping complaint.
…
Domestic, Ministry of Agriculture.
“From 1995 to the present, international member states have filed nearly 3,000 anti-dumping cases, 500 of which involve us.”
“Topping the list for 12 consecutive years.”
“Be calm. The friction will only be more serious in the future. We should be strategically contemptuous and tactically concerned. There is no need to make a fuss."
Listening to Lin Bu's tone, Guo Yang knew that the sudden attack would have little impact on the country. .
Domestic companies especially like involution.
The prices of agricultural products exported to foreign countries are often very low, which can easily lead to disputes.
The Alfalfa No. 1 incentive program implemented this year to improve saline-alkali land has opened up 8 million acres more pasture in coastal saline-alkali land.
With such a large area, it is easy to produce hundreds of millions of tons of pasture.
Coastal exports are also convenient.
Of course, many companies are eyeing overseas markets.
Guo Yang smiled and said: "It's worth it. Next year there will be 8 million acres more fertile land."
(End of Chapter)