Chapter 266 Sea Rice
The only drawback is that the number of dairy cows in Hexi is too small.
Most of them are Holstein cows. In the past two years, they have made great improvements under high-quality pasture and scientific feeding and management.
But the foundation is insufficient. The annual milk production of each cow reaches 10 tons, which is already the upper limit, and there is still a gap between the world's top ranches.
Currently, under Hexi Dairy, only the Qilian Mountain Ranch is the absolute top ranch in the world, and the Gannan Grassland is only the world's first-class ranch.
When the dairy cow population is updated, the quality and output of Hexi Dairy will be greatly improved.
The cost can then be reduced significantly.
Citizens can also enjoy the highest quality milk at a more affordable price.
…
Modu, East China Factory.
The teams of Guo Yang and Ji Zhuowen, who were patrolling along two different routes, finally met here.
The inspection intensity during this period was very high, and both parties were a little tired, but they still made some summary of the situation as soon as possible.
In general, with the blessing of high-quality milk sources, Hexi Dairy's quality control maintains a high level.
The domestic dairy industry is well-deserved for its quality responsibility, and its natural and mellow milk has been recognized by more and more consumers.
In a small meeting.
The marketing department and advertising agency have all gathered, waiting for the boss to give orders.
Guo Yang remained silent because he had just received a message from Li Yan from the Administration Department.
The investigation on red duck eggs has results.
It has been confirmed that some farmers have indeed added Sudan red to their feed, and then sold special 'red duck eggs' to the capital.
Guo Yang quickly browsed the message and replied calmly: "I'm in a meeting. I'll call you back later."
Then he looked up at the people in the conference room.
In addition to Ji Zhuowen’s team, Fu Qiuyan, the head of Jiahe’s marketing department, also came.
The other is an advertising company that we have been cooperating with for more than a year. It was also the same advertising team for CCTV’s bidding last year.
At this moment.
The situation of pastures in various places has been understood.
Guo Yang thought for a while and then said: "The next step is a large-scale marketing campaign."
"In addition to Olympic marketing, we must also delve into the quality of Hexi's products based on themes such as nature and milk sources. . ”
“Let the indicator data of various nutritional ingredients and the quality gap of other brands be more intuitively displayed in front of consumers.”
Two people from the advertising company came. There is a man and a woman. The man is the person in charge, his name is Nie Rusheng. He is in his forties and slightly bald.
Nie Rusheng said: "We have an advertising idea, starting with the grassland, and then transfer it back to the laboratory to conduct indicator tests to highlight the excellence of the data."
"The second is community sports marketing, and carrying out corresponding grassland tourism, activities and other projects."
The second half of the advertising creative reminded Guo Yang of later toothpaste and mineral water advertisements. After filming, it was quite good. Not bad.
Guo Yang pondered for a moment and said: "The advertising creativity is OK, but the sports marketing part is still too thin."
Fu Qiuyan suggested: "Liu Xiang has not had any competitions recently. A special event."
Guo Yang hesitated, then nodded and said, "You can consider communicating with Liu Xiang's team first!"
Liu Xiang is in good condition this year, his results are also very impressive, and he has no injuries.
Qilian Mountain fresh milk also contributes.
Guo Yang asked again: "What's Lao Ji's opinion?"
Ji Zhuowen said: "Liu Xiang is very satisfied with the cooperation and is also very interested in the origin of Qilian Mountain organic milk. He has organized special events It’s definitely no problem.”
“In addition, you can also add some elements such as forage and breeding in the advertisement.”
Nie Rusheng said: "Will the advertising time be too long, or should it be divided into two clips?"
Guo Yang said: "Maybe we can make a short film, or a micro-movie, just to capture the scenery of the Qilian Mountains and Gannan Ranch Very beautiful."
"Where to put it?"
"The video website or even the marketing department can recruit several people to be responsible for shooting and placing various videos for a long time."
A few people looked thoughtful. Indeed, in the past two years, the online video industry has received a lot of attention.
But most of them are for entertainment purposes, and it is difficult for professional videos shot by companies to find a market.
Nie Rusheng also thinks Guo Yang’s idea is very bold. As an advertising practitioner, he is no stranger to video websites.
This industry is not yet standardized and is full of illegal short videos, so there are very few companies willing to advertise.
It also goes against the company's brand image.
But Boss Guo means to make the content himself, which feels even more unreliable.
The more they thought about it, the more hesitant they became.
Fu Qiuyan recalled Jiahe's publicity activities in recent years and suddenly said: "How about making a documentary, referring to Shahai Farming and Animal Husbandry."
A few people's eyes lit up.
“I think it’s okay. Sha Hai’s documentary left such a shocking impression.”
“The documentary can also be released on CCTV.”
Documentaries are a really good way.
But time is not on the side of Hexi Dairy, and the melamine incident is likely to happen.
Guo Yang shook his head and said: "It took Zhang Jing two or three years to make Sha Hai's documentary to achieve that effect."
"Documentaries can only be considered as long-term considerations."< br>
“Think again, the elements of sports + nature + milk source + quality will also have a promotion effect in the short term.”
There was a brief silence in the conference room.
The time is short, we still have to do something brilliant, and it is winter, so no one has any good ideas at the moment.
Guo Yang knocked on the table several times in succession. At this time, it was necessary to break it off, and dragging it would not be beautiful.
“Then give priority to growing advertisements first, to capture natural scenery and a sense of elegance.”
“The second step is to work with CCTV, Liu Xiang and its sports stars to create a column Program..."
"Other short films, micro-films, documentaries, etc., the marketing department will make long-term plans."
"Finally, it is the railway station in Beijing, where advertisements are placed at the station, as well as on trains and buses. Inkjet printing...are all feasible promotional media.”
Nie Rusheng was a little surprised for a moment.
Train stations and bus stations are areas that almost all advertisers have ignored in the past.
This is indeed a value depression.
Especially at the various stations in Beijing, where crowds of people gather due to the Olympic Games, it has been extremely cost-effective in recent years.
Nie Rusheng did not expect that an outsider would notice this. The boss of Jiahe was young and could make the company so big, and his vision was incredible.
Fu Qiuyan has always been in charge of publicity matters, and he has long been used to the boss's various ideas.
“Okay.”
“I’ll work overtime with Mr. Nie and the others tonight to come up with a detailed draft.”
Guo Yang nodded, "That's it, let's break up the meeting."
The crowd dispersed.
Guo Yang found a quiet place and dialed Li Yan's number.
"Have you got the specific situation?"
Li Yan said: "We have found out. Poultry and egg dealers in some areas sell Sudan red to farmers, and some farmers add Sudan red to their feed. Egg-laying ducks and fresh eggs are purchased by dealers..."
"The amount involved is not small. At least more than a thousand red duck eggs are sold to the capital every day."
Guo Yang asked: "Have you reported it?"
"Not yet."< br>
Guo Yang thought about it and realized that this was by no means a trivial matter. It was extremely bad in nature, especially since food problems had occurred frequently in the past two years.
Jiahe must not take matters into his own hands.
The Ministry of Agriculture is the competent authority, so if you only report to the Ministry of Agriculture, it is very likely that the big issue will be reduced to a trivial matter.
"Let's look for Yang TV first."
"Okay."
Hexi Dairy was the top three bidders on Yang TV last year. This year, it has also signed up for bidding, and it can be regarded as CCTV. The big financier.
The key is that Jiahe’s influence is not small, and it is the leader in the domestic agricultural field.
It has a lot to do with Yang Yang. And exposing this kind of food safety problem is an old tradition of contempt.
This way works.
…
The next morning.
Nie Rusheng, his assistant, and Fu Qiuyan all looked depressed.
Apparently he stayed up all night.
Guo Yang looked at the detailed draft of the plan they compiled. It was complicated, but all aspects were indeed included.
Guo Yang had no better plan, so he had to say: "Do this first, and take it out quickly."
"Don't think about saving money this time, regardless of cost, put it out first Build momentum, especially the content of various indicators.”
"We need to let people all over the country know that our nutritional content is leading the world."
Fu Qiuyan responded: "Okay."
He turned to Nie Rusheng and said: " Mr. Nie, I have to work hard on you to produce the advertising film and graphic posters as soon as possible.”
Hearing what Boss Guo said, no matter the cost, Nie Rusheng’s sleepiness to stay up late had already dissipated.
“No problem.”
"I haven't slept in the past two days."
Although Jiahe's job is hard, the job is big, the reward is generous, the money is given easily, and the work is more straightforward.
Such a big benefactor should always be held tight!
......
In a quiet village in the north, two uninvited guests suddenly arrived, causing the family dog to bark.
The two people, wearing hats and scarves, felt their hearts tremble and tightened their grip on the filming equipment hidden in their bags.
Walked into the village.
The barking of the dog slowly stopped.
After a while of twists and turns, the two of them came to the yard of a bungalow. They could clearly hear the quacking sound of ducks coming from the duck tongue.
The duck tongue doors and windows are tightly closed, and straw curtains are hung outside to protect against the cold wind in winter.
Through the gap, you can see several light bulbs with lampshades hanging in the shed, a layer of wheat straw on the ground, and a group of ducks squeezed together tightly.
One of them whispered: "This family's duck-raising skills are actually good, but it's a pity that they have gone astray."
The other person's sight stopped at the feed trough not far away. Saw corn and wheat dyed red.
“Is it that one?”
“That should be it.”
"It's hard to get in!"
"Find a place to wait. The laying duck cannot be kept in the shed forever. When it gets warm at noon, the owner will let the duck out to look for food, play in the water, and move around. . ”
It was indeed a bit cold at the moment, so the two had to find a small hotel to rest.
Fortunately, I successfully captured the information I wanted at noon.
Afterwards, he returned to the capital to conduct quality inspection on the red duck eggs on the market.
……
December 8th.
Su Province, Yancheng.
Guo Yang came to the Tiaozini Reclamation Area. A seawall was built to separate the reclamation area from the sea. The longest distance from the fields to the sea is two kilometers and the shortest is only two hundred meters.
I saw the green wheat leaf tips peeking out in the biting cold wind and quietly "cat-wintering", waiting for the call of the spring breeze in the coming year.
There are still ruts left on the ground where the harvester drove - more than a month ago, this was a golden harvest scene.
Tiaozini is a giant sandbar running north-south in the offshore area of Dongtai, Yancheng. It is named because the harbor branch is like a strip.
Nowadays, the agricultural planting area here is divided into 12 square fields, with the area of each field ranging from 350 to 1,600 acres.
“Seawater rice was successfully grown here, and Tianhe’s seeds are really amazing.”
“Our Rice Institute has been researching for so many years, but we have not yet developed a suitable salt-alkali tolerant rice. Seed.”
The winter sea breeze was like a sharp blade, ruthlessly cutting through my cheeks. Wearing only a thick coat, the coldness reached my skin.
But Zhu Jie said this with a smile.
Zhu Jie is the director of the Rice Institute of the Academy of Agricultural Sciences in the coastal areas of Jiangsu Province. He has devoted his life to the creation of rice-flavored wheat waves from the salty, alkaline and brackish land.
“It is submerged by the sea water at high tide, and becomes a pile of mud at low tide”, this is the impression Dongtai people had on Tiaozini in the past.
Nowadays, sea rice with high yield grows here.
For scientific and technological workers like him, food is the best reward.
Guo Yang also tightened his body, stamped his feet, and said with a smile: "Thanks to your years of persistence, the seeds have the conditions for experiment."
Sea rice is the first crop this year. A newly bred variety.
Except for part of one thousand kilograms of seeds used for additional propagation at the Hainan base, the rest are planted here.
The results proved to be gratifying.
Jiangsu Province has a coastline of 954 kilometers, with a total coastal beach area of 5.7585 million acres, accounting for about a quarter of the country's coastal beach area.
And due to the accumulation of circulation in the Yangtze and Yellow Rivers, it will naturally grow by 20,000 acres every year.
It is the reserve land resource with the most potential and development value in eastern my country.
In the face of nature’s generous gifts, it is the unswerving mission of scientific and technological workers in Jiangsu Province to allow the ever-growing tidal flats to contribute to ensuring food security.
Since the late Qing Dynasty when the number one scholar Zhang Jian led the villagers to plant cotton on saline-alkali land, the improvement and utilization of coastal heavy salt land began.
It has never stopped since.
In recent decades, less than half of the land from Yancheng to Nantong has been developed from saline-alkali land.
But the soil salt here is too high, the seedlings cannot stand, the rice does not germinate, and grain cannot be grown. The only option is to dry the salt. Over time, a thick layer of salt crust forms on the ground.
The sea turned into mulberry fields, from salt fields to farmland. People living on this land built embankments and weirs, abandoned stoves to cultivate land, and diligently planted green manure.
It has laid an excellent foundation for the cultivation of Tianhehai rice.
Hearing Guo Yang's praise, Zhu Jie smiled bitterly and said:
"I'm ashamed. After so many years of coastal heavy salt soil improvement integration, it can only play such a role."
"But By the way, the hybrid pennisetum cultivated in your hospital is also an excellent salt-alkali tolerant variety."
While speaking, Guo Yang also pointed to a field on the coast in the distance.
In early winter, the coastal pasture is covered with luxuriant green grass, dozens of sheep are grazing leisurely, and a group of big white geese are wandering among them.
Guo Yang said: "You must give me some of this grass seed."
"Haha...resource sharing."
Zhu Jie is also quite proud.
The hybrid Pennisetum cultivated in their courtyard can also grow on saline-alkali soil with a salinity of up to 6‰ or even 8‰.
Grass roots, stems and leaves can also fix carbon and absorb salt.
One acre of Pennisetum can dilute about 12 kilograms of salt in one year.
The yield of Pennisetum per acre is 10 to 15 tons. In addition to reducing salt, it can also be used as feed for small pets such as chinchillas, guinea pigs, and rabbits.
When the grass fiber is "older", it can also be processed into sheep and cattle feed.
Compared with Tianhe’s Alfalfa No. 1, Pennisetum does not have any advantages in terms of saline-alkali land management or palatability.
In just one year, with simple land consolidation, Alfalfa No. 1 can improve coastal severely saline-alkali land with an initial salinity of more than 20‰ or even 30‰ into cultivated land with a salinity of less than 3‰. .
Low cost, fast efficiency and high profit.
Alfalfa No. 1 wind has swept across the entire coast, coupled with salt-alkali tolerant soybeans, wheat, rice...
Zhu Jie cannot imagine the scene a few years from now.
A few people looked at each other for a while, walking in the sea breeze, with every step accompanied by a chill.
"Mr. Guo, can you go to the courtyard to taste rice today? There are more than a dozen new varieties!"
Guo Yang was about to agree, but Li Yan called again, "Boss, relevant content will be broadcast on Yang TV's "Weekly Quality Report" tonight."
"Okay, I understand."
"Weekly Quality Report" is a special news column with consumers as the core audience, dedicated to investigative reporting in the field of food safety.
It should be stable now.
(End of this chapter)