Chapter 315 Hops; Populus euphratica in Kashgar
Same as Ding Lei.
NetEase’s pig breeding inspection team was also shocked by the oasis sea of flowers in the Gobi.
This is so different from the desolate and lonely Gobi desert they imagined.
Jiahe’s unique headquarters base left a deep impression on them.
Although NetEase also has terrace gardens, forest trails, and green environment, it is also a top-notch office environment in the country.
But compared with Jiahe, he was still severely beaten.
You are directly in the midst of farms and flowers, with the Qilian Mountains as your back and the Tuolai River flowing through the valley.
Not only is the environment beautiful, it also seems to be in line with Feng Shui theory.
The geographical environment is too remote.
After walking through the oasis sea of flowers for a while, the group arrived at their destination.
This is an empty square.
It is like a specially built event venue, with yurts, grills, tents, tables, chairs, speakers and other facilities.
A burst of fragrance came, tempting Ding Lei's taste buds.
At a glance, several big things were being baked on the grill and in the pit. He didn't even know what ingredients were there.
"Haha, not bad, not bad."
"There are pots and ingredients specially prepared for you." Guo Yang pointed to a place near the side of the field.
"If you are interested, you can show your skills and let me see the cooking skills of the former richest man."
The smile on Ding Lei's face became even bigger. This complete preparation made him feel The face is full of dignity.
I just joked about preparing some ingredients for him, and I actually prepared them for him.
"I pay attention to people." Ding Lei waved his hand and said with a smile: "But forget about cooking, I just want to have a drink with Mr. Guo today."
Guo Yang raised his eyebrows and said: " Okay, I happened to pick a small amount of hops in the past two days and brewed beer, so I just want to try it.”
As a good drinker, Ding Lei is certainly no stranger to hops, which are the soul of beer.
"Jiahe still grows hops?"
"Yes, it is the first year to plant hops. It is a variety cultivated by Tianhe itself. The barley is also made of high-quality barley from the Hexi Corridor."
< br>
"You have to try the taste."
"Eat it, you know how to eat it." Wang Xunfang said angrily: "You agreed to take pictures for me, but you forgot so soon?"
< br>Seeing the couple jumping towards the sea of flowers, Guo Yang couldn't help but laugh.
It seems to be a good feeling to meet up with a few friends, watch the flower fields and sea of grass, wait for the sunset and have some beer.
In addition to Ding Lei and his wife, other people from NetEase were also walking around.
There are mountains, water, scenery and delicious food, at least there is no need for this trip.
Many people came to Jiahe. Bi Qiang, Xie Shijie, Ning Xiaojing, Miao Lanchun, Fu Qiuyan, Niu Hulin and others were also chatting and playing around.
The whole place was filled with laughter and laughter.
Guo Yang came to Gu Huaihai who was having a barbecue with the master chefs.
On the grill, the color of roasted whole lamb, roast beef, roasted pike, etc. is more golden and mouth-watering than before.
"The color of this barbecue looks very attractive!"
"Hey, the company's best honey is added to the secret sauce today. The color and aroma are indeed even better."
Lao Liu, the master chef of Jiahe Canteen, flipped the barbecue at the right time with a masterful movement.
"The cattle and sheep are also freshly slaughtered and delivered from the Qilian Mountain Ranch. I will keep this meal tonight to the satisfaction of the boss's friends."
"Okay." Guo Yang said with a smile: “I think it’s totally possible to open a store here.”
"The business must be booming."
When this place is completed in the future, we can indeed open a hotel to provide one-stop services for office, entertainment, catering and accommodation.
…
In the sea of flowers, Wang Xunfang and Ding Lei chose a location with their backs to the Qilian Mountains.
"Old Ding, Mr. Guo's handiwork is really big. I feel that the competition between you two in raising pigs is no longer suspense!"
At this time, Ding Lei was already convinced.
Before meeting him in person, he only had some superficial knowledge. He initially got acquainted with Guo Yang through Happy Farm, Huinong.com.
After being presented with various high-quality agricultural products, I became interested in making further friendships.
Then I learned more about Jiahe through some channels.
The hidden overlord of the grass industry, the famous dairy brand, the new king of the seed industry that suddenly emerged...
Even though there are enough labels, it’s still a blur.
It wasn’t until I saw it in person today that I realized how courageous it was to transform the former desert Gobi into the current oasis of flowers.
And this is still just the tip of the iceberg.
Jiahe’s saline-alkali land management and desertification prevention and control must be such a huge scene.
The happy boy is unhappy.
He is no longer so confident about raising pigs.
But you can’t just admit defeat.
Finding a good angle to take photos, Ding Lei said: "Let me tell you, Guo Yang is very hesitant about raising pigs, which means he is not confident either. It's hard to say who will win and who will lose."
"Hey, Pigherd Ding is very confident."
"Of course."
"Stop being so pretty, hurry up and take more pictures."
"Haven't you taken enough pictures?"
"Where are you now?"
…
When he heard the roar of eating, Ding Lei was relieved. For the first time, he realized how terrible it is to take pictures of women.
It’s okay if you don’t like photography.
This feeling becomes even stronger when you smell the aroma of barbecue.
"Old Ding, this way."
"Come on."
Everyone in Jiahe couldn't help but look at Ding Lei, a big sunny boy with a big smile.
He doesn't belong to the same industry, and Ding Lei is relatively low-key, so most people only know his name.
Guo Yang was like this before. If it weren't for Brother Ma's introduction and Ding Lei stood in front of him, he would only say: Where did this comedian come from?
Ding Lei brought his wife over and sat down.
At this time, the small square was full of people, and freshly baked roast lamb, roast beef, grilled fish and various dishes were served.
Rich meat aroma and attractive presentation.
Ding Lei couldn't wait to start, and the moment he tore the roasted lamb apart, the mutton was clearly shredded, the skin was crispy and fragrant, the meat inside was fresh and tender, and the juice burst out at any time, and the taste penetrated into the bones.
“This meat is really delicious, it’s simply amazing.” Ding Lei praised it repeatedly while eating happily.
“Don’t just eat, try this wine.” Guo Yang picked up the home-brewed beer.
“Yes, yes, yes.”
Ding Lei took a sip, and then came back to his senses.
"Hmm...the taste of this beer is so special, with a strong fruity aroma." Ding Lei took another careful sip.
"Is this Jiahe's hops?"
"This trip is really the right one."
Not only Ding Lei, but also the others tasted the beer one after another.
The sweetness of malt, the unique bitterness of hops, and a little bit of special fruity aroma.
It makes you feel like you are in a bustling beer garden.
It attracted praise from everyone.
Xie Shijie stood up directly and cheered from the distance: "Wow, boss, after two or three years, I finally have a drink of Jiahe's self-brewed beer."
"Hahaha, it's so pure The bitter taste is very delicious. This is the beer I am familiar with.”
“The beers now are all industrial water beers, and the taste is so bad that they can only be called beer, or even beer-flavored. Alcoholic drinks!”
"Long live hops, this is simply a gift from heaven."
"Cheers!"
Everyone started shouting.
Everyone at NetEase looked at each other.
Why are the people in Jiahe suddenly so passionate, singing and dancing.
But this beer is really good.
The unique floral and fruity fragrance is really addictive.
When I learned that the boss of Jiahe specially developed new varieties and built a hop plantation of 3,000 acres in order to allow employees to drink pure beer.
The NetEase Pig Farming Team couldn't help but look at their boss, they also have such a boss.
No wonder the two of them got together.
"Cheers!"
"For today's beer."
"And the view."
"Friendship lasts forever."
…
"You have to give me a few boxes of beer later."
Being stared at by Ding Lei with piercing eyes, Guo Yang also felt dizzy. After all, he was a little careless at first.
“Okay, let me think of a way.”
In the first two years of hop planting, the yield will be very low, and the yield will only start to increase in the third year.
So, although Jiahe has grown 3,000 acres of hops, the yield will not be that high.
And this part must give priority to meeting domestic demand.
The original purpose of cultivating hop varieties was to satisfy the wishes of employees.
Imagine, on a hot summer day, when the grassroots technicians return to the station after a busy day, they have a bottle or two of home-brewed cold beer.
How refreshing it must be.
This is also a way to enhance employee cohesion.
"Is the rich fruity aroma in this beer due to the addition of any fruit?" Wang Xunfang asked.
Many people also looked over after hearing this.
This is the first launch of Jiahe Beer.
Guo Yang smiled and asked, "What did you see when we were playing just now?"
Everyone thought about it.
"Did they add those pink flowers?"
"I think there are still bees that keep bees. Did they add honey?"
"Sea buckthorn?"
Guo Yang said: "Today we only have the hop flavor of sea buckthorn fruit, so the fruity aroma is particularly strong."
Bitterness is rejected by many people, but it is a crucial quality feature of beer.
The bitterness mainly comes from hops.
The reason why the industrial beer currently on the market does not have a beer taste is because hops are omitted from the raw materials in order to save costs.
That’s why it is called industrial water beer.
Some people don’t like the bitter taste of beer, while others are addicted to it.
Jiahe is rich in raw materials. In order to adapt to different groups of people, it will naturally develop various flavors of beer.
Sea buckthorn is just one of them.
Guo Yang continued to introduce to everyone.
“In addition to the fruity aroma of sea buckthorn, hops with citrus, berry, wine, exotic fruits, herbs and even vegetable aromas can be added in the future.”
“Even the honey beer that someone just mentioned, red Hemp beer, these are all recipes you can try.”
“Jiahe will develop a beer that suits the taste of every employee!”
The scene became more and more lively.
Everyone in Jiahe seemed to be celebrating the New Year.
Ding Lei thought about the problem, "What do you mean, this beer will not be available for takeout in the future, right?"
"It will not be sold to outsiders for the time being."
"Why? Beer industry It's very profitable, right?" Ding Lei was confused. Next year is the Olympic year, and there are three sponsors in the beer industry.
Qingdao, Yanjing, Budweiser.
This shows how powerful the beer industry is.
If you have money, can you still make money?
Jiahe’s beer clearly has great potential!
Guo Yang said with a smile: "The supply and demand in the beer industry have been seriously imbalanced, and acquisition wars, price wars, and brand wars are occurring one after another."
"The cost of production is also getting higher and higher. Oh, yes, the price of hops has increased this year, and the price of a pound of flowers has reached 3 yuan."
"How much is the yield per mu?"
"Generally The yield of flowers per acre is about 1.5 tons.”
“The income from hops is 9,000 yuan? It’s a good business to grow hops.” Ding Lei’s eyes flickered.
This business sounds promising. Well, raising pigs is more profitable than this. But Guo Yang shook his head.
“This is only temporary.”
“The higher the cost of hop raw materials, the faster the beer process will improve, and the less dependent it will be on hops and malt.”
< br>“Coupled with the market impact of imported beer and raw materials, the hop market is not so optimistic.”
Ding Lei said regretfully: “Then it will only be supplied internally?”
"What if one day I get a whim again? It's like you suddenly want to raise pigs."
"You are so boring."
"Haha, drink and drink." Guo Yang He smiled and asked: "By the way, what kind of beer does Lao Ding usually like to drink?"
"I want more West Lake beer."
"Xiao Ma seems to have a good drinking capacity." Guo Yang Mentioned it casually.
"It's not that good, but he's a good drinker, but he likes to drink Pearl River beer. The first time he and I drank was Pearl River."
Ding Lei had a complicated expression when talking about Brother Ma.
The competition between NetEase and Tencent is fierce!
Guo Yang also saw the meaning. Ding Lei and Xiao Ma Ge had known each other for a long time, but in the end they went in opposite directions.
Not only in business, but also in personal personalities and hobbies, one person is to the left and the other to the right.
"You and Brother Xiao Ma, just like the domestic beer market, regional consumption is rare in the world."
"Well, how should I say?"
"You like to drink West Lake, Brother Xiao Ma I like to drink Pearl River, and other regions also have their own beer brands.”
“Beijing drinks Yanjing beer, Qingdao drinks Tsingtao beer, Dalian drinks Bangchuidao beer, Shenyang drinks Xuehua, and Sichuan drinks Blue Sword beer. People in Jinan drink Beibingyang, people in Xi'an drink Hans beer, and Jiuquan likes to drink Western beer the most."
Guo Yang pointedly said: "Everyone likes radish and cabbage, and no one can force it on anyone."< br>
"Haha, that's right." Ding Lei said with a smile: "Here, drink."
Guo Yang also took a sip, and the fragrant and full aroma of hops and malt filled his mouth.
“With this level of beer raw materials, if you say that Jiahe has no ideas, you are definitely deceiving people.” Ding Lei said confidently.
"You are really good at judging people."
"You kid." Ding Lei smiled and said, "According to research, Jiahe generally does not participate in anything that is not difficult."
"Who did the research?"
Ding Lei patted his chest.
He really wanted to know what Guo Yang was thinking.
So I kept dragging Guo Yang to drink. This man couldn't help but brag when he drank too much.
Guo Yang is no exception.
With the quality of Jiahe's beer, it is no problem to get involved in the high-end beer field.
Compared with entering the beer industry directly, Guo Yang still prefers to follow his own style.
Get the raw materials ready first.
New hop varieties have been planted this year, and their characteristics and flavor have been verified.
New varieties have larger root balls, better vine proportions, and fewer leaves, which means less evaporation.
At present, Yumen is the largest hop production base in the country.
The new varieties are undoubtedly very suitable for the environment.
It is only the first year, so the high yield characteristics are difficult to verify, and the mechanized cultivation technology has not yet been completed.
The decline of the hop industry is not only due to market changes, but also has a lot to do with its own inability to keep up with the times.
Hops are a perennial crop.
When hops were planted in Yumen and other places, mechanization was not considered, which resulted in the subsequent reliance on manpower and extremely high costs.
Coupled with the low investment in variety research and development and the long research and development cycle, a new commercial hop variety will take at least several years.
Old varieties cannot be updated, and it is difficult to improve output and quality.
As well as the concentrated retirement of state-owned farm workers, the reliance on hired labor is too high...
Many factors have led to the difficulty of the hop industry.
In addition, for another raw material: barley, Jiahe currently has no raw material channels.
Guo Yang, who had drunk the wine, held his head high and said: "If you want to do it naturally, you have to do it well!"
"Okay!"
"Dang Fuyi Dabai! "
Ding Lei feels that he knows the inside story of the industry and has a deeper understanding of agriculture. Will he be able to fool other people in the future?
Wang Xunfang looked at the two men who looked like fighting cocks with a look of helplessness.
The dynamics of the two bosses are always being watched, and the moment they move, they attract a lot of attention.
Then...
joined in.
A cool breeze blows towards the Gobi Desert. The heat of the day has long been wiped away, and there is even a hint of coolness.
A group of people sang and danced around the stove.
Ding Lei even took the initiative to go up and sing a few songs, but his singing skills are hard to describe.
The song "Under Mount Fuji" made the pigs shed tears, and the Cantonese language was a bit hot on the lips. The Cantonese people were silent after listening to it.
Also intoxicated with oneself.
Guo Yang suddenly remembered that this guy also sang a song later, which became the theme song of the game "Datang Warriors 2". It was a duet with Lin Chiling.
Damn, it's a bit eye-catching.
By the way, many business leaders like to sing.
Zhang Chaoyang, Jack Ma, Ding Lei, Wang Jianlin...
Only Boss Wang’s singing skills were recognized by Guo Yang, and he sang the longing for poverty with nothing.
As soon as I saw KTV, I went there frequently.
Just when Guo Yang was stunned.
The scene suddenly started to boo.
Xie Shijie took advantage of Ding Lei to finish singing, and immediately stood up and shouted, "Boss, one song."
"One song, one song!"
"Let's PK with Boss Ding."
There are more and more people making noises, spreading farther and farther in this empty Gobi oasis.
Ding Lei also followed suit, "Come on, come on, Boss Guo, let's show off his singing voice."
It seems that he hasn't sung for a long time. In recent years, he basically didn't go to KTV entertainment, Jiahe's The annual meeting has also been very low-key.
I don’t know if I can sing again.
“Then let’s play one?”
"Okay!"
"Just sing the song "Kashgar Populus euphratica"."
"Okay."
Many people know that Guo Yang used this song to compose I had used the ringtone on my phone for two years, and it wasn’t until I changed my phone that the ringtone became the default.
But no one has ever heard the boss sing.
When Guo Yang walked to the middle of the small square, there were bursts of applause.
After taking a look at everyone, Guo Yang took a deep breath, and his mind slowly calmed down, as if he had returned to the days when he was growing cotton in Xinjiang Province in his previous life.
At that time, every year it was one person, one car and one dog, traveling thousands of kilometers away, fearless of wind and sand, and fear of loneliness.
The small square also seemed lonely.
With the unique Uyghur Muqam music style, the prelude sounded, and Guo Yang gradually found his feeling.
The voice is hoarse, and the singing is like complaining, but it is distant and vicissitudes of life.
The endless Gobi desert appeared in the minds of everyone listening.
In the melodious melody, the Populus euphratica in Kashgar appears poetically and picturesquely.
In the emotional lyrics, Guo Yang's condition is getting better and better.
…
Let me grow up for three thousand years
Wandering in the world
Even if I am Populus euphratica in Kashgar
I will look for you carefully
Centuries
Find you in the cycle of life
I am not afraid of rain, wind and sun
Being hurt by the wind and sand in the desert
Let my heart be exposed to the sun and confess to you
I would rather my body
Weathered by the years
…
When the climax came, Guo Yang seemed to be immersed in the scene, returning to the empty area:
A man and a dog drove by, Hu Poplar trees live and die on their own in the saline-alkali land, and the four seasons reincarnate, and the wind is their friend.
Rooted in the earth, it will survive for thousands of years when it is born, it will survive for thousands of years when it dies, it will survive for thousands of years when it falls,
Without the nourishment of spring water, despite the raging sand and dust and the unbearable heat, I still straightened my spine and looked up eagerly.
Singing this song again many years later touched Guo Yang deeply.
Even though the road ahead is long, we will never surrender to the environment. Salt-alkali land, desert, Gobi, plateau, snow-capped mountains and rivers will all be stepped on under our feet.
…
Xie Shijie, Luo Xiu, Ning Xiaojing, Fu Qiuyan and others stared closely at the figure in the center of the field. It was a kind of quiet power, a kind of standing in the wind and sand. The tenacity to not fail.
Just like Jiahe in recent years, sometimes the wind and sand are raging, sometimes it is silent, but it still welcomes the rising sun in the morning and sends the setting sun down in the evening.
Gu Huaihai was sitting by the grill, each scene imprinted in his mind. He was so excited that he wanted to write it down immediately.
After staying in the Gobi desert for a long time, it is difficult to resist such singing.
Ding Lei, Wang Xunfang and others were also fascinated by it. Some could sympathize with it, while others found it accurate.
Some people also thought of the music industry’s attacks and suppression of singers.
But no matter what the song is, at least it is much more pleasant to the ears than my own boss sings.
In the Gobi Desert at night, the sky is filled with stars, and a song is sung to convey the majestic feeling of the solitary smoke in the desert.
As the last verse of the verse ended, Guo Yang smiled and thanked everyone for their applause.
As if it were an ordinary song.
“Wow, boss, good singing!”
"It sounds so good."
"The boss sang the voices of many people. Some people in the group will definitely cry when they hear it."
"Haha, I recorded the whole process. I'll wait for you. Just send it to the group.”
“Awesome, awesome, Mr. Guo, you don’t show your face!”
Ding Lei came over with a beer while praising him.
Guo Yang took the beer and said with a smile: "It's embarrassing. As a farmer, I like to listen to this kind of song."
Ding Lei said, "I am a pigherder, so I have to learn this song well. "
"Haha..." Guo Yang smiled, raised his beer, and said loudly: "Come on, let's all drink together."
"Cheers!"
"Cheers!"
"It would be perfect if there were seafood." An inappropriate voice sounded.
Guo Yang's brows jumped, "Seafood and beer will make gout permanent. Drink it anyway, but don't make fun of your body."
"Hey, the boss has developed a health-preserving honey beer. , then we can have seafood and beer together!”
“Good guy, you have done internal circulation, right?”
I have to say, because of Guo Yang’s encouragement. , the entire group has a strong atmosphere of innovation, no, health and wellness beers are here.
Finished a glass of wine.
Guo Yang looked at Ding Lei who was still in the center of the square and handed the microphone to him.
“Let’s play music and then dance!”
“Okay, then I’ll sing another song?”
Enjoy the beautiful scenery, taste the food, and sit around the campfire , feel the comfort brought by slow life.
There was silence until late at night.
This night.
Many people in Jiahe have no sleep.
Looking at the boss singing in the video, he seemed to be standing like a desert warrior, Populus euphratica.
Jiahe has never given up the fight against harsh environments, such as saline-alkali, desert, Gobi... and the recently rumored West Lake Wetland.
Alxa.
When Lu Hanbin saw this video, he couldn't help but burst into tears. The boss was still the same boss and had not changed.
Kumdag Desert?
I will see you again after the Badain Jaran Desert is sealed off.
(End of this chapter)