Chapter 319 Industrial Chain Integration; Seafood; Competition
In Jiahe’s current full industry chain system, what is best done is the upstream seeds and planting and breeding links, but it does not have enough planting bases such as rice.
Except for milk, the midstream processing of corn and soybeans developed rapidly after the establishment of Jiahe Cereals and Oils, and the total production capacity was insufficient;
In the downstream terminal food, except for milk, it has gained an absolute advantage. Wheat flour has a brand, and the rest of rice, cooking oil, corn products, etc. can only be said to be big but not strong. This bigness is only relative.
To sum up, there are three shortcomings.
First, there are too few industrial chains. Four are far from enough and need to be completed.
Rice, wheat, corn, soybeans, rapeseed, cotton, meat, biomass energy, alcoholic beverages, potatoes, and Chinese medicinal materials, a total of 11 industrial chains, will be the future development direction of Jiahe.
These 11 industrial chains must focus on advantageous and characteristic products or service industry needs, and achieve bottom-up integration of the entire industrial chain of the upstream, middle and downstream industries.
Second, the brand of the terminal is not enough, which is also the most profitable link.
COFCO is a lesson for future generations. The upstream planting base and midstream processing capabilities are as good as those of international giants, but the end consumption field is full of embarrassment:
The cooking oil is not as good as Yihai Kerry and Luhua, the instant noodles are not as good as Master Kong and Tongyi, the fruit juice is far inferior to Huiyuan and Lingshou, the chocolate is not as good as Kraft, the meat is not as good as Shuanghui and Yurun, the red wine is not as good as Changyu...
Three, Industrial chain standards are uncoordinated, and the entire agricultural industry chain standard system must be an organic whole. The connectivity of upstream, mid-stream and downstream standards and the collaboration of elements ensure the consistency of goals and the collaboration of entities, and achieve effective connection of all links.
This is a huge project.
It won’t be completed within a few years.
The meeting lasted for three days.
In the past three days, everyone's brains have been running rapidly.
How to carry out industrial integration in the upstream?
Build your own planting and breeding base and sign contracts with farms and farmers.
What about the midstream?
Self-construction, mergers and acquisitions, and establishing strategic partnerships.
What about downstream?
Develop branded foods.
Edible oil has just started, and it cannot compete with the lower-cost Yihai Jiali and Luhua. Fortunately, the industry has been raising prices recently;
Seabuckthorn, citrus, and apple have not yet been put into production. Talking about juice drinks is very early;
Meat eating has just started;
The beer industry has not yet disappeared...
There were many problems, and brainstorming was carried out in every link.
Thanks to the sufficient preparation time given before, everyone was able to think deeply in advance.
As some downstream food brands are weak, Jiahe will increase investment in research and development and prepare to establish Jiahe Nutrition and Health Research Institute.
Achieve product innovation and industrial technology upgrading in the field of food safety and health.
Such as the deep processing of soybeans.
Soybeans are rich in plant protein, plant peptides, dietary fiber, etc., which can improve cardiovascular diseases, osteoporosis, etc.
Then find ways to generate soy protein, fiber, peptides, special oils and other nutrients through various biocatalysis, fractionation, lipid exchange, bioseparation and other technologies.
Then by segmenting the eating habits of the population, each business unit is finally applied to meat products, dairy products, soy milk biscuits and other products.
Through research and development, we can achieve the goal of moving from scale competition to technological dominance.
…
In the meeting, every aspect was considered in a more complete and detailed manner.
Under Guo Yang’s leadership, tasks were also assigned to various subsidiaries.
For example, Tianhe, wheat processing was originally under its sector, but this time it has received the task of cotton and potatoes.
Meat is owned by Hexi Animal Husbandry;
Rice, corn, soybeans, and rapeseed are owned by Jiahe Cereals and Oils;
Alcoholic beverages are temporarily owned by Hexi Dairy, but a new company will be established;
Biomass energy will be directly managed by the group, and biochemical energy will be established In the business department, Ning Xiaojing followed up;
The Chinese medicinal materials were left to Sha Hai...
In addition to these, Fengkai, Donghe and Quanwang are three independent systems. But we also need to participate in the entire industry chain in multiple spaces.
Water-saving irrigation is classified under Fengkai.
By the time the meeting was over, it was already the afternoon of the 31st, and everyone looked tired.
At the end of the meeting, Miao Lanchun from the War Investment Department raised a question.
"Is it too complicated? Or is it too fragmented? For example, wheat is processed and grown in Tianhe, but the trade is in Jiahe Grain and Oil."
Guo Yang knows that many people will have this problem. He thought about this doubt and said: "Everything must be done first. Jiahe is not a state-owned enterprise and its equity is relatively concentrated. It will not be difficult to integrate it in the future."
It's not that easy to do it in one step.
Everyone also knows this truth.
Qu Yang followed up and said: "First do what the boss said. Wheat is a separate business unit in Tianhe and can be split at any time."
"In terms of trade, Jiahe Grain and Oil will also Cooperate with Tianhe upstream and downstream.”
The two parties involved said this, and naturally there was no problem for the others.
One of the purposes of the meeting is to resolve the coordination between the upper, middle and lower reaches. This is the main contradiction.
At this moment, Ji Zhuowen said loudly: "At 9:20 in the evening, Liu Xiang's 110-meter hurdles finals, everyone who has time must watch it!"
"Mr. Ji, from From the preliminaries to the semi-finals, you have to roar every day, and you have already remembered it in your mind."
"Today is the final!"
"You must watch it!"
Liu Xiang's promotion journey is very smooth, and his performance in the evening should not be bad. He is the favorite to win this World Championships.
There are many people ready to see it.
Guo Yang picked up the information in his hand and said with a smile: "Where did you put me? We have already arranged for the evening to have dinner together in the Gobi and watch the game."
"Okay. !" Qu Yang said: "You can have a good drink tonight, boss, will you have enough beer this time?"
Guo Yang waved his hand and smiled meaningfully.
"Come on, we have enough beer today. You can open it and drink it. I'm afraid you won't want to drink it later."
"Hey, I had to hold a meeting the past two days, so I kept it in and drank it."
"You'll find out later."
......
In the Gobi.
Everyone looked at the greatly changed group headquarters and saw something strange.
This is to exchange a shotgun for a cannon!
Guo Yang smiled and said: "How is it? Are you all satisfied with this new headquarters?"
"I am so satisfied."
"Such a building is superimposed The rooftop organic farm with Chinese characters is on the list all over the world. ”
"Style." Qu Yang stood in a corner and said with a smile: "Boss, you should say something here, this is the country I have laid for you."
"Hahaha..."
"Yes, Mr. Qu has a lot of ideas."
"This is the pattern!"
Guo Yang laughed angrily and said, "Since Mr. Qu has such a pattern, he chose the office area. When the time comes, Tianhe will make the final choice!”
"Ah? Can I still choose this office area? Come on, boss, I was just kidding."
"I was kidding too."
Guo Yang smiled and said: "Let's go "It's almost time for dinner."
Compared with the last time NetEase and his party came, the facilities in the small square have been upgraded this time.
The weather is also cooler.
When all kinds of delicacies are served, a group of people get ready to cook.
Suddenly, a cry of surprise came.
“Fuck, is this Australian lobster?”
Everyone looked over immediately and saw someone coming up with a plate of steamed Australian lobster.
The hot air carries a delicious aroma, and the chopped green onion and coriander garnished on it are like the finishing touch, instantly awakening people's appetite.
The scene was boiling.
Someone has realized something.
“Is this the seafood produced by the company? Mr. Qu, it seems to be hanging under Tianhe, right?”
“I don’t know what to do!” Qu Yang also said With a confused face, "Seafood farming is the responsibility of the Tianhe Academy of Sciences. Now it seems that the experiment is successful?"
"A great success." Guo Yang smiled and said: "Gold nine and silver ten, not only will the crops have a good harvest, but also It’s the time when fish, shrimps and crabs are at their most plump, and this is just the first batch to be caught in advance.”
After saying that, the rest of the seafood was served one after another, including South American prawns, salmon, and blue crabs, which made people drool at the sight.
Qu Yang asked: "Then it will be promoted on a large scale next year?"
Guo Yang nodded and said: "Well, so aquatic fishery companies will also start to be established. Tianhe will still handle the breeding of seafood seeds, but the breeding, processing and sales will be handed over to the new company. ”
“Okay.” Stacked beer.
"Seafood + beer, isn't this a gout set meal?"
"Hiss..."
Other people also reacted.
Qu Yang was even more confused. The boss really hit the nail on the head. Because he has been running business for a long time, Qu Yang has a good capacity for alcohol, especially beer.
It is said that I will not fall until Qingdao falls, and I will not fall until the snowflakes fall.
But there is also a common problem. The uric acid in the physical examination is very high, and it has been over 500 for a long time.
When he was only in his forties, occasional gout tortured him to death.
"If you eat this meal, your uric acid will rise by two hundred?"
"Gout is really unbearable."
Guo Yang smiled and said, "The taste of hops is not good enough. I have tasted it for two days. There is no need to drink beer today. Just drink something white, alfalfa juice or honey milk.”
"Boss, when will Jiahe develop a formula to solve gout? That will be great."
"Honey beer?" Guo Yang smiled.
“There is no scientific basis for that?”
“Just research.” Guo Yang thought for a while and said, “Isn’t this what the Nutrition and Health Research Institute to be established is for?”
Everyone came to their senses.
It seems so.
After the food was served, Guo Yang and everyone started to feast.
He didn’t drink alcohol, he drank alfalfa juice. Alcohol was not a necessity for him, health was more important.
This is also the choice of most people in Jiahe.
Qu Yang and other wine lovers all chose to drink white wine or red wine after much debate.
Don’t try seafood + beer.
One bite of shrimp meat, the meat is delicious and the taste is excellent. It can be said to be the ultimate taste enjoyment.
Gradually, a group of people began to work hard.
That focused look even made Guo Yang think he was back in the conference room.
Only occasionally someone babbles.
"Hmm...it's so delicious."
Such a scene is rare.
Is it because seafood is rarely eaten in the northwest?
Probably not, Jiahe people have never tasted any delicacies from the mountains and seas!
Guo Yang knows that this has a lot to do with the variety.
Although these seafood are not raised in the sea, but in the water environment simulated in the salt-alkali land.
But the variety was bred by Guo Yang ‘personally’ in the breeding laboratory of Tianhe Academy of Sciences.
South American prawns, salmon, Australian lobster.
In addition to better adapting to the saline-alkali sea environment, the rest of the characteristics are focused on quality.
The quality of some other seafood varieties is slightly worse.
After eating attentively for a while, Guo Yang took a sip of alfalfa juice, which was refreshing, nutritious and delicious.
The remaining people’s battles also ended one after another.
“Comfortable.”
“So comfortable.”
“I can prepare seafood happily in the future.”
Xie Shijie also said comfortably: "If tonight's scene is posted online, I don't know what netizens will think."
"It's been two or three years, and the promise made by the boss has finally been fulfilled. Oh, no, ordinary netizens may not be able to eat it today."
Guo Yang raised his eyebrows and said: "Although this year is an experiment, the output is not low, and there is still no problem in supplying the northwest."
Qu Yang said: "Many families in the northwest do not have the habit of eating seafood, and people still prefer to eat beef and mutton." Yan Qun, who has been active in the field of seed production for a long time, also said: "Many middle-aged and elderly people may I have never eaten seafood in my life, and I am not used to it.”
"At the beginning, the market has not opened, so we may have to sell seafood to central cities."
"How about selling to the coast?"
"Seafood is produced along the coast!"
< br>“And the distance is far. Do you want free shipping when sending to Jiangsu, Zhejiang and Shanghai?”
…
Everyone was chatting, and at this moment, there were also staff installing a large outdoor TV.
Looking at the time, Liu Xiang’s game still has an hour left.
Just blowing the cool sunset breeze, taking a look at the Gobi Qilian, and chatting about work and life, it is also a pastime.
There are many topics.
Everyone shared all kinds of interesting things at work.
The most talked about thing is the "eight wives" that Qu Yang boasted about, and now it has become an indelible joke.
While talking, everyone talked about the rapid changes brought about by the Internet.
I feel that the times are changing too fast.
It’s overwhelming.
This reminded Guo Yang that there was an important point that he forgot to mention at the meeting.
While there was still time, everyone gathered around the campfire and talked about their thoughts.
“The next focus is to follow the trend of the times and explore and promote ‘Internet +’ agriculture.”
The number of domestic Internet users is increasing rapidly, and everyone can feel this impact.
But actually I don’t understand it very thoroughly.
“Isn’t what Huinong.com is doing ‘Internet +’ agriculture?”
"That's just selling goods."
Guo Yang thought for a while and said: "The complete term for what Jiahe wants to do should be 'Internet + agricultural entire industry chain'."
Agriculture Whole industry chain, this is a word that appears most frequently during this period.
Everyone was a little stunned.
Why did you get involved with the Internet again?
Guo Yang took a sip of alfalfa juice, and then pointed at Qiu Jingrang, who was closest.
“Take Hexi Animal Husbandry as an example.”
“The breeding link is the core of the entire meat and milk industry chain, but the breeding process will face a series of uncertain factors.”
“By building an ‘Internet + Breeding’ platform, we provide a series of services such as farm management and disease diagnosis and treatment based on big breeding data, reducing risks and improving efficiency.”
“In the process of planting and production, it is also In the same way, production + circulation + market + information service..."
"With the blessing of the Internet, the collaboration between upstream, midstream and downstream will be closer."
Everyone listened silently.
Guo Yang also knows that it is difficult to see results in the short term, but it is always right to instill this awareness in everyone and take action first.
We chatted for a long time without realizing it.
Someone yelled.
"The game is about to start."
"Watch the game first." Guo Yang said with a smile: "Put aside your work first."
This World Championships was held in the island nation of Osaka.
The audience at the scene was huge.
In addition to the Chinese people who went abroad to support Liu Xiang, many islanders also spoke highly of Liu Xiang.
The competition organizing committee even organized tens of thousands of primary school students to watch Liu Xiang's competition.
After all, he is an Asian trapeze artist!
The cards in the yellow sprint field.
Ten minutes before the game, the athletes began to enter, and Liu Xiang was in lane nine.
"Liu Xiang looks very calm, he should be quite confident, right?"
"Old Ji, does Liu Xiang really want to drink a bucket of milk a day? Can milk really help improve his grades?"
"It should be possible." Ji Zhuowen thought for a while and said: "Following investigations have been ongoing. Hexi organic milk has a very obvious effect on the growth, development and function recovery of the human body."
"Are you ready for publicity, Lao Ji?"
"Zuo Wei has been watching. ”
Everyone stared at the screen and occasionally chatted.
Finally, under the spotlight, all the contestants took their places.
On the runway, Liu Xiang looked calm.
In the last World Championships, Liu Xiang won the silver medal in the World Championships with a difference of 0.01 seconds, but he was always unwilling to do so.
But this time because I kept my hand in the preliminaries, I was only fifth, which resulted in me being assigned to the ninth lane in the draw.
This is the worst pass!
On the other hand, Robles and Trammell have been performing very strongly since the preliminaries.
It also made the international community somewhat unfavorable about Liu Xiang this time.
Liu Xiang has played quite a few games this year, but his physical function and fatigue recovery have been maintained well. He feels that milk is a contributor.
Since accepting the endorsement from Hexi Dairy, I have become accustomed to drinking Hexi organic milk every day.
The taste makes people miss it.
Just thinking about the various difficulties he encountered in Osaka, Liu Xiang also felt pressure and tension in his heart.
Before starting a race, Liu Xiang is always extremely nervous. He stares at the front. The gunshot sounds, but the start is not very good.
Left behind!
After the first three columns, Liu Xiang fell into fourth place.
But then Liu Xiang was the real Liu Xiang, and his strength completely exploded, starting a crazy pursuit process.
There was a roaring tsunami at the scene.
Excited voices from the commentary kept coming.
Guo Yang and others' emotions were completely aroused, and they refused to move their eyes for a moment.
The burning gaze makes mosquitoes dare not stay in front of the computer screen.
At the seventh column, Liu Xiang caught up with Trammell, keeping pace at first, and then leading the way across the line.
boom!
In front of the TV, everyone forgets to celebrate. This kind of counterattack drama always makes people's blood boil.
“It’s so fierce. From lagging behind at the beginning, overtaking in the middle, and then leading all the way, I am worthy of the name of a flying man!”
“Win the championship! Win the championship!”
“ Haha, track and field Grand Slam”
"The well-deserved No. 1 in the men's 110-meter hurdles in the world!"
At this moment, the Chinese people across the country who were watching the competition were excited.
What about the Ninth Path?
Stereotypes are meant to be broken!
What else can stop the flying man?
There’s going to be a chance at next year’s Olympics!
Such thoughts flashed through the minds of countless people.
On the field, Liu Xiang was wearing the national flag and enjoying the cheers of the winner.
In an interview with reporters, Liu Xiang said: "I just got back the World Championship title I lost."
When talking about what he wanted to do after the game, Liu Xiang was a little shy. He said shyly: "I want to lie on the grass and have a glass of fresh milk from Hexi."
…
“Hahaha…”
“Liu Xiang has chosen the spokesperson well! At this time, he did not forget to mention the sponsor.”
“This The advertising effect is amazing.”
Everyone in the square laughed very happily when they saw the interview.
Ji Zhuowen smiled and said: "When it comes to choosing Liu Xiang as the spokesperson, we have to mention the foresight of the original boss."
At the same time, the various publicity prepared by Hexi Dairy was also launched.
Announcements are posted on the official website, large-screen advertisements are placed in downtown areas, and soft articles are placed on portal websites and community forums...
Hexi Dairy has become accustomed to this publicity model.
In fact, Liu Xiang has already formed an emergency mechanism over the past year.
It's just that the level of this World Championship is different, so everyone pays special attention to it.
This is a track and field Grand Slam!
The well-deserved number one flyer in Asia.
After the game, the party in the small square also ended, and Guo Yang also returned home.
After watching the game, I still felt inexplicably excited.
I couldn't wait to turn on my computer and surf. The Internet was filled with information about Liu Xiang's championship. Hexi Milk also appeared occasionally.
The publicity effect is still very good.
Liu Xiang also often mentioned Hexi milk in public, and even mentioned it in some articles.
“Liu Xiang and coach Sun Haiping have developed the habit of drinking Hexi milk in the morning and evening. As for the hot summer noon, Liu Xiang prefers to have a bowl of frozen mung bean soup to relieve the heat.”
"Liu Xiang is in a very hot state."
"Next year's Olympics, competing at home, may have the opportunity to break the world record again."
Chinese people are increasingly looking forward to Liu Xiang's performance in next year's Olympics.
Guo Yang was a little uneasy for a moment.
It should be able to change your destiny!
Hexi organic fresh milk does have a certain effect, but it may not be enough.
Liu Xiang should not have any major competitions in the second half of the year.
But there are some who can earn a lot of ticket fees at home, and the stewards of such competitions will not let them go.
Some sponsors will also ask athletes to participate in more competitions.
Hexi is also a sponsor!
He is also the image spokesperson who gives the most money.
Damn, let Liu Xiang come to the northwest to recuperate!
......
The next day, Guo Yang invited Liu Xiang to the grassland to participate in the 'activity' and told Ji Zhuowen.
The attitude can be tougher, the 'activities' should be relaxed, the time should be longer, and the money can be given more.
In addition, it is more important to ask Liu Xiang to participate in fewer competitions, recuperate and prepare for the Olympics.
Ji Zhuowen, who was about to return to the Magic City, was stunned, "Participate in less competitions?"
"Yes, Liu Xiang's competitions this year are too intensive, you can mention it to the field management."
" Are there any other athletes who need sponsorship? Men’s and women’s track and field teams, etc. are all negotiable chips.”
Guo Yangxiao. Said: "There are many things in the world that money cannot do, but they will not appear in Tianguan."
Ji Zhuowen left with the mission.
Refer to this World Championships, after Liu Xiang won the championship, how terrifying his influence was!
Already rushed out of Asia!
This is beneficial to Hexi’s globalization strategy.
As long as Liu Xiang can win the Olympic Games next year, the cost paid by Hexi Dairy will be worth it.
During this year, Hexi Dairy gradually eroded the milk powder market after the collapse of Sanlu, competing with foreign brands.
In the liquid milk market, Hexi Dairy Industry is also gradually becoming popular.
Guofang Group has acquired 20% of Mengniu’s equity. Mr. Niu has been kicked out, and Guofang is trying to reorganize its milk business.
The construction of Yili's milk source base has also made progress, but it is difficult to regain the lost market.
What makes some Yili people most angry is that they have to actively seek cooperation with Jiahe.
Purchase high-quality forage, seek organic and green grassland production solutions, and actively put money into the pockets of competitors.
Be as aggrieved as you want.
So, what Hexi Dairy lacks is the opportunity to enter the global market.
(End of this chapter)