Chen Ling's special event was very popular.
Not to mention the jealousy and envy of other businessmen.
Under hindsight, many people rushed to imitate.
Unfortunately, the best time has passed, and they have achieved little success.
And many people even only recognize Chen Ling’s products.
After all, the quality is really good.
Even those who make up the salted duck eggs and pickled vegetables with chili sauce are better than the ordinary ones when they are bought back.
Sun Yanhong’s phone was inundated with calls every day.
Those who want to seek cooperation, those who want to meet Chen Ling and make friends... there are all kinds of people.
Liang Yuemin was not much better.
Never underestimate a businessman's news channels.
Since Liang Yuemin launched the brand name of 'Fugui Villa', Sun Yanhong, who also held the banner, has naturally attracted attention. The reputation of her crayfish shop is not weak at all.
Then, someone must know Chen Ling and Chen Fugui behind it.
Someone even inquired about Chen Ling's network completely.
There are quite a few acquaintances nearby who have been harassed.
Even fish bosses like Du Guanghe have been asked.
However, local people’s recognition of Chen Ling’s products is indeed real.
Even nearby schools came here.
Ask if we can customize a batch of related commemorative books and student stationery.
The main thing is the ‘celebration special’ here, which is grand and high-end.
And they are all branded as ‘Rich Farm’.
Obviously they belong to the same family.
They wanted to make a batch first as a holiday gift to the faculty and staff of their school.
Find the people behind it to design a batch of stationery and souvenirs, and distribute them to outstanding teachers and good students.
But Chen Ling was confused after hearing this.
When you buy something, just buy it. Pay the money and deliver the goods. How simple.
Why are you looking for customized small products? He is not from Yiwu, nor is he a designer.
...If it were him, he would definitely push such a thing away without saying anything.
But now, Liang Yuemin is here.
As soon as I heard that a school was looking for me, in addition to buying things, I also asked them to customize souvenirs and so on. I immediately agreed without saying a word.
Ying Wan told Chen Ling the reason without waiting for Chen Ling to ask.
Say it was if it wasn’t his idea to celebrate the return of Hong Kong Island this time.
Their original cola business would never have been so popular.
Not to mention it’s hot, it’s just a breakeven.
In today's market environment of the late 1990s, if you don't make a lot of money in business, it means failure.
What's more, people like Liang Yuemin, who have great ambitions, take it as their own mission to make their own national drink brand that sells well all over the world.
Lukewarm business, Keke, Pepsi... the external environment is getting tighter.
They are also very stressed.
It is rare for someone to come to you now, and the school is such a popular one, so how can there be any reason to extrapolate?
As for customization, aren’t those special offers just customization?
What's so difficult about this.
“Well, it turns out it’s to open up sales.”
Chen Ling looked astonished. He was in a hurry to go home and catch sika deer for his children, so he didn’t care about this.
“Of course, I originally thought that following your idea, sales might open up after the holidays and revive our business. I didn’t expect the effect to be so good.
It’s not the holiday yet, The school came here.”
Liang Yuemin said with excitement.
"In that case, you have to seize this opportunity. Since you have entered the school, you must get some coupons, exchange coupons, and small cards..."
When Chen Ling heard this After saying this, he got excited and came up with an idea.
"Huh? What do you mean?"
Liang Yuemin's excited expression froze, and he didn't understand what Chen Ling meant.
"It's just discount coupons, such as 'add a few dollars to exchange for a bottle', or prizes with 'another bottle' written on the bottle cap. The winner can exchange for a free bottle...
What about the card? , just make some stories that all students know.
Water Margin characters, Three Kingdoms characters, etc. There are so many characters, it’s hard to collect them all..."
Chen Ling explained this in detail. stand up.
Liang Yuemin was initially confused about this new statement, but then he became more and more shocked as he heard it, and in the end he was dumbfounded.
"Brother, you, how do you have such a big brain? You can think of so many good ideas just by tapping your head."
It's not surprising that Liang Yuemin had such a big reaction.
In fact, there are still relatively few marketing methods at this time.
There are not so many fancy ways to play.
Today’s business competition is very direct and violent, and there are no devious marketing methods.
Just like what Chen Ling said.
The idea of collecting cards and occupying the student market is a unified marketing technique that was defeated by Kang Shuaifu.
That is, it was created after the millennium.
Not yet.
Chen Ling took it out in advance.
Liang Yuemin was naturally shocked when he heard this.
The first time he heard such a new gameplay, his scalp felt numb, as if he had experienced an electric shock.
That’s a thrill.
Took Chen Ling and continued to ask in detail.
For example, "When our products first enter schools, should we give out more discounts to increase the winning rate?" or something like that.
Liang Yuemin's business literacy is very high.
When Chen Ling comes up with an idea, he can draw inferences from one instance and make it right.
Slowly, the two of them started to discuss things back and forth.
In the end, Liang Yuemin couldn't help but sigh: "If you are in business, Fugui, you must be a business wizard." Chen Ling just waved his hand and said nonchalantly that he was just talking on paper.
I really have to do it myself, but I don’t have the ability.
He just experienced the prosperity of later generations and picked up people's wisdom.
At the same time, I also feel that this is really a good era for getting rich overnight.
It is true that people nowadays are too simple.
It is different from the people of later generations who have been baptized by various marketing methods.
Now in the market, the buyer eats whatever the seller feeds.
No matter how much the seller advertises, people are still naive and foolish enough to really believe it.
For example, Lao Platinum, Life No. 7, etc., their effectiveness depends entirely on the claims. People believe them after seeing the advertisements and buy them one after another.
“You are still talking on paper?”
Liang Yuemin is speechless. Now how much money has Hong Kong Island made this time after its return? Those big local bosses are jealous after seeing this. This is all just talking on paper. They These veterans who have been in business for many years still have to die of shame.
Then he smiled and said: "Then you can talk more on paper in the future and make the name of our Fortune Villa known as soon as possible."
Hearing the name of 'Fugui Villa' again.
Chen Ling felt ashamed and said: "The name of this brand should be changed."
Liang Yuemin said nothing, only said how good the name was, and then pulled him and said Just give him the money quickly this time, and he will have enough money to buy a shop in Bei'an.
Chen Ling was helpless when the topic was forcibly changed.
How did he know that Liang Yuemin was his cousin? His aunt had told him many times to take his younger brother with him.
The consequence of not knowing anything is that Hui Lao felt that Liang Yuemin used the name of his farm as a brand name, which really made him feel guilty.
The main reason is to make him look like the boss.
Even if you let yourself come up with some secret recipes such as 'instant noodle sauce packets' and 'drink recipes', you can just split the money when the time comes, and it won't be like this.
Liang Yuemin is too honest.
"Well, if you don't want to change it, let's change it. But when our products enter the school, they must be strictly controlled in terms of hygiene and quality..."
Chen Ling sighed, and then said: "Drinks like Coke, etc., I did it years ago I’ll try my best to get it out.”
Since I’m involved in it and have started to enter the school, I naturally have to ensure the quality and not abuse the children.
And as for the drinks, I have to go to Dongtian to speed up the preparation of suitable drinks.
Students cannot be allowed to drink industrial waste that is full of flavor.
certainly.
He himself is not noble.
I just feel that if you want to take money out of students’ pockets, you have to be honest with your conscience.
Liang Yuemin understood his thoughts and responded continuously.
Not only did Chen Ling tell him about this before, but they also had this idea in building their own national brand.
in other words.
The concept is the same, which is why Chen Ling is willing to help him with the formula.
Otherwise, just because we have a good relationship, we won’t be able to use all the formulas.
……
There is only the last day left before the National Day of 1997.
The handover of Hong Kong Island and the National Day come together.
Such a grand event made their business even more prosperous.
Even the salted egg and pickle business has been brought up, let alone Sun Yanhong’s restaurant.
Every day makes a lot of money.
Han Chuang, Liang Yuemin, Wang Qingzhong, Wang Jusheng, Liu Jiancheng...
This large group of people has been in pain and happiness these past few days. They wake up early and work late every day until their voices are hoarse from exhaustion, but every one of them is full of energy.
No way, business has been so good these days, it’s so profitable.
Chen Ling gets a share of these businesses.
Liang Yuemin is right.
After the festival, with the money Chen Ling gets, it will not be a problem at all to buy two good shops in Beigan.
However, Chen Ling was initially interested in accompanying everyone while selling goods and counting money in a lively manner.
Severely experienced the addiction of getting rich suddenly.
After having fun, I lost interest.
In addition, I was thinking about going back into the mountains to hunt and catch deer.
And Ruirui hasn't seen Wang Susu for two days in a row, and keeps making trouble for him to find his mother, which is getting harder and harder to coax.
Chen Ling didn't want to spend much time in the city.
I just called again to ask when Liang Hongyu would be back, and then drove back with the brat.
The return journey was bumpy and torturous by land.
I put the car into the cave and took Ruirui by train and then by water.
Compared with simply taking the land route, Ruirui really liked and was happier.
The father and son returned home happily.
There is nothing going on at home.
Even the plowing was done by Shanmao and the others with their rotary plows.
Just wait a while and plant winter wheat.
I don’t know if it’s an illusion, but I’ve only been away for two or three days, and when I came back, I felt that Kang Lele seemed to be a little longer than before he left.
Especially the thin and thin third child, Kangkang, cried a little louder.
There is nothing for him to worry about.
The only thing I heard from my family is that the two little devils have been following the children in the village to play near the farm and see the puppies.
This morning, in addition to watching the puppies, Shen Jiayi was teaching the children to sing the national anthem.
They also sang along with great enthusiasm.
I said I would also celebrate the National Day.
Made the villagers be kinder to them.
"The little devil also sings the national anthem to celebrate our National Day?"
When Chen Ling heard about this, his face was full of weirdness, he really knows how to play. Could it be that he misunderstood these two little devils.