Chapter 74 Ideas
As the old saying goes, "There is a house of gold in a book, and there is a beauty like jade in a book."
It can be seen that reading can gain something and bring value.
Ning Weimin once again confirmed this with his own personal experience.
Don’t forget that this newspaper only provided him with an idea to make money, but its value was limitless.
You know, for the first time, since he didn't plan to raise fish anymore, it wasn't that he didn't think of selling the method of hatching angel fish.
But the problem is that the flower, bird, fish and insect market is full of amateur vendors, and there are really few rich owners.
Like Gu Si'er, he is smart and courageous.
But the strength is completely inferior.
This kid even struggled to buy two of his fish nests. The price he was able to pay for his son was simply too pitiful, and he was only willing to pay a mere 100 yuan.
Even if this kid is willing to find two more buddies to buy together with him, how much money can he get if each of them pays 100 yuan?
For him, it was just a drop in the bucket and not very interesting.
And what if he goes to find another fishmonger and sells more?
It’s not impossible.
But first, Gu Si'er and the others must be thinking about doing monopoly business. They would probably not be happy if they found out about it, fearing that they would come to him to cause trouble.
Second, he can't make others believe in him.
Gu Si'er was convinced of his ability after seeing him catch the fish with his own eyes and was willing to pay a lot of money to buy it.
Why should other people?
Everyone knows that a hawk will never fly before it sees a rabbit.
Wait until he raises another nest of fish to prove it?
It's so troublesome and unrealistic.
What's more, this fish farming trick is just a layer of paper, and it really doesn't matter if you pierce it.
If Gu Si'er and the others want to reduce costs, then they can work out the recipe and they can sell takeout at a low price.
How can he sell prescriptions to fishmongers faster than Gu Si'er and the others?
So this matter was not suitable no matter how he looked at it. He only thought about it for a moment and never thought about it again.
But things are different now.
He can completely imitate the smart man who sells quail breeding technology and expand the scope of buyers infinitely through media advertisements.
The target is not just a few fishmongers, but fishmongers across the country, and even the majority of fish farming enthusiasts.
By doing this, he is taking advantage of the official media and following the path of information industrialization.
The dead resources that were supposed to be bought and sold in one fell swoop were suddenly revitalized.
You know, these days, the credibility of newspapers and periodicals is super strong.
There is a blind spot in people’s thinking. They often think that if a publication is run by the state, the advertisements on it will be credible.
How much real money can be extracted from this has become limitless.
But having said that, although the method is good, it may not be that easy if you really want to take advantage of it.
Because these days, everyone still has different understandings of advertising.
When advertising in a factory or a company, you have to think twice.
I posted an advertisement personally, and it was a young man in his early twenties who wanted to post an advertisement.
It is definitely a new and surprising thing.
Of course, advertisements cannot be posted casually. The advertising content provided must be approved by the advertising department of the newspaper. This is a prerequisite.
Just because of Ning Weimin’s age, it’s because of his unusual advertising content.
I am afraid that the other party must have many concerns and it will not be easy to pass the review.
Secondly, advertising must be placed in the right place.
National publications are of course good.
But major newspapers probably have little interest in publishing such low-grade advertisements.
Tabloids are probably not that rigid, and the price may be much cheaper. But Ning Weimin can't just get carried away just because of this.
For example, the "Agricultural Economic News" that inspired him would definitely not work.
Because even though farmers are interested in making money, their lack of knowledge and insight determines their level.
They can see clearly and easily believe and accept affordable things like food and clothing.
But there is no leisure and leisure to raise fish, let alone the wealth value contained therein.
If Ning Weimin really invested money in such a newspaper, it would be difficult to get anything in return.
That’s why it’s important to target your ads to the right customer base.
So what kind of publications to place advertisements in is something he must carefully consider and choose.
If there is no suitable one, I would rather not invest.
Besides, the cost of advertising should not be a fraction.
If the advertisement is ineffective, the money will be wasted.
So you need to find out the cost standards first, and keep the price within an affordable range.
As Sun Tzu said in the Art of War, "Consider defeat first and then victory."
Only by preparing for the worst first, and then striving for the best result, can you act with peace of mind and be calm in any situation...
That's it, no matter good or bad, as long as you can think of it , Ning Weimin basically went through it in his mind.
After the idea gradually took shape, we immediately started to make preparations.
There is no doubt that the first urgent thing to do immediately is to design your own advertising content and then find suitable publications for the advertisement.
The first thing is easy to say, Ning Weimin did it in no time.
He knows very well that there is no need to be vain about sales knowledge. The simpler the advertisement, the better, and the more professional it appears, the better.
It mainly lists some technical items, including "selection of brood fish", "related equipment", "breeding process", "hatching process", "environmental preparation", "necessary nutrition", "special preparation", etc. The key points of the content are regarded as the focus of publicity.
In addition, this is coupled with the ratings frenzy of the currently popular American TV series "The Man from the Bottom of the Atlantic".
Put a headline like "Fish from the bottom of the Atlantic - Angelfish breeding technology for sale for five yuan."
This is a qualified and eye-catching advertising gimmick.
As for the second thing, it’s a bit more troublesome.
Because it is inconvenient to consult these days.
Even people who work in newspapers and magazines don’t know how many of their peers there are.
The planned economic model is also at work. Not many people in the media industry really care about circulation numbers and related statistics.
Unless you know acquaintances at the post office and have some official position, there is no way to grasp the general situation of the current publications.
The only feasible way for Ning Weimin is to collect as many publications as possible around him by buying or borrowing them.
Then analyze and make choices based on the specific conditions of advertising in these publications.
Fortunately, in this regard, he is far luckier than others and has a great innate advantage.
Because at this time, the unit subscribes to a lot of newspapers and publications.
More than a dozen different newspapers ordered by Chongwenmen Hotel from the post office are delivered to the "distribution hub" by the postman on time every morning, and then distributed to various departments by the people at the front desk.
Don’t forget, as a newcomer at the front desk, when Ning Weimin started the day shift, this was also part of his job.
As long as he leaves a little later and waits for the postman, he can go through the newspapers ordered by his work.
What's more, Kang Shude also works in the mail room.
When the old man was working the day shift, he could also let Ning Weimin go to the communication room to read.
Moreover, the Jade Carving Factory in Beijing, as a large factory with a thousand employees, subscribes to dozens of newspapers and publications.
In addition to the regular ones, there are also many that are industry-specific, and many employees order for personal interests and hobbies, so the coverage is wider.
It was precisely because of this unexpected convenience that Ning Weimin did not put much effort or cost at all.
He quickly set a target that he thought was more suitable and prepared to learn more about the situation.
But even he himself did not expect that he would exclude all newspapers and choose mostly literary and artistic magazines.
(End of this chapter)