Chapter 76 Opening
It should be said that this advertisement is equivalent to two months of Ning Weimin’s salary.
In the eyes of ordinary people, this is definitely a quite scary number.
What if the advertising effect is not as good as imagined?
Ning Weimin had to accompany him with a brand new bicycle and a watch.
However, this amount of money is actually more in line with Ning Weimin's psychological expectations.
After all, it is still a small business, and the investment does not exceed 300. He should be able to get the money back easily through Gu Si'er.
The important thing is that this test of the advertising business is a particularly beneficial attempt to see the big from the small.
This experience will definitely be helpful for him to carry out other business activities in the future.
Through this incident, he can personally experience the direct relationship between advertising and commercial marketing these days.
You can also know how capable you are in this era.
See if there are any situations that you cannot handle and find your own shortcomings.
What's more, if it is done, the benefits will be huge, and his wish will be fulfilled.
How could he be willing to do it if he didn't try it once?
In short, now that the advertising agreement has been signed, it is logical that the next step is to enter the real practical operation stage.
On the one hand, Ning Weimin took the time to write specific technical content according to the technical items in the advertisement.
On the other hand, he contacted Gu Si'er to discuss the price of selling the technology, intending to recover the cost first.
Writing is easy, it’s all Ning Weimin’s ready-made stuff.
This is not writing a novel. There is no need to polish it, as long as it is clear and the meaning is accurate.
And Ning Weimin had a lot of time to read manuscripts during the day and night.
I wrote it in one day and revised and sorted it out in the same day. It was so easy.
After writing it, it will be compiled into a book, and it’s time for mass production.
This is easy too.
Ning Weimin did not use type printing, but used mimeograph, which is the crude method used in schools to print examination papers.
He himself just spent another night carving the pattern on wax paper.
In the evening, I borrowed the equipment from my work unit and used public paper and ink to easily print out a hundred copies of the textbook.
At this time, there was news from Gu Si'er. He and his two buddies came to contact him as promised and became the first three customers to take away the teaching materials.
However, there was a slight glitch in the transaction process.
The final transaction price was not the 300 yuan originally agreed upon, but 260 yuan.
The reason why this happened was that the other two fishmongers brought by Gu Si'er were acting like chicken thieves and suddenly changed their minds.
They probably figured out that Ning Weimin was in urgent need of money and it was difficult to find anyone else for the time being.
You have to pay half of the money first to take away the prescription. Only after the experiment is successful will you be willing to pay the remaining half.
This is obviously a way to get a 50% discount, and it is a disguised means of defaulting on the bill.
But these three hundred suddenly become one hundred and fifty, what can Ning Weimin do? So he refused.
Gu Si'er didn't seem to expect this drama.
Astonished, facing Ning Weimin's questioning eyes, he felt a little embarrassed and helped Ning Weimin argue.
But even so, after all, it is difficult to overcome the temptation of money to move people's hearts.
Fifty yuan is already one month’s salary!
The two boys who came with Gu Si'er have such a broad vision that they don't care about anything else.
Make a gesture of trying to break the pot if you fail.
They said they were willing to pay fifty because of Gu Si'er's guarantee.
After all, no one can completely believe it without seeing it with their own eyes.
He also said that the money is not withheld, but will be given in the future.
Inside and outside the words, he complained that Gu Si'er's elbows were turned outwards and that he could not help his wife.
After a few words, Gu Si'er was speechless and a bit unable to get off the stage.
Ning Weimin became more and more annoyed as he listened.
He thought about it and felt that as long as he could recoup the cost of advertising, he would be invincible.
There is no need to spend dozens of yuan more or less than dozens of yuan.
I am too lazy to waste my time and compete with them.
So I directly set the final reserve price, which was a 20% discount.
He said that if they could pay two hundred and four immediately, he would give them the prescription. This was a fixed price and there was no need to discuss the rest.
And through this incident, the hidden pit was also exposed.
Said that he guarantees that this method of hatching angel fish is true.
As long as you follow the recipe, he will be responsible if it fails to hatch.
But since it was sold at a low price, don’t blame him for selling the hatching method to other people later to make up for the losses.
He also said that Gu Si'er and the others could also sell money abroad, and whoever could sell it would be judged by his ability.
Even Gu Si'er, these three people didn't take Ning Weimin's plan to continue selling the hatching method to others seriously. It seems that all of them understand that such a thing is bound to happen.
Probably quite conceited. His network of connections is not something Ning Weimin can easily access.
But the 20% off price really tempted the two boys.
They still knew the true value of the angelfish hatching method, otherwise they wouldn't have followed Gu Si'er.
In this way, after asking for a lot of money, I paid back the money on the spot.
The two boys gave up when they saw fit, and finally reached a deal with Ning Weimin by saying "Silly boy" to each other in their hearts.
It is worth mentioning that Ning Weimin did not expect that Gu Si'er was not a fake.
He was different from the other two boys. He was quite particular in his conduct. He paid as much as he should, but he still paid one hundred.
After getting the teaching materials, he didn't even pay attention to the two fishmongers and left first.
From this point of view, it is obvious that you can save money, but you don't, and it is a bit like an angry move to draw a clear line.
Ning Weimin is willing to believe that Gu Si'er is indeed unaware of this incident. It seems that this person can still be dealt with again.
Just like that, another three or four days passed.
On September 8, Ning Weimin saw his advertisement published in the latest "Modern Youth".
In fact, he has fully recovered the cost of two issues of advertising.
All that's left is to wait and see how much benefit this water-testing move can bring back.
To be honest, although the editorial department of "Modern Youth" is quite good.
Take the initiative to add a line drawing of Michael Harris, the hero of "Atlantic", traveling to the bottom of the sea to his advertisement.
When paired with his gimmick advertising title of "Fish at the Bottom of the Atlantic", the effect is very eye-catching.
But for five or six days, I didn't even receive a letter.
During this process, Ning Weimin was really a little nervous and unsure.
He couldn't help but start to wonder about the cause of this situation.
Are the actual sales of the magazine too low? Is the price of five yuan perhaps too high? Is it that I think people these days are too naive? Is it that I shouldn’t keep my address? Home, it doesn’t look like an office...
In short, the more he looked forward to the letter, the less he received it. All doubts became the source of his worries.
The key turning point comes on the seventh day.
On September 14th, a big event happened in the courtyard. It was the weekend.
At eight o'clock in the morning, when the eldest son of the Luo family walked into No. 2 Courtyard of Shan'er Hutong, accompanied by his wife and newborn baby, almost everyone in the hospital came out to welcome him.
After seven years of marriage, it’s not easy to have a child after seven years.
Speaking of this, it is almost the same as a victory in the Anti-Japanese War.
Master Luo was so happy to become a grandfather that he was even more excited than to get a one-level salary increase.
While stopping his eldest son and his wife from standing in the courtyard to watch the baby, he announced loudly to all the residents in the hospital.
"I'm home, I'm home, our eldest grandson is home."
Aunt Luo, who was promoted to grandma, snatched the grandson from the eldest daughter-in-law.
She was holding the child and was so happy that she didn’t know how to show it off.
The aunt opened a small slit and looked to see how high the bridge of their eldest grandson's nose was.
Then he showed it to Aunt Mi and saw that their eldest grandson had a pretty face.
Mi Xiaohui, this girl, was really clueless and muttered.
“My eyes are a little small.”
As soon as she finished speaking, her mother slapped her on the back of the head.
Aunt Luo didn't mind at all and explained it with a smile.
“It’s not that young, the child of Yueke hasn’t opened his eyes yet. The kittens and puppies haven’t left the nest yet and they haven’t opened their eyes, right?”
Then I was completely immersed in the child’s face. Go up and say with great interest, "Look at this little neck, a few circles, little arms and legs, it's so strong, the bones are standing up! Our grandson is strong, the doctor said, he needs to be fed scientifically, all kinds of You have to keep up with nutrition..."
Ning Weimin would also join in the fun, saying nicely that it was free of charge anyway.
"Having such a good appearance is definitely a blessing. You should get a good name and train it well. This will be the pillar of our country in the future. If you really want to become a talent who will go down in history, our entire hospital will be There is light on the face.”
These words made the whole hospital happy. When Aunt Luo even claimed that she was right, the Luo family all laughed like flowers in the sun.
It turned out to be such a coincidence. At this time, the postman also came.
Seeing so many people at the entrance of the courtyard, this guy didn’t go in and just shouted.
"Yard No. 2, there is a letter. Ning Weimin, Ning Weimin..."
"Hey, people are here, where are they!"
Perhaps because of his words, Ning Weimin actually got two letters at once.
One is from Jinmen and the other is from Langfang.
He no longer cared about watching the bustling Luo family and hurried back to his room.
I secretly tore open the letter with great excitement, and sure enough, the business was finally open.
In addition to two letters requesting the return of technical information, the envelope also contained ten yuan.
(End of this chapter)