Chapter 265: Zhanguang
The "Zhanguang" operation carefully planned by Ning Weimin was a great success.
But he himself never imagined how widespread and sensational the publicity effect his chicken-thief idea would have!
It turns out that since Pierre Catton was organizing a fashion show titled "Living Sculpture" in Paris during this period, the master himself has become a focal figure in the European fashion industry and is receiving keen attention from major media.
So reporters from well-known European news agencies like AFP, Reuters, and ANSA are very interested in anything related to the master.
Whether it is the "Fashion Dragon" itself, which combines French fabrics and Chinese wood carvings, or the leaders' remarks on this, and the leader's visit to the Pierre Carton clothing store.
They were all very active in taking photos and asking questions for interviews.
Needless to say, the more support there is, the better the leader's mood will be, and the more energetic he will talk on the spot.
In the end, I was not paying attention and was delayed in this place for more than twenty minutes.
The results were so good that even the domestic media had to re-examine this additional visit process.
Some people even regret it because they didn’t pay much attention to it at the beginning and didn’t produce enough material.
So after all the official procedures were completed that day, these people came back specifically and conducted a very detailed interview with the Pierre Carton clothing store.
Ning Weimin is such a shrewd person, how could he let such an opportunity pass by so easily?
Not only did he personally accompany us, he also explained enthusiastically and patiently.
We also gave some consignment crafts as small gifts to those who took advantage of these "make-up lessons".
Since these things are not sold elsewhere, they are very popular and the reporters like them very much.
In short, Ning Weimin left a pretty good impression on the reporters.
After all, the business environment has just started these days, and reporters have not yet regarded themselves as uncrowned kings. They are arrogant as they should be to win or get cards.
I am very satisfied that I can take advantage of my work to attend the banquet held at Jianguo Hotel and receive some unexpected small gifts.
In this way, that night, "Xinwen Lianbo" broadcast the news about the opening ceremony of Jianguo Hotel.
It is a great honor that as part of the highlights of the opening day, the scene of the leaders visiting the Pierre Carton store and praising the "fashion dragon" appeared in front of the national audience for five seconds.
The "Beijing Evening News" also made a detailed special report on the opening of Jianguo Hotel in a long article of thousands of words on the first and second pages, and it actually included Thirty percent of the space is used to introduce the "PC" brand dedicated store.
Perhaps it was Ning Weimin who accompanied him well. Not only did the reporter fully adopt his statement, he called Pierre Cardin's entry into the Jianguo Hotel "a pioneering work in the clothing retail industry" and said that this store is like "art A store like a pavilion.”
At the same time, he also boasted about the complete facilities such as slippers, hooks, seats, mirrors and other facilities in the dressing room of the Pierre Catton store.
Called it “the most international and modern civilization in detail”.
And use this to compare the shortcomings of clothing sales in domestic shopping malls.
Finally, the reporter also published a photo of Ning Weimin and several girls as a companion picture in the newspaper.
That really gave me a lot of face, and it almost put Pierre Carton's store in the sky.
Then, it’s the next day.
The national "People's Daily", "Guangming Daily", and the local "Youth Daily" also published relevant reports.
And almost every newspaper, to one degree or another, has to mention the "Pierre Carton" franchise store and praise it a few words.
So for this, Ning Weimin was overjoyed, and Tao Taoran felt a little proud in his heart.
You know, Zou Guodong spent a lot of effort and relied on many friends and connections to open the airport store.
Hire famous actors, hire models, hire media reporters. The carriage fare, fashion show, banquets, and gifts are all added together, and I don’t know how much it cost.
But because the place is so far away, the scene is not small and very lively.
But the level of the final advertisement was not high, and the social effect was very limited. ,
Almost all the newspaper reporters who come here are local newspapers or industry magazines such as "Fashion" and "Domestic Apparel".
Most of the articles published are unimportant pages and articles the size of tofu cubes.
How can it be compared with Ning Weimin's special promotion effect on TV and in a national newspaper?
Not to mention anything else, just because he appeared on TV and newspapers, Ning Weimin himself became a celebrity in Shan'er Hutong overnight.
The neighbors in Courtyard No. 2 were all excited to see him again. Everyone said they had seen him on TV.
There are also many neighbors from other courtyards in the alley who say that the photo of Ning Weimin in the "Beijing Evening News" is very handsome and looks like a big shot.
Not only the street director Li also called Ning Weimin to express his congratulations, but even the master Kang Shude said that he had done something good.
I was very considerate and did not hold him accountable for not touching antiquities recently and relaxing in his studies.
What does this mean?
Doesn’t it mean that the exposure rate and publicity effect of multimedia are great? It also means that Ning Weimin is doing the right thing.
If there was a book that taught people how to spend a small amount of money to achieve big things, I think his skills should be regarded as a classic model that can be used as a lesson plan.
Then isn’t this guy beautiful?
It would be good if he didn’t get sick and look in the mirror.
However, more glorious things are yet to come.
Ning Weimin couldn't believe it. In less than five days, the occupancy rate of Jianguo Hotel reached 100%.
Originally, he thought that it would be enough if such a soft advertisement could attract some spectators.
Because not everyone has the courage, the time, and the leisure to come to a high-end place like Jianguo Hotel to see the world.
The people who can come now must be people with a certain family background, otherwise they look so shabby that they can’t even get in through the door.
So in the beginning, it would be okay for him to do business with these people.
But in fact, it was much sweeter than he expected!
In a short period of time, all 528 guest rooms were full!
And the information revealed from the front desk is that there are not a few extra beds in the room, and those who made reservations in advance have been queued up to a month later.
Even the restaurants, bars, and cafes of the Jianguo Hotel are operating at almost full capacity. They are really popular.
Why is this so?
It’s actually not surprising.
Because if Ning Weimin had a friend or acquaintance who worked in the Tourism Administration, he would understand how expensive accommodation is for foreign guests if they want to come to Beijing these days as long as they know a set of data. Difficult thing.
You will naturally understand why the Jianguo Hotel became a project designated by a great man, and it was completed in less than two years and opened to welcome guests.
(End of this chapter)