Chapter 319 Outbreak
While drinking with the "banners" at Qinghai Restaurant, Ning Weimin suddenly remembered that tomorrow is Saturday.
Based on the experience gained in running the Zhai Palace, he certainly knew that foreigners who enjoyed the weekend treatment would not be able to stay at home on their days off.
So we temporarily changed the stall time tomorrow and asked everyone to go to Xiushui East Street in the afternoon.
In the end, he was tipped off about this matter again, and he could not have been more accurate in seizing this business opportunity.
May 29, 1982, Saturday afternoon.
The area near the Diplomatic Apartments is quite lively, with all kinds of foreigners coming and going.
There are families going out to play, people attending parties, and people taking their wives and children out to buy things, so there is a lot of traffic.
To be honest here, these foreigners staying in the capital are actually quite pitiful.
Due to the system of the Republic at that time, entertainment activities in the capital were extremely scarce.
Foreigners are still strictly controlled by our country, and their scope of activities is quite limited.
Not to mention that they cannot go to local shops, they cannot eat in local restaurants casually, and they must be separated from the people of the Republic when traveling and playing.
Even on the street, they can't just stroll around.
In many places in the capital there are signs saying "Foreigners are not allowed to pass without permission (Foreigners are not allowed to pass without permission)".
Once it is discovered that a foreigner has entered without permission or has exceeded the boundaries, the public security organs will intervene.
It is conceivable that these foreigners live like this.
Today, I discovered that there are a group of vendors at my doorstep who dare to break the rules, take the initiative to deliver goods to their doorsteps, and dare to solicit business from them. How surprised and happy I will be.
And don’t overlook one point.
The socio-economic structure of Western developed countries has already entered the stage where men earn money and women spend money, which is very different from that in our country.
So don’t look at the things Ning Weimin brought besides traditional crafts and women’s fashions, which were also favored and sought after by foreigners.
In addition, foreigners in this era are kind-hearted and never ask too many questions when buying things. They will basically accept the price printed on the calculator.
As a result, on this sunny afternoon, Ning Weimin and his company's sales easily exceeded last night.
The new glory naturally makes the "ban'erye" high-spirited.
From this moment on, these people will never have any doubts about any decision made by Ning Weimin.
Then, whether it was the gang of hawkers selling agricultural products, or the hawkers who followed Ning Weimin and the others last night to make money.
Anyway, when they came to Xiushui East Street again, they were all surprised.
Because no one expected that this street would be so changed during the day, and every sight was filled with foreigners.
The only difference is that the vendors selling agricultural products looked at the foreigners gathered in front of Ning Weimin and his car and willingly took out their banknotes.
The feeling in my heart is all like an overturned vinegar vat.
When vendors such as Company Changhai, Liu Laoer, and Li Huilan witnessed this scene, their morale was greatly boosted.
They hurried to Ning Weimin to ask for goods and joined in the feast of foreign trade business.
Even workers in Dabeiyao Industrial Zone were affected by this scene.
They came here after get off work, and there was even more to see.
Many workers did not even bother to buy rice and vegetables for home use, but insisted on following around to watch the fun.
Just to see what it is that makes foreigners flock to it so much.
However, today there is no female worker complaining that things are expensive.
On the contrary, attention was attracted by the novel style and excellent quality.
“Look, that skirt is so special. I fell in love with it yesterday. Oh, what a pity, it seems that what we wear to work is a bit different.”
“No, that short skirt I wanted to buy it yesterday, but I thought the color was a bit exaggerated. "
"Hey, look at that gauze scarf. The pattern on the gauze scarf is so beautiful on the shoulders of foreign women. ”
"Screw you, it's silk, it's a silk scarf. Such a good thing will look just as good no matter who buys it."
"How about we buy one?"
" "Eight yuan, are you willing to give it up?"
"What's there? It's good, and it's worth the price. Look at what these foreigners are robbing. It's a famous brand. I asked about it yesterday. If you want to buy it, it will be nearly twice as expensive. You can buy it for only eight yuan, so you are taking advantage of it."
"Zhanzhan. If we don't buy something big, why not buy something small? Let me tell you, women grow old. If you don't wear it now, you will regret it later. But if you buy it, go for a walk in the park tomorrow. The circle is guaranteed to be completely shocked.”
“Fuck you. I think you bought it just to wear it back to the factory, so that you could stun the boys in your workshop and make them chase you. "Haha, you're so unforgiving. Let's just buy one for each of us, so we don't have to live in this village without this store..." ..."
Well, these foreigners have actually deepened the herd effect and led us, domestic female workers, into distortion and materialization.
However, this situation is not surprising.
Although today's people, especially women, are very taboo about "cross-dressing".
But in this era, instead of being taboo about this, people think that only in this way can clothes appear fashionable and popular.
Although reform and opening up has liberated the mind and the political attribute of clothing has weakened, people still can't help but follow the trend.
That’s because after ten years, even if people want to wear good-looking clothes, they are eager to get rid of the long-term suppression and express their individuality, but they don’t know what to wear.
People in this era are still very confused and ignorant, and their independent aesthetic consciousness of clothing is far from being formed.
So under the traditional inertia, everyone naturally went back to imitating the clothes of the characters in the movie, or imitating the trend-setting and enviable people around them.
This is the reason why girls like these worship foreigners and dare to buy things that they thought were expensive yesterday.
In short, if there is a certain degree of chance in last night’s success.
So what happened today has undoubtedly provided sufficient evidence for the establishment of Ning Weimin's business logic.
No matter how you look at it now, Xiushui East Street is a treasure land that can continue to make foreign money, and it also has considerable business potential that can be further explored.
In fact, what Ning Weimin did here was like Jack planting the seeds of magic beans in the ground.
As long as there is such a good sign and water is poured on it, everything will be ready.
Even if he only led the team here for three days, he completely let go.
The retail business on Xiushui East Street, driven by everyone’s profit-seeking instinct, is still on track in an orderly manner, spreading out stalls bit by bit.
You must know that foreigners live in a unique social circle, and even if they only use traditional word-of-mouth channels to transmit information, they can still transmit information at an alarming speed.
In just a few days, the news that Ning Weimin and others came to Xiushui East Street to sell cheap and high-quality clothes to foreigners has spread to everyone in the Diplomatic Apartments.
The influence even extended to the embassy. The local employees of the Republic in the district attracted some well-paid compatriots to join in the fun.
So much so that the night market on this Xiushui Street is the busiest every night except Saturday and Sunday.
There is no doubt that under such circumstances, Ning Weimin and the others will certainly show off their talents and become better and better.
Soon, Ning Weimin and the "Ban'er Masters" discovered a more mature way of cooperation and made changes accordingly.
For example, in terms of distribution method, Ning Weimin no longer agrees to give 20% of the selling price to Baner.
He just wholesales it to the men at a fixed price, and it’s up to them how much they sell it for.
And we can also guarantee the exclusive supply of Pierre Carton's cut-label clothing, which is exclusively sold by them.
For vendors like Lian Changhai, Liu Laoer and Li Huilan.
Ning Weimin asked them to transfer the goods from Mr. Baner.
In this way, the bosses can still have a bite from it, and it will also help them control the situation in the Xiushui Street Market.
For example, in sales, Baner Ye and others have also begun to use iron racks.
And I learned to write the price first on the plastic packaging of clothing.
This not only prevents you from making temporary mistakes and forgetting, but also allows you to see the price expressions of foreign customers and have a pre-judgment of the trading direction.
As for Ning Weimin, there was only one thing left for him to do, which was to go all out to find the goods.
He visited all the factories that made clothes for Pierre Carton and ate all the goods he could get his hands on.
To avoid interruption of supply and maintain attractiveness and freshness to foreigners.
In this way, under their virtuous business cycle, the vendors who used to occupy this street are increasingly marginalized.
Their business scale and business income are not worth mentioning in front of Ning Weimin and others. At the same time, they have also lost the opportunity and qualification to occupy the most advantageous position in this street.
But what has to be said is that, except for Lian Changhai, Liu Laoer and Li Huilan, they all made a fortune by selling goods with Ning Weimin and being his retailers.
Even these agricultural product vendors have benefited from the surge in popularity of this street, and their daily turnover has also increased simultaneously.
Yes! The cake of Xiushui East Street has indeed become bigger!
Bigger than everyone imagined!
So big that everyone can share in the benefits!
Even Ning Weimin himself did not expect that in just one week, he would earn more than 20,000 yuan in net profits from foreign exchange coupons in this place.
And this trend is still expanding, not including the bulk goods from the sewing club in the Qianmen area, and the profits from direct sales by neighbors.
This is why Ning Weimin does good deeds without leaving his name.
He actually borrowed Zhang Shihui’s hand and gave Mi Xiaoran $1,500 in vain.
It was so easy for him to make money, it was really an explosion!
Even if the meat bun beats the dog, it doesn't matter at all, just feel at ease.
(End of this chapter)