Chapter 418: The Crowd
During the Spring Festival of 1983, in addition to the vicious cases of the "Two Kings" in Shenyang.
Almost all over the country, you can see the positive changes in the renewal of Vientiane and the refreshing Spring Festival activities.
For example, the Flower City in the southernmost part of the motherland.
You can hear lyrical soprano Shen Xiaocen's new song "Come to the Ends of the World" that became an instant hit almost everywhere.
On the first day of the Lunar New Year, the citizens of Huacheng went to stores to buy Qinglun's cardigans.
There are many people with their families gathered at the entrance of the White Swan Hotel, preparing to enter and visit.
Seven days before the Spring Festival, the White Swan Hotel, a joint venture between Hong Kong businessman Mr. Fok and the provincial government, officially opened for business.
This hotel is twenty-eight stories tall and has more than 800 guest rooms. It is the tallest, largest and most luxurious five-star hotel in the Flower City of this era, and it has also become the first hotel open to everyone. five-star hotel.
Everyone who entered the hotel at that time felt that it was like being in heaven.
What people are particularly surprised about is how can the indoor waterfall called "Hometown Water" have water every day?
In Jiashan County, Anhui Province, in south-central my country, the National News Film Studio is also filming the documentary "Spring Wind Blows from Here".
The market seen through the photographer's lens is full of all kinds of daily necessities.
These colorful daily necessities, high-end woolen silks and satins, clothes and shoes are entering the vast rural areas.
Our farmers are not so simple that they don’t want to dress up, it’s just because they didn’t have money at the beginning.
If they have money, they are also good at decorating their lives.
At the market, tractors became the most eye-catching product this year.
In order to buy a tractor, an old man has been here for two or three days.
No one expected that he put the money to buy the tractor in a sack, and his son served as his bodyguard behind it.
There is no deliberate arrangement or staged filming in this documentary.
It truly and realistically conveys to the audience the situation of farmers who have become wealthy and whose purchasing power has significantly increased.
At the same time, in Anshan, Liaoning Province, in northern my country, Liu Lanfang, a storytelling actor who became famous with "The Legend of Yue Fei", has just established his own performance team and started touring around Anshan.
The first village they arrived at started selling tickets for fifty cents each.
Unexpectedly, people from several nearby villages came after hearing the news.
There were people riding donkeys and carriages all over the mountains and plains, including the performance team in the middle.
Just like that, after counting the money after the first performance, tens of thousands of tickets were unexpectedly sold.
This not only shocked the entire performance team, but Liu Lanfang himself will never forget it.
Finally back in the capital, this year is of course very different from previous years.
Because except for the Spring Festival Run around the city, which has been running for 20 times since 1956, it is still held as usual.
People in the capital who don’t want to stay at home have another good place to go shopping.
That is the "Spring Full of the World - 1983 Temple of Heaven Sculpture Art Garden Party" organized by Ning Weimin in the name of the Pierre Carton Zhai Palace Exhibition Hall, in conjunction with the Temple of Heaven Park and the District Service Bureau.
Needless to say, if the temple fair tradition is to be restored in the capital, it will have a mass base.
Because in old age, not only the poor can rely on this temple fair to survive, but the common people can also rely on visiting temple fairs for fun.
It is no exaggeration to say that from the first day of the twelfth lunar month, it will be the first day of the twelfth lunar month next year.
There are temple fairs almost every day this year, and there is somewhere to go to every day.
At that time, there was Tutu Temple on the third day, Baita Temple on the fourth and fifth days, Huguo Temple on the seventh and eighth days, and Longfu Temple on the ninth and tenth days. It was called the four major temple markets in the capital.
In just these ten days, from the ninth to the twelfth day of the lunar month, it will all be Longfu Temple.
On the 13th and 14th, we went back to Huguo Temple, and on the 16th and 17th, we went to the Baita Temple again.
It's all like a market, with stalls selling things, including forks, brooms, and shovels. Now it's called Riza.
To put it bluntly, temple fairs are almost as important to the people in the capital as people in rural areas go to the big fairs.
Year after year, it has become a habitual group activity in the lives of the people in the capital.
It is conceivable that after an absence of more than 20 years.
Ning Weimin used the sculpture art exhibition to restore the tradition of the Spring Festival temple fair in disguise.
How this is in line with the needs and aspirations of the broad masses of the people.
In fact, let alone this era of extreme lack of cultural and entertainment activities.
Even thirty years later, when everyone is shouting that “the Spring Festival is getting boring as time goes by”.
Don’t temple fairs still exude an incomparable charm?
So, we can only say that the soil in the capital is suitable for generating such an integrated place for eating, drinking, and having fun.
For the people here, he also likes the liveliness of "having fun alone is not as good as having fun together".
What's more, Ning Weimin did not underestimate the role of advertising at all, and spent 30,000 yuan in publicity expenses without blinking an eye.
From Beijing TV station to radio station, to "Beijing Evening News", "Beijing Daily", "Beijing Youth Daily".
During the six days from New Year's Eve to the fifth day of the Lunar New Year, it was an all-round advertising bombardment, trying to make everyone aware of it.
How could this not be popular?
People in the capital who love to watch the excitement and attend temple fairs are naturally very happy, and they are full of energy and want to go shopping.
In fact, this first "Sculpture Art Garden Party" officially started on February 13th, the first day of the Lunar New Year, and ended on February 27th, the Lantern Festival. During the entire fifteen days, there was no There is not a day without crowds.
In fact, it stands to reason that on the first day of the Lunar New Year, most people should visit relatives.
Except for the three-day Spring Festival holiday and one public day off, the rest are working days and people have to go to work.
For most of these fifteen days, there shouldn't be too many people.
But the actual situation is not the same. Because the advertisement is in place, the whole city is boiling.
The news spreads to ten, and everyone who hears the news wants to come and see it.
Therefore, although the passenger flow during these fifteen days is different.
But the difference is only whether there are too many people or too many people.
For example, on the first day of the New Year, 58,000 tickets were sold on that day, which doubled compared to last year.
On the second day of the Lunar New Year, the passenger flow reached its peak, and doubled again to more than 120,000 passengers.
On the third and fourth day of the lunar month, there was a slight decrease, and there were still 100,000 people. Then it dropped day by day, but it never fell below the bottom line of 40,000 passengers per day.
Until the Lantern Festival, which falls on a Sunday, the passenger flow once again increased to 150,000, setting a new passenger flow record.
This brings a perfect ending.
In short, after these fifteen days, the revenue from Guangtian Temple Park’s 20 cents a ticket has reached more than 180,000 yuan.
It is as good as a quarter in the peak season.
If we use this statistics, nearly one-tenth of the people in the capital have been to this temple fair.
Of course Ning Weimin knows what popularity means best.
To be honest, on the first day of the Lunar New Year, he got up at six o'clock in the morning.
After washing up, I came to the Temple of Heaven Park to check the preparations. This was what I was worried about.
Perhaps it’s because such a large-scale event has never been planned before.
Looking at the girls waiting in the Zhai Palace, and the seventy-six stalls of various types spread out like a long queue outside the Zhai Palace.
As well as the patrol personnel dispatched from the park to maintain public security, fire prevention and theft prevention.
He suddenly lost confidence and began to worry about gains and losses.
I am very afraid that I have done everything I should do, but the result I hope for is different from what I expected.
If the weather is too cold and not many people come, and the place suddenly becomes cold, then it will be difficult for these people who finally gathered together to regain their composure.
It turned out that his worries were unnecessary.
In fact, when the park was still half an hour away from opening, he suddenly regained his confidence and felt completely at ease.
Not for anything else, just because the cold weather can’t stop people’s enthusiasm.
At this moment, he found that there was already a sea of tourists waiting outside the west gate of the Temple of Heaven Park.
People wearing thick cotton coats, scarves, cotton hats and gloves came from all directions with great interest.
There are people supporting the elderly and young and old together, there are couples with children and a family of three, there are couples, and there are also teenagers who come in groups.
This made him seem to have seen the bustling business scene after tourists entered.
I no longer doubt that the event I planned will be an instant hit.
So when the door opened, Ning Weimin seemed extremely busy, as if he was needed to preside over everything.
But actually half the time, he was so excited that he was running around the venue like a sleepwalker.
This was just like what Kang Shude said when he took him to the ghost market for the first time, even the smell of life made him happy!
Especially when I saw that the "Money Eye" activity I designed attracted many tourists.
The scene of scrambling to get the steel and throw it in.
Ning Weimin was so happy beside him that he was laughing a little silly.
He thought to himself that this was all money, it was really money falling from the sky in vain.
After thinking about it for a while, I discovered a loophole that would definitely reduce my income.
So he slapped his forehead and hurried into the Zhai Palace to temporarily move a set of tables and chairs, and specially arranged for one of his girls to be on duty here.
In this way, his people can maintain order at the scene and take good care of the coins.
Coins can also be exchanged for people who want to throw money.
Of course, you can’t exchange coins for even one cent, it’s too little.
If you change it to five points, it will look a bit uglier.
So they are all two-cent coins.
To make money, you have to make it convenient for customers to pay, and you also have to try to get customers to spend as much as possible.
After this matter was finished, Ning Weimin thought of going to see the specific conditions of each business stall.
So he hurriedly returned to the entrance of the Zhai Palace to see if the cronies he had installed for his own benefit had encountered any business difficulties.
Hey, I didn’t expect that everyone’s business is really booming.
Not only were the time-honored food stalls assigned by the district overcrowded, but the handicraft stalls also attracted generous donations.
Even the brocade boxes from the Brocade Box Factory, Luo Guangliang’s processed clothing and Zhang Shihui’s cheap tobacco and alcohol are equally hotly contested.
Although it’s only so early, almost all the stalls are already packed with people buying and selling, and everyone is excited.
Ning Weimin was a little suspicious for a moment. What did this person think?
Do the things sold at temple fairs taste better than elsewhere?
With this enthusiasm for consumption, everyone looks like a rich man.
But even so, there will be cases of bad business.
Almost no one cares about the large and small brooms sold in the daily miscellaneous stores under Meishi Street.
No way, this thing is too common and too inconsistent. It would be a bit unpleasant to put it in the environment of a garden party.
But that's nothing. Ning Weimin's belly is a grocery store, and he has some ideas.
Given an idea, this dilemma was easily changed.
He went into the house and took out a big red paper and wrote a banner saying "Sweep away disasters, ward off evil spirits, and bring out good fortune".
Let the broom seller put up a temporary stall.
Then he asked the master to tie the handles of these brooms with red silk.
Don't say it, it's done!
With this gimmick, the large and small brooms that were originally unsaleable are gradually being patronized.
Half an hour has passed, and more than 20 pieces have been sold without discounts. Do you think they are good or not?
So after the grocery store salesperson expressed his heartfelt thanks that day, Ning Weimin no longer had any doubts about himself and came to a more optimistic conclusion.
This is called a victory!
This will definitely get a good reputation and attract TV stations!
If it were really interviewed by a TV station, that would be the best advertisement.
The price is huge, and more people will definitely come in the next few days!
(End of this chapter)