Chapter 453 A two-pronged approach
The handicraft store opened inside Zhai Palace had a good start as soon as it opened.
What Ning Weimin sells is quite popular and popular with foreign guests, and he can make a lot of money from the foreign devils.
This is certainly a happy event, but compared with the results he achieved in another sales channel, it is not worth mentioning.
You know, Ning Weimin never puts all his eggs in one basket.
He also thought about what to do if foreigners did not want to buy it?
So to give yourself some protection and to be safe.
He adopts a two-pronged approach of promoting both domestic and export sales.
In fact, long before he found someone to decorate the store, he began to take advantage of the book market held in front of Zhai Palace every Sunday.
Just like in the "ghost market", Sun Wufu also set up a street stall outside the entrance of the Zhai Palace and started selling used goods to tourists.
Of course, this only refers to the similarities in business forms.
In fact, it is very different from the "ghost market" in many aspects.
The first thing that needs to be pointed out is that Ning Weimin does not cheat his own compatriots.
The remaining items he picked were resold to ordinary people in the capital, and the price he asked was not high at all.
Even if it is well-preserved, the price will be half of the price of new items at most.
Some of the severely damaged ones can still be walked out even at 10 to 20% of the original price, not to mention 30% to 40% of the original price.
To be honest, many times the price he sells is lower than the price he received, which is purely a loss-making profit.
Secondly, he is not just selling these used goods.
He also sells the old books, old newspapers, old magazines, old photos and old pictures that Sun Wufu collected.
And the price is also very low.
Old books are 50 cents a piece, old magazines and posters are 30 cents, and old newspapers are 10 cents.
Photos and pictures are priced at 5 per cent.
There are even a lot of letters with postmarks and stamps.
Except for the ones he picked out for himself, the others were sold at half the value of the stamps.
This is called a real mailing envelope, specially sold to people who like to collect stamps.
Why does it have to be like this?
There is only one answer.
It’s because Ning Weimin wants to find ways to invigorate the popularity of the book market.
Having seen the era of traffic economy, Ning Weimin knows better than anyone else the importance of popularity and what popularity means to a market.
But how can a market prosper and how can it attract people to come?
To put it bluntly, you must have rich and affordable products.
Ning Weimin understood very clearly that the book market was for long-term interests.
The future profit point does not lie in this small retail profit, but in the stall rental.
As long as his book market becomes popular and his reputation becomes famous, people will naturally come to him crying and holding up banknotes.
When the time comes, collecting rent from one scene to another will make money faster than being a hawker.
This is called realm.
So in order to make the book market popular in advance, he naturally had to take the initiative to sacrifice his ego and take action to make the market.
It can be said that since the book fair started, he has provided free large bowls of tea for people to drink for free, just for this reason.
When he asked Sun Wufu to collect things, he also collected some unprofitable old books and newspapers for this reason.
If we draw an analogy, the things he did are actually the same as Kuaishou, Douyin, and Pinduoduo thirty years later.
There is no difference in giving cash to win people over.
Besides, this book market is not only related to economic interests.
We still have to count the social benefits, the company and our partners on our fingers.
If the book market becomes famous, it will undoubtedly be an advertisement for Pierre Carton's company and gain reputation.
The head office must recognize Ning Weimin's work achievements. He will undoubtedly be able to live more securely here.
What's more, only when the book market becomes popular and the Temple of Heaven Park and Service Bureau benefit, will people be willing to support him.
Only then will I believe even more that he can successfully complete the high-end palace catering project that everyone cooperates with.
In short, the book market is an "iron-clad camp".
This is fat meat that Ning Weimin can eat all year round, which will bring him fame and fortune.
On the other hand, the handicraft store in Zhai Palace is different, that is purely short-term benefit.
Those foreign tourists are all "flowing soldiers".
Many people are here to visit today, but they may not be in the capital tomorrow.
For these "fat foreigners", Ning Weimin felt that if he didn't kill them, it would be in vain.
It just happens to kill the rich and give to the poor, and use the money earned from foreigners to subsidize our own people.
Of course, to be honest, Ning Weimin did this to make himself feel better.
In fact, he asked Sun Wufu to collect the things, and he collected the treasures at extremely low prices.
This is essentially using information asymmetry to bully others and relying on routines to plunder wealth.
It can’t be said to be immoral, but it also means defeating others with force, or taking advantage of others’ danger.
In this way, the more good things he received, the more awkward and regretful he felt.
What if we in turn provide some benefits to the people?
Of course, I can soothe my own conscience, and at least I can sleep soundly.
That’s how people are, they have to experience things before they understand what they are.
Ning Weimin now understands something.
It is not easy to be a bad person, and it requires a good psychological quality.
And if he wants to harden his heart, he still has to practice.
Anyway, Ning Weimin's business strategy was unique at the time.
The miraculous effect soon appeared.
Since the opening of Sun Wufu’s secondhand stall, most of them have been selling for a month.
It is obvious that the flow of people in the book market is increasing, and the time tourists stay is getting longer.
In the past, it would have been good if one-third of the tourists who passed by or entered the Zhai Palace stopped to read at the bookstalls outside the Zhai Palace.
Half of them can rest at the tea stall outside and drink free tea.
Of course there are even fewer people who actually buy books.
It would be nice if one out of ten people could afford to buy something.
So in the past book markets, the average income of publishers’ bookstalls was only a few dozen yuan a day.
No matter how good it is, it can’t exceed a hundred yuan. There is no way, those overstocked books and magazines have too few types and are too boring.
Even though Zhai Palace is a place that attracts tourists, at least tens of thousands of people come here on weekends.
But you can’t stand it without attractive products, right?
The only thing that can be called prosperous is the food stall sent by the Service Bureau.
Every time the stall is sold out as soon as lunch time arrives, there is no need to wait until the afternoon to close the stall.
But it's different now. Those tourists who come to the Zhai Palace will pass by here again on Sunday.
Almost half of the people were attracted by the dazzling array of household items displayed by Sun Wufu, and squatted down or bent down to take a closer look.
And if you really like something, you can often sell it quickly once you ask the price.
As for those who are interested in the old books and newspapers on Sun Wufu’s stall.
Of course I seem to be more focused, and I won’t get up for an hour or two.
It is no longer like those people who came to the book market in the past, who might take a quick glance and leave.
In fact, I often hear people say happily.
“Hey, this book is actually available here. It’s only fifty cents a copy. It’s such a bargain.”
Some people often show off their beauty because they bought it cheaply.
“Hey, look at this pot. I’m sure I’m copying it. It’s just like the one I broke. And it’s cheaper than the used ones in the trust store.”
What's more, you can find extremely valuable things from those old books, old newspapers, and old photos.
For example, there was a history teacher who found a few photos of "big business trips" in the old photos and happily bought them.
There was also a retired old man from the Museum of Culture and History who dug out a diary. Because it recorded many price changes during the Republic of China, he bought it and said he would donate it to the Museum of Culture and History.
This gave Ning Weimin unexpected relief and a sense of accomplishment as he seemed to be saving history.
Many people also had more patience to look at other bookstalls because they were interested in what Sun Wufu displayed.
This also caused a significant increase in the transaction volume of other bookstalls.
That’s why it’s approaching May Day.
Not only was Ning Weimin interested, but he also brought in a few hawkers who were acquaintances from the "ghost market" in Tangen.
Let them try setting up a stall during the Labor Day and weekend holidays.
And the heads of several publishing houses have also taken the initiative to make the decision to increase the types of books and conduct promotions during the holidays.
Unexpectedly, the book market actually became popular.
On May Day, there were so many people at the book market.
Although it cannot be said to be a huge crowd, there are always people surrounding every stall.
The people responsible for selling goods are all extremely busy, and they are no longer as leisurely and relaxed as before.
However, Ning Weimin is not worried about any problems that may arise if there are too many people.
After all, I have even experienced a scene as big as a temple fair.
He only needs to ask the garden to send more manpower, and all the rules will be as per the original temple fair.
So he just wandered around the venue with excitement.
Seeing people handing over money and delivering goods everywhere made him have the urge to help bargain.
When Qiao Wanlin came to see the situation around ten o'clock, he was already extremely excited to tell the good news.
"Today is extraordinary. Since the opening, the number of people who have come has been lost. I asked someone to help me count. For the first time, there are not as many people in the Zhai Palace as there are in the book market outside. In the first hour, there were twenty more people inside than outside. There were a few people. In the second hour, there were more than 60 people outside than inside. In the third hour, there were more than 100 people outside. Many people came purely for the book market, because I saw many people buying things. Just left..."
"There will definitely be more people in the afternoon. This book market is really successful and has really spread."
Qiao Wanlin agreed with Ning Weimin without hesitation.
And he came to this conclusion based on more solid reasons.
“Today, a reporter from the Beijing Evening News called our service bureau and made an appointment to send someone to conduct an interview in the afternoon. They said that this book market is very meaningful to promote the construction of social spiritual civilization. , we must promote it for us.”
"By the way, two friends of our director also called and made some small requests. One of them is from a graphic publishing house and the other is from a plastic craft store. They both want to set up a stall here. What procedures do you want? Is there a place to squeeze in when I come over at noon?”
At this time, Ning Weimin didn’t even say anything.
I saw Sun Wufu running over and pulling Ning Weimin very mysteriously, asking him to go and talk.
Ning Weimin was puzzled. He pulled Sun Wufu's hand away and asked him.
"Why didn't you look at the stall and came to me? If you have anything to say, just say it here. This Section Chief Qiao is one of our own, and there is nothing to avoid. What on earth do you want to do?"
Sun Wufu then spoke with a sad face.
“Oh, Manager Ning, someone else is looking after the stall for me. It’s not for anything else, it’s because the people who set up the street stalls you brought are very angry with me. They think our products are too cheap, and they are under pressure. I don’t want to pay their price, so I quit. I have to sell our stuff to them, and I’m not allowed to sell it to anyone else.”
This is what Ning Weimin did. When he understood, he immediately said "ha".
"Who is so brave and dares to threaten us on our land? Wufu, didn't you tell them that you are from Zhai Palace? Listen to me, who has any objections to you? , just ask us inspectors to remove his stall. We won’t tolerate anyone’s bad habits. Just what I said, our book market has become popular, and people are coming through the back door to sell goods here. . It’s good if I confiscate their rent. Two new ones will come soon. I have to charge them three hundred yuan each to let them set up a stall here..."
"Then, I will talk to them again..."
Sun Wufu felt a little relieved after hearing this, but there was still something he was not sure about.
"...By the way, two men wearing tiger skins came over just now. I'm afraid something will happen. Will they copy us?"
"Oh, relax. "Okay. Where is this? Our place is fine. He is here to help us."
Sun Wufu couldn't believe it this time.
Qiao Wanlin just heard that something was wrong.
He was so angry that he simply bent down and hugged Ning Weimin's waist.
With a pinch of his hands, he picked him up.
“Wait a minute, I have to ask. Who are you going to charge, kid? I’m begging you, but you don’t show any friendship at all, and you still know how much you weigh and how much you weigh. Two? If you embarrass our director, do you still want to work in the restaurant?"
Ning Weimin's grace was gone as Sun Wufu was stunned.
“Hey, no, no, no, this is visible to others, how can I, the manager, convince the public!”
"Don't talk nonsense, do you want the three hundred? Give me a happy one?"
"Don't want it, I was wrong, I was wrong, this is alright. Your magical power, I have more than a hundred "Aren't you tired?"
"That's pretty much it..."
Qiao Wanlin said and put down Ning Weimin.
Unexpectedly, this guy was so slick, and as soon as his feet landed on the ground, he was no longer him.
"If three hundred doesn't work, two hundred can do it, right? Look at the situation in the book market today. A stall's turnover in a day is not even one thousand but eight hundred. This is two days' rent. They don't lose money at this price... ..."
When Qiao Wanlin heard this, he simply jumped a few steps away, spit into the palm of his hand, rubbed his hands, and jumped forward again.
"You kid, you are just a string of money! I have to hang it on a tree for you today..."
(End of this chapter)