Chapter 471 The most beautiful picture
“A blank piece of paper, no burden, easy to write the latest and most beautiful words, easy to draw the latest and most beautiful pictures.”
I have to say that this sentence is really an irrefutable truth.
This is Ning Weimin's current situation.
He does not have to carry any debt burden, nor does he have a superior like a mother-in-law who can restrain his hands and feet.
Not only do they have power, money, and people, but they also have credit endorsements and preferential policies from foreign companies.
In addition, there is also the political support of the two major partners, as well as the support of state-owned resources that are difficult to quantify in terms of money.
There is no better condition than what he has now, allowing him to give full play to his talents and leave his own legend in the long scroll of history.
Not to mention anything else, the formation of the entire project operation team was very much in line with his wishes.
To facilitate Ning Weimin’s daily work, the project team office was placed in the office area of the Temple of Heaven Garden at the north gate of the Temple of Heaven.
The Temple of Heaven not only took the initiative to free up three sunny rooms near the north gate for group use.
In addition, the deputy director in charge of logistics was assigned to Ning Weimin as his assistant to help him coordinate related work involving the park's affairs.
For similar reasons, Director Jin of the District Service Bureau transferred Qiao Wanlin, who had a good relationship with Ning Weimin, to help him.
In this way, two financial staff from the Zhai Palace Exhibition Hall are added.
As well as the five office staff and three errands put together by the Temple of Heaven Garden and the District Service Bureau.
There are also two drivers and two Huhai cars rented out on a monthly basis from the Capital Taxi Company.
A small team was initially formed with Ning Weimin as the center and the deputy director and Qiao Wanlin as deputy directors.
Needless to say, under normal circumstances, if such three parties are mixed together, it will definitely take a period of time before the work can become regular.
Because we are not familiar with each other, we can’t even call each other by name, and our coordination is extremely poor, making it difficult to use our fingers like an arm.
But since the three leaders have basically the same interests, there is no need to be arrogant.
The duties and authority of this team have been clear from the beginning.
Whether it involves everyone’s future, salary, or the scope of various business tasks, everyone can basically have a clear idea.
So in fact, this newly combined small group has completely overcome the uncomfortable process, and it is very comfortable and smooth in its initial operation.
Everyone is satisfied with the new leadership, new colleagues, and harmonious working atmosphere.
In addition, Ning Weimin's style is pragmatic, and everything is based on results.
The work assigned to each person requires dedicated personnel to be responsible to the end, and others are not allowed to interfere at will.
In turn, we strive to minimize the constraints on service staff, and are very tolerant when it comes to issues such as attendance and reimbursement.
All of these made the operation team's work efficiency extremely high, and the project progress of the Imperial Palace Restaurant was very smooth.
Every member of the team felt more comfortable in their original positions than they had in the past, and they were actually much happier.
Give me a real example.
The current top priority of the operations team is to quickly spend money to relocate the hardware store at No. 87 North Gate of the Temple of Heaven.
The second is to formulate a decoration plan as soon as possible and select a decoration construction team.
Thirdly, we must select a construction team to restore the ancient building of Beishen Kitchen.
If someone else were to be the leader of this operation group, they would probably be reluctant to delegate power.
Then you need to personally select the construction team.
Not for anything else, just because this is a beautiful job that can gather connections for oneself and demonstrate power.
No. 87, North Gate of the Temple of Heaven, the demolition fee for the hardware store is 50,000 yuan, and the renovation budget for Beishen Kitchen is 150,000 yuan.
As a man who spends money, he spends so much money.
It is inevitable to eat, receive gifts, and be complimented by others.
But Ning Weimin has no intention of dealing with these trivial matters, and he doesn't like this little fortune.
He could not wait to think about the really important things that mattered to the success or failure of the restaurant.
So he directly delegated power without hesitation, letting the two deputies take charge of the stalls they were familiar with.
To put it bluntly, he is willing to act as a human stamp on these trivial matters, and is only responsible for signing the contract.
In this way, everyone will naturally be happy.
How can the deputy director and Qiao Wanlin not be happy to have such a prestigious job?
Especially the deputy director felt that Ning Weimin was not a master who clung to power and was very pleased with this harmonious coexistence.
In my daily work, of course I try my best to cooperate.
And Ning Weimin was able to focus all his energy on planning the corporate image, as well as the functions and layout of the two-story building No. 87.
Soon, he contacted his acquaintances at the Academy of Arts and Crafts and requested that the visual identity design drawings and interior decoration effect sketches related to the restaurant be drawn as soon as possible according to his ideas.
You must know that because of his far-sightedness that transcends the times, Ning Weimin has clear ideas and directions in this regard.
This naturally greatly reduces the uncertainty of exploration and experimentation in drawing work. What's more, because of the sculpture art exhibition, the Academy of Arts and Crafts also attached great importance to his needs.
We specially arranged excellent and experienced decoration art talents to serve.
In this way, although the drawings in this era were all drawn by hand, there were no computers and printers to help improve efficiency.
But in just one week, Ning Weimin successfully presented the design results that others took at least a month, maybe two or three months to finalize, in front of all the partners' leaders.
What shocked the leaders the most was that the effects of these design drawings were so great!
That’s really awesome, far beyond everyone’s initial imagination!
First of all, the name Ning Weimin gave the restaurant is unique.
Completely different from the customary way of naming these days, which is to call the restaurant directly.
He learned from the deception style of real estate projects thirty years later and named it "Tan Palace. Royal Dinner Official Seat".
It has an ancient style, a hint of tradition, and a Japanese flavor that's a little exotic.
At the same time, it also reflects the cultural background of the Temple of Heaven, the pomp of the royal meal, and the style of the formal banquet.
Absolutely unique!
It is particularly impressive and can be said to be unforgettable.
Secondly, the overall color selection is equally unique and beautiful.
Ning Weimin really used his brain on this point.
In order to avoid being tacky, it is also to cover up the deficiencies in the display of antiques.
He did not use the usual palace colors of vermilion and bright yellow, but used bright yellow with peacock blue and malachite green.
The result is such a color change that is not cliché at all.
It is quite eye-catching, eye-catching, and unique in style, but at the same time, it successfully maintains the luxury of the palace and the royal family.
Furthermore, the corporate image design presented by Ning Weimin is actually complete.
Like corporate name, corporate logo, standard words, standard colors, symbolic patterns, office supplies, business cards, flags, table cards, signs, signs, cups and dishes, menus and wine lists, tables, chairs and benches, Even the styles of matches are all included.
It can be said that the use of trademarks and LOGOs is very carefully planned, making it difficult to find any flaws.
It is because this was a unique example in China at that time.
That is, in modern Western business theory, the visual identification part (VI design) of the corporate image identification system (CI design).
In fact, not to mention that the leaders were dazzled by it, and they couldn't even express their usual rhetoric of picking on trivial details.
In fact, it was two professors from the Department of Industrial Art and Decoration. When they heard Ning Weimin’s plan and requirements, they were surprised and shocked by the application of this kind of commercial design.
To be honest, this design is completely pioneering in the industry.
For this reason, they are particularly careful when drawing by hand.
Especially after everything was completed, even they themselves were so intoxicated that they took two sets of photos with a camera and developed them.
Nothing to say! The existence of such a successful case is enough to ensure that they serve as authoritative experts in related teaching.
Indeed! Everything you say is false, but seeing is not as true as seeing.
Even though Ning Weimin was talking about it a few days ago, he thought Fangshan Restaurant and Tingli Restaurant were too messy and disorganized.
After listening to this, everyone felt that Ning Weimin was too harsh and was a bit picky.
Fan Zhuangzi, isn’t that what it is?
How can we unify the colors and materials of indoor furnishings and supplies?
But this time it was completely different.
Even if it is just a pattern on paper, everyone can already feel the real visual impact and cannot help but be convinced.
When Director Jin saw it, he immediately exclaimed.
"My dear, if we do this, I think even Fangshan Restaurant and Tingli Restaurant will not be as impressive as us. By then, we will definitely look more solemn and pompous than them. No. Speaking of other things, take out the match with the name of our restaurant printed on it to show your class..."
The director of the Temple of Heaven was even more pleased and sighed from the bottom of his heart.
“Comrade Xiaoning, it’s a good thing that you are taking the lead in this matter. Fortunately, your company has set up a clothing exhibition hall in our Zhai Palace in the Temple of Heaven. Otherwise, I don’t think there will be anyone in the capital. You can open a third palace-style restaurant. I don’t think anyone in the world can catch up with your business brains. If you go to Beihai and the Summer Palace, you will be defeated by those two. , that will be more complete..."
The praise of the two leaders seems to be a bit excessive, but in fact this is inevitable.
Because this is the crushing of mature business concepts and aesthetics that transcend the times.
It is indeed the most beautiful picture.
Otherwise, how can we talk about social progress?
Of course, Ning Weimin is also very humble, he will not raise his tail at this time.
"Leader, please stop praising me. If you didn't trust me so much, where would I have the opportunity to display my abilities? There is no shortage of people like me in Beihai and the Summer Palace. It would be great to rest on your laurels. To be honest, even if I went to Beihai and the Summer Palace and came up with such an idea, it would not be adopted by others. Bole is indispensable for a thousand-mile horse. We are destined to come together and do this together. ..."
So the guests and hosts had a good time, and the whole house was harmonious.
Everyone has stronger confidence that this restaurant will be successful.
(End of this chapter)