Chapter 500 Ambush Circle
Facts quickly proved how correct Ning Weimin’s decisions were.
First of all, when the various handicrafts he mastered began to be sold in the five self-operated tourist shops in the Temple of Heaven Park.
The shopping enthusiasm of foreign tourists has also shown a completely opposite state from the past.
Obviously, these new handicrafts are very popular with foreign tourists, and they have been widely confirmed throughout the park.
So soon, the business conditions of the five stores, which had already been extremely cold, improved significantly, and they finally had the warmth of a hot summer.
Needless to say, this change is in sharp contrast to the few cultural relic shops that moved from Liulichang and still rely only on real calligraphy and painting, antiques, and the Four Treasures of the Study to attract foreigners.
Especially a week later, when the approximate business data of the five stores was sent to Liu.
The intuitive profit data made the director unconvinced and couldn't help but be ecstatic.
To be honest, although he knew that the store was starting to become prosperous and he made the right move, he never expected that it would become so prosperous.
You know, out of caution, he only allowed the store to add a 15% profit.
As a result, in such a short few days, the sales volume was close to 100,000, and the five stores made a profit of 16,000.
There is also 10,000 yuan settled in foreign exchange certificates.
And the most important thing is that foreigners don’t think it’s expensive yet, and everyone is smiling and happy when they pay.
Unfortunately, he was still worried because he felt that Ning Weimin was too evil-hearted and worried that it would be difficult to sell things at high prices.
Only now do I realize that I am actually too short-sighted.
Although he is young, he is still from a foreign company and has a thorough understanding of the temper of foreigners.
What else is there to say? Hurry up and adjust the price. If you continue to sell like this, you will lose money.
If the price goes up further, earning 100,000 yuan a month will not be a dream!
Just like that, one week later, the prices in state-owned stores jumped up again.
The eldest brother, Liu, was rough on the outside but not rough on the inside. He was a bit careful and deliberately left a 5% price gap with Zhai Gong.
So the business of his five stores is still booming. The volume of goods sold has hardly declined, but the profits have successfully increased proportionally.
Although this caused strong dissatisfaction among some domestic tourists, he didn't care.
And from this, I admire Ning Weimin's foresight even more from the bottom of my heart.
You know, the Price Bureau received a letter of accusation from someone accusing tourist shops in the Temple of Heaven Park of arbitrarily increasing prices and making crafts at outrageous prices.
Naturally, people had to be sent to the Temple of Heaven Park to understand the situation, but the consignment cooperation method made the Temple of Heaven Park in the clear and did not need to be responsible for this at all.
The elder Liu Ke was not frightened at all. On the contrary, he was reasonable and spoke frankly to the two comrades from the Price Bureau.
"Comrade, you don't understand this situation. We don't have invoices for the goods, only receipts signed for them. These are other people's things, we just sell them on our behalf. Whose goods? Pierre Ka Oh, yes, it’s the French clothing company that advertises on the back of "Xinwen Lianbo" every day. "
"Didn’t they rent our Zhai Palace to set up a clothing showroom? There was also the Spring Festival garden party at the beginning of this year, which we jointly organized. Now we are also working with the District Service Bureau to prepare a palace restaurant. This project should be regarded as a key commercial project in our district.”
< br>"Do you want to find out the situation with them? I can make a call for you now to find out if their manager Ning is in Zhai Palace or in the palace restaurant preparation team?" Ah, don't worry, let's talk first? OK, if you want to ask my opinion, I have to say that these things are not expensive at all. "
"Why do you say that? Let's first think about it, how much does a Pierre Cardin suit cost? You may say, a Pierre Cardin suit in the Zhai Palace costs five or six hundred, which is what ordinary people buy. Why didn't anyone say this? Because everyone knows that these clothes are mainly produced to sell to foreigners. How rich are these things? Just like that, they are not made for the common people to buy. Don’t you see how much these foreigners are happy to pay for them? What’s more, there is no standard price for these things. . The materials, craftsmanship, and levels are all different. Just like the calligraphy and paintings and porcelain in those cultural relics stores, some are worth tens of dollars, some are hundreds, or even thousands. It’s porcelain, so what’s the difference? If someone says it’s expensive, should the Price Bureau control it?”
“You can tell it by just looking at it. Where can I buy silk puppets? They are almost 100% realistic, just like the costumes of Peking Opera. Have you seen them? I have never seen them. Are they lifelike? You don’t believe it’s made of glass, do you? Look at these grape leaves, they are as beautiful as gems! The beauty of these things cannot be compared to those produced in our own factory.”
“If you don’t believe it, take a look. Well, these cloisonne pendants, commemorative plates, and commemorative medals are produced by our district enamel factory. Such glass clips, chicken feeders, and feeder dogs are products of the Beijing Materials Factory. Fans, porcelain vases, and porcelain pen holders are all made in China. They are cheap. You can buy them for just a few cents or a dozen dollars at most. Otherwise, I doubt it. , Maybe these things from Pierre Cardon are produced in foreign countries.”
“It’s not me, it’s just us ordinary people who are too whiny. You should know this best. But, I keep saying this is expensive and that is expensive, and I am writing endless letters to the newspaper to complain about the government’s poor performance. So, let me tell you, these tourism products, In essence, it is a commodity traded in foreign exchange. It is not suitable for ordinary people at all. It is just for people to have nothing to do but to find trouble.”
"Let me tell you the truth from the bottom of my heart. These things, no matter how good they are, are meaningless to us. What's the use of just looking good? If we want to build a house, where can we put it? A broken table and a broken table. It’s not like the chairs are for these things, right? These things can only be placed in the big villas of foreigners.”
“What is the most useful thing for us? Only eating the most substantial things, chewing big fish and meat in your mouth, and drinking some wine, is a visible enjoyment. If you have the money, you can buy some watermelon and some sour plum soup for your wife and children. I don't believe it. Tell our master, if he dares to take these things home, will his hometown spare him? This is called pretending to be a grandson..."
That's it. , the two comrades of the Price Bureau were all amused by Liu's "heartfelt truth".
They agreed with him very much.
So this matter ends here, and there is no further follow-up.
On the other hand, the five shops in the Temple of Heaven Park are doing more and more business day by day.
As for the elder Liu himself, in addition to not having to be criticized anymore, he was praised by the director of the garden with a smile, and he also gained a good reputation at the grassroots level.
For no other reason, everyone’s bonuses have increased.
So all the employees in the park, whether overtly or covertly, almost unanimously said good things about Director Liu.
Isn’t this a good leader who does practical things for everyone?
Shouldn’t this be supported and loved by everyone?
In addition, don’t look at the five shops in the Temple of Heaven Park that have come back to life by selling Ning Weimin’s handicrafts.
Unexpectedly, the diversion of customers by so many stores did not have much real impact on Zhai Palace's operating performance.
Why?
This is mainly due to the emotional tendencies of travel agency tour guides, in which they play a very critical role in guiding guests.
As the saying goes, if people don't do it for themselves, they will be punished by heaven and earth. Everyone will make plans for themselves.
As Ning Weimin knows very well, being able to use Pierre Carton's resources to do things for him is far more comfortable and easier than working alone in society.
The tour guides are not stupid either. Everyone knows that foreign tourists can get more when they shop in Zhai Palace stores.
The economic accounts in their minds are absolutely clear.
If a customer spends one thousand yuan in a state-owned store instead of one thousand yuan in Zhai Palace.
Then my income will be reduced by nearly twenty yuan, not to mention that the time to get the money will be different.
This year, no tour guide is willing to bear such a huge loss. So although it is most convenient to take guests to buy things in the shops in the main attractions of the Temple of Heaven.
But most tour guides are not willing to covet this convenience, and still hope that tourists’ money will be spent in Zhai Palace’s shops.
So once it is discovered that customers tend to shop at stores in the park.
Especially when enthusiastic customers want to buy large items, such as silk figures, utensils, and bionic porcelain.
These tour guides can’t help but advise customers “out of good intentions” that they should “shop around”.
Then he started to fool around, saying that he would take everyone to the internal store of Zhai Palace, where the products are more complete, the workmanship is more exquisite, and the quality is guaranteed.
Needless to say, foreign tourists in the capital don’t even understand the language. Of course they are confused and have no clue.
They don’t understand whether there is any essential difference between the shops in Zhai Palace and the shops in the park.
What's more, in this era, foreigners generally think that Chinese people are very kind and simple, and it is very easy to trust our domestic tour guides.
In addition, the foreigners who can travel to China at present are almost all on business travel, and they don’t really care about the price.
So usually, foreign tourists will follow the tour guide’s advice and make a special trip to the shops in Zhai Palace to spend money.
Even if someone cannot resist the urge to spend money on the spot, they will definitely leave some noodles to the tour guide afterwards, and they will still browse the shops in Zhai Palace and buy something.
In this way, the tour guides of travel agencies are completely self-taught and have mastered the skill of using words to induce tourists to consume.
Even soon, some people began to change the original tour procedures to actively guide foreign tourists to spend.
For example, it is obviously more convenient for guests to enter from the north gate or the south gate.
But the tour guide asked the driver to take a detour to the west gate and drive in. After getting off the car, he took the guests to Zhai Palace Store for shopping.
After shopping is completed, we will take the tourists around to the Circular Mound, and then we will start visiting the main attractions of the Temple of Heaven.
As the saying goes, the bustling world is all for benefit, and the bustling world is all for benefit.
Such changes are due to profit-seeking.
The mentality of tour guides who can achieve this point has obviously begun to break through the shackles of the times and has the characteristics of a market economy in advance.
When they led tourists to the Zaigong Store according to the plan in the itinerary, it was like the little shepherd boy in the movie leading the Japanese devils and traitors into an ambush circle where landmines were buried.
Their goals are very clear and they only have one thing in mind.
If you don’t blow up all the money in the foreigner’s pocket, stay and I won’t give up!
The most amazing thing is that the five shops in the Temple of Heaven Park have no objections or dissatisfaction with this kind of trouble-making operation by the tour guide.
Because in addition to the fact that the salesperson’s foreign language skills are not up to par and she cannot understand the conversation between tourists and tour guides.
More importantly, under the current situation, the only scenic spot where these tour guides can receive kickbacks is the Temple of Heaven Park.
For tour guides, even if the state-owned stores give less, it is still much better than the clear water and white soup in other places.
In order to make extra money, tour guides will inevitably give priority to recommending foreign tourists to visit the Temple of Heaven Park.
As for the park authorities, even if they only consider that tour guides are bringing more and more foreign tourists to the Temple of Heaven Park.
The growth rate of foreign tourists can be at the forefront of the city's parks and expand the ticket revenue of the Temple of Heaven Garden.
The tour guides have benefited the park a lot, which can completely offset their little tricks.
What's more, the shops in the park are all located in major scenic spots. As long as more and more people come here, the turnover will naturally be guaranteed.
Even in the process of serving customers, tour guides tend to be partial to others. After all, it is impossible to strictly guard against it and convince all customers.
The key is that the main interests are completely consistent and mutually beneficial.
Yes, if you don’t understand this crucial reason, I’m afraid even the tourism bureau will be confused.
I don’t understand why the Temple of Heaven Park, which is filled with temples and palaces and is surrounded by forests, is more popular with foreign tourists than Beihai, which has beautiful scenery and diverse landscapes. It is more attractive to foreign tourists than the Summer Palace, which is more famous for its carved beams and painted buildings. Foreign tourists go.
Needless to say, it is precisely because of this that Ning Weimin's worries about the unstable mentality of the employees within the Zhai Palace have disappeared.
He finally realized that he was overthinking it. In this day and age, the good thing is that the cake is too big.
The tourism market itself is booming and developing rapidly.
What’s more, he is at the forefront of the times and has received strong support and help from tour guides.
In an environment with more and more tourists, Zhai Palace’s turnover can not only keep from declining, but even have room for further growth.
And now, due to professional assessment, employees have stepped up their levels in terms of level and basic salary.
This actually inspired the enterprising spirit of the Zhai Palace girls.
It has to be said that Ning Weimin's actions and arrangements finally presented a situation that everyone was happy with, which was far better than what he had expected earlier.
If there is anything else that is unsatisfactory, I am afraid that the only problem left is the insufficient production of tourism products.
But this is not something that can be solved overnight or in the short term.
After all, it takes time to develop manpower and skills.
All Ning Weimin can do is try his best to urge his suppliers to recruit workers quickly and increase production as much as possible while ensuring quality.
And correspondingly, the purchase price of some products has been increased to promote everyone's enterprising spirit and enthusiasm.
Frankly speaking, he has really tasted the benefits of dominating the business now.
In today's era, it is really easy to form a monopoly on certain small commodities that do not affect the national economy and people's livelihood.
(End of this chapter)