Chapter 550 The off-season is not dull
Facts have proved that Ning Weimin’s attempt to put an end to waste and theft was an overall success.
Even he himself did not expect that once these methods were implemented, the effect would be so good.
Not only has the cost been reduced immediately, but the labor enthusiasm of grassroots workers has also been improved.
There is even an unexpected surprise - it increased the restaurant's sales during the off-season.
Yes, whether it’s a clever idea from the kitchen or the restaurant, the market is very keen on it.
The actual sales are simply fantastic.
For example, the buns made by the kitchen using the leftover ingredients every day were officially named "Baiweixian" by the dim sum shop.
Because of its big size, the fillings are almost all delicacies from the mountains and seas, and the price is low, one only costs 25 cents.
As soon as it was launched, demand exceeded supply, and it became a top product in dim sum shops.
In order to take care of more customers, dim sum shops even have to enforce the rule of limiting the purchase of four buns per person.
Don’t forget that if the store has more, it can provide five or six hundred buns every day, and if it has less, it can make two to three hundred buns. It only adds a hundred or eighty yuan to the profit.
But this matter cannot be calculated so simply.
You know, everyone who has eaten this "Baiweixian" steamed buns thinks it is good and worth it. It is really a win-win for word-of-mouth and fame.
The effect of this thing is basically the same as the low-price flash sale products launched by shopping websites in the Internet era.
That attracts nearby residents to queue up every day.
What is the best advertising?
This is the best advertisement.
The more people line up, the more popular it becomes. New customers join the queue every day, and the customer flow is huge.
If you really didn’t get the buns, you can’t go back empty-handed, right? I have to buy something else anyway.
The century-old noodles and steamed buns, as well as the unique Manchu-style snacks, will not disappoint.
So the dim sum shop took advantage of the situation to expand its mass base, and there were more and more loyal fans.
Nowadays, the daily sales of pasta have surpassed "Fengzeyuan" for a long time.
The daily sales of Wandouhuang, Danmiancang, Aiwowo, and kidney bean rolls are no less than those of "Nan Lai Shun".
It has already firmly established itself as the “No. 1 pastry shop in Beijing”.
Needless to say, the common people saw that business was so booming and the food was really delicious and not expensive.
By analogy, it is easy to have the illusion that everything in the dim sum shop is of high quality and low price.
In this way, the scraps of meatballs naturally gained a very high reputation.
When people who came to buy it tasted it, they all felt that the meatballs had more meat, while the vegetarian ones had more vegetables.
They will only think that the restaurant is kind and wants to provide benefits to the people. No one will think that the raw materials are meant to be thrown away.
As a result, the meatballs, which were originally just mediocre and with mixed ingredients, were regarded as a unique feature by customers.
Far more palatable than the meatballs made from good ingredients at other stores.
What can people say about such enthusiasm?
It cannot be said that "Tan Gong" was reckless and reasonable, and created a classic by accident.
It can only be said that customers are blindly superstitious and made up their own best-selling products.
To use the Internet terminology of thirty years later, it was the "Dihua" of dim sum shops.
But it is ridiculous, I believe any business would be happy to see this.
In particular, Ning Weimin gradually discovered that the popularity of dim sum shops had an impact on the high-end customers of "Tan Palace" and should not be underestimated.
You know, it is often the first time for customers to have a meal and see how busy the dim sum shop downstairs is.
You will firstly think that this restaurant is definitely worthy of its name and must have unique craftsmanship.
Even making some pasta attracted so many people, and the big dish was worth tasting, so the interest was naturally high.
When guests actually enter the restaurant, they will be shocked by the unique interior decoration and feel extremely comfortable by the attentive service.
To put it bluntly, just looking at the positive and enthusiastic service attitude of the service staff here makes people feel happy.
Not to mention the palace cuisine of "Tan Palace" does have its own characteristics and unique skills, and the cooking level is quite high.
Even if the craftsmanship is ordinary, if you taste it under such circumstances, the guests will feel that the taste is far better than elsewhere.
So in fact, customers often feel good about eating at "Tan Palace", and they feel nostalgic and don't want to leave.
Even due to financial constraints, many people know that they will never have the opportunity to visit.
But I will definitely have a very deep impression on "Altar Palace" and I am very happy with this dining experience.
Thank you very much to the host for this. On the other hand, if you are so happy to see your guests, the people who are treating you will also feel that you are honored and the money is well spent.
It is conceivable that in this situation where the guests and guests are enjoying themselves, Ning Weimin entrusted Master Luo to make the "Beijing Eight Pieces" gift box according to the restaurant's suggestion and placed it in a prominent position in the business area. How can it be so good? For sale?
Even if the price is eight yuan per box, a piece of dim sum is equivalent to one yuan, which is several times higher than the price of eighty-nine cents per pound in non-staple food stores.
But thanks to the reputation and reputation of "Tan Palace" and the immersion in the wonderful dining experience, this thing is still very popular.
To put it bluntly, "Tan Palace" is now a well-known brand in Beijing.
When many guests leave, they naturally want to bring another box for their families to try.
If public funds are used for consumption, of course it should not be in vain.
Even if Hong Kong residents and foreigners pay for it themselves, they can afford the saddle if they can afford the horse.
In fact, the popularity of "Jingba Piece" greatly exceeded everyone's expectations at "Tan Palace".
You know, Master Luo took several apprentices to work in the restaurant. The output was limited, and he could only produce one hundred and eighty boxes, weighing one hundred kilograms, every day.
This is something that large units cannot purchase in bulk. It can be consumed by individual customers who come to the restaurant every day.
And no matter who takes it back and eats it, he will feel better immediately.
Because these oven foods are all hand-baked and fresh.
In terms of softness, in terms of crispiness.
It is much better than the old products from industrial assembly lines in grocery stores, which are full of sugar and oil.
In addition, Master Luo uses the best materials according to Ning Weimin's requirements.
No sugar is used, only honey. If walnuts should be used, use walnuts. If hazelnuts should be used, use hazelnuts. If perilla seeds should be used, use perilla seeds.
Never use ordinary peanuts, melon seeds, or sesame seeds to deal with them.
The fruit material does not use the common people's "preserved fruit" which is all white sugar and dregs.
Instead, it uses homemade paste strips from "Tan Palace", dried pure fruit preserves, dried longan, and real candied fruits and honeyed osmanthus.
Even the selection and production of Saqima are meticulous and follow the authentic Manchu cake making practices in the past.
The ingredients are yellow rice flour, which is added with butter and honey, and is mixed well.
It is definitely not the kind of southern goods shop that is the only one left in Beijing today. It is a cheap product made with plain oil, plain noodles and white sugar dyed red.
You can imagine how rich and mellow the taste of such authentic pastry is, and it is unsatisfying to eat.
The mouth-filling taste is no weaker than Western pastries. How can it not be welcomed?
Not to mention that no customer thought it was expensive, but many customers thought it was worth the money, so they came back to buy it again and made reservations even if it was gone.
Many people even come back to have another meal because they want to buy Master Luo's pastries.
In the end, even Ning Weimin wanted to give it away to socialize.
You have to carefully count the quantity and hand it over to Master Luo before you can set it aside for him.
In short, Tan Palace’s performance is improving day by day, relying on the efforts of various departments to complement each other.
Unconsciously, by the end of December, the attendance rate had returned to 70%.
The most amazing thing is that the net profit actually caught up with the full house.
The off-season is actually not weak, and the profit rate has soared, which makes Ning Wei Min happy.
It doesn’t matter whether you have money or not. This kind of sense of accomplishment that others can’t do is rare.
He couldn't help feeling sincerely, Chinese studies are so useful.
Just looking at the glyphs of the word "和", one "禾" and one "口" can express the business principles clearly.
When people have food to eat, they can coexist peacefully.
In other words, as long as the benefits are shared equally and everyone benefits, then everyone can work together to accomplish greater things.
The word "harmony" can not only solve the insurmountable theft phenomenon in the catering industry, but also create new business opportunities. It has endless wonderful uses.
So, foreigners are stupid because they believe in the "zero-sum game".
I always think that when others are good, I will be unlucky, and always pursue winner-take-all.
But no matter how awesome you are, you can’t let others live.
As a result, this crisis and that crisis will never lead to a steady life.
In fact, the problem with this bullshit crisis is their own brutality and greed.
As long as you understand the word "harmony" thoroughly, there will be no crisis.
(End of this chapter)