Chapter 591 Business Tips
The Spring Festival of 1984, for most people in Beijing.
This is probably the Spring Festival that left the most profound impression on them and the strongest sense of happiness for them in the entire 1980s.
The reason is very simple. Compared with last year’s Spring Festival this year, the capital has made great progress in all aspects of people’s livelihood.
It can even be said to be perfect, with no obvious shortcomings.
First of all, social security has been greatly improved, sliding doors and lock picking has been eliminated, and there have been no more fights.
All young people have become honest. Those who should go to work go to work, those who should study study, and those who do not have a job stay home and do not dare to cause trouble.
It snowed heavily again two years ago, and the whole city was shrouded in white snow.
This year, both the human spirit and the urban environment feel purified.
That in itself is gratifying.
Secondly, the supply of materials is also relatively abundant.
Not only are there no shortages of oil, wine, meat, poultry, eggs, and dry goods, but some things are also the first to achieve "freedom."
The supply of rice and white flour has been completely liberalized, and you can buy it anytime, anywhere.
Every unit distributes welfare tea, and all units are making suits...
In addition, the time-honored Nanwei Pastry Shop "Daoxiangcun", which has a profound meaning to Beijing people, is also here It reopened during the Spring Festival this year.
There are also green vegetables produced in greenhouses out of season in the capital, allowing ordinary people to enjoy the "dongzi goods" that only Tianhuang nobles could enjoy in the past in the middle of winter, and they can also eat fresh cucumbers, garlic sprouts, and leeks.
All of these make this year look very rich.
What is particularly gratifying is that there are more good things and I still have money to buy them.
Don’t forget, as early as October 1983, everyone had a salary increase.
Most people’s monthly income will increase by 7.7 yuan.
There are even a small number of intellectuals who have received two levels of salary increase, and their average monthly income has increased by 16 yuan and 20 cents.
On the other hand, price changes have shown a serious lag due to the planned economy.
So this makes the big guy very comfortable.
In the past few months, the people have obviously felt that they have a lot more money.
So everyone experienced the illusion of achieving "common prosperity".
If you don’t believe it, just look at how people set off firecrackers this year.
In the past Spring Festival, it has never reached six o'clock in the morning on the first day of the Lunar New Year, when the smell of sulfur still lingers all over the alley.
There has never been a time when the confetti from the firecrackers covered the entire alley.
But this year, it’s all there.
Why?
Isn't it just because everyone feels that they have a little spare money, they are willing to spend more money for good luck.
It is no exaggeration to say that this year, most of the firecracker sales points in Beijing were completely sold out three days before the festival, even the small whips were gone.
This year, even the money that adults give to their children has increased to an unprecedented amount of 50 cents or 1 yuan.
This is called joy and celebration.
Of course, it would be a bit excessive for Ning Weimin to give each of the children of the Luo family and the Bian family a big unity card.
It can only be said that he is a virus that has entered this era and cannot be measured by common sense.
Finally, the people are also satisfied with the cultural life.
You know, this year is the second time that the National Television held the Spring Festival Gala.
This is the time when the "signature" of the Spring Festival Gala has just started, and this column has grown rapidly with great momentum and has the most vitality.
So not only did this Spring Festival Gala have a large investment in funds, the production was more sophisticated, and there were many celebrities and actors invited, and there were many high-quality programs.
For example, Ma Ji's stand-up comedy "Universe Brand Cigarettes" is enough to entertain people across the country for almost a year.
The sketch "Eating Noodles" by Chen Peisi and Lao Mao directly triggered the "sketch craze".
In the opera program, Tan Yuanshou's "Dingjun Mountain" and Ma Lan's "The Consort" are all famous pieces that opera fans may not be able to hear in the theater.
Li Guyi and Jiang Kun's Huagu opera "Liang Hai Chopping Woodcutter" is also very brilliant, making people laugh from the bottom of their hearts.
As for the song program, there are so many good songs that can make people mesmerized.
Yin Xiumei's "Where is Happiness" and "Party, Dear Mother".
"Mo Chou, Mo Chou", "Ocean, My Hometown" and "Back to My Mother's Home" by Zhu Mingying.
Jiang Dawei's "Ask What We Think" and "Where the Peach Blossoms Bloom".
All were presented at the same party, becoming unforgettable classics that will remain in people’s memory forever.
So many years later, many people look back on the history of the Spring Festival Gala and have a consensus.
It is believed that the 1984 Spring Festival Gala was the Spring Festival Gala with the highest program quality among all the Spring Festival Galas.
However, when it comes to this Spring Festival Gala, it is the most epoch-making and breakthrough initiative.
But it was the Spring Festival Gala director Huang Yihe who made the decision to invite actors from Hong Kong and Taiwan to perform in the Spring Festival Gala out of the same blood and origin.
This Spring Festival Gala, the host lineup not only includes Huang Ayuan from Baodao and Chen Sisi from Hong Kong City.
Also invited were two Hong Kong and Taiwan singers Zhang Mingmin and Xi Xiulan.
The songs "My Chinese Heart" and "Girl from Alishan" they sang each aroused strong resonance from audiences across the country and became popular overnight.
In fact, since the first day of the Lunar New Year, "rivers and mountains only linger in my dreams, and the motherland has not been close to me for many years" and "mountains are ever green, and streams are ever blue" have replaced "the Chinese people have been sleeping for a hundred years. "I'm gradually waking up" has become a new popular tune among young people in Beijing.
In the words of thirty years later, it seems that if anyone can't hum a few words like this, he is "OUT".
So, the most successful aspect of this Spring Festival Gala is that it has greatly enhanced the sense of national identity among the Chinese people, and has since opened up an official channel for the dissemination of Hong Kong and Taiwan pop songs in the mainland.
In addition, the "Zhaigong Sculpture Art Exhibition Garden Party" in Tiantan Park is no longer unique.
The New Year Temple Fair has strong competitors, and the people in the capital also have more choices.
Ganqing was the first to restore the tradition of the Spring Festival temple fair in Ditan Park in 1985, and was unwilling to sit back and watch the Temple of Heaven Park steal the spotlight and take advantage of it.
This year, a traditional Spring Festival temple fair with a more folk flavor has also been launched, competing with the "foreign temple fair" sponsored by the "Pierre-Carton" company in the Temple of Heaven Park.
The organizers there are quite knowledgeable and pay special attention to snacks and traditional acrobatics and folk arts programs. So this year many artists in Nancheng were poached to perform at high prices.
Moreover, they also discovered that in addition to foreign films, shadow puppet shows, qigong performances, bird training, monkey tricks and other projects that Ning Weimin had not paid attention to.
The advantages in content are quite obvious.
Most of the most famous snacks in Beijing are found in Nancheng.
The catering industry is under the management of the Service Bureau and cannot go to Beicheng like the entertainers.
Coupled with Pierre Cardon's "Zhai Palace Exhibition Hall" and "Sculpture Art Exhibition", it has already become a well-known cultural event in the capital and has a certain brand effect.
Otherwise, it may be difficult for the Temple of Heaven Park to continue to maintain its leading position in cultural activities this year.
Think about it, if even food and entertainment were outclassed by others.
What's left here?
The only remaining advantages are management and facilities, due to experience and sufficient funds.
In short, it is about the organizational ability of activities, the consumption power of the people, and the richness of culture.
Although the Republic today cannot be compared with what it will be thirty years later.
However, the simplicity, enthusiasm, and realism of contemporary people, as well as their simple and pure requirements for life, are the special advantages of this era.
Only when the economy begins to develop rapidly and the spirit has not yet deteriorated, and the two reach a delicate balance, will the people in the capital have a rare sense of satisfaction with all the good things in life.
It was really fun to eat, fun to play with, beautiful to stroll around, and really smiling.
Even if there are some slight flaws, they are offset and covered by the excellent balance of spirit and material.
It has to be said that moments like this, when most people believe that life will be better and the collective is full of happiness and security, are not easy to come by.
It would be great if we could really keep time in this moment forever!
But unfortunately, change is the reality of the objective world. Society is constantly moving forward, and time is constantly passing by.
The more delicate the balance, the more fragile it is.
As one waxes and wanes, the beauty at this time is like a flash in the pan.
Once the year is turned and the pages of the 1984 Spring Festival are torn out, this wonderful balance begins to disappear.
The train of time has passed people's happiest nodes, leaving philosophy, poetry, morality and faith behind.
With no choice, we are heading towards a more practical and materialistic future.
A more complex, chaotic, lively and dazzling kaleidoscope era is coming!
There is no doubt that there is one person in the country who is most sensitive to this kind of social change, and of course he is Ning Weimin.
Why do you say that?
Just because he knew what he would become in the future, he was not like others who focused on the trivial things of life all day long.
As long as I have a little extra time and energy, I basically put it on social news and famous actors.
Just like now, most people are saying, "Why do the suits issued by your factory look better than ours? Oh, why are suits distributed everywhere now? I think these things are becoming work clothes." ..."
Or, "Hey, Jiang Kun is so young, how can he become the leader of the Beijing Folk Art Troupe? Who decided this? Is there someone behind this guy? He is suitable..."
Or, "Hey, tell me, what did the TV crew of "A Dream of Red Mansions" think? When filming a classic, they didn't use well-known actors and recruited newcomers from major literary and artistic groups across the country. Isn't this nonsense? I think Beijing Film Academy should let them It's only right that the factory comes to film. Liu Xiaoqin, doesn't she look like Wang Xifeng? You see how ruthless she is in playing Cixi. Hey, who do you think plays Baoyu? Tang Guoqiang is a bit old...Zhou Lijing, Too hard...Chi Zhiqiang, not pretty enough...Guo Kaimin, hey, seems to be quite suitable..."
Out of his greedy nature and his tendency to speculate, Ning Weimin is concerned and interested in , it is always about how to take advantage of the current economic situation to benefit yourself.
So the economic attributes of society are becoming more and more strengthened. For him, it is a good thing that he has longed for and longed for.
Not only does he enjoy himself in it, but just like a fish can clearly feel the changes in water temperature, he can also accurately measure and grasp the economic temperature.
Money and profit are as sensitive to him as a bloodthirsty shark is to the taste of blood.
He even based on his own experience and understanding of the future, combined with the skills he has learned in this life, he naturally and easily summarized the secret to making money in the next few decades.
And I took advantage of my joy to tell Zhang Shihui at the New Year’s Eve wine table.
“It’s too easy to make money. I say, buddy, you should never worry about not doing well in business. I will tell you a business trick that is guaranteed to work, and you will be able to make money once and for all. In fact, you just need to focus on it. It’s enough to know what our generation who goes to the countryside needs.”
“What do you mean? The great leader taught us that when doing business, the more customers the better. Right? Then think about it, which generation has the largest number in today’s society? Isn’t it the product of our generation’s population peak? In other words, our generation represents the largest consumer demand in society.” br>
“I’m not talking nonsense. If you think about it carefully, our generation, born from the early 1950s to the early 1960s, has completely lost control of its population because there is no population control. The result is As a result, it is difficult for us people to do anything. What do we need? Price increases, right? ”
"If you think about it carefully, when did those various vouchers come into effect? Isn't it just that as our generation grows, it becomes more and more serious. When I was young, it was difficult to drink milk, see a doctor, get dressed, and go to day care. It’s hard to get into school, and then it’s hard to find a job. None of us grew up like this.”
“In fact, even in the early days of the Republic, when everything was in dire straits, it wasn’t that difficult. Nervousness started in the mid-1950s and lasted until the 1970s. So, if you want to make money, you have to think about what our generation needs most right now.”
“For example, food. When you were not full, you used food stamps to make money. Now that you are almost full, and people want to eat well, you can make money by opening restaurants. After returning to the city, our generation will find jobs and earn money from tobacco and alcohol. Why are cooks and carpenters so popular now? "
" Hey, do you understand? This is the same reason why we buy color TVs. Now it is completely foreseeable that these people will get married and go to the greenhouses and buy furniture privately. By then, the wood will not be tight. Just watch. On the other hand, when our generation gets married and has children, it will be time to make a fortune selling toys, children's clothing, stationery, and books. If we consider the current economic level of our society, the snacks and stationery categories are obviously the most promising."
"After that, it will be the reincarnation of a generation. When these children grow up, they will find jobs again. Get married and have children. Think about it, now that family planning is implemented, people of this generation don’t spend all their money on their children? Wrong. We won’t have to worry about it until our generation is old and dead.”
"The sad thing about this generation is that only if they dare to get out of the circle and either lead or fall behind can they live well. Otherwise, they will have to face the most severe competition from their peers. They will have to worry all their lives. There are a few people Can you understand this? "
"But of course this is a good thing for both of us. As long as you stick to my policy, you will never have to worry about business being cold in your life. Let's catch up with the good times. The opportunity to make a fortune runs through our entire lives..."
In this regard, Zhang Shihui is completely convinced.
Even after I went back, the more I thought about it, the more it made sense.
When he got excited, he even wanted to make a memorial tablet to honor Ning Weimin.
Because in his eyes, Ning Weimin is the "Matsushita Konosuke" of the Republic, more like the God of Commerce than the Japanese.
However, when he discovered that Ning Weimin was now focusing on the stamps wholeheartedly, he was a little confused. What logic did this follow? Do people nowadays need to buy stamps?
I asked Ning Weimin. Ning Weimin just smiled mysteriously but didn't tell him.
And he also expressed that he did not want him to inquire anymore, so he asked him to pay more attention to the tobacco shop when he had time, saying that that was the direction in which they should cooperate.
This kind of foreign opinion makes Zhang Shihui feel a little worried about gain and loss.
He really couldn't figure out why Ning Weimin kept this matter so secret and didn't let him play with it.
Aren’t they good friends? Aren’t you the strongest buddies? Why would Ning Weimin prefer to cooperate with those in the head office who had treated him harshly?
He was such a grown man, but he started to feel upset about another man's attitude towards him.
The most terrifying thing was that one day he dreamed that he had become the decapitated Ande Hai in "The Burning of the Old Summer Palace".
That was a cry of cold sweat, nausea, and fear!
(End of this chapter)