Chapter 656 Good Tips
Ning Weimin laughed so hard that he couldn't stand up straight after hearing the story about Kang Shude and two old friends having their first Western meal in Qishilin.
What the old man said was so wonderful, no worse than Lian Kuoru and Shan Tianfang.
In addition, he did not expect that when the west wind moved eastward, such a big joke would be made because of the unfamiliar names of the dishes.
Even if names like coffee, sundae, ice cream, and chocolate have become stereotypes and are commonly seen today, they turned out to be hard-won.
It seems that everything requires a process.
Unfortunately, he did not have such an opportunity to see the Keshilin back then.
Through the old man's verbal description and imagination alone, Ning Weimin already felt that Qi Shilin was no longer what it used to be.
Today I see that a Western restaurant that was so famous and grand back then has become so depressed. It is really a pity for it.
Kang Shude agreed with this.
"But no, the period before liberation was the most glorious time of Qishi Lin. Today's Qi Shilin has made two most important mistakes in its business operations, which is why the business is so poor. It is completely incomparable with the past."< br>
"Huh? Two mistakes?" Ning Weimin was a little surprised.
“I thought our father and I had been saying that Shilin shouldn’t throw away all its nobility, elegance and luxurious pomp. What they were saying was that the people in charge of this restaurant didn’t understand that people who can eat well Customers who pay such a high price can no longer retain customers just because of the good taste of the food. Apart from this, what other problems can there be with Cheeseline?"
"What else can it do? "Problem?" Kang Shude smiled, "You don't have the two problems of Qi Shilin, and you are even doing quite well. But based on your words, I think you may have hit it by mistake. You can do it.”
Now Ning Weimin was really curious and quickly asked his master for advice.
"Let me tell you, the reason why Qishinlin is more famous and more popular than big hotels like Liuguo Hotel, Jingcheng Hotel, and Lishunde in Tianjin. In fact, it's not that the dishes here are better than those in other restaurants. How good it is. The real reason is that Qi Shilin developed from the bottom up. Its bread, pastries and candies are well-known, and it is the first in Tianjin.”
“Qi Shilin has just opened. At that time, due to limited capital, the restaurant mainly served bread, pastries and homemade candies, and served simple meals. At that time, most of the people who came to Shilin to eat were foreigners, but the bread, pastries, and candies were suitable for both Chinese and foreigners. Love it. Think about it, some people may not be able to eat Western food, but no one can’t eat bread, cakes and candies, right?”
“To be honest, even Chinese food is the same. When operating in another place, it often takes time for large dishes to be accepted by people, but snacks are the easiest to take root in a different place, just because snacks are simple and straightforward, and the price is low. , and became famous for its high-quality and low-priced bread and candies that are suitable for both refined and popular tastes.”
“At that time, Qishilin had a dedicated person to deliver the bread made every day on a tricycle, which was very popular among the people of Tianjin. With his reputation, he contracted the supply of bread for the Beijing-Tianjin Railway, which gave him the ability to expand his restaurant. However, even if he hired chefs and service staff, the prices of Shilin bread, pastries, and candies would not increase. . It is very wise for Qi Shilin to use bread and candy that does not increase in price even when prices fluctuate significantly. With good reputation, it expanded the market share and also made his high-end restaurant popular, attracting many Chinese people to patronize it in pursuit of fame. This is the best advertisement and the best virtuous circle for the development of Qishi Lin. The secret to becoming stronger is to ride a donkey and look for the horse to eat both ends. But when you find the horse, you don’t throw away the donkey.”
"Compared with Keshilin, everything in those purely high-end Western restaurants is expensive, and there is no low-priced product that is recognized by the public. No matter how good the food is, it is not famous and only a few people know about it. Naturally, the business will not be hot. . Maybe their bread is even better than Shilin's, but it's more expensive. "
"In fact, there are many examples similar to Shilin's. Ding Deshan, who came from the east, opened a mutton restaurant, and he still sold the bean paste cakes outside the store every day to the poor customers. The benevolence and righteousness from the east are spread all over the capital.”
“There is also the ‘Big Bowl of Tea’ at our doorstep. A big bowl of tea costs two cents and is sold in a big shopping mall. Tea customers, who can't remember the name of such a store? If you don't go to the "Big Bowl of Tea" shopping mall, you will innately believe that you won't be in trouble if you go there."
< br>"Look at Goubuli again, why is the business so good? It's because the steamed buns are always delicious and inexpensive. Even if it is now expanded into a big restaurant, the taste and price of the steamed buns are no different from the past. People make big money with just one finger. When it comes to stir-fried dishes, the buns are still good at small profits but quick turnover. As long as the buns are not bad, this one is not bad at all. The stir-fried dishes are more expensive and the quality is average, so the customers will pay for it.” You're right, I'm confused. How many people who have eaten your snacks praise you behind your back, so as long as someone comes to the capital and wants to eat palace food, you will be praised by the people now. The first thing that comes to mind is you. The long queue at the door of your restaurant is your signature, just like the long queue at Fengzeyuan selling baked buns and silver rolls. Extraordinary. This is called a big deal.”
"On the other hand, if you look at today's Cheeseline, the bread, pastries, and candies are not cheap anymore, not to mention how expensive they are. Considering the taste and price, it is indeed not as affordable as buying ready-made items at a non-staple food store. Can this reputation last? No matter how high it is, it won’t be low. I just want to make money with the little fame I had in the past. If Shilin’s business is still prosperous, that’s not normal.” “Remember what I said today. Take it as a warning. Doing business is the same as being a human being. You can't take advantage of everything, and you can't make everything. If the agency is too smart, it will cost you your life... ”
What does it mean to be a smart person? That is to be able to explain everything from one point to another and be good at drawing inferences from one instance to another.
The old man’s words were shocking to Ning Weimin’s ears.
To be honest, Ning Weimin decided to use the first floor of Tan Palace to open a snack shop and sell it to ordinary people at a low price.
In his heart, he really wanted to achieve word-of-mouth publicity and free advertising.
But he didn’t quite understand that killing the rich and giving to the poor was completely out of helplessness.
More due to the characteristics of the era, the price bureau was dissatisfied because of the fear that the high price of altar palace would attract criticism from newspapers.
I intend to use this as a perfunctory excuse to deal with the problem, an excuse to appease people's hearts.
Regarding his true intentions, he still thinks that this is a loss-making transaction, which is not in line with the consumption level of Tan Palace.
He even thinks that one day when he becomes famous and the market liberalizes the price, he will raise the price.
But now he realizes that there is something wrong with his idea, just like how he uses tie-in sales to sell off-product clothing.
Those snacks and snacks are actually the cannon fodder price of the benchmark. Selling them cheaper is of great benefit.
And what he cares more about is the old man’s casual words.
“Maybe some people can’t eat Western food, but no one can’t eat bread, cakes and candies, right?”
"The same goes for Chinese food. The special food of any place can be transferred to another place. It takes time for big dishes to be accepted by people. But snacks are the easiest to take root in a different place."
This seems to solve a lot of problems at once. Questions he couldn't figure out.
Why is it that Chinese food has such a strong foundation, but once it goes overseas, there will be problems with acclimatization?
Why do the Chinese food categories that make money overseas have to rely on those mutated fake Chinese food?
That is undoubtedly a major problem in the business method and promotion model!
Yes, because of cultural barriers, when it comes to Chinese food overseas, the more extensive and sophisticated it is, the worse it is.
It’s better than Japanese raw rice dumplings, sashimi fish fillets, and a bowl of noodle soup.
The old man’s words seemed to him to get to the root cause, and they were a good solution!
It’s the ultimate Midas touch!
(End of this chapter)