Chapter 801 A moment of Yuliang
After personally facilitating the cooperation between Pierre Cardin and Goldlion, Ning Weimin immediately discovered another benefit.
That's the matter of Pierre Cardin settling in Tianqiao Mall. There are no hidden dangers anymore.
You know, although he wants to be considerate of Qiao Wanlin in this difficult matter, he cannot harm the company's interests too much.
So he adopted the next best compromise.
Song Huagui was only persuaded to open a discount store for discounted goods in the Tianqiao Department Store in the name of Pierre Cardon Company, instead of a directly operated genuine store.
Although this solution meets the needs of the Chongwen District Government, it seems a bit lacking in gold content.
If you report it, Deputy District Chief Xu, who is in charge of the commercial port, will have a bad opinion of Pierre Cardon.
Maybe they think that Pierre Cardon Company is just perfunctory and dealing with it. Then there will be a gap between Pierre Cardon and the district, which will undoubtedly be detrimental to the development of the company.
But the situation is different now. Because the quality is not enough, we can make up the quantity.
If we add the two brands of Goldlion and Yi La De as partners, and let three high-end clothing brands settle in together, then there will be nothing wrong.
District Chief Xu will only be surprised and will never have any objections.
To put it bluntly, what the district really wants is just a reason to build publicity for Tianqiao Department Store.
Even if the level of the store and the quality of the goods are reduced, what's the problem?
Anyway, it will only be published in the newspapers, broadcast on the radio, and then on TV news.
It is said that the Tianqiao Department Store will have three foreign brands, namely Pierre Cardin, Goldlion and Yi La De.
In at least two or three months, Tianqiao Shopping Mall will definitely become extremely popular and well-known.
Such a gimmick is enough to outshine other large shopping malls in the capital, making Tianqiao Mall proud and attracting fashion-conscious men and women from all over the city.
Of course, if Pierre Cardin's discounted products and easy-to-tie ties can successfully capture the hearts of the people with its low-price strategy, it will really make the business of Tianqiao Shopping Center completely prosperous with its strength.
There is nothing to say in that area.
So Ning Weimin is really not polite to the district.
He made an appointment with Qiao Wanlin to meet and entrusted Qiao Wanlin to report the solution to the matter.
By the way, the lion opened his mouth.
"I said, brother, you can do your job, but I am sitting on the wax. When did our Pierre Cardin company open a counter in an ordinary department store? I opened it in front of two big bosses. Guaranteed tickets. If business is slow because the general public cannot keep up with their consumption level, my reputation in the company will be ruined. Look, I also helped you recruit two big names in tie making. I really regret it..."
Across the street, Qiao Wanlin was completely frightened by the pretentiousness of Ning Weimin, who was pretending to be a big-tailed wolf.
"Thank you so much, brother. Thanks to you for making this happen, I didn't expect it to be done, and it was done so beautifully. Deputy District Chief Xu must be satisfied. You have fulfilled my wish. Don't worry, as long as you are willing Come on, the district will definitely try its best to support you. If you have any requirements or conditions, I will definitely help you fight for them. Even if you and Mr. Song want to share some Tianqiao Department Store. It’s not impossible to get the original shares...”
The last words were a bit out of line. It was probably because Qiao Wanlin was happy that he couldn’t hold back and blurted out.
Ning Weimin absolutely believed that Qiao Wanlin could do it, but he knew that such illegal operations would have endless consequences.
So he quickly shook his head and thanked Bu Min.
“No, no, I don’t have such a big appetite, let alone owe such a big favor. In fact, as long as it can give our company a good location and the rent can be cheaper. I just want a deal. It’s passable, as long as the store can be like that and have an explanation with the French headquarters.”
Qiao Wanlin also showed a relaxed and relieved smile.
"That's no problem. To be honest, the leader has already said it. Let's go to the site at a time. Point out the location you like and I'll write it all down. It's better to tell the boss and ask the mall to cooperate with you and make room for you as soon as possible. "
"It doesn't have to be so troublesome. Just tell the boss that we must operate as an independent store, so we need it. All the street-facing locations on the first floor. In order for customers to easily enter our store from outside the mall or inside the mall, we will need to send our own people to do special decoration, and I am afraid we will have to demolish some of the shopping mall's windows and periphery. The shopping mall understands. "
"Okay, I will make it clear to deputy district chief Xu. In fact, you are worried about the shopping mall. How dare they have any objection? Listen to the district.”
Qiao Wanlin paused, probably impatient, so he simply made his words clear.
"I said, you acted so embarrassed just now, weren't you just asking for these things that should be taken for granted? These are all reasonable requests. Are there any other conditions? If you have anything to say, let's talk directly. Can you spend less time spitting?"
Conversing with people on the road is easy and pleasant.
Ning Weimin finally laughed and began to hunt rabbits for his own benefit.
“It’s true that I have to leave you with something difficult. Well, I live in Shan’er Hutong, which belongs to Meishi Street. The factories in this street also have their own clothing brands. In fact, they have long wanted to imitate our company. We have a franchise store, but we haven’t found a suitable place. It’s either too small or the location is not good. I want to give them a ride this time and ask the district to approve them to open a brand store in Tianqiao Department Store.”
But Qiao Wanlin did not dare to agree to it.
Not knowing what was going on, he was very worried that the quality of clothing in the street factory would lower the reputation of the mall.
Originally, the district vigorously promoted Pierre Cardon to improve the quality of Tianqiao Department Store.
He can't finish this matter and then send someone in the opposite direction, right?
"Street factory? Brother, are you kidding me? You...why are you causing such trouble? Or...can you change the conditions?"
This is Ning Weimin could predict the situation, and of course he had something to explain.
"Oh, don't worry. This street factory I'm talking about is not a wild road, it is quite formal. Although it only has a hundred people now, it has already achieved assembly line production. And it is doing scattered business for our Pierre Cardon company. The cooperative manufacturers. The quality and style of their clothes are very good, and they are definitely hot-selling products. Hey, they are the clothes sold in the Echo Wall courtyard this year.”
Not to mention. The mention of the garden party made Qiao Wanlin less worried and more confident.
This year, three clothing brands owned by Ning Weimin were arranged in the courtyard of the Echo Wall.
With excellent quality, popular styles and moderate prices, they are selling like crazy.
The three greenhouses in the street factory are not only the best-selling stalls in the courtyard of Echo Wall, but also the only place in the entire Temple of Heaven that sells clothing.
So when Qiao Wanlin saw it when he visited the garden, he was also attracted.
He also bought two pairs of pants himself, and one of them is now on him.
"I think about it, those clothes are really good. And there are several brands. There are men's, women's and sportswear. They are actually produced by a street factory? I thought they were produced by some joint venture manufacturer. "
"Yes, Playboy is men's clothing, Champs Elysées is women's clothing, and sportswear is called national style, right?"
"According to what you said, Then there is a way to do this. Just wait for my news, don’t worry..."
However, Ning Weimin was still not satisfied with Qiao Wanlin's change of tone.
"Okay, that's it. What does it mean to have a way? Don't be vague, you can't give me a guarantee on this matter."
For this reason , Qiao Wanlin shook his head unconsciously and showed a wry smile.
"Oh, Weimin, you think too highly of me. I can't win this guarantee. It's not my fault. I can only try it for you and report the specific situation truthfully. Because after all, this street factory is The street factory is inconsistent with the district’s ambition to make Tianqiao Department Store bigger and stronger. I was shocked when I heard this, let alone the district leaders. Think about it, so many big-name brand clothes can’t even be placed on the first floor of the mall. Go, you asked me to promise that it will be done. Isn't it difficult for me? I am just a section chief, far away from the district leaders. If it weren't for the glory of your company, Deputy District Chief Xu would not care about me. Of course I know. The quality of these clothes is good, and I believe you, but what’s the use? Can the leaders believe it?”
This is true, and Ning Weimin can’t force him anymore.
In order to facilitate this matter, he could only actively raise his conditions.
"Then just tell me like this. If the district can help me with this, I will ensure that Pierre Cardin's store layout is no less than 400 square meters. It will definitely make our 'PC' the largest in the capital. A store. And I can also assure the district that the three brands of clothing in the street factory will invest no less than 200,000 in the store. I will personally help supervise the design of the specialty store, and the construction and decoration will definitely be of high quality, comparable to foreign investment. There won’t be any difference between brands. Is that okay?”
Qiao Wanlin thought for a while and finally nodded.
"Okay, it's best if you come up with the design drawings and ask the factory to send some clothes. I have something intuitive to show the leader, and this matter will be easier to handle."
However, doubts are inevitable after all, so I asked again.
"I'm starting to get curious, what does this factory have to do with you? You're so humble and yet you volunteer to help!"
"You don't care about this." Ning Weimin said nothing. , "Anyway, it's done, and I'm just as grateful to you. Let's make it clear."
Qiao Wanlin couldn't continue to pry, so he could only smile knowingly.
"Understand, understand..."
Many major events in this world are often achieved through the private connection of thoughtful people.
Just like Zhuge Liang and Zhou Yu in the Three Kingdoms, just like Su Qin and Zhang Yi in the Warring States Period.
Ning Weimin and Qiao Wanlin are quite like the ancients. They also rely on their tacit understanding to lobby both sides separately.
In the end, the two of them worked together to not only resolve the matter satisfactorily, but also achieved great personal benefits for them.
First of all, let’s talk about Ning Weimin. Not to mention the district’s disdain for Playboy, Champs Elysees, and the “low-born” Chinese style.
But the largest pilcardon store in the country - this condition thrown by Ning Weimin deeply attracted them!
In addition, Qiao Wanlin praised Ning Weimin to the heavens for his contribution to this matter, and often spoke favorably for him in front of Deputy District Chief Xu.
We also showed the district leaders the design sketches of several garments from the street factory and the three brand stores that were driven out.
As a result, the idea that "Ning Weimin can take the overall situation into consideration and is really sensible" gradually took shape in Deputy District Chief Xu's mind.
The idea that "Tianqiao Shopping Mall is likely to have six fashionable clothing brands at the same time" is like the temptation of honey to bears, which makes it impossible for district government leaders who value social effects more than economics to be tempted by Xiao Xiuying. !
So in the end, the district government leadership team unified their opinions and gave Ning Weimin the green light as a reward and a venture capital worth trying.
In this way, Ning Weimin got his wish.
His own clothing brand took advantage of this, and he could finally withdraw from the sales channel of street stalls.
In turn, it has transformed into a high-end clothing exclusively sold in the largest department store in Chongwen District.
In this era of limited information, as long as he decorates the store and trains personnel, he can copy it according to the Pierre Cardon model.
It is easy for ordinary people to think from their senses and intuition that his clothing is also an international brand.
To put it bluntly, this guy’s several specialty stores are just fishing in troubled waters.
In the future, Tianqiao Department Store will always use Pierre Cardon as a comparison and take advantage of the company.
His position allows him to enjoy the nutrients and shade of Picardon without anyone knowing, like a vine climbing on a big tree, and thus live a very nourishing life.
In addition, the underlying merchants of Tiantan Department Store have become completely in Ning Weimin's pocket, allowing him to plan and split them up at will.
The rent was extremely low. The government gave me a two-year preferential period and a three-year fixed lease period.
In the first two years, it only costs ten yuan per square meter a month. In the next three years, it costs fifteen yuan per square meter. The price will not increase.
This makes Ning Weimin even more beautiful.
He roughly calculated the size. The first floor of Tianqiao Department Store is about two thousand square meters.
The floor area of a circle should be about 1,200 square meters, which is only 12,000 yuan a month.
If the six clothing brands were to share the space equally, each store would cost only 2,000 yuan for an area of 200 square meters.
Even in 1990, it was only eighteen thousand yuan.
This is so appropriate.
If he hadn't been afraid of looking too ugly, he would have made a fortune by subcontracting it to self-employed people to set up stalls.
So this is sweetness at both ends.
After officially signing the contract, he took the time to finalize the decoration plan and break ground, which became something that Ning Weimin was willing to work hard for.
To put it bluntly, if he delays any longer, he will delay his own harvest.
So, instead of contacting Hong Kong City, this guy sends faxes to Jinlilai every day.
I just drove to the design institute to discuss the construction drawings, and I was very busy.
Or just invite the leaders of Tianqiao Department Store to dinner, communicate the many issues of brand entry, and accumulate favors at the same time.
He couldn't even take care of the specialty stores under Pierre Cardon, and simply handed them over to his confidant Yan Li to help manage them.
Fortunately, Yin Yue is now under his command.
How to build a store, how to recruit, how to train, how to distribute goods, how to display, this girl is very good at it, she knows it all.
Over at the street factory, Ning Weimin can make a big show of himself.
Otherwise, he would really be too busy
Next, let’s talk about Qiao Wanlin.
Thanks to Ning Weimin, Qiao Wanlin not only registered in the heart of deputy district chief Xu because of his contribution to this matter.
As a result, his position was promoted one level, from section chief to deputy division chief.
You know, he has only been in the District Service Bureau for two or three years, and he has already climbed up two levels.
This is absolutely rocket speed, completely breaking the record of promotion and appointment of young cadres in the bureau.
What's more, as we all know, people who pursue an official career have a quick step, a quick step, a slow step, and a slow step.
Age is a very important factor in whether a cadre can be reused.
The ceiling for a person who became a director before the age of thirty is absolutely different from that of a person who climbed to this position at the age of forty.
This also means that as long as Qiao Wanlin does not make big mistakes in the future, Qiao Wanlin will be able to survive through his qualifications, and he will never get away with it in this life.
Needless to say, a person with a promising future like him is naturally a popular person in the bureau.
In addition, Qiao Wanlin also has a cousin who is also the director of the service bureau.
So at this time, not only did he see smiling faces when he looked down, but none of the "butts" above him would make a "fart" out of him.
That’s really a piece of cake that everyone loves.
Rao Qiao Wanlin was prompted by his cousin, and he knew very well that he should not raise his tail.
Going to work every day feels a bit like stepping on cotton, and it’s hard to restrain the urge to laugh.
Not to mention that Ning Weimin is very good at being a person and is very good at making fun of people.
After receiving his call and learning about his promotion, Ning Weimin really had no time to keep the appointment and went to his house for a drink, although he was busy with everything.
But that night someone came to his door and gave his family ten pounds of roasted venison and two bottles of velvet antler wine as a gift.
When Qiao Wanlin woke up, he realized that deer and "Lu" were homophones, and deer antler actually meant "Lu Rong".
I couldn’t help but smile, my heart was full of joy, and I couldn’t help but feel deeply grateful for Ning Weimin’s ingenuity.
But on the other hand, when some people are proud, others will be disappointed.
Ning Weimin would never have imagined that he and Qiao Wanlin's happy marriage would actually trick Lan Zheng again.
The first floor of Tianqiao Department Store was originally filled with counters owned by Beijing's time-honored silk and satin brands and fabric manufacturers.
This was all done by Lan Zheng in response to the instructions from the bureau. In order to help Tianqiao Department Store form its own characteristics, he went to the manufacturers himself and worked hard to organize it.
But this time, because of Ning Weimin's horse racing and enclosure, the dove occupied the magpie's nest.
More than half of the manufacturers and merchants want to change their positions. Will they be willing to do so?
In fact, it doesn’t matter if the first floor becomes the second floor. The key is that many conspicuous places have become inconspicuous, and the locations with high traffic flow have been moved to remote corners.
This naturally makes these manufacturers deeply dissatisfied.
But how can these people stand up to the district?
The mall also said that it acted according to the instructions of its superiors and had no choice.
Then who else can they look for? The anger naturally went towards Lan Zheng.
So just when Ning Weimin and Qiao Wanlin were enjoying themselves, it was also the unfortunate time when Lan Zheng felt most anxious.
Every day he has to deal with the criticism from fabric manufacturers, make smiles, and even treat guests to apologize.
Can he be happy about this?
For this reason, this kid has developed a habit.
He secretly took out the painting that Ning Weimin gave to Lan Lan and hung it in his room. He had to point at the painting and scold it every day.
From the bottom of his heart, he felt regretful.
Why did I listen to my sister and help such a disaster?
(End of this chapter)