Chapter 921 Exhibition
December 18, 1985, the first day of the Tokyo International Luggage Fair.
In the first exhibition hall of the Tokyo Distribution Center located in Ota-ku, Tokyo, the most amazing scene of this year appeared.
This Luggage Show originally had limited international influence because it was held close to Christmas every year and lacked the participation of European and American people.
Basically, it is good to recruit hundreds of exhibitors every year. The buyers who are willing to come to the exhibition basically belong to Asia.
For example, South Korea, which was still called South Korea at this time, and countries such as the Philippines, Indonesia, Thailand, and Malaysia.
Among them, regions like Singapore, Hong Kong, Macao and Taiwan are considered wealthy buyers.
There are almost no buyers from Western countries and real international big names participating.
So logically speaking, Japanese luggage brands and manufacturers should play the leading role in this kind of exhibition.
The main function should be to help these local households release excess production capacity to other Asian countries and export products to the outside world.
The limelight of this clinker exhibition was completely stolen by an exhibitor from the third world.
A little-known company named "Yi La De" from mainland China has become a dark horse in this luggage show.
Don’t look at it. The exhibition organizer almost sold a standard booth with the worst location in a corner area to this company.
But in this remote corner, the extremely simple aluminum booth of 12 square meters could not stop the enthusiasm of buyers from various Asian countries.
It was just past noon, and the place was actually more crowded than the Japanese brand that had special decorations in the middle of the exhibition area.
Even the corner was crowded, and even many exhibitors and fellow bag makers were attracted.
This abnormal situation naturally alarmed the exhibition organizers, and they didn’t figure out what was going on until they came over to take a look.
The reason is that this company has launched a patented trolley four-wheel suitcase.
Those who participated in the exhibition were all experts in the luggage industry, and no one ignored the huge business opportunities contained in this thing.
Anyone who has seen the live demonstration of the product and received the promotional materials will find that this thing is awesome.
Compared with the most fashionable traction rope suitcase currently on the market from the American company Samsonite, it is much easier to use in terms of function.
While the appearance is equally beautiful, this kind of suitcase is more convenient to control the direction and saves effort.
Perfectly makes up for the shortcomings of the traction rope suitcase.
It is completely conceivable that even a weak woman can easily carry such a suitcase on a long journey.
And the key is that the price is cheap.
The Pierre Cardon brand suitcases represented by Yi La De Company are high-end products they sell.
Depending on the size and material, the wholesale price is US$300 to US$400 each, which is only half the price of Samsonite's patented products.
The Goldlion brand in Hong Kong City is a mid-range product, with wholesale prices ranging from US$150 to US$200.
The price is about 40% higher than ordinary suitcases from famous brands, which makes it more attractive and can be said to be extremely cost-effective.
However, the most incredible thing has to be said to be the trolley suitcase produced by Yi Lade Company in Mainland China.
Because it is aimed at the low-end market, the wholesale price only ranges from US$50 to US$100.
This is completely equivalent to the price of ordinary suitcases sold in Western countries.
Even the price is slightly lower, especially in line with the actual needs of the Asian market.
The quality is decent, not comparable to Western products, and much worse than Japanese products, but the quality is much better than products produced in other Asian countries.
As a result, not only buyers from various countries rushed to inquire about prices and place orders enthusiastically, but even luggage manufacturers from various countries also wanted to invest and strive to obtain patent authorization.
Everyone can see that this is an epoch-making product that can change the structure of the suitcase market, and this deal contains unlimited profits.
It’s a pity that although Yi La De Company is new in this industry, it is not in a hurry for success and is full of confidence.
They were sure that their goods would be sold.
So we only cooperate with powerful buyers from various countries and only accept orders of more than 50,000 US dollars.
And also completely rejected the luggage manufacturers who requested authorized production.
As a result, their booth became increasingly overcrowded, and many rejected people couldn't leave.
The scene was a mess. Many people were talking to themselves around the booth. It was so noisy that it was impossible to hear who was saying what.
This scene even frightened the organizers of the exhibition.
In order to avoid unexpected events and safety incidents, they had to come forward to persuade and lead people to clear the blocked flow of people.
Finally, the exhibitors at Yi La De Company took the initiative to change their words and keep a living story.
Regarding authorization issues, we have to ask China for instructions.
After leaving the contact information of Huaxia Company to some well-known Japanese manufacturers.
The chaos and crowd congestion at the scene began to gradually improve.
Of course, because of this, even the exhibition organizers no longer dare to underestimate this easy-to-read company that they have never heard of.
The person in charge of the exhibition organizing company not only arranged dedicated people in the left and right aisles of the Easy Lade Company to smooth the flow of people.
Moreover, after the exhibition closed, he made a special trip to visit the exhibitors of Yirad Company and handed over his business card.
After expressing a false apology for not being able to provide a better booth this time.
The person in charge of the exhibition organizing company sincerely sent out the invitation in advance, hoping that Yi La De Company will continue to participate in the exhibition next year.
He also stated that he would provide certain discounts and exemptions on fees, and would also give them priority in selecting booths.
Such "top student" treatment is in the eyes of peers and can't help but make other companies in the same aluminum booth feel envious.
However, you know that everything has two sides.
As soon as they left the first exhibition hall of the Tokyo Circulation Center, the two exhibitors from the Easy Lad Company, which had a great reputation in the exhibition today, showed signs of exhaustion.
Not to mention the droopy hands carrying the leather bag, the whole person looked like it was leaning against the wind.
Just looking at that unlucky behavior, you can tell that this day has exhausted both of them.
"Hey, Wei Min, can you give me a drink? I've talked so much today. My throat is almost smoking. You said you wouldn't prepare two more bottles. Water..." Zou Guodong rubbed his throat and said hoarsely. "Stop complaining. Even if we prepare water, you still have to be free to drink it." Ning Weimin's voice didn't sound much better.
"Don't make me froth, just tell me what to drink..."
"Water! Of course it's water!"
"No. Just drink it." Coffee and oolong tea, or beer..."
Ning Weimin looked at the two vending machines in the distance and responded.
"Then let's have beer..." Zou Guodong had to settle for the next best thing.
But as a result, Ning Weimin came back not long after, and what he brought back was two oolong teas.
"You did it on purpose, right? I can't get used to this..." Zou Guodong couldn't help but complain.
“Let’s make do with it, this is the only one left there. We have no choice but to leave after the exhibition is over, and others have sold out everything...”
In this way, Zou Guodongcai Accepting the reality sadly, he sighed and opened the can.
"Ouch, my legs are really sore after standing all day..."
"Mr. Zou, otherwise you don't want to come tomorrow. Just have a good rest and then go back. Seeing how tired you are, I really can't bear it..." Ning Weimin looked at him like this and said a little hypocritically.
Zou Guodong did not confuse him, "Okay, don't do this with me. I took the initiative to cancel the air ticket, and I offered to help you, so of course I have to help. What's the point of giving up halfway? Besides, you gave me such an expensive watch. If I didn't stick to it, I would feel sorry for you."
"Haha, it's not that bad. "
Ning Weimin smiled, "Mr. Zou, to be honest, I feel at ease with you here. Who would have thought that trolley suitcases would be so popular on my own? . Thanks to you, you can take care of the English-speaking customers, and I can take care of the Japanese-speaking customers. This is what we call tacit understanding and complementarity.”
"Don't be modest. If you didn't expect it, you wouldn't sign up for this exhibition. I know you very well. You were born as the son of the God of Wealth. But I'm curious, why do you only accept orders? What if we don’t sell patent licenses? Our domestic production capacity is still limited. And the market is too big. Isn’t it just a waste of money? Why don’t you agree? br>
“It’s not that we won’t sell it, but that we have to wait a little longer. It’s only a year away, but it’s a big difference. If there is one year, if the products of several of our companies are put on the market, it will not only create preconceptions It can also create a demonstration effect and tell others how popular this travel suitcase is. It will be much easier to negotiate the price next year.”
"Yes, that's right. It's obvious that your invention has been a big success again. This is enough to prove that your market vision is not wrong. I believe in your prediction. What's more, today alone, you have received no less than one million US dollars." This exhibition only lasts for four days, so you can send it out as soon as it’s over. With this show, you won’t have any problem getting a profit of two to three million US dollars, and there’s no need to worry. It will be beneficial to us to drag it back.”
“That’s what I think.”
Ning Weimin was a little proud to see Zou Guodong agree with his opinion.
However, Ning Weimin couldn't bear what Zou Guodong said.
"Well, now I completely understand why you don't want to be the vice president of the company. It seems that Yi La De is still valuable. As soon as the trolley suitcases started mass production, holding Yi La De If you own shares, you can just sit back and make money. Why worry about it anymore? If you sell the license again, you will become the richest man in the country and soon be the richest man in the country. "Dekuo."
"No, Mr. Zou, please don't say that. I'll thank you, okay? I don't want to compete with Mr. Song." Let me go back to China.”
Ning Weimin wiped his hands with cold sweat before continuing.
“I’ve said it a long time ago. I’m a bit sorry for avoiding domestic matters. But there’s nothing we can do about it. We need to fight on two fronts at home and abroad in order to fight faster. Let's move forward. Frankly speaking, besides you, I really can't find anyone I can trust to take charge of domestic affairs. The money will buy you a luxury car. You can choose any car you like, and I will give you a dividend at the end of the year. I will report to Mr. Song..."
"Ouch, this... has gone too far. If this is really the case, it would be blackmail."
At this point in the chat, it was a bit off target.
Zou Guodong couldn't help but regain his integrity to save his reputation.
"I don't mean anything else, don't get me wrong. I'm just joking with you. To be honest, I value your trust in me, and I appreciate that we can participate in such a major plan for the company's development together." , I am also very excited and excited. I also agree with your cake theory, so what I care about is how we get things done. I am not a person who is prone to pink eye, not to mention what you think. Isn't it clear? I've seen with my own eyes that you are not having an easy time in Japan. You are even busier than in China. At this exhibition, you are also working hard to block business for Pierre Cardin and Jinli. If you really want to enjoy yourself, Where can you do such a thankless thing? It is definitely the most cost-effective for you to sell easy-to-use products. So please don't worry about me, I won't go back and sue you. I want to praise you in front of Mr. Song."
After this, Ning Weimin finally relaxed and smiled again.
"It's an honor, it's such an honor. Don't I still believe in you? The famous Zou Principle. He is always upright in his conduct and work. But even so, I also want to try sugar-coated bullets. What do you think, let's not be vain. Yes. How about going to a high-end place to spend money in the evening? Give me a chance, so that you, the god, won’t go back and say bad things about me in the company and scold me for being stingy..."
"Go, you. Here we go again."
Zou Guodong said jokingly, "You really treat me like the Kitchen God. I have to say hello after eating your candy. Okay, let's go back quickly. I'm so tired today that I just want to go back and have a good sleep. I don't even want to take a bath. If you really want to make me happy, the apartment is actually very easy to handle. The convenience store outside the building, just give me a bottle of Kirin beer and a high-end bento.”
“That’s it!”
Zou Guodong said categorically, "Ah, by the way, if you still feel sorry for yourself, then you can wash the dishes you didn't wash in the morning..."
He then threw the empty can into the trash can. He waved hello to Ning Weimin, who was a little stunned.
"Let's go! Take the subway! What are you still thinking about?"
At this moment, Zou Guodong thought that Ning Weimin had been moved by his honesty.
However, he was wishful thinking, because he never expected that Ning Weimin would answer him with his eyes straightened, as if he was sleepwalking.
"Wait, wait... don't talk for now, let me think of something..."
"What, what? Can you stop nagging? Let's go."
< br>"No, no, no, no, yes, yes, I thought of it, I thought of it..."
"What did I think of? Why did I suddenly become so nagging..."
"I came up with a great idea to make a fortune! Roll-up! Yes, I thought of a roll-up!"
Ning Weimin suddenly returned to normal and happily patted Zou Guodong on the shoulder.
"Mr. Zou, my Yi La De company has a new project now. This time, I want to make a portable display device for exhibitions!"
Follow Ning Weimin excitedly explained to Zou Guodong how inconvenient it was to display some pictures in exhibitions today.
And what exactly was he thinking about and how it could change the current status quo.
Now that’s it, Zou Guodong was dumbfounded by Ning Weimin’s description of the roll-up that will be popular all over the world in the future.
He was completely stunned.
Xin said, what kind of brain do you have?
How come you can come up with such an idea just after a visit to the exhibition hall? Even the name is so good and wonderful.
Is this... a genius?
Damn it, weren’t you being conservative when you just said you wanted to surpass Song Zongzong?
You are clearly trying to surpass Einstein and Edison!
You are not a business wizard, you are an all-rounder in business and invention!
(End of this chapter)