Chapter 953 Investment Points
As a teacher, of course I also like such studious and smart students.
Ning Weimin smiled slightly and didn't mind Axia's slightly impatient rudeness. Instead, he was happy for her eagerness.
You must know that even if it is just ordinary chat, the speaker needs an interested audience to continue the chat.
Don’t talk about teaching people how to fish.
The two people's focus must be on the same channel in order to continue.
“Next, let me talk about Roppongi where Dantes is located. As you said, the main feature of this area is that there are many foreigners. Why is this? The main reason is that there are many embassies here Therefore, this is not only a place where foreign companies and foreign-funded institutions are concentrated, but also a place where Japanese companies engaged in international trade like to gather. The people who live near Roppongi are not the executives and employees of foreign-funded companies. These are the new rich people in Japan who have made their fortunes through foreign trade. "This leads to the fact that in Roppon, there are more girls from Europe and the United States and more avant-garde girls from Japan, and they attract extroverted foreigners and Japanese men. Of course. , it also has a strong appeal to energetic young men and women, so the most important thing for doing business here is that it must be lively, colorful, and dynamic. If you pay close attention, you will find that Roppongi is a place of business. No one is wearing kimono, they are all wearing western clothes. "
"So if you ask me, whether it is a discotheque, a music bar with a band performing, or a karaoke bar that provides all-you-can-drink service, these businesses should be more suitable. Yes, there will definitely be no shortage of customers. However, the Japanese-style restaurants and clubs are not popular. To put it bluntly, this is the reason for the poor business of the restaurant. , too warm and tactful, only suitable for older Japanese people, and completely inconsistent with the overall atmosphere of Roppongi."
"Of course, the consumption level of Roppongi is not bad after all. There are more people and Japanese employees in foreign-funded companies. Most of the managers and section chiefs of Japanese companies are also attracted by the well-known Western restaurants and more Western things. They should be regarded as the middle class of Japanese society. God, I have enough financial ability to spend 20,000 to 30,000 yen to live a feasting nightlife.”
Ning Weimin’s analysis was well-founded and to the point, and Axia couldn’t help but be convinced by it.
She then suddenly realized and echoed, "Huh? So that's it. I thought that Dantes' business was not good because the decoration was old, the location was a little remote, and there weren't enough girls. Now that I think about it, it's true. Yes, your analysis is correct. Roppongi is actually a more fashionable place than Ginza. The business model of Snaku is indeed not in line with the expectations of most customers who come to Roppongi. How can the business be not as good as the one in the alley? It’s a karaoke bar at home. No wonder Mamasang is barely able to survive because of the regular customers. So... is there any way to change the store’s situation of resting on its laurels?”
Ning Weimin was noncommittal. With a smile, he did not answer the question, but left it to Axia to think about it on her own.
He has already said what needs to be said. If he can’t even figure this out, Axia is no longer Axia, and it’s not worth wasting his breath.
As for him, of course he followed the topic just now and analyzed the last area.
“I have to say that the fundamental difference between Ginza and Roppongi is Shinjuku’s Kabukicho Street. In addition to its large area, the most important thing is that it has everything, everything is included. Except In addition to izakayas, western restaurants, clubs, karaoke and music bars, there is everything from dance halls to massage parlors, from love hotels to transvestites. It is like a colorful kaleidoscope. There are only songs and dances you can't imagine. You can’t see it in Kabukicho Street. Otherwise, why are Ginza and Roppongi just prosperous areas, while Kabukicho Street is a well-known red light district?”
"But even though Kabukicho Street is so colorful, the consumption level is not high. This is because Shinjuku is just a rising star in Tokyo's prosperous area. And the prosperity there was originally laid by the working class. After 1945, Japan was defeated and surrendered. A lamb to the slaughter. Ginza in Tokyo was occupied by the United Nations forces led by the US military, and since then it has completely become a high-consumption business district. The working class who originally lived in Ginza were driven to Shinjuku in the west. Kabukicho Street has achieved unprecedented development. Since the customer base is not high, the business content and style are naturally low, and it has become the largest red light district in Asia.”
“In short, it is precisely because of singing and dancing. The businesses in Kabukicho Street are diverse and the prices are not expensive. This is why it is so famous and attracts tourists from all over the world. However, this is also the reason why the shops and customers on Kabukicho Street are a mixed bag. All of them. This naturally brings about the problem of insufficient security. Not only is it a place where violent gangs are prevalent, but the methods of competition in the industry are also relatively dark. It is inevitable to encounter drunkards who pretend to be crazy while drinking, and rogues who eat tofu. . So, based on your own conditions, you should have a rough idea of where to open a store and what kind of store to open, right?”
After saying these words, Ning Weimin’s eyes were directed at Ah. Kasumi blinked deliberately.
Axia, who had been listening carefully, immediately understood the meaning of Ning Weimin's teaching test, and her brain started spinning rapidly.
"Well...Kabukicho Street should be excluded first, and you definitely can't go there." Axia said thoughtfully, "According to your analysis, the environment of Kabukicho Street is chaotic and the consumption level of customers Low, it should be the worst choice. Although it is for public consumption and has a business threshold, it is not cost-effective from an investment perspective because it is a prosperous and famous commercial area. It's not necessarily cheaper than Roppongi, but the labor cost will be higher because there are more customers to receive, especially for me, there are many tourists in Kabukicho Street, which is even worse for me. An acquaintance in Hong Kong City leaked his whereabouts..."
They are all people who are good at calculating. Listening to Axia's eloquent words, Ning Weimin felt happy to meet someone of the same kind, and he nodded happily.
"Yes, I don't recommend you choose Kabukicho Street. It's almost for these reasons that we seem to agree."
After receiving initial affirmation from Ning Weimin, Axia also Feeling more confident, she continued.
“From the perspective of consumption level and safety, opening a store in Ginza is of course the first choice. But the problem is that in order to screen customers and maintain business quality, almost all clubs in Ginza adopt a membership system. We can only The business is run by customers introducing customers, and strangers who come alone are turned away. This makes the threshold for operating a nightclub in Ginza very high. Moreover, Ginza is the most expensive place in Tokyo, with high housing prices and rents. It's not comparable to other places, it's definitely much higher than Roppongi and Kabukicho Street. Especially the girls who work in the Ginza club are not only beautiful, but I heard that almost all of them have university degrees, so the labor cost must be too high. It’s beyond imagination. Then the funds needed to open a store must be astronomical. You don’t want me to open a store in Ginza, right?”
Looking at Axia’s big eyes, Ning Weimin couldn't help but be pleased with her intelligence and understanding.
"You have to think clearly. Opening a store in Ginza does require a lot of capital. And because Ginza clubs are usually membership-based. If there are not enough customers, the loss will not be a small amount. If you are a novice If you rush into a business with a signature, you will suffer losses every day due to lack of customers, and if you don't do it, you will become a joke in Ginza. Therefore, almost all the mamasangs who open a store in Ginza are the popular ladies in Ginza, and they have the support of their financial backers. , there are also a certain number of familiar customers as a stable customer base. Very few women can succeed in Ginza purely by their own abilities..."
"Ah, is that so? It's just...that's it. Isn’t that a little more absolute?”
I don’t know if Axia’s nature is too strong. When Ning Weimin said that “women must rely on men” to open a store in Ginza, there was something in her eyes. A convinced look.
At this moment, I feel like I have to be more serious.
“Actually, the scale of opening a store also depends on the size. If I rent a small place in Ginza and build a small bar-style bar, it can seat about ten people. I don’t hire a bartender or a girl to sit at the table. I’m afraid this It will greatly reduce the funds required, and because the place is small, most of the drinks ordered by the customers are not too difficult. I have learned the basic bartending skills here and can serve the drinks in a decent manner. Even if you only receive two or three customers every day, you can still survive. Why can’t you slowly accumulate customers and make the store bigger?”
Of course, this also shows that Axia does not regard Ning Weimin as an outsider, otherwise she would not express her true emotions.
So Ning Weimin was fully tolerant of Axia's somewhat angry reaction.
He did not object directly, but expressed it tactfully.
"You are right. Maybe there is such a possibility. But if you do this, the difficulties and pressure are still not something ordinary people can bear. You may not know that the rent in Ginza is not It's generally high. Because Ginza is so small, it's rare to find space in a corner of a building's basement or a narrow counter in a worse location. If you have such a sum of money, it's not something that ordinary people can afford. Most people will choose other more reliable investment methods. I am afraid that only those with both ability and perseverance like you can succeed in counterattack. But the problem is, if you are so good at calculation, why bother. What about this muddy water? There are obviously other better choices..."
Axia immediately understood Ning Weimin's subtext, which was telling her that the cost of trial and error was too high.
He advised her not to hang herself from a tree.
But the more she said this, the more curious she became about how expensive Ginza was.
“How much does it cost to open a store in Ginza? Can you tell me directly so that I can gain insights?”
However, Ning Weimin’s answer surprised Axia. Angry about it.
"Frankly, I don't know either. After all, I am a layman."
Fortunately, he then added, "But we can still make a rough calculation. As far as I know, a small Japanese restaurant in Ginza is about fifteen square meters, and the rent is 700,000 yen per month. . This is considered cheap. However, the aisle in front of the elevator is only a little over 13 square meters, so it costs 8.4 million yen for a year. , not counting the rent paid to the landlord and the free gifts..."
Axia is worthy of being a human calculator. Almost as soon as Ning Weimin finished speaking, she calculated the price.
"Oh, that is to say, two such small shops. The rental cost alone is tens of millions of yen. It is really expensive. For Dantes, the rent is only half."
“This is nothing, this is the most common situation in Ginza.”
Indeed, what Ning Weimin later revealed was even more terrifying, “Compared to renting, if you buy it , of course it is more expensive. A while ago, I learned that there was an advertisement for a 22-square-foot bar on the ninth floor of an old building in Seven-chome, and the fee for the roof alone was 50 million yen. The current house price in Ginza. , it’s already 1.2 million yen per square meter, and it’s still 3.6 million yen per square meter. This is still an old building, and the floor is not very good. If the location is better, the floor is better, and the facilities are better. The place is even higher.”
"Ah! If you add it all up, wouldn't the cost of the house be 130 million yen?" Axia's voice became louder unknowingly.
“And you haven’t calculated the decoration fee yet. For a restaurant, maybe one million yen per square meter is enough. But because you are opening a luxury club, this standard is not enough. I’m afraid it’s as high as one hundred yen per square meter. Eight hundred thousand yen.”
“Including these decoration costs, the total will be at least 170 million yen...” Axia finally sighed.
But it’s not over yet, Ning Weimin actually added an explanation.
“Actually, consumables are the big deal. Things used in Ginza high-end clubs are also very different from those used in other places. For example, candlesticks, ashtrays, and tablecloths are all custom-made and must have the name of the club. Wine glasses You must use Edo Kiriko. Towels and tablecloths must be of high quality. Even the ashtrays must be changed. The Ginza Club has its own rules. Unlike other nightclubs, guests who smoke in the Ginza Club must change the ashtrays once. "Towels cannot be used again after being used once." At this point, there is no need to say anything else.
In addition to high-end furniture and utensils, you will definitely need to buy drinks, hire people, and have cash to maintain operations...
Taking it all together, even 200 million won't be able to stop it.
One million dollars! It's not even enough to open a small bar of about 60 square meters in Ginza.
Without in-depth understanding, who can believe it?
So Axiarao was arrogant and had to face reality at this time.
She may have the capital, but after thinking about it, she really doesn’t dare to invest it easily.
If you lose, you will lose everything.
"I understand. Mr. Ning, as you said, it is really not easy to open a store in Ginza."
Axia became humble again, "It seems that there is only Roppongi. The soil is more suitable for me. But according to Mr. Ning, it would be inappropriate for me to open a store here. What kind of store should I run? Please give me some advice..."
< br>
"Actually, like what I just said, you can choose any store that suits the atmosphere of Roppongi. It depends on you. I can't give you too specific suggestions. But I can tell you two I hope it will be helpful to you. First, with the current situation of Japan’s economic development, the consumption of the entire Japanese society will be upgraded sooner or later. There will also be the idea of going to high-end places, or new places that you have never been to, so you should not make the store low-end. You should look up and make the store more high-end. Second, you can buy the store. Don't rent. It doesn't matter if the store is small or not in a good location. As long as you can buy the store, it doesn't matter. Why? Although it won't happen in Japan, the landlord can increase the rent at will. All the profits will be taken away. But if the house price goes up, why not make a profit? In my opinion, as long as the yen continues to strengthen, the profit will be far greater than the operating profit. The income situation is not surprising. Even if your store is not running well, you will not get nothing if you transfer it to others. "
This time, Ning Weimin still did not give a direct answer.
But you can never say that he is hiding it, because the two points he said are the most important.
Axia, who is smart and has a talent for money, immediately understood the true value of these two suggestions.
This even made her seem to have grasped something again.
She had given up on opening a store in Ginza, but she further realized that the success or failure of this matter depended on the amount of funds she had.
According to Ning Weimin's judgment, Ginza is expensive, but if you can afford to buy a store and run it yourself, the risk doesn't seem that big.
Thinking about this, she couldn't help but fall into deep thought.
Because he was so focused, he didn't even notice that Ning Weimin drank the wine in one gulp and showed his intention to leave.
"Okay. I'm leaving. Axia, give me the store's phone number and I'll contact you tomorrow."
"Hey, you... want to leave? Why don't you sit for a while. I've only asked you questions for so long. It's really not a good reception."
"Don't say that, we are friends Well. We should help each other. Besides, you poured me wine and we chatted in Mandarin for a long time, which made me enjoy it."
"Then I'll sing to you. A song. Do you want to listen to Teresa Teng's "Layers of Love"? It's very popular in Japanese bars recently..."
"Forget it. I want to talk to my girlfriend when I go back. For me, this is true lovesickness.”
Ning Weimin’s half-joking words surprised Axia. She didn’t expect Ning Weimin’s personal life to have changed so much.
When they were in the capital, they also talked about this issue. At that time, Ning Weimin also said that he was alone.
"Ah! Has Mr. Ning already fallen in love with you? It's really unexpected. Is his girlfriend Japanese? Did you meet him in Tokyo?"
"Yes."
< br>"That's really congratulations. Well, don't let your girlfriend misunderstand, I won't keep you."
"Okay, then goodbye."
"I'll see you off."
"No need. It's cold outside. Don't freeze you."
"It's okay, this is a requirement of the store, and it's the same for every customer. Yes. Mama-san always said that only sincerity can win repeat customers. If you take care of me, Mama-san will blame me."
"Okay, please wait a moment, I will drink. Give the money to Mama-san and say hello to President Takahashi again..."
"It cost you money..."
"Come again? You're not welcome..."
In this way, Ning Weimin paid 95,000 yen, ended the day's encounter with Axia, and went home on time.
As soon as Axia, who was only wearing a dress after seeing off Ning Weimin, came back, still shivering from the cold, Mama Sang called her aside and gave her instructions with joy.
"Axia, I heard what President Takahashi said. This President Ning is a very promising industrialist. He is so young, handsome, and he is so generous to you. Do you want to Take good control of this customer. If we can really get along, I don't think there's anything wrong with it."
Axia couldn't laugh or cry, but she wanted to explain clearly that they didn't mean that.
But seeing how happy Mama Sang was for him, he couldn't bear to displease her.
Besides, when someone says something, it doesn’t matter if you explain it yourself, otherwise you might make others feel that you are pretending to be noble.
So in the end I could only nod perfunctorily, "Yes, President Ning is a good person."
But I never thought that Mama-san was more straightforward.
"Not bad? At least let him be your sponsor and buy a store for you, so that he can be worthy of such an evaluation. Don't be confused and believe in a man's sweet words. Don't Like me, I only care about appearance at first, and I will regret it when I get older.”
(End of this chapter)