New Year's Eve, January 28, 1987.
In the newly built National Television Color TV Center, the annual Spring Festival Gala was held live for the first time in a studio covering thousands of square meters. The chief director was replaced by female director Deng Zaijun from Huang Yihe.
Complementing the new stage scenery, Deng Zaijun’s Spring Festival Gala style is completely different from Huang Yihe.
She doesn’t like to use famous actors, and she never uses ready-made programs.
What she likes is to discover new people everywhere, because developing new faces can give her a sense of accomplishment.
This makes this Spring Festival Gala the one with a large number of newcomers, a lot of good songs, and the most effective programs.
In the language program category, although Chen Peisi is not participating, it is still exciting.
Jiang Kun fell into the tiger's cave and was still thinking about "Is this girl interested in me?" When the "five senses" competed with Ma Ji for credit, they took turns threatening him, "I can see everything you do when you have a partner (listen, kiss) ...) See you."
There are also the post-modern nonsensical "Sun Erniang Opens a Shop" and Guo Da's most underestimated sketch "In Front of the Delivery Room"...
The string of lyrics is basically a joke, Four and a half hours were connected into a big party with constant laughter.
The song program is even more exciting.
In addition to outstanding singers and actors from mainland China performing on stage, such as "Stars Rising Before Your Eyes" by Wang Jing praising obstetricians and gynecologists, "Three Gorges Family" by Jiang Dawei for the Three Gorges Project, and In addition to Yu Junjian's song "I am Spring Breeze, I am Love", Hong Kong singer Ye Liyi also made a special trip to sing for audiences across the country.
But I have to say that the biggest winner at this year's Spring Festival Gala, which had the biggest shock to the national audience and became famous in one fell swoop, was the Chinese-American mixed-race singer Fei Xiang.
On the stage, Fei Xiang, who is of Chinese descent, performed perfectly.
Handsome and handsome, he is gentle and elegant yet dynamic and energetic, bringing a brand new atmosphere to this Spring Festival Gala.
His performance of "Clouds of Hometown" was beautiful, politically and emotionally correct, and successfully aroused the common emotions of the audience.
"A Fire in Winter" has a dynamic rhythm, and Fei Xiang conquered the mainland audience with his free and straight body and beautiful and charming dance.
There is no doubt that this "fire" lit up Feixiang's future in one fell swoop.
Although he was not well-known in mainland China last year, no one paid attention to the music albums he recorded.
But after the Spring Festival Gala, people all over the mainland got to know him, and their mixed-race image was deeply remembered by both young and old men and women.
This not only made Feixiang the dream lover of countless girls, but his clothes and hairstyle were also regarded as new fashion trends by countless young men and they tried their best to imitate them.
Of course, as a speculator who signed his three-year management contract in advance, Ning Weimin made even more money.
To be honest, Ning Weimin really didn’t put much effort into Fei Xiang’s appearance on the Spring Festival Gala.
He just predicted it in advance and enjoyed the success. Feixiang's instant success was entirely due to his own luck.
Having calculated everything, Ning Weimin's attendance at the Spring Festival Gala for Fei Xiang was just two trivial things.
First, after learning the news, Ning Weimin used an international long-distance call in Japan to specially remind Fei Xiang and explain to him the influence of the Spring Festival Gala.
Tell him to take advantage of it, rehearse carefully, and never miss the opportunity.
Secondly, Ning Weimin also ordered Zhang Shihui to entertain several important figures from the Spring Festival Gala crew to have a meal at the Tan Palace on his behalf, and then sponsored 30,000 yuan to the Spring Festival Gala crew for miscellaneous expenses.
This is to support Fei Xiang and express his gratitude to the director who selected Fei Xiang to participate.
Besides, he has no other practical measures.
Unexpectedly, the luck was overwhelming!
Ningwei people did not even show up in the capital. He only relied on Zhang Shihui to socialize.
But just because I invited guests and donated money, I accidentally got an extra opportunity to advertise for Tan Gong Restaurant.
There is a program segment in this Spring Festival Gala that is specially designed to praise the Jingcheng Hotel that won the award in the 5th International Culinary Competition.
In order to publicize this honor, the Spring Festival Gala crew will invite chefs from the Beijing Hotel to perform noodles making live performances at the Spring Festival Gala.
As a result, when these people from the Spring Festival Gala crew were invited to Tan Gong Restaurant, they ate with Zhang Shihui's warm hospitality and fully experienced the uniqueness and excitement of the dishes here.
Out of a short-sighted mentality of eating others and short-handed taking advantage, someone made a suggestion to the director.
This restaurant is very good, it really deserves to be considered as a royal restaurant.
Take pasta as an example. Whether it is steamed buns, shaomai or dumplings, they can be made into various animals and plants.
This idea is so good and so vivid.
I have eaten in all the restaurants, but I have never encountered such unique and exquisite noodles. No wonder they are so famous as a rising star.
I think it would be better to let them perform on the Spring Festival Gala stage with the people from the Beijing Hotel.
It also saves the chefs from several Beijing hotels all working together to make noodles. The camera on the TV is too monotonous.
Needless to say, it can not only enhance the effect of the program, but also repay the debt.
The director was naturally obedient and had no reason not to agree.
In this way, Ning Weimin received a completely unexpected New Year's gift package out of thin air - the chefs from his Tan Gong Restaurant Headquarters also appeared on the stage at this Spring Festival Gala!
According to the arrangement of the Spring Festival Gala crew, there are three chefs in the pastry team of Tan Gong Restaurant Head Office.
They performed on the same stage with three pastry chefs from the Capital Hotel, jointly demonstrating the pastry skills in our country’s food culture.
This is incredible!
Isn’t it equivalent to using the Spring Festival Gala stage to launch a nationwide advertisement for Tan Gong Restaurant!
Don't look at the introduction, which only has a few lines of Zhao Zhongxiang's narration, and only a few minutes of performance time.
But the advertising effect is absolutely amazing, there is no doubt about it!
I am afraid that thirty years from now, even if all the anchors of Douyin and Kuaishou are tied together, he will not be able to achieve such a publicity effect.
Why do you say that?
This is because there is no concept of product placement in China these days, and the ratings of the Spring Festival Gala are unattainable, ranging from 90% to 80%.
Think about it, on the same night, there are a billion viewers watching this program at the same time who are not wary of advertising.
How much is this kind of traffic worth?
If nothing else, just look at the Combas clock to know what the effect is.
This watch factory in Jinan has a real example, because they started sponsoring the Spring Festival Gala in 1984.
The advertising slogan "Kangbas, telling you the time" has sounded at the midnight time of the Spring Festival Gala every year.
Therefore, their Kangbasi brand has spread all over the country through TV signals.
Now it has developed from a second-rate small factory to a large factory with thousands of people.
Obviously the product has no special features, nor is it a serious famous brand, nor does it have such honors as "provincial excellence, ministry excellence, and national excellence".
However, the quartz watch produced by their factory has become a famous brand product that everyone is familiar with because of the Spring Festival Gala.
It can still be sold at a high price, two million yuan a year, and demand exceeds supply.
This is the power of product placement in the Spring Festival Gala!
So, do you think Ning Weimin received such a generous reward unexpectedly? Is it suitable for him? Is he happy?
In fact, let alone him, his investors are even more beautiful. When this program was broadcast, Ning Weimin's pager, which was turned on again, was almost exploding with calls.
He waited on the phone to reply one by one and found out that the call was from Qiao Wanlin and the director and deputy director of the Temple of Heaven.
Although they had received news from Zhang Shihui in advance, they were still so happy when they saw the program at home that they didn't know what to do.
I thought that since Ning Weimin had returned to Beijing to celebrate the New Year, he must be in the capital.
I just want to talk to Ning Weimin about my feelings and share the excitement and joy.
Ning Weimin was also good at seizing the opportunity and revealed a little bit to them.
It is said that the restaurant is making money, and the employees are also benefiting from it.
But if the leader cannot share the fruits of his labor, he will feel bad.
So after the New Year, he plans to arrange for several leaders to go abroad for a ten-day inspection, and also ask them to visit the Tokyo branch to provide guidance and guidance.
As for the membership quota, it is not so rigid. If the family members are willing, they can also ask for leave from the unit to arrange their time. He welcomes family members to accompany him.
Needless to say, this invitation is more flattering than any New Year greetings.
Several people on the phone praised Ning Weimin so much that they couldn't bear to put down the phone.
This directly caused Ning Weimin to miss several programs while on the phone, and was unable to witness with his own eyes. After two programs, Fei Xiang appeared on the stage and performed brilliantly on the TV.
What’s even more unexpected is that he still can’t put down the pager and phone
Because he hasn’t finished dealing with the service bureau and the partner of Tiantan Park, the Beijing branch manager of Pacific Records Lu Changqing started calling his number again.
For no other reason, Lu Changqing almost went crazy with joy when he saw Fei Xiang perform on stage.
He thought that all this was arranged by Ning Weimin and was the result of Ning Weimin, the man behind the scenes.
He knew even more clearly that after this night, Fei Xiang's unsold "Songs Across the Four Seas" was destined to become a favorite of Luoyang Zhigui.
The one hundred and ten useless tapes that I originally threw into my hands will definitely be sold out after the holiday.
Conservative calculations suggest that their company and Ning Weimin could each make 1.5 million.
So after Lu Changqing saw the business opportunity, of course he would not be content with just selling out the inventory.
He couldn't wait to contact Ning Weimin. In addition to giving Ning Weimin an early New Year greeting and expressing his admiration.
Lu Changqing also wanted to discuss with Ning Weimin about seizing the opportunity to issue additional tapes.
He plans to strike while the iron is hot and issue at least two million more tapes.
At the same time, in order to reciprocate the favor, he could decide to distribute this batch of goods to Ning Weimin in another 500,000 plates.
Even if we thank him for such a smart business operation, we can all make money together.
But Lu Changqing did not expect that although Ning Weimin also agreed that the circulation must be increased immediately, he told him that his estimate was a bit conservative.
Ning Weimin meant that at least another five million would be issued, with each party taking half, which would be interesting.
It doesn’t matter if Pacific Records is worried that the quantity will be too much and it will fall into his hands. Then he can eat a little more and ask for three million.
He can even ask Lu Changqing to ship the goods first, and he will be responsible for paying for the unsold goods.
Ning Weimin is now an omnipotent god to Lu Changqing. As long as he likes any singer or tape, there will be a big hit.
Now that he has said this, what else can Lu Changqing not be bold about?
They discussed and discussed, and finally decided to issue an additional five million tapes according to Ning Weimin's quota.
Each family is responsible for half of the production costs, shares half of the benefits, and works side by side.
But it’s not over yet. Lu Changqing’s talk is almost over. It’s time to perform the national chorus in the Spring Festival Gala.
Ning Weimin's pager received another wave of bombardment. This wave of people were all senior executives of Pierre Cardin Company.
It’s okay to see Fei Xiang’s performance now.
No one can say anymore that he, Ning Weimin, made a loss-making business.
I have to say that Ning Weimin almost spent that night with his phone in his arms after nine o'clock.
Even to drink water, I have to hold the pager in one hand and the phone in the other hand, all relying on Keiko Matsumoto to feed her thoughtfully.
And he still has different attitudes towards different people on the phone. His acting skills are so explosive that even Matsumoto Keiko was confused when he looked at it.
In fact, in Japan, she had never had the opportunity to see Ning Weimin's changeable face.
"Who?... It's Manager Sha. I'm Wei Min. Yes, I just came back today. Hey, it's pretty good. We haven't told each other, who of us is following whom? Of course I have to give you face. That's right, right? Let's find some time to have dinner together later. Don't worry, we can talk about it slowly. Stamps, okay, okay, but you have to wait until I have time. You know I will be very busy when I get back. You will have to cause me a lot of trouble. Haha, Mr. Zou has nothing to say this time. I have already said that Feixiang, the spokesperson, will be very popular, but he doesn’t believe my vision..."
Put down the phone and dial a new number.
"Hey, I heard you, Lao Qi? I'm Ning Weimin. Hey, I'm back. Happy New Year. Happy New Year. Looking for me? What's the matter? Congratulations to me. Haha, I What's there to congratulate, Fei Xiang? I saw it on TV. Hey, it's not inevitable that he will be famous. I think you were more optimistic about him than I was. To be honest, I was the one with the most eyesight. I was a little hesitant, but it was because I believed in your unique vision that I decided to sign him for the company. Without your support, I would never have been able to persist with Mr. Zou. Now, the injustice has been settled for both of us. Completely rehabilitated. Yes, this can only show that we are the only sensible people in our company. Yes, who can see things as clearly as our brothers? Especially you, brother, who is the leader of the company. The sky is white with jade pillars, and the sea is with purple beams. Our company can do without anyone. Without you, we can’t survive for a day..."
Put down the phone and make another phone call.
"Hey, Mr. Zou, I am Ning Weimin. Hey, don't be so polite. I have a unique vision. I am just ignorant. Yes, if you praise me again, I should blush." Are you not afraid of me? No, no, I should give you New Year greetings. Oh, you shouldn't have said this. You are the leader and I am the deputy. We have been working together for so long, and we still don't know each other. I'm so sorry. It's not all up to you to take care of things here in the capital. Hey, I also have a gift for you. If you must, we must drink some together..."
Listening to him calling like this, the most awkward thing was Kang Shude.
Why?
The second thing that influenced the old man to watch TV in the back room was that Kang Shude felt that he, as an apprentice, was out of tune.
The more I listen to him on the phone, the more I feel like he is a liar who talks a lot.
How embarrassing this is in front of Jiang Nianyun and Shen Cun!
But he was too embarrassed to scold her, so he could only rely on self-deprecation and ridicule to cover up his embarrassment and embarrassment in front of the mother and son.
"Listen, what is this called? He tells lies without even stuttering. Why did he think of these words..."
"Humor? It's very humorous, humorous. I even blush for him..."
"Hey, I was a master for nothing. I didn't teach a good and well-educated apprentice. Just listen to his bragging. When did he brag? Forget it..."
"Hey, look at him. It seems like there are so many people rushing to pay him New Year greetings. Yes, the rat went to the Jinluan Palace. It's so big." "This phone call, I'm surprised. I was really stupid about the money I paid..."
However, just when the old man stood up helplessly and shook his head frequently, Ning Weimin came over on his own.
He entered the house and went straight to Shen Cun, grabbing a handful of melon seeds and cracking them.
"What about that, Brother Shen, I remember hearing you say today that you always listen to Teresa Teng's songs in the United States, right?"
Shen Cun was stunned, "Ah, yes , Yes. What’s wrong?”
Ning Weimin said calmly, “It’s nothing, she’s just calling to say New Year’s greetings and is talking to Qingzi. Do you want to come over and talk to her? Just a few words. No need to be embarrassed, Teresa and I are friends, there’s nothing to say..."
Now Miss Jiang Si was happy and looked at Kang Shude with a joking look...(End of Chapter)