Chapter 1316: Breaking the Rumors
The controversy over Huimin Book Club being reported by students’ parents after discovering bad reading materials ended after Ning Weimin took over.
Ning Weimin's "short, flat and quick" handling method can be called a classic case of "crisis public relations".
Although he paid a certain financial price, with his sincere attitude of admitting his mistakes and timely corrective measures, he successfully impressed the parents of the parties involved and the kind-hearted people of the capital, and regained the support and support of public opinion. trust.
After this, Huimin Book Club not only still stands and moves forward, but its reputation has also improved to a higher level.
It is through the power of word of mouth that we have created a feast of word-of-mouth praise.
Even the initial financial cost was later recouped by Ning Weimin by selling movie soundtrack tapes and recruiting new members.
From a business perspective, it is equivalent to spending only 40,000 yuan on an advertisement that shocked the entire capital.
This is simply the operation of the invincible gods in the world. It is definitely worthy of careful consideration by every Chinese businessman. It is also enough for Zhang Shihui to hide in bed and secretly enjoy himself. Finally, he can put down the burden in his heart and have a good sleep. I feel sleepy.
It's a pity that Ning Weimin is not so lucky. After solving this matter, he can't breathe a good sigh of relief.
Even as a model of those who can do more, he had to immediately plunge into another battle to restore public opinion.
This time, what he saved was no longer a company, but people.
What's going on?
After Ganqing returned to the capital recently, she was too busy and had no time to spare.
Ning Weimin basically doesn't have time to read newspapers. He occasionally flips through them, that is, paying attention to the front and second pages of major newspapers to understand the policy trends at the national level.
Don’t know much about local news and social news.
Until this incident happened in the book club, Ning Weimin had to take action to solve the problem and needed to understand the situation.
He had only been reading local newspapers such as "Beijing Evening News", "Beijing Japan" and "Youth Daily" seriously for two days.
The result was unknown, and he was shocked when he saw that his two stars, Zhang Qiang and Fei Xiang, were also in an inexplicable embarrassing situation.
He was deliberately targeted by public opinion in newspapers. Some people made insinuations, and some even criticized him.
The reputation of a company is important, and the reputation of celebrities is equally important. Of course, Ning Weimin cannot remain indifferent and sit idly by.
Even though Zhang Qiang and Fei Xiang themselves have not realized the seriousness of this matter, Ning Weimin takes it very seriously.
So, as soon as he solved the problem of Huimin Reading Club, he stopped caring about other things and quickly asked them for details.
You don’t know if you don’t ask, but you will know after asking. Both of them are unlucky.
Let’s talk about this Qiang first.
In 1986, because her tapes were so popular, her two albums sold nearly 20 million copies in the mainland, setting an astonishing record.
Not only is he the first Chinese singer to be featured in Time Magazine in the United States, he is also listed as the most popular female singer in the world along with Whitney Houston, Jennifer Rush, Teresa Teng and other six singers. one.
Since then, she has gained the attention of many foreign media.
In addition to domestic media, she was interviewed by overseas newspapers and magazines such as the South China Morning Post and Bridge Magazine.
This made Zhang Qiang a very popular and special singer in China. Although none of her songs were original songs, her fame spread beyond the country and spread to Europe and the United States.
However, these foreign media are not all good people.
At the beginning of 1987, a British female reporter with evil intentions approached Zhang Qiang’s mother and asked for an interview.
At that time, Zhang Qiang and her daughter agreed without much thought.
The result is that this female reporter did not take pictures of the three-bedroom apartment Zhang Qiang bought in Fangzhuang, but insisted on taking photos in the small bungalow where their mother and daughter lived. The excuse was that she wanted to know everything about Zhang Qiang. Growth experience.
After going there, the British female reporter took photos of simple and dilapidated places, and even took a close-up of the rubbish pile at the entrance of the courtyard.
And not long after this interview, someone told Zhang Qiang that there were particularly exaggerated and false reports in Hong Kong City.
The British female reporter was so shameless. She actually said in a Hong Kong newspaper that Zhang Qiang’s personal music was too avant-garde and completely contradicted the mainstream art at the time, so she was suppressed by the mainland’s cultural authorities.
As a result, Zhang Qiang lost most of her performance opportunities, and her living situation has deteriorated greatly. Today, her life is extremely poor.
To put it bluntly, this is deliberately spreading rumors about Zhang Qiang and maliciously smearing the cultural atmosphere in the mainland.
After Zhang Qiang and her daughter discovered that they had been cheated, they were furious.
But the problem is, the British girls have gone to Hong Kong City, how can they settle the score with her again?
In this way, even though they were blackmailed, they had to endure it and could only ignore it.
The only thing I can do is to learn from my mistakes and refuse interviews from all foreign media from now on, for fear of falling into this evil trap again.
But the problem is that it is no longer the past. The mainland's foreign exchanges are becoming increasingly frequent, and even Zhang Qiang can quickly receive friendly reminders from others.
Now that something like this has happened, the news cannot be stopped and will be sent back to the mainland sooner or later.
So soon, she really became a blacklisted person in the country.
Everyone who heard about this incident or read this report thought that she favored foreign countries. Those reports were her own deliberate distortion of facts and smearing of her motherland by the foreign media.
In this way, all kinds of disturbances and pressures came one after another, and some newspapers began to criticize him verbally and criticize him without naming him.
Some people also began to spread this matter among the people, and they even fabricated more stories about Zhang Qiang's "advocacy for foreigners".
I don’t know if the cultural authorities have asked about this matter. Anyway, apart from continuing to play the role of Erzi’s sister Sanya in Chen Peisi’s comedy, no one will dare to invite Zhang Qiang easily again soon. Performed.
Her performance opportunities and exposure began to decline sharply. Party invitations and interview requests disappeared in an instant, and she actually returned to the state where she had no access to mainstream media.
Zhang Qiang was only eighteen years old this year, and her mother had no experience in dealing with this situation.
They are still simply placing their hope of changing their bad luck on "the innocent", always thinking that as long as they are innocent, this kind of thing will come to light sooner or later.
Even if Ning Weimin came back, it was because they knew he was getting married, so they must be very busy and not embarrassed to tell him.
It wasn't until Ning Weimin came to the door on his own initiative that they communicated about this matter, and Zhang Qiang and her daughter finally had someone to whom they could open their hearts and tell their grievances.
As for Fei Xiang, compared with Zhang Qiang, he is actually a little more unlucky and confused.
What makes him unlucky is that what he suffered was an unreasonable disaster.
In the 1987 Spring Festival Gala, Fei Xiang appeared on the stage with a handsome mixed-race appearance. He danced and sang his interpretation of "A Fire in Winter". This song really made him overnight. It spread all over the country.
But then, in May of this year, a huge forest fire broke out in the Daxinganling Mountains, and someone forcibly linked him to this incident, calling it "The Daxinganling Mountains were ignited by Feixiang." explain.
Maybe it was just a joke at the beginning, but as the fire spread, this rumor became more and more fierce, and eventually evolved into a fallacy that many people vaguely recognized in their hearts.
Although the fire in Daxinganling burned ragingly for 28 days, it was finally put out.
Afterwards, experts also determined that there were five starting points of the fire, all of which were caused by human factors.
But there are still some people who blame Feixiang and think that he is the disaster star, causing the occurrence of special natural disasters this year.
Such remarks are undoubtedly deceptive and feudal superstition. But it just so happens that there is still a huge market these days, especially among the private sector.
When these words reached Fei Xiang's ears, he couldn't help but laugh and cry, and he didn't know what to do.
To say that Fei Xiang is confused is because he does not understand that people's words can be scary and that three people can become tigers. At this time, he still regards this kind of news as irrelevant rumors.
He actually thought that if this was the case, then I might as well sing a watery song "Light Rain in March" to quell such remarks and apologize to the people of the country.
After Ning Weimin found out about this, he almost lost his breath and vomited blood.
I couldn’t help but speak bluntly, and said to my face, "This kind of thing is no joke! You are so brave! Natural disasters are not just fires, China's land is so big. Don't you think about it , after singing this song, what should you do if there is another flood? No matter how wronged you are, it will be impossible for you to choose. Don’t forget that we Chinese are the most concerned about good luck and bad luck. What a shame, people really associate you with disaster. Let alone the mainland, you won’t be able to win the favor of the Chinese even overseas.”
As soon as he said this, Fei Xiang changed his color and finally realized his rashness.
In short, this kind of thing is no joke. Measures must be taken quickly to clear the name and clear the name of the two stars.
Zhang Qiang and Fei Xiang, one young and the other ignorant, do not know the pros and cons, but Ning Weimin understands.
So he had no choice but to take action himself, clean them up for them, and fulfill his obligations as an agent.
Ning Weimin happened to have dealings with reporters from the "Beijing Evening News" and "Youth Daily" because of the Huimin Reading Club. He simply invited reporters from the two newspapers without bothering them. , and asked them to conduct exclusive interviews with Zhang Qiang and Fei Xiang.
The main content of the interview, in addition to revealing the news that they are about to participate in the filming of "Crazy Rich Asians", the second Sino-Japanese co-production film of Fog Studios, is to clarify the rumors about them in the society one by one.
Not only does it explain in detail the unknown inside story of these rumors, but also explains the grievances and hardships suffered by the two people, and expresses the trouble and impact that they both suffered because of these rumors.
Let them take the opportunity of the exclusive interview to express their gratitude to their fans and moviegoers.
In addition, Ning Weimin also used the method of losing money to avoid disasters just like solving the problem of the book club. He paid for two people and donated money for the aftermath of the fire in Daxinganling.
At this time, they took out the proof of donation for reporters to take pictures. Zhang Qiang donated 150,000 yuan in the name, and Fei Xiang donated 200,000 yuan. They claimed to the reporter that they hoped the money could be used in the fire-stricken areas of Daxinganling. , plant more trees.
It seems more and more that the two of them have become two white lotuses who are morally impeccable and have been wronged.
It’s very unfair, but also very cute.
So when such reports appeared in newspapers, the reputations of Zhang Qiang and Fei Xiang quickly improved, and the direction of public opinion began to change.
Not to mention, not long after, taking advantage of the premiere of Matsumoto Keiko's "Li Xianglan" in Beijing, Ning Weimin also invited a reporter from the country's most popular film magazine "Popular Cinema" to Such a report also came to Zhang Qiang and Fei Xiang.
The relevant interview content and large photos are published behind the movie color page of "Li Xianglan".
After that, after this series of combination punches, their persona was completely established, and all the remarks that were not favorable to them ceased.
What’s interesting is that after Popular Film refuted the rumors, Zhang Qiang and Fei Xiang were quickly freed from the slander and rumors they had been plagued by, and there were more opportunities for performances and interviews.
But there was an unexpected side effect, which Ning Weimin had not thought of beforehand.
That is, after seeing the "generosity" of Zhang Qiang and Fei Xiang, the common people couldn't help but start talking about things like Daxinganling. Why are only these two celebrities willing to donate, and other celebrities You won’t make much more than them, so why don’t you just pretend to be deaf and dumb?
As a result, those who are in the limelight and those who are most frequent in the entertainment industry generally suffer.
In addition to Liu Xiaoqin, a "recidivist", those who were implicated and implicated were also the new generation of singers and actors who became popular because of "Northwest Wind" and many cross talk actors.
They have all been questioned by the people. Who asked them to make enough money? They have been so happy recently.
Inadvertent injuries caused by moral kidnapping are inevitable, and they are also large-scale group injuries.
However, this is not what Ning Weimin worries about.
As long as Zhang Qiang and Fei Xiang stay out of the matter and no longer become the target of public criticism, Ning Weimin doesn't care about anything else.
Not to mention that those people may not be innocent.
The entertainment industry is the most jealous industry and the one with the most evil intentions.
God knows how the rumors about Zhang Qiang and Fei Xiang spread so fast and are so true.
It is impossible to say that there is no human factor in this, and no one is deliberately adding fuel to the flames.
So, let these people seek their own blessings.
Ning Weimin has no need to apologize at all, and there is no need to be upset at all.
However, he also has to admit that taking such a series of actions has side effects, and it may not be of any benefit to himself.
No, seeing that he was so noisy, Director Huo, who had not had time to pay a visit until he came back, sent someone to summon him.
When they met, he criticized him unceremoniously and denounced several of his major crimes.
First, he went beyond himself and secretly reached a major cooperation project with the film industry. Moreover, he did not even tell himself when the negotiations were completed, and even kept himself in the dark for half a month. Too arrogant!
Second, you bite off more than you can chew and don’t concentrate on anything.
Sometimes we are engaged in catering, sometimes we are engaged in film and television, sometimes we are supporting agriculture, and sometimes we are engaged in public welfare reading clubs.
Although it is a good thing, it is completely unorganized.
It’s just a matter of confusion. How can it be possible? Can he handle both?
Third, the amount of personal property is questionable.
Director Huo said that he didn't understand. He had only been abroad for a few years. How could he be so rich and come back to invest money everywhere?
Forget it in serious matters, in order to clear the names of two celebrities, they were willing to spend hundreds of thousands.
It costs 2 billion yen to make a movie?
This is enough to cover the annual film budgets of several major studios in the Republic.
I couldn’t help but ask him how much money he had in Japan and how he lived abroad.
Finally, the most important thing is that he is getting married. Why hasn't the invitation been sent yet?
Did he just forget about it if he didn’t invite him?
Faced with Huo Yanping’s relentless, stormy rebuke and questioning, Ning Weimin instantly understood the core spirit.
After being busy, although it is understandable, I really seem to take the leader a little bit seriously. This is the main reason why the leader is unhappy.
So I had no choice but to obey, quickly self-examination, and patiently explained that I actually wanted to make some achievements and then report them to my leader.
Unexpectedly, various accidents happened later. They were all emergencies that needed to be dealt with quickly. I really didn't mean to neglect them.
After that, he presented the gifts and wedding invitations that he had prepared long ago. In this way, Huo Yanping finally felt a little better.
What happened next was just as Ning Weimin expected. Huo Yanping did not dwell on those issues and asked him to give a reasonable explanation. It was nothing more than raising it high and putting it down gently, just to scare him. Just him.
However, Huo Yanping did not let him go so easily and let him live comfortably.
On behalf of the national television station, he made a request to him that was even more embarrassing and that he was not sure he could fulfill. It even had a special meaning.
Huo Yanping said that since he could make Teresa Teng the protagonist of Wu Studio's next film, could he persuade Teresa Teng and invite her to participate in the 1988 Spring Festival Gala on national television?