Chapter 15 Recharge Event
This dinner is not just about eating, some things in the store still need to be planned in advance.
First of all, Liu Jing and Chen Hao do not invest much.
Only 7%.
Even if this store can earn two million a year with this small amount of shares, it will not be as high as their income from selling goods on the street.
So half a month before the opening, all the people in the moving group will come to this store to help.
Half a month later, when the store operation has stabilized.
Except for Zhang Tao, who holds 20% of the shares, everyone else still has to sell goods outside.
If this store makes money, it will be additional income from investment and financial management.
Everyone thinks this decision is very reasonable.
Then there is another point, which is the salary issue.
Zhang Tao, who is responsible for purchasing goods, has a fixed monthly salary of 8,000.
Song Yanxi, who is responsible for financial cashier management, has six thousand.
This is all determined according to market standards.
As for Chen Pingsheng himself, he will first be a store manager and receive a fixed basic salary of three thousand.
Plus 3 points of profit sharing.
No one has any objection to this decision, it is quite reasonable.
If a very simple store does not make money, he, as a store manager, will only have 3,000 yuan per month.
If the store can make a net profit of 100,000 yuan per month, then his salary is only 6,000 yuan.
It can be said that this is not a high setting, but an absolute low setting.
Chen Pingsheng absolutely believes in speaking first when it comes to money matters.
If everyone agrees first, there will be no conflicts later.
Liu Fen was a little surprised to see them arranging these things in an orderly manner.
Of course, taking advantage of this meal to decide not only the salary, but also some details of the activities during this period.
As well as issues such as fruit pricing.
According to Chen Pingsheng's opinion, there is too little traffic in the store now.
In the early stage, it is about driving traffic, and all the fruits come in.
Cost price plus 10% loss and 5% rent.
Add 5% labor cost and the total is the pricing standard.
For example, if bananas come in one piece, they can be sold for three pieces for one piece.
This price is definitely the lowest in Beixin'an, far ahead.
......
The next day, which is the sixth day of the Lunar New Year.
The temperature in Old BJ is still cold, and the ground still seems to be covered with a white quilt.
It is snowing in Kaikai, that is, because there are cars passing by on the curb, there is less snow.
On both sides of the road, feet stepped on it, and there was a crunching sound.
Chen Pingsheng and Song Yanxi drove their newly purchased Audi A4 to the store early in the morning.
Zhang Tao, Liu Jing and others are also.
Yesterday, everyone sent news about Apple’s special offer to seven or eight owner groups.
Today, there were thirty or forty items piled outside the store.
Make sure that when people come, they can buy three pieces of fresh apples as soon as possible.
As for seven or eight people working together in the store, it’s a lot of fun.
On the first day of opening, many people didn’t know the situation or the authenticity of the event because they didn’t know yet.
A passenger flow of over one hundred people came.
The total turnover is around 8,600.
This is normal. In a large high-end fruit supermarket like this, the unit price of just buying some imported fruits is hundreds.
This turnover may seem high, but it is actually still a loss.
The next day is the seventh day of the Lunar New Year.
The flow of people has almost doubled, and the turnover is 14,000.
Most of them are here to buy apples and buy some cheap bananas to take home.
On the third day, the eighth day of the lunar month, the situation was twice as good.
We received more than 400 customers, half of whom bought apples and left.
The turnover has increased to over 30,000 per day.
From the ninth day of the lunar month to the tenth day of the lunar month, the daily passenger flow was basically maintained at 500.
The turnover is about 50,000. It wasn't until the Lantern Festival that the sales exploded, rising to 200,000 a day.
Don’t look at the huge amount, but know that their pricing is extremely low, almost all at cost price.
That is to say, the turnover rate of fruits has been increased, and the loss has been controlled.
It has been open for more than a week, no profit or loss.
This has been much better than expected. Of course, the price they paid for doing this was to kill some small fruit shops in the surrounding areas.
Chen Pingsheng sat in the office and thought about it. He felt that after the store's traffic increased, the most important thing was how to lock in customers.
Customer locking can also be divided into many types. The most important thing is to ensure the freshness and quality of fruits while ensuring absolute cost-effectiveness in daily operation and management.
Only in this way can the customers attracted through promotional activities be retained.
With a creak, the door of the small office opened.
After Zhang Tao came in, he took a look at the sales report for these days.
The most sold items every day are still apples.
The highest sales volume is naturally durian, with durian accounting for 40,000 to 50,000 out of 200,000.
This is too normal. After all, a 41-pound durian weighs just a few hundred pounds.
"Old Chen, our customer flow has also increased. Do you think we should increase the price?"
Normally, the gross profit of fruits should be at least 30%.
Only in this way can they make money, and their current gross profit is only less than 10%.
Barely maintained at 5%.
The advantage of this is that there is a large flow of customers, but the disadvantage is that there is no money to be made.
Unless you sell 200,000 yuan a day, there won’t be much net profit at all.
His opinion is quite reasonable.
Chen Pingsheng thought for a while and said: "The price will increase sooner or later, but I have an idea. Every time we go to get a haircut, those Tony teachers will tell us to apply for a card. This time I want to do it before the price increases." A wave of large-scale card charging activities can quickly recover the investment cost, and secondly, it can also retain customers, so that those people will not go to other fruit stores after we increase the price.”
“What a good idea. ." Zhang Tao patted his thigh, quite agreeing with this opinion. "It's just how to get them to put money in."
Chen Pingsheng said: "After the Lantern Festival, the price of durian will definitely drop. Our durians sell best here, so we can do it without making it so complicated. Recharge one thousand and get durian for free.”
“Recharge one thousand and get durian for free?”
This recharge is undoubtedly very powerful and the cost is also quite high.
Even if they can get durians at the lowest price, that price will be around a hundred at least.
Of course, we have to carry out recharge activities, but they are not strong enough and will not attract customers.
Zhang Tao thought this idea was feasible and suggested that everyone come in to discuss it.
We must also tell Liu Jing, Chen Hao and the others in advance.
To put it bluntly, this matter is to make money in the future, but Chen Pingsheng has special expectations. He is wondering whether the money will be counted as profit.
If this can be counted as income, there will be a lot of room for utilization in the future.
Everyone had a small meeting and unanimously agreed to organize activities.
Retain customers first and then increase prices.
The activity will last for seven days without stretching it too long, and it will end immediately after seven days.
The next day is the first day after the Lantern Festival.
Tengsheng Supermarket was filled with event banners, a large event signboard was hung outside, and durians were piled into hills.
"Recharge one thousand to receive durian".
The house prices for people in the capital are anywhere from 20,000 to 30,000 yuan. For them, 1,000 yuan is really not much.
The key is that Tengsheng Fruit Supermarket is so big.
The most upscale fruit supermarket in Beixin'an.
If you put your money in a store like this, you really have nothing to worry about.
The key is to be greedy for this advantage. After all, buying a durian alone costs only one or two hundred.
You can get it by paying for it now. If you don’t take advantage of this kind of advantage, you will definitely be a bastard.
On the first day of the recharge activity, the total turnover was 260,000.
“Ding, it’s detected that the host’s income today is 90,000, please enable random doubling.”
Does it really work?
Chen Pingsheng was extremely excited. Without it, the money he deposited has not been spent yet.
That counts as 100% gross profit.
For example, they did 260,000 today, most of which were recharges.
If this can be considered as a day's income, then he will know how to open a store.
You have to make money in the future.
Chen Pingsheng suppressed his inner excitement and continued to recharge, knowing that there were still six days left before the event would end.
(End of this chapter)