Chapter 22 The second store activity starts
Mid-April.
Chen Pingsheng completed two major events. One was to build a very large freezer in Beixin'an.
The other one is, of course, investing in the filming of TV series. As a foreigner with little education, he has finally stepped into the entertainment industry.
On the 15th of this month, the store held another dividend.
The net profit was a little more than 70,000, and the amount distributed to Song Yanxi personally was less than 40,000.
She herself was so happy that she secretly played the role of a rogue policewoman at night.
He also had a whip in his hand to punish him as a villain.
Said she wanted to punish him, but Chen Pingsheng felt that she was rewarding him in disguise.
When I told her, she was so stubborn that she refused to admit it.
I kept pestering him for an hour.
Song Yanxi mainly felt that her family had a stable income and no longer had to be as worried as before.
As long as she can earn a stable income of thirty to forty thousand a month, then her family will definitely have a good life.
She is easily satisfied, but Chen Pingsheng himself feels that this is not the case.
He also planned to buy a fully furnished house with at least 300 square meters of fine decoration when Xiao An was a child.
He has no interest in off-plan property at all.
If you want to buy one, buy one that you can move in directly with your bags.
He also took a special look at the house. The fine decoration here in Beixin'an has increased to 20,000 per square meter.
If you still want to choose one with a good view and a good location, you will have to pay at least 20,000 to 20,000.
The total amount is almost seven million.
He is confident that he can make this money in May.
The traffic of the second store has increased to an average of 500 per day, and there is still room for growth.
As for the third, fourth and fifth stores in the back, they are still in the early stage of attracting traffic.
He plans to start the recharge activity in June.
I made all the money in one month, and I was afraid that I would expand too quickly.
The headquarters is still deserted. After the freezing warehouse is established, the core goal this month is to control the fruit loss in the store to 5%, the highest level in the industry.
To this end, he came up with a series of plans.
The first is to join the food delivery platform which is not very popular yet.
The second is to add a plate-cutting mode in major stores.
He had better learn this from the big chain stores. To put it bluntly, it is all about convenience.
In fact, most fruit shops that sell cut plates have added huge labor costs.
The sales price of fruits is at least 30% higher than those in stores that do not sell cut plates.
There are very few people like him who sell at cost price and also provide cutting plates.
He doesn’t make money by profit anyway, so it doesn’t matter.
At least until the recharge activity ends, the benefits of doing this are still huge.
After the recharge activity is over, just lock in a group of old customers and then raise the price directly.
Anyway, Teng Sheng Fruit Supermarket is becoming more and more famous in Beixin'an.
The days passed quickly, and it was the end of April in a blink of an eye.
The second store on East Street has completed preliminary traffic diversion and customer accumulation.
May Day is coming soon, which is definitely the peak season for fruit sales.
For this large-scale recharge event, Chen Pingsheng stocked up on 2,000 durians at the market half a month in advance.
When he stocked up, there were still 560 durians per piece.
The net fruit of one piece is about 35 kilograms.
Five to seven, the cost price is about 16 yuan per catty.
Half a month has passed and the number of durians has increased to 750 pieces.
This is the benefit of having your own freezer warehouse, which allows you to keep fruits cold when prices are low.
Sell it out when the price is high.
In fact, in the fruit business, many large wholesalers do this.
The most hoarded apples are apples. Some of them are bought directly from the place of production at low prices. They can be stocked for a year and then sold when the market is good.
This is what you have to do if you want to make big money.
It's still a small place, mainly because there aren't many stores.
Two thousand pieces of durian are enough.
Of course, these durians are not only for the second store. When the time comes, the third, fourth and fifth stores will all use this batch of durians for recharge activities.
“Everyone, it’s still the same old routine.”
In the headquarters office, Chen Pingsheng specially pulled Liu Jing and Chen Hao over for a meeting. "On May 1st, the East Street No. 2 store officially started a large-scale recharge event. In addition to the inherent recharge of 1,000, you can also choose any five for recharging 3,000."
One thousand and one, three thousand and five, this is considered to increase the intensity of the activity.
In fact, many stores offer recharge, especially today’s barber shops, which almost all use discount cards.
For example, 120% off for top-up, 360% off for top-up, 55% off for top-up, etc.
The more you charge, the cheaper it becomes.
Although this kind of recharge activity is very attractive, it is also very easy to harm new customers in subsequent consumption.
It’s like getting a haircut, the original price is sixty-eight.
After a discount of 5,000, it only costs 34.
The one without recharge is twice as expensive. You are a new customer, what do you think?
Most people will only think that blood loss is not worth it.
Why does he have to pay so much? Isn't this deceiving people?
The reason why Chen Pingsheng does not engage in discount cards is to avoid the mentality of losing money among new customers.
It’s a little simpler, you put money in, and I’ll give you the discount in one go.
The subsequent consumption will be at the same price as the new customer, so he can set the price better.
Don’t set the price of fruit at an exaggerated price just because of your membership card.
This is also the sales plan he made after considering all the actual conditions.
"The top-up target of Dongjie Second Store in May is four million."
If he can really top up four million, he will use the random increase of Goldfinger, even if it is opened Out a middle five times.
That’s nearly 10 million.
At that time, not only will the three million TV drama investment funds that are owed be paid, but the remaining amount can be used to buy a house in full.
To achieve this goal, the people below must be driven crazy.
He himself was sitting leisurely in the office collecting money.
“Let’s first agree that if we achieve this goal, the store manager Chen Hao will receive a bonus of 10,000 yuan, and other employees will receive a bonus ranging from 3,000 to 8,000 yuan.”
The employees receive this bonus, which is equal to a lot One month’s salary, and so does the store manager.
After Chen Pingsheng settled everything, he opened his second store on East Street for nearly two months.
The atmosphere was completely heated up on May 1st.
……
Labor Day on May 1st.
Not only students have seven days off, adults and parents also have the same holiday.
Those who do not take holidays are generally those in the service industry and some small businesses.
East Street has always been the busiest commercial street in Beixin'an.
On such a legal holiday, it is even more crowded.
Countless parents bring their children to hang out here, both to join in the fun and to buy some food for their children.
The location of the second store is not in the center of East Street, but in a small neighborhood nearby.
The door is spacious and bright.
In order to attract more new and old customers, Chen Pingsheng shamelessly pulled up a banner offering free durians.
This is definitely suspected fraud.
Two hundred items were piled outside early in the morning.
Nearly a thousand durians placed together look like a hill.
The durian smell is all over the street.
Regardless of whether you have been here before or not, who can see this scene and not stop and watch.
In order to cooperate with this sales event, four more cashiers were directly recruited from four other stores.
Six people collect money to pay the bill at the same time, ensuring that the customer's money is received as soon as possible.
Prevent impatient customers from leaving directly.
This kind of activity does not need to rely on sales words at all. If you want to take advantage of it, just charge it. If you don’t want to, don’t persuade them.
The main theme is Jiang Taigong fishing, whoever wants to take the bait.
Even so, at the end of the day.
Chen Pingsheng still received the golden finger tip, and the sound was so beautiful.
"Ding, congratulations to the host for earning 160,000 yuan today. Could you please enable random doubling?"
It seems that the first day was very good, and I recharged about 320,000 yuan.
Chen Pingsheng turned his chair. His previous balance had already been completely depleted by investing in several stores and TV series.
Now that I have finally made a large amount of money, I feel extremely reassured.
"Open."
(End of this chapter)