Chapter 64: Feiyangyang and Shuiyunjian
Chen Pingsheng took Gao Hu to visit the store he had found.
The first one is in a large shopping mall in Shijingshan. Good shopping malls actually have the most people.
However, the competition is also huge, and it is definitely not easy to gain a foothold in such a large shopping mall.
“Five hundred square meters, annual rent 1.2 million.”
Chen Pingsheng took them to the fourth floor for a tour. All large shopping malls are now learning from Wanda’s waterfall model.
What is the waterfall model? In fact, to put it bluntly, it means to concentrate the most popular restaurants and movie theaters on the highest floor.
When they finish their consumption above, the traffic flow will flow back to clothing, electrical appliances and other areas below.
He doesn’t know much about decoration, so it’s up to Gao Hu to figure it out himself.
He just proposed to invite the best team of designers to provide overall design for their first store.
In the future, other stores can also copy this decoration style.
Form unity.
What he wants to play this time is a capital game, which naturally requires standard effects.
Gao Hu said: "Leave Lao Chen's store to me, don't worry, just tell me what you think personally."
"Okay."
Chen Pingsheng called them together and just casually found a place to sit.
He said: "I may not know much about the specific operation of hot pot city, but I still want to mention a few points."
"First of all, the traditional stores in the future will be in I think it will be based on a joint-stock system, which means that not only the owner will own the shares, but the store management will also occupy a large part."
"Second, the name of our hot pot restaurant is "Pei". "Yangyang" Hot Pot City is simple and easy to remember. The biggest difference between Boiling Yangyang and the traditional model is that it will be combined with our Tengying Entertainment's film and television resources in the future. "
"In other words, it will not be lacking in the future. Traffic.”
"There is no shortage of traffic, so what is the most important thing? I personally think the number one thing is price."
"Most people come in and what they eat is actually the price, not the so-called touching service. Or do a birthday dance or something, I personally think that is a bit embarrassing.”
“So Feiyang Yang must satisfy more than 95% of the guests in terms of consumer prices, and always pay attention to four things. In other words, high quality and low price.”
“The third is the key point, the taste must be satisfactory.”
“So in summary, the future competition of Feiyangyang. Mainly on three levels.”
"There is no shortage of traffic, good quality and low price, and satisfactory taste. As for the others, there is only one standard, which is 30% to 100% higher than the salary in the same industry."
"Look specifically at the operating income of the store, customers will always They are our teachers and mirrors.”
“In them, we constantly look for problems and improve them.”
What he said is actually very clear.
In the first step, Feiyangyang was established as a joint-stock company, and the store management enjoyed independent dividend shares.
This is actually the same as Teng Sheng Fruit.
The second is high quality and low price. Price is always the most concerned point for customers.
A store with good quality, low price and good taste, he feels that there will never be a shortage of customers.
No matter what restaurant it is.
The third point is actually very critical. Never expect employees to receive a salary of 3,000 yuan and provide services of 5,000 yuan.
For a boss like that, I can only say that he still doesn’t understand.
Trying to make money by squeezing employees’ income is absolutely short-sighted.
Chen Pingsheng's standard is very simple. I will give you eight thousand, and you will provide me with services of seven thousand.
Keep a smile on your face every day when you go to work.
High income means high standards of management.
Talking about management without high income is nonsense.
As for employees getting off work, he also provides the best accommodation conditions.
I am not happy here, and I don’t think the employees are happy at work.
Human nature is actually very simple. The boss really thinks about his employees, and the employees will definitely think about them in turn.
Only in this way can a good chain reaction be formed.
He set these standards, and it was up to Gao Hu to implement them.
He personally invested two million in this first store, with Gao Hu accounting for 25%. In the early stage, we still need to carry out decoration, study the taste of Beijing people, as well as a series of training, purchase channels and other issues.
He doesn't care about any of this, he only has people to do special things.
We will continue to improve after this place opens.
...
The other side.
His wife Song Yanxi went to the Second Ring Road to check out the store, and he wanted to go with her.
It is worth mentioning that the consumption of beauty by rich women is absolutely bottomless.
This is how the huge profits in this industry come, so as long as the customer source problem can be solved.
She is still very confident.
The second beauty salon will still follow the high-end club model, with an estimated investment of six to eight million.
The overall area will remain between 600 and 1,000 square meters.
In fact, the actual service room is not that big. More space is for these rich women to relax and chat.
For example, if you have nothing to do, come and drink coffee, listen to piano performances, watch celebrity performances, etc.
Anyway, we should try our best to satisfy the luxurious psychology of these women.
This kind of shop can be as small as a piece of toilet paper in the toilet or as large as a chandelier on the wall.
Everything must use high-end brands.
Song Yanxi is trying her best.
High-end beauty care cannot follow the same high-quality and low-price model as Feiyangyang, because it is very simple.
In the eyes of a rich woman, if you don't kill her, she will think your stuff is ineffective.
Not worthy of her class.
In view of this high-end consumption mentality, it is easy to understand that something worth one thousand can be sold for one hundred thousand.
The beauty salon is something that Chen Pingsheng must do well, mainly because it is too profitable.
The gross profit is as high as over 90%, think about this exaggeration.
Compared to Feiyangyang, he regards Shuiyunjian as a long-term money-making enterprise.
So, he stayed busy with his wife.
The salary he offers is extremely high. As long as a senior beautician comes, the guarantee is 12,000 yuan.
The kind of A-level beautician who can sell by himself has a minimum guarantee of 18,000.
The consultants responsible for customer files and sales have a minimum guarantee of more than 20,000.
As for a big store manager like Zhou Chun, not to mention, the annual salary is between 300,000 and 500,000.
Allocate 10% to 15% of dividend stocks.
The prerequisite is that she has to bring her own team.
It is absolutely fantastic to want to get his salary alone.
A good store manager will basically have a large number of employees following him.
There is no doubt that a person who has no one to chase him and cannot even lead a team will not be a good store manager.
His judging criteria have always been so simple and crude.
High income can attract high talents.
The profits from beauty salons are so high, if you pay thousands more to your employees, are they still human beings?
Chen Pingsheng plans to open Shuiyunjian at the Guomao Building this time.
Anyway, there are many rich people here, and his own Tengying Entertainment is also here.
Of course, the competition is also huge.
High-end beauty salons will definitely not compete with those small roadside beauty salons.
Its opponents only exist in those private spaces.
That is to attract those luxury women who go shopping without looking at the price and can just buy a store.
(End of this chapter)