Chapter 82: Exceeding expectations
Boiling Yangyang Hot Pot City opened more than ten days ago.
Taking advantage of the original ultra-high traffic in the mall, Feiyangyang launched three packages when it opened.
Family portrait banquet.
There are 12 dishes in total, three hot pots, six vegetarian dishes and three small side dishes.
Suitable for a family dinner of 8 to 12 people, priced at 368.
Yes, it is 368.
It’s so cheap that people in Beijing can’t believe that this is a banquet meal eaten in a shopping mall in Beijing.
The other one is Carrefour, with two hot pots, three vegetarian dishes, and a plate of peanuts.
198 yuan.
Hot pot is not fixed, nor are vegetarian dishes, but there are many choices.
The last one is the two-person Friendship, or couple partnership.
One hot pot, two vegetarian dishes, plus a plate of peanuts and a bottle of beer.
98 yuan.
They are all preferential packages.
This event marketing plan was decided before Chen Pingsheng left the capital.
People today live a fast-paced life, and many people will encounter difficulties in choosing when ordering food, or it will take a certain amount of time.
It is different to just use the discount package. It is cheaper at first glance.
After all, this is not a small alley store, but a large store with over 500 square meters in a high-end shopping mall.
The annual rent is as high as 1.2 million yuan for this store.
Use high-end decoration and super large store to achieve the ultimate cost-effectiveness.
It can be seen that its business will not be bad.
It’s understandable that not long after Feiyang Yang opened, business got better.
Liu Fen brought her family with her when she came over.
She recently discovered that she had been deceived. Her son-in-law lent her a super domineering Navigator but refused to cheer her up.
This guy is cool and domineering, and every step he takes is worth money.
It would be fine if she was the only one to drive it. She would only drive it when she went out to install it. But when her relatives asked her to borrow it and thought of using it as a wedding car, she was very unhappy.
Another point is that she actually lives in a big house, a high-end community with a good environment.
The area is almost 300 square meters, and it is still well-decorated.
When the son-in-law first lent it to her, he was very happy for the first two days.
After a little time, it won't be the case anymore, and the property fees will be scary.
With her meager income, she can support a big navigator and a 300-square-meter mansion.
Apart from being cool when entertaining guests, the rest is that my wallet is getting emptier.
The eldest son-in-law finally came back, and she was wondering if she could borrow another gas card from him.
The requirements are not high, just top up 18,000 yuan a month.
Then pay the property fee on the way.
He will not be dissatisfied with the mother-in-law's little thoughts.
Liu Fen, Song Wu and Song Huamin arrived at Booyangyang.
The business was really good, and it was full of people.
The son-in-law was in the cubicle, chatting with Gao Hu and several people in charge of the store.
The other four stores will soon open at the same time, and by then they will be considered a chain in Shijingshan.
In the early stage, shopping mall stores were the main focus.
Mall stores have large traffic and can also have a certain publicity effect.
"Lao Chen, the flavor characteristics of our Fuyangyang are still Hunan style, mainly spicy. Many in Beijing are mainly pasta, such as steamed buns, steamed buns, flower rolls, steamed cakes, silk cakes, etc. Noodles such as dumplings, sugar triangles, pasted pancakes, noodles, steamed buns, dumplings, etc., which are not popular in Southern Province, are very popular here.” Sheep training headquarters? ”
After Chen Pingsheng put down the menu in his hand, he said: "Each place has its own different food culture. Hunan cuisine is spicy, Cantonese cuisine is light and soup-like, and northern cuisine likes pasta."
"Boiling Yang Yang will be the future." If we want to become the largest restaurant chain group in the country, we cannot just stick to one place and adapt to the taste characteristics of each place. This is necessary.”
“If we don’t adapt to the market, we will wait for the market to come. It’s normal to adapt to us and be eliminated one day.”
In Nan Province, as long as a dish of fried pork with chili is perfected, the store will usually not lack business.
If you don’t know how to make pasta in the north, you really have a lame arm.
You have to walk a little crookedly.
Feiyangyang is a big investment and has done a lot of work in the early stage of opening the store, which is something that a single store simply cannot have.
Now that I have discovered my shortcomings, I can adjust them in time. Chen Pingsheng said: "It takes time to learn northern pastry. It's better to spend a lot of money to hire a pastry chef from the capital and let him be responsible for the pasta."
"You How much do you think is appropriate? ”
Gao Hu also felt that it would be more appropriate to hire someone. Training takes time and cannot be completed in a short time.
"Twenty to thirty thousand, only one of them must be top-notch."
Chen Pingsheng said: "Don't be afraid to pay a high price to hire someone. As long as Feiyangyang can achieve breakeven within half a year, , then it will be considered successful.”
“But wouldn’t it be profitless, and it would be meaningless for these people to take the dividend shares of the store?”
Gao Hu took 15% of the original shares? , Zhao Liying’s investment of 10 million is also 15%.
The remaining 70% belongs to him alone. After the completion of the A round, everyone will start to dilute the shares in the B round of financing.
So, his way of making money is the same as his own, not relying on profits.
Only when the directions of interests are synchronized, everyone will not have the butt deciding the head.
To put it bluntly, it is a conflict of interest.
For example, Gao Hu is responsible for the execution and operation of Boiling Yang. If he only takes dividend shares, store profits are his only way to make money.
It is obvious to Chen Pingsheng that what he wanted from the beginning to the end was to cash out through the capital market.
At this time, he will have a huge conflict of interest with Gao Hu.
Many things will not be executed so smoothly.
When everyone also makes money through the capital market, the pace can be consistent.
The reason why Gao Hu raised this issue was mainly because in the early days of Feiyang Yang’s opening, it was determined that the store management would own 30% of the dividend shares.
This is a reward for store management.
If the business gets better and the management still cannot get the money, everyone will think that they are committing financial fraud.
This is more hurtful than not giving.
Chen Pingsheng also thought about this problem. He thought for a while and said: "This is indeed a problem. Let's just do this. Cancel the bonus shares and give high salaries directly. We can't give the management what we don't have. It’s a total fraud.”
“Cancel the dividend stock, and the management will directly increase the salary by 25% to 50%. You can decide the details.”
Cancel the dividend stocks that will no longer exist and replace them with year-end bonuses.
This is indeed a good idea.
According to Feiyangyang’s decision early in the morning, the monthly salary of the chef is 18,000 yuan, and the annual salary is about 220,000 yuan.
You can also get a year-end bonus of 60,000 to 100,000.
That’s more than 300,000 yuan a year, which is definitely the maximum salary in the industry.
Only with maximum salary can we recruit top talents.
Chen Pingsheng himself would never spend 5,000 to ask his employees to do something worth 10,000. That would only cause complaints.
We also need to frequently engage in brainwashing and success studies.
It’s different to spend more than 300,000 yuan to hire someone to do something worth 200,000 yuan.
What I say is what I say, and the employees will be grateful from the bottom of their hearts.
Who is drifting to Beijing not to make money? Any blessings are false.
Making employees earn more than they expected is the greatest blessing of being a boss.
He always insisted on this.
Therefore, his employees’ income must exceed expectations.
You think you can only get six thousand for this job, I’ll give you nine thousand.
If you think it would be good to live in a rough room as a dormitory, I will directly arrange for fine decoration.
Let employees exceed expectations and customers get value for money.
Of course, there will be a big problem here, the employees' income exceeds expectations.
This means that store operating costs are rising indefinitely, and customers exceed expectations, which means that profit margins are extremely low.
With two-way stretching, he, the boss, is likely to have to pay extremely high operating costs in the early stage.
Chen Pingsheng thinks it is completely acceptable.
Those Internet companies were losing so much money that they were not so bullish when they went public.
He is completely dedicated to his employees and building reputation among customers.
There’s no reason why you can’t do it well.
Once he can complete the IPO step, he will most likely start random doubling.
It won’t be full by then.
That’s a random doubling of hundreds of millions.
If it were played twelve times, the Prince's Mansion in Beijing would be able to buy a set.
(End of this chapter)