Chapter 91 Big News
After returning to his Feiying Entertainment Beijing headquarters.
Wang Yanfeng pays special attention to the news about Tengying Entertainment and Feiyangyang.
He didn’t believe that a fruit seller could have such a high level of business thinking.
This is something that even the son of a real estate tycoon has not thought of. How could he, a fruit seller on the street, think of it.
End of February.
The front-page advertisement of Wangfujing, which has the largest number of visitors in Beijing, was replaced by Shuiyunjian, endorsed by Yang Mi.
The whole introduction is just one sentence, Shuiyunjian, a private beauty space for high-end women.
Who Yang Mi is needs no introduction.
Shui Yunjian has a restaurant in Shijingshan, which is quite big.
He didn't know much about where this kind of woman spent money. He only knew that his mother spent tens of millions on it every year.
It is a very profitable industry.
At the same time, a large number of Shui Yunjian introductions appeared on the Internet.
Like a private club for rich women, the best choice for tasteful women.
The most luxurious place that high-end women must visit in their lifetime.
Rich, tasteful, high-end, look at these words.
Aren’t you just looking for rich women?
This bastard is not only capable of affordable catering, but also can cross over to high-end health and beauty.
He didn't pay too much attention to Shui Yunjian. After all, there were only a few houses, so there was nothing to pay attention to.
Early March.
Four Feiyangyang shopping mall stores opened on the same day.
Zhao Liying cut the ribbon in person, which was exactly what his military advisor expected.
On the same day, Feiyangyang officially established Feiyangyang Catering Management Co., Ltd.
And announced Zhao Liying as the network recommendation officer.
A large number of hot search terms appeared on the Internet on the same day, which shows that they are deliberately controlling the direction of public opinion.
Manipulate traffic.
The next day, Tengying Entertainment announced the establishment of Tenghui Capital Investment Co., Ltd.
And announce the first investment project to external officials.
Independently completed Feiyang Yang’s 100 million Series A financing.
Zhao Liying also officially became one of the original major shareholders of Feiyang Yang.
A series of actions came as expected.
He would be really stupid if he didn't react yet.
Tengying Entertainment has suddenly entered the two major fields of investment and physical catering.
The entertainment industry is just a less important business.
Using entertainment industry traffic to build capital games is Chen Pingsheng’s real core plan.
"Master Wang, have you read the news?"
Zhang Geming is in his early fifties. He has been with his father for more than ten years and now he is sent to support his son.
He has published many important articles in the economic field and is absolutely famous in the professional field.
“Look.”
Wang Yanfeng no longer showed his usual cynicism, but turned serious: “In finance, entertainment, and on the Internet, countless stories about Tengying and Boiling Yangyang suddenly appeared. It’s hard not to attract attention for the popular entries. Teacher, it’s exactly the same as you guessed.”
"Yes." Zhang Geming said: "Tenghui announced an investment of 100 million in Feiyangyang, which will be received in ten months. The first 10 million yuan was invested in the Second Ring Road. It is expected that five stores will be renovated and opened at the same time."
"What is the reaction of the capital market now?"
"There is not much reaction yet."
After Zhang Geming sat down, he said: "Capital investment in these years The main track is still on the mobile Internet. The catering industry has not attracted much attention from capital. The main reason is that it is too difficult to support and requires a series of professional support. In addition, store investment is heavy.”
“One hundred million. That’s enough for Boiling Yangyang to open fifty stores in the capital.”
"Then he has no prospects?"
"You are wrong about this." Zhang Geming said: "The so-called four major national consumption items of food, clothing, housing and transportation, food ranks second. There was no big capital to pay attention to that before. It’s because no one can take a shortcut in this regard.
“Most Internet executives went to the catering industry and tried to use Internet thinking to change the catering industry, almost without exception, they failed. , showing its difficulty. ”
“But look at the business of Feiyangyang. If the four newly opened stores have as good a business as the first one, it will prove that Chen Pingsheng really understands catering and can turn this Fei Yangyang into a business.” Yangyang achieves rapid replication. ”
"This is very critical, and it also depends on whether Feiyang Yang can be truly accepted by the capital market."
It is rare to see his teacher speak so highly of a start-up company.
As his teacher said, there are many Internet executives who work in catering, but only two are truly successful.
There are definitely extremely high barriers between traditional industries and Internet companies.
It doesn’t mean that you can do well if you have Internet thinking.
But Chen Pingsheng is different. He started his career in a traditional industry.
It has extremely high traditional operation capabilities and knows very well about chain operations.
I didn’t expect the business of Tengsheng Fruit Supermarket to be so good.
He is now using Internet thinking in reverse to boost traditional industries.
To put it bluntly, the core of Feiyang Yang is to run it well, and then supplement it with traffic from the entertainment industry and money from the capital market.
Quickly build a giant catering group.
It is very likely that after the success of Feiyangyang, it will also expand into the catering industry in many fields such as milk tea, late-night snacks, and Haidilao.
"Teacher, you said that if he can really copy Boiling Yangyang, his business will still explode. What will happen next?"
"What will happen?"
Zhang Geming slowly lit an old cigar and crossed his legs a little:
"If he succeeds, the next step will naturally be to launch Series B financing. I estimate that the valuation will reach about 500 million. The first diluted shares may not be too much, at most 30%."
"After receiving the money from Series B financing, there is a high probability that they will leave the capital and go to Guangdong or Shanghai. Once Feiyang Yang can successfully operate across provinces, the valuation will definitely skyrocket."
"In one fell swoop. It will definitely not be a big problem to push the C round to 2 billion. "
Valuation is like this, it is not just how much its assets are worth.
But it is worth whatever you think it is worth.
Of course, once the price is announced, someone must accept it.
Boiling Yangyang actually invested more than 100 million, and it also had the endorsement of a big star like Zhao Liying.
And Tengying Entertainment continues to drive traffic to it.
B’s turn of 500 million is definitely a conservative estimate.
If this were an Internet company, it would directly reach three to five billion.
The C round is the real key. Feiyangyang must first prove that it can not only do well in the capital, but also become bigger and stronger in other provinces.
Only by not being limited to one place can it truly prove its ability to expand the national market.
At that time, two billion is definitely a conservative estimate.
A lot of people will rush to buy it.
Before the final listing, tens of billions may not be a dream.
The capital market is like this, you can make money with it, and it can take you to 90,000 miles.
Zhang Geming felt that this was still the most conservative estimate.
Compared to Wang Yanfeng who started his own business with five small goals from home, his methods are many times better.
He just doesn’t agree with investing in a money-burning movie like The Great Wall.
Wang Yanfeng himself feels that LeTV is great and its stock price has skyrocketed. Even if the movie does not make money, as long as it does not lose money, it will be fine.
No one has this kind of idea.
Tengying is completely different. Simply create a gameplay that best suits you.
As long as the order of Boiling Sheep is achieved, Feiying will not be able to catch up even if they are trying to catch up.
Let’s make a judgment.
(End of this chapter)