Chapter 97 A storm arises
A storm arises from the ground.
Shui Yunjian is not only making a fuss on the Internet.
It has created a strong wind in the beauty industry.
To say that the city with the most developed beauty industry is undoubtedly the Magic City.
Whether it is Wen Feng or Yong Qi, who are both benchmarks in the beauty and hairdressing industry, they both developed from the city of Shanghai to the whole country.
If you don’t get a haircut in Hangcheng, you will be brought there by the teams of these two major brands.
To put it bluntly, these two brands were the first to launch card-charging beauty and hair salons in China.
The boss must be making a lot of money, but the consumers below are also crying.
There are two main reasons why beauty and hairdressing are combined.
First, hairdressing is a necessity and the profit point is extremely low.
Beauty is different. It is not a rigid necessity but a health club for high-end consumption.
Although some particularly cheap discount cards are often launched, such as trying three items for 99 yuan.
When it comes to the beauty room, basically the smallest card costs thousands.
The combination of beauty and hairdressing can easily solve the problem of lack of beauty customers.
Using hairdressing to promote beauty is the current status of this industry.
After all, anyone who really knows hairdressing knows that the profits of hairdressing are too low, but the same is not true of beauty.
Absolutely high profits.
If we take the customer for medical beauty treatment, the order will be hundreds of thousands.
This is not something you can imagine by simply cutting your hair.
In a certain building in the Magic City, some gorgeous flowers are reflected in the sparkling light.
Han Qiudong, who is nearly forty years old, is also paying attention to the news in Shuiyunjian in the capital.
There were two "dong dong" sounds, and someone knocked on the door outside.
After Han Qiudong shouted, come in, the double office door opened.
"Mr. Han, are you also reading the news from the capital?"
The visitor is also a big shot in the beauty industry in Shanghai, a very elegant woman.
Of course, Han Qiudong is also a woman.
“It’s quite surprising that an outsider can overturn our beauty industry in such a short period of time.”
“This person has made such a big splash, I don’t think it will take long I’m coming to our magical city.”
“It won’t take more than a year.”
Han Qiudong turned off the computer. She had worked hard in the beauty industry for more than 20 years. She had gone through countless experiences from scratch to reach her current position as vice president of the beauty industry in Shanghai.
She won’t let anyone step on her plate easily.
“You should have already investigated it.”
Yu Jinglian, who was wearing high heels and a blue slim-fitting suit and wearing more than six million Richard Mille, said:
"I checked last month. The person listed as the chairman of the board in Shuiyunjian is Song Yanxi. It is her husband who really makes the decision behind the scenes. The speed of the couple's rise in the capital is miraculous. They had made trouble before. The somewhat famous Feiyangyang Hotpot City is also owned by the couple.”
"They also have the bigger companies Tengying Entertainment and Tengsheng Fruit. This couple are completely outsiders in the beauty industry. By spending crazy money, they quickly opened up the gap in high-end beauty in Beijing."
"Some people I know said that when it comes to Shui Yunjian, they don't play according to the routine at all. Yang Mi was invited to the stage for both events, especially this night of celebrities. They even went to watch it live. It was crazy. Incomparable, at least 100 million were sold on site.”
This is indeed an exaggeration. Han Qiudong and Yu Jinglian both know very well that the beauty industry is an absolute huge profit.
Still high consumption.
As long as you can open a high-end beauty salon, it's really not easy to make thousands of dollars a year.
Not to mention this luxurious beauty club.
Because of the characteristics of their industry, countless wealthy women come to invest.
Ten out of ten are losses.
It is not easy for laymen to come in.
Han Qiudong and Yu Jinglian were able to develop step by step from the earliest beauticians to the present, and they actually had the help of laymen.
That is, their own customers.
After all, experts who want to open a beauty salon are 100% short of money, and laymen who want to open a beauty salon lack the skills.
The combination of the two has certain possibilities.
Even if this is the case, outsiders in this industry will lose ten times every ten times they invest, without exaggeration.
This shows how deep the water is.
Han Qiudong thought for a while and said:
"I studied this Shuiyunjian carefully. They first opened a store by recruiting people from small places like Shacheng, and then through Yang Mi After becoming an instant hit, you and I know what happened next, buying a villa with an area of over 1,000 square meters in Beijing as a staff dormitory."
Han Qiudong sneered and said: "In the eyes of the employees, this may be for their own good. The best accommodation, we both know, is indirect real estate speculation. We are also speculating, but we just don’t provide accommodation for our employees.”
“This is what we are not as good as others. Shuiyunjian really does it. What I feel threatened is the pre-job training at his headquarters. It takes half a year to hire the best teachers to train hundreds of beauticians. This means that they are very ambitious and understand our industry completely. If they want to provide top-notch services, A woman must have top-notch qualities. People in our industry don’t have high qualifications. He is now raising the ceiling of cultural literacy.”
"Nowadays, they are investing heavily in beauty colleges, and they only recruit people from first-tier high schools. During the study period, they not only provide food and accommodation, but also a monthly salary of 3,000. You can use a computer to calculate how much money he will lose in a month based on this standard. "
"No need to calculate, the minimum is five million per month."
Yu Jinglian said: "At least 60 million a year, almost more than 100 million in two years, and that's just him. The cost of spending on students and having so many top teachers is definitely not low. I estimate that if he does this for two years, he will have to invest at least 200 million."
"Yes, 200 million."
Han Qiudong laughed at himself, "When we were working as beauticians, we never encountered such a company. Even now, if he hadn't appeared out of nowhere, we wouldn't have dared to think that anyone would be in this industry. ”
"But what's scary is what happens in two years?"
"He will gain a group of real top talents in the industry, or the kind who are just like him. They will train from scratch and start drawing from a blank sheet of paper." He can train employees step by step according to his needs. This is the most terrifying thing.”
“If such a group of people parachuted into our magic city and used the Tengying resources in his hands. , Magic City will usher in a real crocodile.”
“This crocodile may be able to eat half of the high-end market in Magic City.”
This is very scary. .
Both of them had expected this result, and it was inevitable for the devil to come to Shuiyunjian.
Only when it truly establishes a foothold in the Magic City can it dare to call itself an industry benchmark.
The magic city cannot stand, so go back to where you came from.
The competition in Shiliyangchang has always been like this.
This place has money, but you must have matching strength to pick it up.
It took them twenty years to establish themselves in the magical city, but they didn't want anyone to step on them.
Whether it is forced or to prevent competition between Shuiyun in advance, the two of them are bound to improve their employees' benefits.
If the gap is too big and people on your side go directly to his side, then is there still any need to compete?
Tie your feet and let him kill you.
(End of this chapter)