Chapter 138 Tong Zelan’s Suggestions
The one-day course ended soon.
At five o'clock in the afternoon, many people in the class followed Chen Pingsheng to his Tengying Entertainment.
They are all on the second ring road and not too far away. This is not a special reception, but a simple visit.
After all, everyone in the class knows that he made 300-400 million yuan by investing in a TV series, and now he has formed a team with Tong Zelan and toy king Hu Ding to produce and sell Hua Qiangu derivative products.
Obviously, Hua Qiangu’s income is far from reaching its peak, and all it has sold is the exclusive rights to broadcast TV series.
In the future, it will be available on major online platforms and even made into games.
It can be said that as long as Hua Qiangu can become the king of dramas, Tengying can rely on its profits for ten years.
He set off all the way to his Tengying Entertainment. It was still on holiday there, but the public relations department in charge of Yang Qian was already waiting.
After all, his classmates are big bosses, so they still have to be a little more formal in terms of hospitality.
The car he drives is a white Rolls-Royce Phantom.
Most of the other students were riding in MVP nanny cars like Alpha.
Tong Zelan is riding in a Mercedes-Benz Bosu V-Class.
He also had one, which he put in Shacheng during the Chinese New Year.
For their level, cars are just a means of transportation, and there is no comparison.
Just buy more if you like it.
When we arrived at Tengying Entertainment headquarters, it was very convenient to park at the entrance. Yang Qian was waiting here specifically.
"Brother Chen, there are many beauties in your company."
"Just so so, we are not doing this just to look at beauties, the key is to make money."
I came here mainly to develop Hua Qiangu’s derivative products.
The props used by the crew for filming, such as the palace bell and the sword of death, are still here.
Yang Qian also introduced them one by one. Hu Ding planned to take these things back and restore them one by one.
Of course, swords can only be made to look good, never to be sharp.
Hu Ding took a total of more than a dozen props for Hua Qiangu’s filming. After he finished producing them, Tong Zelan would find someone to take charge of online sales.
As for Chen Pingsheng, he only has publishing rights and endorsements with Zhao Liying, which can be said to be the easiest.
"Brother Chen, your vacation is too long, right?"
Having all employees on vacation for half a month is equivalent to the company stopping operations for half a month.
Chen Pingsheng said: "It's okay. Anyway, Tengying doesn't have much to do, and I'm not a professional in the entertainment industry. Zhao Liying always runs her own personal studio with me, whether it's taking on dramas or Everything else is arranged by herself, I only care about the investment.”
“You have become a relaxed boss.”
Tong Zelan sneered, he was indeed a bit too relaxed.
Even his own artist can have a studio under him, but that doesn't mean he is his own boss.
Just hanging under the big tree Teng Ying.
If there are resources, she will take them. If there are no resources, she will go outside and pick up resources at will.
Tengying will not care.
“There’s no way, I can’t film, I can’t write scripts, and I can’t teach people to act. If I don’t do this, I’m afraid no one will be willing to sign under my company.”< br>
Chen Pingsheng took them up to the fifth floor. The brand of Tenghui Capital was very eye-catching.
Lin Jia and the others are still working here.
"Tenghui Capital Investment Co., Ltd.?"
Tong Zelan smiled: "I didn't expect that Chen Pingsheng even set up an investment company himself. What projects have he invested in now? Come out and let me take it as a reference.”
“Don’t... my company is just a brand.”
Chen Pingsheng would not dare to do anything in front of real investment experts.
“I would like to in the future, but I don’t have the strength.”
“You have already invested in these projects in your own home, so why go out to look for projects.”
Tong Zelan asked him: "Don't you have a Tengsheng full-category fresh food supermarket now? How is the situation? I didn't even listen to your introduction."
"It's not bad."
Chen Pingsheng asked Yang Qian to pour a cup of tea for each of them:
“Compared with traditional fruit supermarkets in all categories of fresh food, the customer flow is not at the same level. Let’s put it this way, our Tengsheng Fruit Supermarket is The business in Beijing is very good, and the daily passenger flow is basically between 400 and 500.”
“And from the day it opened, the passenger flow of Tengsheng Fresh Food has not been less than 800 a day. However, from this aspect, it is still very necessary to develop a full range of fresh food.”
“It seems that you have done a very good job in this regard.”
Tong Zelan said: “ In recent years, we have not tried to invest in innovative Internet companies such as fresh food, and we have even launched money-burning wars on a small scale, either with others or with traditional small businesses.”
"It failed without exception. Many Internet investors actually know that the demand for vegetables and fish and meat products that we eat every day is huge. Once it is done well, it will at least be a trillion-level market. Unfortunately, this industry is far from just throwing money." It can be done.”
“I didn’t expect that the Internet is even targeting the jobs of those street vendors.”
This was the first time Chen Pingsheng heard Tong Zelan say this. I didn’t know that the Internet had already targeted the vegetable market.
“You are not the same.”
Tong Zelan gave him a big eye roll: “Your company has developed to this point, and it is not just a vegetable market business.” “That’s completely true. It’s not a concept.”
Chen Pingsheng said: "After all, I am still doing a traditional business, and I only compete for customers in a small area. Moreover, the reason why I develop a full range of fresh food is for my promotion. The second step is to lay some foundation for the large-scale supermarket I plan to build next year.” , but the competition is simply not too great.
It can be said that if you still want to grab a piece of meat in this industry, it really shouldn’t be too difficult.
Of course, Tong Zelan believed that with his ability, it would not be a big problem to open four or five stores in a small area of the capital.
She no longer has any interest in investing in traditional hypermarkets, mainly because she is unable to innovate.
She could no longer think of any novel ways to break out in this industry.
She can understand Chen Pingsheng doing this.
After all, he has laid a very good foundation in the traditional industry. Now developing hypermarkets will only further consolidate his position in the traditional industry.
Tong Zelan doesn't have much interest in understanding.
Then we talked about some other things.
Once Hua Qiangu really became popular, Tong Zelan proposed to open a milk tea shop.
What do you say about this industry?
The gross profit margin is extremely high. A cup of milk tea worth fifteen yuan costs only two or three yuan at most.
Moreover, young people nowadays also like to drink this stuff. If Hua Qiangu becomes popular, a co-branded product can be released immediately.
One shot can make you famous.
At that time, we will directly adopt the capital financing model to quickly expand the national market.
Five hundred to one thousand stores can be opened in a year.
I have to say that this woman’s vision is quite accurate.
The milk tea business first originated from Wanwan, and it became popular from them.
The domestic milk tea market is far from saturated.
It can even be said that it is still in its infancy. It is definitely the best time to make milk tea at this time.
In terms of making money alone, it is much better than the traditional hypermarkets that have become a red sea.
The reason why Tong Zelan suggested that he enter the milk tea market was mainly because of the resources of Tengying Entertainment and his strong traditional management capabilities.
Without these two aspects, she probably wouldn't have mentioned it.
After all, for top investors like them, relevant data from various industries across the country are placed on their desks.
What industries are emerging and which industries are saturated.
It’s all clear.
Do you think investors just sit in an office and make decisions? There are countless market researchers working underneath.
Tong Zelan only judged that this industry has great potential after reading the research on the milk tea market.
The main reason is that the gross profit is high and the frequency of customer consumption is high.
Coupled with the large market vacancy, the combination of several aspects has formed a huge emerging market.
Chen Pingsheng is a little interested, but he never drinks milk tea, so how can he do this?
It seems that he has to find a professional small milk tea shop to invest in first.
He is calm on the surface, but secretly he is thinking.
It’s really nice to have an investor as a friend.
They won’t say whether they will give you money or not, but they will let you give priority to emerging markets with great potential for making money.
That would kill 90% of entrepreneurs instantly.
Everyone knows that choice is greater than hard work.
For example, when I chose Dibao to start a business in 2008, I still did the same thing as the current Dibao entrepreneurship.
But the time is different, and the results are also very different.
I started working in 2008. I know a little bit about e-commerce operations and making hundreds of thousands a year is just like playing.
Let’s do it now. If you are in it 24 hours a day, it will be difficult not to lose money.
Not to mention making money.
The closer the market gets to saturation, the more difficult it will be to make money.
This is the advantage of Tong Zelan being a friend. She can clearly tell you what is the right direction for starting a business at this point in time.
She is really not interested in the hypermarket.
If Chen Pingsheng, a milk tea shop, could start a business like Teng Sheng Fruit, she would be fine if she invested hundreds of millions.
The future development space of this industry is so high.
(End of this chapter)