Chapter 154 The night of prosperity is coming
Early December.
On the last solar month of 2014, Chen Pingsheng drove his white Phantom sports car to the fifth floor of Tengying.
The half-year period for the nationwide department store market survey that previously cost 30 million has now passed.
Lin Jia took more than 30 market researchers to major first-tier cities across the country.
They successively investigated RT-Mart, a local supermarket in Beijing, and Pandong Lai in Henan.
There are still a series that are not listed. In addition, I visited major department store wholesale markets across the country.
For example, Guangzhou White Horse in the field of clothing, thirteen lines.
There are also Shoe Capital in Jinjiang, Wenzhou Shoe Leather City, etc.
Half a year is enough for them to travel to markets across the country.
Similarly, Chen Pingsheng also spent more than 10 million.
Dozens of people have to be reimbursed for their food, accommodation, travel expenses, etc. outside.
Add the staff salary, more than 10 million is not an exaggeration.
“Mr. Chen, according to our survey, Henan’s Fat Southeast is the most representative department store.”
“One is the salary of its employees, which ranks first in the industry and second. The first is the employee benefits section, which is also beyond imagination. The most important thing is that they clearly mark the purchase price in the sales section. This is the first department store in the country with fully transparent consumption. ”
"There is a saying in the local area, if you want to buy things, go to Pangdonglai."
After Chen Pingsheng picked up the data she compiled and studied it carefully, she found that this was really the case.
Various survey reports show that the large department store in Henan is definitely the pinnacle of the industry.
That’s great, he has someone to learn from and imitate.
"You guys have two days of rest first, and after two days you will be ready to go to various parts of the country to start selecting goods."
After Chen Pingsheng put down the information in his hand, he said: "Next year I will invest in five to six Tenghui department stores of my own in Beijing. The requirement for department stores is high quality and low price. Similarly, we can also clearly mark the prices."
After listening to the report all morning, Chen Pingsheng read the investigation data all afternoon, and then called Zhang Tao to inform Zhang Tao that Liu Jing and others were coming.
The previous business of Tengsheng Fresh Food was to pave the way for today’s Tenghui Department Store.
As long as Tenghui can achieve the ultimate in fresh food, then half of the success will be achieved.
He doesn’t plan to make it as big as Wanda. It will mainly be a department store.
After Zhang Tao, Liu Jing and the others came over, Chen Pingsheng expressed his thoughts.
Tenghui Department Store is, in a sense, his steady plan to advance his family for a century.
In other words, Tenghui does not pursue opening too many stores, but pursues that every Tenghui department store is his own.
This requires heavy investment.
According to Chen Pingsheng's own estimation, a Tenghui Department Store would require at least 3,000 square meters.
Just purchasing commercial real estate of more than 3,000 square meters would cost 100 to 200 million.
If you invest in a fully self-operated Tenghui Department Store, don’t forget it, it will cost at least two to three hundred million.
Even if Zhang Tao and the others wanted to participate, it would be impossible.
"I said, Lao Chen, is it too early for you to consider these things?"
"Earlier for what?"
Chen Pingsheng knocked on the table: "Actually, if you think about it, I am already over thirty now, and the money a person can spend in this life is actually very limited. Since I am not short of money to spend, I must think about it. Pass on the family."
"Look at the big wealthy families in Xiangjiang. Not all of them invest heavily in commercial real estate when they reach a certain level. The same goes for me."
He paused. He added: "I plan to open 25 to 30 such Tenghui Department Stores in the four major first-tier cities within two years. Once this small goal is completed, no matter how An An and the others grow up, as long as there are these commercial properties in , I will never be poor in three lifetimes.”
The safest investment in the world is undoubtedly rent collection.
It is safer to charge your own rent.
He plans to take two years to complete the step into a family business.
To put it bluntly, after you have reached a certain level of money, the most important thing to consider is not taking risks to make big money.
But how to safely inherit it for a century
For the Tenghui Department Store invested in the four major first-tier cities, he plans to use four overseas companies to hold shares.
As the same saying goes, safety is above all else.
In the future, if these things are to be passed on to Chen Anan and Chen Xinyi, they must be safe.
Maybe there will be another one.
After Zhang Tao understood his thoughts, he knew how to cooperate.
Two capable people were transferred from Tengsheng Fresh Food, who are mainly responsible for helping Tenghui Department Store to develop the fresh food section.
In addition, although Tong Zelan did not invest in Tenghui, he still introduced him to two top talents in department stores.
He has also initially completed the team building of Tenghui Department Store.
Chen Pingsheng plans to invest about 2 billion a year in the capital and open six to eight Tenghui Department Stores.
What is being built first is a very large logistics park, which will be used to store and move goods.
This time he directly transferred 100 million from his wife to build a super-large Tenghui Department Store Logistics Park in Shijingshan.
For more than ten days, he has been busy with Tenghui Department Store. The logistics park under construction covers an area of more than 5,000 square meters.
The investment of 100 million is only used for infrastructure, and at least another 100 to 200 million will be needed to stock up in the future.
If it weren’t for that grand night at the end of the month, he wouldn’t have dared to invest so much at once.
The activities that have been planned for half a year will cost 600 to 700 million no matter what.
Chen Pingsheng thought secretly.
The money I got was invested in Tenghui Department Store.
Back home.
Song Yanxi felt that he had invested too much in department stores, far exceeding the sum of these enterprises now.
It would cost more than 100 million to build a very large logistics park, and at least 200 million more to store goods.
In the later period, it would cost 200 to 300 million to open a Tenghui Department Store.
Such a huge investment does not seem to be directly proportional to the income.
Chen Pingsheng advised her: "Don't just stare at the present. After a few decades, both Tengsheng Fruit and Shuiyunjian may be gone, but this department store must be there. Do you think I am investing in a department store?" Shopping malls are actually investments in these commercial real estates. "
Okay, Song Yanxi doesn't think as far as he does.
She simply felt that the investment was too big.
Unlike Shuiyunjian, it only costs 10 million to open a conference hall.
The return on investment is extremely high. She just never thought that Shui Yunjian couldn't afford large amounts of money.
Besides, they have opened 15 stores in Beijing, and ten more stores have been almost completed and are not expected to open until after the New Year.
Once it opens there, the market in Beijing will be almost saturated.
After all, it only serves the top group of wealthy women.
The consumer population is also very limited.
The training at the beauty school will take another year and a half to complete.
We can only wait until these trainee beauticians are trained.
Only then can their family consider leaving the capital and developing the next first-tier city.
It doesn’t make much sense to open a store before people have been trained well.
At this time, their family must have a tool to bear huge amounts of money.
And this is naturally the Tenghui Department Store he wants to work for.
Originally, Chen Pingsheng also thought that he would really make a lot of money this night.
It is also a good choice to invest in a commercial building in Xiangjiang.
Just.
After much deliberation, he still felt that investing heavily in Tenghui Department Store would be more promising.
First of all, the department store is your own, so you can control it easily.
Secondly, the profits of this kind of department stores are also good. After they are spread across the country, there may be big opportunities at some point.
And the most important thing is that he can use this to fully understand the traditional department store industry.
Thinking about this, he looked forward to the grand night at the end of the month.
If that event didn't go well, his Tenghui Department Store would probably die before it even started.
No money to do it.
......
The grand night between Shuiyunjian has been preparing for half a year.
Now we can’t even see half a month until that New Year’s Eve.
Other than Chen Pingsheng himself, those who are most looking forward to this event are the beauticians in Shuiyunjian.
Or the trainee beauticians in the beauty school.
“The venue for the Grand Night has been decided.”
“Where is it?”
“Mastercard Center, also known as the Olympic Basketball Stadium.”
< br>Chen Qi was the first to eat melon online, and she also knew that this was what Shuiyunjian was most looking forward to.
"The basketball game of the 2008 Olympic Games was held here. It can accommodate 18,000 spectators at the same time. Sisters, are you looking forward to it?"
"Chi... Qiqi ancestor, our college's Can these people participate?"
"Yes, of course."
Chen Qi giggled and typed quickly: "I'll tell you quietly that all the superstars who have been confirmed to come will be here. There are seven of them. Among them are your favorites Kim Soo Hyun and Jun Ji Hyun. "
To be the most popular Korean drama this year, it is undoubtedly My Love from the Stars.
These two are very popular right now.
Shui Yunjian was able to invite them here, which naturally cost a lot of money.
In a word, there are no stars who can’t appear on stage, only because they can’t get enough money.
“Oh my god, is the Oppa really coming?”
“Jun Ji-hyun, I really like her role as Cheon Song-yi.”
"And Kim Soo-hyun, his Professor Dou is also very good-looking."
"Haha, sisters, they will arrive in Beijing one day in advance, and then they will have to go to the rehearsal site for the grand night that we have set. Everyone has the opportunity to get autographs.”
“I’ll tell you another breaking news, Uncle Psy is here too, oh buy Jiangnan Style.”
It’s not just the people inside Shui Yunjian who are going crazy.
Even the Internet is bustling with activity.
You know, on New Year's Eve, local TV stations will hold large-scale events to show off their muscles.
At this time, it depends on who invites a bigger celebrity.
When local stations one after another launched their own killer stars, Shui Yunjian also began to announce the grand event on the official website.
There are only two themes.
The prosperous night among the water and clouds, New Year's Eve.
The two celebrities featured in the first wave shocked the entire network.
My Love from the Star, Jun Ji-hyun, Kim Soo-hyun.
These two should not be too popular this year. Several young people have not watched this Korean drama in 2014.
Once it was exposed, countless netizens rushed to leave messages here.
"How much are the tickets? I want to see it."
"Here I go, I want to go see Qian Songyi."
"Don't even think about the people upstairs. This is an internal event for the company and we don't sell tickets to the public at all."
"Nah! , rich and powerful."
"You just know, I hired two first-generation traffic people before, and now they are even more satisfied."
After that, Shui Yunjian followed suit. The celebrities present for this grand night were announced.
Except for Kim Soo Hyun and Jun Ji Hyun, who are popular this year.
Among the Korean stars there is also Uncle Psy who is popular all over the world with his Gangnam style.
After all, Shui Yunjian serves rich women, except for these few who have become popular this year.
Li Tianwang and Liu Tianwang, who are most loved by rich women, arrived one after another.
The remaining two are Yang Mi and Zhou Huimin, the third generation goddess.
Once the all-star lineup for the Grand Night was announced, it became a hit all over the Internet.
(End of this chapter)