Chapter 165 Bobo Milk Tea Promotion Plan
Yang Qian is here.
Also included are Jiang Wei and Chu Qiuyan.
As early as when they left the capital to learn milk tea in Wanwan.
Chen Pingsheng invested 10 million and opened 25 milk tea shops in a good location in the capital.
After they came back, they trained for a period of time and unified their skills before officially opening the business.
Almost a month has passed since the opening.
Chu Qiuyan was surprised to see Yang Mi after she came in.
I heard Yang Qian say long ago that as soon as the operation becomes stable, a big star will come to help promote the whole network.
Isn’t this coming now?
Really top-notch Queen Yang.
After Yang Qian sat down, she said: "Mr. Chen, this is the financial data of Bobo Milk Tea Shop in February. The average daily turnover of a single store in the first month since its opening has remained at around 6,000 yuan, of which takeaways accounted for 6,000 yuan. Nearly 30%.”
Most of the customers of milk tea shops are young people.
Still the kind of young man who doesn’t have much money.
So, the price of Bobo milk tea is not high. Taking red bean pearl milk tea as an example, the price is only eight yuan a cup.
A large cup is only ten yuan.
Mango milk tea is also 10 yuan, and a large cup is 18 yuan.
The cheapest price in Bobo Milk Tea Shop is 8 yuan, and the highest price is 18 yuan.
It is completely a cheap milk tea shop.
In addition, the locations are generally in places with a large flow of people, and the average rent is around 15,000.
The daily sales of a single store are 6,000, and almost 500 cups are sold in a day.
Business is good and the net profit remains at around 30%.
The highest costs are rent and labor.
A Bobo milk tea shop has at least four employees.
Employees work on a nine-hour work day.
The entrepreneurial culture of Tenghui Group is there. In terms of employee compensation, it has always set the highest standards in the industry.
The same is true here. The average monthly income of Bobo Milk Tea employees is around 6,000 to 8,000.
After calculating this, the labor cost is about 20,000 to 30,000 per month.
Accounting for between 20% and 25% of the total turnover.
This is a relatively good business situation. After all, labor costs are fixed, but turnover is constantly changing.
The higher the turnover, the lower the proportion of labor costs will be.
The opposite is also true. If the monthly turnover is less than 100,000, then labor costs will account for more than 40%.
Basically there will be no more money to be made.
Bobo Milk Tea had been promoted through various marketing methods for several months before its opening. This result is not unexpected.
In addition, there are not many milk tea shops now, and Bobo milk tea has taken the lead in becoming an internet celebrity milk tea.
The sales are naturally good.
After Chen Pingsheng put down the financial report in his hand, he said: "Let me tell you three things."
"At present, the profit of operating a milk tea shop is indeed acceptable, with an investment of 400,000 yuan per store. For example, according to the current data, it can be paid back in six to eight months. It is a typical good entrepreneurial project with a small investment and quick return.”
“Within three months, we plan to open Bobo Milk Tea at the same time. Guangzhou, Shenzhen, and the Magic City.”
“Tenghui will invest another 30 million in one go, investing 10 million in each first-tier city, and another 50 million in investment. Large cities except super first-tier cities ”
"Our total investment in self-operated stores is about 100 million. Three months later, Bobo Milk Tea officially started to join the franchise to provide technology, decoration, and brand promotion, and obtain franchise fees and later operating funds for the brand. "
"In nine months, we plan to open 400 self-operated stores and 1,000 to 2,000 franchise stores."
"Before the end of 2015, we will complete the backdoor listing of Xiangjiang and obtain two shares. The total market valuation is ten to three billion."
He finished.
Not to mention a few of them, even Yang Mi was stunned.
One year to go public?
What kind of devilish plan is this? Can it be launched so quickly?
However, as the only celebrity recommender of Bobo Milk Tea, she can see that the data here are quite acceptable.
Tengying has indeed been rooted in traditional industries and has its own unique business methods in traditional operations.
The key is, is this speed too fast?
Although she also wants to make money, she still has to consider the customer reputation in the market!
Yang Mi asked: "Boss Chen, does it need to be so urgent to go public within one year?"
Chen Pingsheng said: "If this is an industry with high thresholds, naturally there is no need to be so urgent, but it happens Milk tea shops are an industry with extremely low barriers to starting a business. Believe it or not, when one of our shops gets better, there will be at least ten people wanting to start milk tea shops on that street.”
“This is China. In the entrepreneurial environment, if everyone doesn’t know about this, no one will think about it. Once they see that you are making money, and the technical threshold of a milk tea shop is not high, no one in the capital can afford hundreds of thousands. "< br>
The so-called locals naturally refer to those who have local household registration and local housing.
To them, hundreds of thousands is just a corner on the real estate certificate.
“You are saying that this industry is likely to fall into fierce competition in a year’s time?”
Yang Mi is naturally not stupid, but is very smart.
She soon understood why Tengying was so eager to launch Bobo milk tea.
To put it bluntly, it was still possible to successfully obtain large amounts of funds before the market heated up.
To calmly cope with the fierce market competition that will definitely occur in the future.
“Not very likely, but 100%.”
Chen Pingsheng knocked on the table: “The investment in Bobo Milk Tea does not need to be too large, and we do not need to rely on financing to dilute our own capital. Shares, again, the main way to make money in the mid-to-late stage is to make money through franchises. Once successfully listed, You Yangmi can get at least 200 to 300 million yuan in return with the 15% shares in her hand. Isn’t this more money than you make from filming? ”
“Indeed.”
Yang Mi looked back and smiled, her two charming eyes filled with desire for money.
The richer people are, the more they like to make money, and she is no exception.
"Since you know, there is no need for me to say anything more." "Don't worry, if we all make money together, I will definitely take care of your sister Mi."
Yang Mi said seriously: "No matter where you are from now on, as long as there is a sister, there will be a cup of Bobo milk tea in your hand. Leave the publicity to me and the rest will be up to you."
< br>Without Yang Mi’s strong support, he would not have been able to recruit thousands of franchisees a year.
It's not enough for franchisees to come in, the key is to make them all make money.
A milk tea brand with a top star who fully cooperates in publicity has already outperformed many of its peers from the beginning.
Traffic + entity business.
He feels that the future of money is also very bright.
All development matters are decided by people above them.
Chu Qiuyan, including Yang Qian and others, are mainly responsible for execution.
The physical store management that the two are not good at is mainly left to Jiang Wei.
As for the final listing, Tong Zelan was in charge.
It’s all linked together, let’s use milk tea as a tool to get satisfactory returns.
Wait until they have discussed it.
Jiang Yilei came in with her internet marketing team.
Any brand, especially a brand dominated by young consumer groups, must have a brand story.
The quality of this brand story directly depends on the brand's market performance.
The early promotion points of Bobo Milk Tea were mainly focused on school beauties + entrepreneurship.
It is quite inspirational.
However, Jiang Yilei discovered through a series of surveys and research that although young people today still have a certain enthusiasm for school beauties and entrepreneurship.
But obviously, it is far worse than another keyword.
“Boss, surveys and studies show that today’s college students, including young people, are most sensitive to love and the regrets of youth. We can design a series of milk tea copywriting to make Bobo milk tea related to love, or It’s the regrets of youth that come together. Once this step is completed, what we sell is not just milk tea.”
“Not bad.”
The so-called milk tea copywriting is actually brand positioning. A first impression is left in the minds of consumers.
Once the brand positioning can be formed, Bobo milk tea will be easy to sell, and it will become popular all over the country very smoothly.
Coupled with the top-notch push from Yang Mi, they are definitely expected to go public within one year.
Then when Chen Pingsheng comes, he will have his own listed company.
"The idea is very good, Bai Xin. Inform the finance department to give Jiang Yilei 500,000 yuan. This is my personal reward for you. In addition, all the Internet marketing departments will be awarded 100,000 yuan each."
Chen Pingsheng stood up and patted Jiang Yilei on the shoulder: "This is just the initial reward. Once you can do this well, you can choose any car worth three million, I said so."
The idea is good, but the key is to implement it.
How to best implement it? The easiest way is to let the person responsible for this matter.
Think about it day and night.
Work hard 24 hours a day to do this well.
As a boss, all he has to do is give you adequate and particularly satisfactory remuneration.
Let you know clearly what she will get when things are done.
You must know that these bonuses are in addition to her salary.
Jiang Yilei was both excited and worried.
Driving back with a three million car, it would definitely be a glorious ancestor.
I got the bonus of five hundred thousand immediately, which is also heavy.
She knew that the idea must be a good one.
Any brand that can be tied to love is extremely popular.
Diamond, Haagen-Dazs, Ido, etc.
However, only when there is difficulty can there be a goal to strive for.
For the three million luxury car, she would fight hard no matter what.
At night, Jiang Yilei had no idea of sleeping.
Take Bai Xin and Jiang Peiyao and Yao to discuss together.
“Love, how can we quickly associate Bobo milk tea with love? Is it really a big head?”
“If you don’t have a big head, uncle can buy it for you. A three-million-dollar car.”
Bai Xin was also racking his brains, but this thing has a wonderful idea.
It is very difficult to really implement it.
Must have strong market sensitivity and keen marketing sense.
Jiang Peiyao was also thinking about it, but she was thinking more crookedly.
Milk tea, why is it tied to love?
Is love beautiful?
She hasn't talked about it and doesn't know.
"You two, tell me your love story?"
Bai Xin looked at Jiang Peiyao, she looked at Bai Xin, and they both shook their heads at the same time.
I don’t know, I haven’t talked about it.
Good guy, you really have found the right person to discuss this.
Love is illiterate.
Jiang Yilei decided to discuss it with Chu Qiuyu tomorrow.
See if you can get some inspiration from her.
For a three million luxury car, you have to fight hard.
(End of this chapter)