Chapter 197 Star shines all over the city
Xiaoya comes out.
The coffee shop outside is already closing its doors.
What does it mean?
Are you no longer doing business in the blue sky?
The hangtag at the door also directly indicates that it is closed.
Qin Xue tidied up casually and called Xiaoya:
“We won’t open the door today. Come with me to the next door!”
From now on. Don't open the door?
She has just learned how to make coffee and is about to lose her job again.
Xiaoya was still confused. Chen Pingsheng was waiting for them outside. The middle-aged young man didn't leave yet. Did he want to wait for her to invite him to dinner?
After Qin Xue and Xiaoya came out, Chen Pingsheng led them to the Tengying headquarters building.
As soon as they entered the door, the four receptionists shouted: "Mr. Chen"
One of them went to press the elevator first, and Chen Pingsheng led them to wait for a while on the first floor. Small meeting.
Go straight to the eighteenth floor.
He wanted to make coffee, so naturally he found more than just these two partners.
Jiang Wei also came from Bobo Milk Tea, so he has rich experience.
Having him will make you feel more at ease. The second-in-command of the original direct-operated store has taken his place at Bobo Milk Tea.
In addition to him, Tong Zelan also introduced an Internet elite.
There is a big difference between selling coffee and milk tea. In the early stage, you must use the Internet.
That is, through a money-burning war, we can quickly acquire original users.
This requires developing their own coffee shop applet.
Even your own coffee APP.
To develop an APP, you must have an Internet team.
In addition to these two people, there is also a small team that prepares and develops coffee.
The five of them are all quite experienced coffee craftsmen.
Chen Pingsheng introduced their small team to Qin Xue, and he would be the coffee president in the early stage.
It started as a project with an investment of 500 million, and it will be worth at least 10 billion in the future. He can't attach too much importance to it.
If this project is successful, it will definitely allow him to move up several levels.
Qin Xue was also shocked to attend this kind of meeting for the first time.
As for Xiaoya, she didn't know that this strange uncle was the top boss who spent one billion to buy a house next door some time ago.
That’s outrageous.
Such a rich person would come to their shop to drink coffee every day.
Now that the start-up team is established, the first step is to choose a brand name.
Chen Pingsheng asked everyone to express their opinions.
It’s best to have a coffee brand name that sounds elegant and classy.
Everyone racked their brains to think about everything.
There are still many people who want to choose English names.
Chen Pingsheng thinks neither is possible. In addition to having a high quality brand, the most important thing is that it must be easy to remember and easy to spread.
If you choose a complicated name, most people will not be able to remember it.
He thought for a while, isn't it very popular to name animals after animals now?
Like Sogou, Tuniu, Fliggy, etc.
He also uses this, so he might as well call it Antler Coffee.
I always feel that this word can easily be associated with coffee, and it is particularly easy to remember.
It’s also quite elegant.
After the brand name is decided, it is time to apply for a series of things related to the brand.
The legal department downstairs is responsible, so they don’t need to worry about it at all.
Similarly, the app and APP for Antler Coffee will also begin to be developed simultaneously.
At the same time, we will also start recruiting people for training here.
Jiang Wei is still in charge of this matter, and he is very familiar with it.
It’s just a matter of replacing the previous training of selling milk tea with the current training of selling coffee.
In addition to these, the most critical thing is to develop several market-leading coffees.
Qin Xue and the senior coffee craftsmen will be responsible for these.
Lin Jia’s previous survey report showed that the unit price of coffee is generally more than 30 per cup.
Antlers Coffee is a start-up that wants to run fast and even acquire customers quickly.
Then you must be a disruptor in the industry.
Use an unconventional method to do this.
In the early stage, don’t be afraid of losses.
He now has the strength to do this, but the key is to go to market quickly.
Chen Pingsheng directly raised the price of Antler Coffee to ninety-nine yuan.
He was particularly impressed by what Qin Xue said, that coffee can be addictive.
As long as the customer can develop this addictive habit and the taste is good.
You will definitely get satisfactory results.
It will take some time to advance all the work, and it will take about two months to actually open the business.
Chen Pingsheng also participated in the whole process.
But on September 1st, after Big Fart went to school.
There is good news from Tengying. The copyright of the Three Lives Three Worlds that they invested in previously has been sold.
He has recovered 200 million, which is not bad. The better news is that Charlotte has been scheduled.
At the end of September.
When this movie is released, Tengying will make a lot of money.
This is why he doesn’t need to raise funds for his own brand of Antler Coffee.
As for Qin Xue’s former small coffee shop, it became Lujiao Coffee’s first pilot store after he bought it.
It is not open to the public, it just needs to serve Tengying’s employees well.
Qin Xue and the others study the hot coffee for nine yuan every day.
Seriously, coffee has never been sold at such a low price.
She seriously doubted whether there was any money to be made.
It's just those things that she doesn't need to think about.
If a big boss with a net worth of tens of billions wants to do this, there is a reason.
What she has to do is to develop the best coffee for 9 yuan.
As another major investment project of Tenghui Capital, Antler Coffee is very generous in terms of employee salaries.
Qin Xue received an annual salary of 800,000 yuan, and even her niece Xiaoya received an annual salary of 180,000 yuan.
It is far more than the previous income from this small coffee shop, and the other coffee craftsmen are also about the same.
Chen Pingsheng feels that this kind of business is much easier to do than traditional restaurants. If it is done well, it can be listed on the market within a year.
Boiling Yangyang has been in business for several years and has received more than one billion in financing.
This is not yet on the market.
Facts have proved that choice far outweighs hard work.
Choose a blue ocean industry that is easy and has few opponents, rather than those red ocean industries that are already red-hot.
He is really not the least bit strong.
If he had known Tong Zelan earlier, he might not be able to work in the traditional catering industry such as Boiling Yangyang.
Selling milk tea and making coffee, money comes in quickly.
After receiving the 200 million from Sansheng Sanshi, he immediately transferred another 150 million to Antler Coffee.
Complete the investment of 500 million.
He doesn't work like he used to do now, and he will definitely not engage in any slow-down strategy.
What matters is a quick attack.
After the successful registration of a series of brand names of Lujiao Coffee, he was thinking about how to become famous all over the world in one fell swoop.
Chen Pingsheng went to Qin Xue to discuss it, but Qin Xue was not very good at this.
The key is that the price of becoming famous overnight is quite high.
He thought about it for a day and found many methods, but there was still no one that could truly become famous overnight.
When he finally went to bed, his wife Song Yanxi suddenly raised her butt and said:
"It's not easy to become famous overnight. You gather the four kings and hold a free show. If you invite 10,000 to 20,000 college students to watch the concert, and then broadcast it live online, are you willing to spend money and worry about not being famous? "
Uh~ Chen Pingsheng was stunned, why didn't he think of such a good idea?
I slapped my wife's butt hard, and the "pop" sound was loud and crisp.
Song Yanxi glared at him angrily: "What's wrong with you?"
"Isn't this a reward for being so happy all of a sudden?"
Song Yanxi covered her head The force of this slap on my own little butt is quite strong.
"How can you reward me like this? I'm just joking, do you take it seriously?"
Song Yanxi said: "Let's not talk about how much it costs to gather the four kings. Just hire 20,000 college students. It seems that this is not a small expense. How can I do this when I open a store?”
“If others don’t do this, then it’s others. I’m not short of money now, so what’s the point?”
Chen Pingsheng said: "You have to make money quickly, what's the point of dawdling, National Day is next month, which is convenient for me to do this."
"You really want to do this? ”
Song Yanxi sat up: "If you play like this, how long will 500 million be spent?"
"I'll just replenish it after it's spent."
Chen Pingsheng said: "An Internet taxi-hailing software can easily be a subsidy. It’s tens to tens of billions, I’m just taking a few hundred million for fun, there’s nothing to be afraid of.”
Song Yanxi was too lazy to pay attention to him, turned off the light and went to sleep.
When this man got excited, he didn't even look at the time and even spanked her little butt.
It's really too much.
Chen Pingsheng saw that it was three o'clock in the morning and didn't bother to disturb her.
My wife will have to go to work as usual tomorrow.
He sent someone to contact the entertainment company in Xiangjiang the next day. It was not easy to gather the four kings at once.
The main reason is that the relationship between these four people is not good.
He had only managed to gather three before, but the singer was absent.
This time I have to collect everything no matter what, it’s just more money.
In addition, you need to contact the stadium where the super-large concert is held.
When Chen Pingsheng told Qin Xue and others about this idea, Qin Xue was quite shocked.
Sure enough, starting a business cannot be viewed with common sense.
The store hasn't even opened yet, but it will cost tens of millions to hold a concert with the four kings on the same stage.
No one can think of asking people to watch it for free!
What else can she say, just support silently.
Unfavorable news came from Xiangjiang again, and they wanted to invite the Four Heavenly Kings to sing on the same stage.
Impossible.
Unless...add money.
After talking for a day, the price was finally set at 52 million.
The appearance fee for each person is thirteen million.
A series of expenses including round-trip air tickets, presidential suite, etc. are also included.
You have spent tens of millions and are you still afraid of this?
These are small sums of money, not worth mentioning.
Chen Pingsheng asked Jiang Yilei to publish online slogans.
Finally, after a series of discussions, we settled on two pretty good lines.
There are no deer in the forest. Elegance is not natural.
Antlers Coffee shines in the city.
The four kings will have a concert on the same stage on October 1st.
The most shocking thing is the last sentence, free of charge.
In other words, this is an unprecedented concert that can be attended for free.
The location has not been announced yet.
The specific registration method has not been announced, but as soon as the news came out, it exploded on the Internet.
The four heavenly kings are on the same stage, this is definitely a once-in-a-lifetime series.
Quite shocked.
In addition, as the Chief Network Recommendation Officer of Antler Coffee.
Yang Mi also became a bonus, and she was responsible for the final speech on stage.
The main thing is to promote Antler Coffee.
After confirming the concert time, Chen Pingsheng took the initiative to contact Youku, Big Penguin, and iQiyi.
There are four heavenly kings doing gimmicks.
I don’t worry about them not cooperating at all. Anyway, I don’t have to spend money to buy the live broadcast rights.
The struggle between the three major Internet platforms is also quite fierce.
In order to comprehensively expand his influence, he found three companies to cooperate with him at the same time.
By the time he finished all this, a week had passed.
There is a lot of noise online, especially here in Beijing. All universities are asking, how can I get tickets?
In order to expand his influence, Chen Pingsheng decided that anyone who is a member of the university student union can receive it for free.
You must know that in universities, the student union is a very influential group.
This is considered a pick.
In addition, senior white-collar workers from major companies can also go there for free.
It is said that there are 10,000 or 20,000 people, but the largest concert venue in Beijing can actually accommodate 60,000 people.
Either we don’t do it, or we do it to the maximum extent possible.
At least a few hundred people will be responsible for maintaining order at the scene.
In order to gain fame immediately, Chen Pingsheng decided to directly invest 100 million to hold this Antlers concert. By the way, I spent another 200 million to go to the magic city to find a store design and decoration.
His wife also asked him how long it would take 500 million, and it turned out that it would take more than a month.
Time flies.
It’s mid-September in the blink of an eye.
While the entire Tengying team was still helping prepare for the Antlers concert, Bobo milk tea was officially launched in Hong Kong.
Each share was priced at RMB 7, and nearly 200 million shares were issued for the first time.
Just after the issuance was completed and the stock price rose slightly, news about rights protection broke out in the city.
Many franchisees gathered at the door of Bobo Milk Tea to defend their rights on a large scale.
Chen Pingsheng rushed to the Magic City immediately.
……
Bobo milk tea, headquarters.
A small western-style building that is not too tall was rented as the new headquarters of Bobo Milk Tea in the Magic City half a year ago.
When Chen Pingsheng rushed over, many franchisees had gathered here.
Hold a sign outside and shout for refund.
There was no movement at all before the listing, but immediately after the listing, all these people jumped out.
He didn't believe it if no one organized it.
In just the past six months, Bobo milk tea has indeed developed so rapidly.
This will inevitably lead to being targeted by some people.
Of course, it’s the company itself that has problems, and that’s why it’s being targeted.
After Chen Pingsheng came up, Yang Qian, Chu Qiuyan and the others were all here.
He had read the news on the way here.
The main reason is that the management of Bobo milk tea is chaotic. There are two Bobo milk tea shops less than 500 meters away on one street.
There are also situations where directly operated stores compete with franchisees for business.
The news reports were very detailed. Even if he didn't have a month to visit, he wouldn't be able to find out so carefully.
The impact of the news directly caused Xiangjiang to fall below the issue price.
This is not a good sign.
If something happens to Bobo Milk Tea, it will be much more difficult for Antler Coffee to be launched in the future.
"There are reasonable grounds and pictures. Regardless of who carefully arranged such a situation, I want to know how you plan to deal with it?"
Chen Pingsheng stood in front of the floor-to-ceiling window, holding his hands behind his back. Look at the group of franchisees downstairs holding flags to defend their rights.
Yang Qian is the president here, and now at such an important moment on the first day of listing, something like this happened.
Of course it is hard to escape the blame.
The key point is that they didn’t know anything about it beforehand.
Yang Qian said: "There are more than 70 franchisees coming to defend their rights this time. The main problem is that they not only want a refund of the franchise fee, but also all the money invested."
" Oh...then why did they withdraw?"
"Because the business is not good and they are losing money."
"What is the reason for the poor business?"
"Many franchise stores have been opened in close proximity."
After Yang Qian explained, Chen Pingsheng said angrily:
"How close is the distance? Didn't I say before that no second Bobo milk tea shop is allowed to appear within two kilometers? What is the situation now? How do you manage three shops within 500 meters?"
"The more important thing is, have you ever thought that joining a Bobo milk tea shop costs 100,000 yuan, and if you hire someone to decorate it, you need to invest at least 300,000 yuan.
“Three hundred thousand may be nothing to you, and it’s less than a meal to me, but look at the people downstairs, many of them are mothers taking care of their children at home.
"After the child turned one year old, they wanted to find something to do. They finally got their husband and mother-in-law to agree to spend hundreds of thousands to open a milk tea shop, but because of your negligence in management, they lost nothing. "
"Do you think they only lost hundreds of thousands? What is lost may be a happy family. "
"If you change your position and think about it, if something like this happened to you, let alone asking someone to refund the money, would you have thoughts of killing someone? ”
The most unacceptable thing for Chen Pingsheng is that after becoming successful, he forgets the fact that he was once an ordinary person.
Put yourself in their shoes and think about it, what if he and his wife Song Yanxi had not really become successful.
With a family like theirs, his wife Song Yanxi spent her savings and opened a milk tea shop at the right opportunity.
In the end, I lost everything because of other people’s problems.
What will he do at this time?
Divorcing his wife is not possible, he will only burn down the headquarters company with a fire.
Hundreds of thousands.
Of course this is nothing to the truly wealthy, but to ordinary people it has laid the foundation for the breakdown of their families.
What he couldn't accept even more was that Yang Qian and the others were helpless in dealing with this kind of thing.
"Go and pick them up, and welcome them with good tea and water."
Chen Pingsheng arranged for them to come up, and they kept arguing, each one louder than the other.
You must take responsibility for your mistakes.
When a company is big, it cannot ignore the interests of others.
"You must give us an explanation, otherwise I will continue to sue even if it goes to the capital."
A precious mother came over after a long journey, and there were several people living there. A small single room.
My hair is also messy.
Chu Qiuyan stood up and explained: "Don't be anxious, everyone. This is our boss. He will definitely give everyone a satisfactory answer."
Chen Pingsheng motioned for them to sit down first, and he said: " Don’t worry, it’s our problem and we will take full responsibility for it.”
“If there is more than one Bobo milk tea shop within two kilometers, we will refund you in full and compensate you for the problem. And the time wasted.”
“How do you plan to refund it?”
Chen Pingsheng asked the finance department: "As long as it is determined to be our problem, a single store will be refunded at the standard of 400,000 yuan, and in addition, the per capita monthly income standard will be 8,000 yuan to make up for the time you have lost because of this."
"You Are you sure?" Mom looked at him suspiciously.
It seems that I didn’t expect it to be so smooth.
Moreover, they were satisfied as long as they got their money back, but they never thought they could make up for their wages.
“Our boss naturally means what he says when he speaks.”
Chu Qiuyan told him that the main reason why Yang Qian couldn't handle it in time was because the company didn't have that much money in its account.
Moreover, there were so many refunds involved that she couldn’t decide on her own.
Chen Pingsheng believes that the more important thing is that she was influenced by her previous work in the government unit.
In that kind of status, people have demands as long as they don’t cause trouble and become known to the whole world.
Basically, the answer is how many working days it will take.
She suddenly encountered so many people coming to her door, and she instinctively wanted to delay it for a while.
We will do it after everyone has discussed it.
It’s easy if you don’t have money. He can draw hundreds of millions at any time.
You don’t need that much at all, 30 million is completely enough.
Just because of this, Yang Qian is not suitable to be the chief CEO of Bobo Milk Tea.
We must give an explanation to the public and Hong Kong stockholders.
It is too bad to fall below the issue price at the opening of the market.
Chen Pingsheng immediately cashed out all his Vanke shares and announced that he would concurrently serve as the president here.
Yang Qian’s departure is not an injustice, but there is indeed a big problem with her own management.
Now he can be considered a scapegoat.
But she can go to Antler Coffee to help first.
Her current experience is completely sufficient, but it is not suitable for dealing with adversity.
Especially when you don’t know who is being targeted.
......
Chen Pingsheng handles things vigorously and resolutely.
He pays bonuses to employees quickly and assumes his own corporate responsibilities faster.
After drawing 50 million directly from Teng Ying, we immediately started investigating.
Once it is found out that poor management and losses occurred due to one's own responsibility.
Refund immediately.
However, after he withdrew his money, many franchisees appeared one after another who wanted to refund their money.
The main reason is that the location of the store is not good, which leads to losses.
In terms of selection facade, the headquarters of Bobo Milk Tea has detailed standard data.
Once it does not meet the standard data, it is absolutely not allowed to open.
Obviously, in the process of rapid development, the standard line of enterprises has been directly stretched to the lowest level.
There are problems everywhere.
Perhaps this is the reason why Chu Qiuyan hesitated to speak last time.
Chen Pingsheng decisively takes responsibility and would rather pay for it himself than let those who believe in his company bear the losses.
He returned the money very quickly, and the stock price of Bobo Milk Tea in Xiangjiang also plummeted.
In less than a week, the stock price dropped by nearly half.
When it was launched, Bobo Milk Tea still had a market capitalization of three billion.
It has only been on the market for less than a week, and there are about 1.6 billion left.
The main reason is that the more money he returns, the bigger the loss hole will be in the financial books.
Who is still willing to buy after such a huge loss just after it was listed?
Chen Pingsheng spent 100 million to handle complaints from franchisees of Bobo Milk Tea.
His own shares here have increased from 9% to 13%.
Under such circumstances, he, the founder, is still willing to increase his holdings by 4% based on a market value of 2.5 billion.
It also gave other shareholders a lot of confidence.
In addition, Chen Pingsheng decisively took the 380 million cashed out by Vanke and used it in the Xiangjiang stock market for a buyback plan.
At the same time, it was announced in the name of Tenghui Capital that the original founder of Bobo Milk Tea used 380 million to buy back shares.
You must know that at this time, the issue price of Bobo Milk Tea has dropped to 3.5 per share.
The entire market value is less than 1.5 billion.
He alone took nearly 400 million to buy back half of the Bobo milk tea stocks on the market.
No matter how others throw it, he can sweep them all away.
Tenghui was willing to spend 400 million when Bobo Milk Tea was not favored by investors at all.
No matter what happens, it gives the market a strong confidence.
This is the tyranny of him having enough cash, if he hadn't been able to come up with so much money at once.
I am afraid that the investors will join forces to sue the company for delisting immediately.
Fortunately, after a wave of ups and downs, the stock price finally stabilized to 5 yuan.
He also made a lot of money from it.
At least I made back all the 100 million I lost before.
You must know that he repurchased it for 3.5 yuan, and now it has increased to 5 yuan.
I made almost one-third no matter what.
The stock market is like this, full of excitement and thrilling everywhere.
Fortunately, the situation is gradually stabilizing, and he is still repurchasing it in Xiangjiang.
Strive to support the share price of Bobo Milk Tea back to the issue price of 7 yuan.
After he finally stabilizes, he will start adjusting the business plan of Bobo Milk Tea.
Just at this moment, Tong Zelan came to find him.
Bobo Milk Tea has already cashed out, and she still has 12% of her shares left. If the stock price drops as before, the remaining shares will be worthless.
There is no way to wait until the day when the trap is solved.
Fortunately, Chen Pingsheng came back with new ideas and quickly stabilized the stock price.
Finally stopped the decline.
This is why she likes to work with him. This guy is very responsible.
The key is that he has a lot of money. If something happens, he can hold up half the sky by himself.
There is a world of difference from a rich guy like Wang Yanfeng.
At least the stock price of Bobo Milk Tea can be stabilized in minutes as long as he is willing to take action.
It's nothing more than a little more money.
It turns out that he is really rich.
Immediately took out nearly 500 million in cash. It was difficult for her to collect such a large amount of funds.
Of course, her shares are now a little less and diluted.
The main reason is that Chen Pingsheng spent 100 million to actually deal with the complaints from Bobo milk tea franchisees.
This 100 million yuan is not for nothing, they all have to dilute their shares to give him, otherwise they will have to pay.
Who is still willing to pay when the stock price drops like that?
Tong Zelan is also well-informed. No one who joins a franchise can make money 100% of the time.
Of course there are many complaints.
It’s just not so concentrated.
This is obviously being targeted.
Others make her lose income, so she cannot do nothing.
The results of the investigation came out immediately.
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Various requests.
(End of this chapter)