Chapter 199 Market Expectations
“The ones attacking us are mainly Internet celebrity brands established by another celebrity.”
Chen Pingsheng took the investigation materials given by Tong Zelan and read them in detail.
Yang Mi told him once before that Yang Baobao established his own milk tea brand in Shanghai.
At that time, she still felt that it would have an impact on Bobo milk tea, so she took the initiative to remind her once.
It's just that he didn't care.
Different from the low-price strategy of Bobo milk tea, a cup of milk tea at Yang Baobao costs at least dozens of yuan.
In addition to her own fans, countless people have complained online.
It’s expensive and tastes bad.
I also keep comparing it with Bobo milk tea.
They are also founded and endorsed by top celebrities. They are affordable and deeply loved by young people.
It is extremely expensive for one family to cut vermicelli and leeks.
Over time, there was a lot of resentment towards Bobo milk tea.
After sending people to investigate privately for a long time, the franchisee blockade happened on the first day of listing.
Tong Zelan said: "It's not just milk tea, I think the deeper reason is your Tengying, which has affected the Huayi Department, which is also an entertainment group. Your Tengying's rise is obviously too fast. It’s understandable if others want to step on you at a critical moment.”
Yang Baobei herself is nothing, Huayi behind her is the big capital.
How about she, a top star, go against Bobo Milk Tea, which is backed by Tengying Entertainment?
Isn’t this looking for a seal?
After all, Tengying is also an entertainment group with a valuation of tens of billions. No star in the entertainment industry dares to stand up and say that Bobo milk tea is not good.
Yang Baobao is different, she relies on Huayi.
There is a natural antagonistic relationship with Tengying. The faster Tengying rises, the more disadvantageous it will be for the established giant Huayi.
Chen Pingsheng had long known that the rapid development of Bobo milk tea would definitely affect the interests of some people, but he did not expect that the first one to jump out would be another star brand.
There are many examples of celebrities starting their own businesses in the past two years, including catering companies, milk tea sellers, and even barber shops.
The difference is in the industry, but the same thing is that the prices are set extremely high.
It seems that if you don’t cut vermicelli and leeks, you can’t make money.
Just like a celebrity noodle shop, a bowl of noodles costs forty or fifty.
At the beginning, I could rely on the celebrity fan effect to become popular for a while, but as time went by, it became nothing more than nothing.
Everyone that should go bankrupt has basically gone bankrupt.
“Sometimes I don’t know whether I should attack her or not.”
After Chen Pingsheng put down the investigation report, he said:
"If I don't do anything on her side, this milk tea shop probably won't be open for long."
"Indeed." Tong Zelan said: "The price is too unfriendly and divorced from reality, but since they dare to do this If they jump out and target us, if we don’t do anything, wouldn’t we be easily treated as soft persimmons?”
Chen Pingsheng nodded, agreeing with what she said, but after all, we are still the top in the entertainment industry. Liu also leaned against a big tree.
He didn't even bother to deal with any insignificant blow.
“Leave this matter to me, I will let her know the price.”
Chen Pingsheng said: "In the current situation, although I spent 400 million to stabilize the stock price, the key is to restore the market confidence of Xiangjiang stockholders in Bobo milk tea. Otherwise, if I withdraw the money, the stock price will collapse again, you guys No one can successfully exit the shares after half a year.”
He still owns 13% of the shares, excluding the stocks he bought in the stock market.
No matter what, we cannot allow Bobo milk tea to remain so addicted.
Tong Zelan also knows this very well. The current situation is that he has taken 400 million to temporarily stabilize the situation.
If you want to drive the stock price up, the key is for Bobo Milk Tea to produce a beautiful financial statement.
Or prove to the market that they have sustainable development momentum.
It is not difficult to restore financial reporting in the short term.
Chen Pingsheng has his own solution.
Charlotte was about to be released, and he clearly remembered that it was a hit movie.
This is also the first film fully invested by Tengying.
With an investment of 50 million, Tengying has 100% profit rights.
He transferred 25% of his investment share to Bobo Milk Tea at a price of 15 million.
With this 25% investment income.
The problem of large-scale losses caused by the franchisee compensation for Bobo Milk Tea can be eliminated immediately.
It’s just that he owns 90% of the shares in Tengying and 13% in Bobo Milk Tea.
In addition, the stock market swept back 30% of the stocks, and the total is still only 43%.
He obviously suffered a personal loss.
Considering that the 13% in hand can be used for random increases, this small loss is completely acceptable.
The most important thing is to quickly close the loss of Bobo Milk Tea.
Tong Zelan didn't know that Charlotte had such high returns, and always felt that his method was more risky.
If the box office of Charlotte fails to meet expectations after its release, Bobo Milk Tea investing more than 10 million in it at this time will only make people feel that it is not doing its job properly.
Considering that Tengying had never produced a loss-making drama, she didn’t say anything.
She came here this time not just to discuss the Bobo milk tea with Chen Pingsheng, but the key was that the sales of Hua Qiangu peripherals had completely ended.
Hua Qiangu has been popular all summer, and it is still popular everywhere. .
It’s just that after the show ended, their sales didn’t move much.
Just stop.
Tong Zelan gave him a piece of financial data. Sales of Huaqiangu peripherals started in June and ended at the end of August.
Three months.
The investment proved to be very successful.
“Total sales are 2.1 billion, product cost is 430 million, and after deducting other labor costs, the net profit reaches 1.5 billion.”
There are popular TV series like Hua Qiangu, and the biggest marketing expenses of the product are completely saved.
It is normal for profits to be so high.
According to what was decided earlier, he holds 40% of the shares.
Tong Zelan is responsible for 20% of online sales.
Hu Ding, who is responsible for offline channels and production, also accounts for 40%.
Chen Pingsheng got 600 million without any effort, Tong Zelan got 300 million, and Hu Ding got 600 million.
Everyone makes a lot of money together.
Another very successful investment, Tong Zelan is very happy.
Of course.
She did not share the money alone, just like Chen Pingsheng.
He also wants to give Zhao Liying 150 million, which was agreed upon before.
Give her a 10% share, which she deserves.
Without her, the genuine Hua Qiangu Guan, no one would be able to earn so much.
The reason why Tong Zelan divided the money in advance was mainly because Chen Pingsheng took out too much money at once.
I am afraid that he will be financially burdened.
After all, everyone has money, but cash is completely different.
A lot of it is in the assets.
Chen Pingsheng notified Zhao Liying to come to Shanghai, and together with the shares she had cashed out in Bobo Milk Tea, she had already earned about 300 million in this commercial market this year.
Far superior to all the top-tier brands.
Although celebrities all make money, they also have standards.
Anyone who can earn more than 100 million per year is already at the top of the class.
Very few can achieve it.
Not to mention someone like her who earned two to three hundred million without relying on filming or endorsements.
The only one who can compete with her this year is Yang Mi, who cashed out more than 200 million in Bobo Milk Tea.
They are all artists under Tengying.
When Zhao Liying heard that she wanted to share the money, it came quite quickly.
Chen Pingsheng transferred the money directly to her account.
……
Night falls and the lanterns come on.
The Huangpu River on the Bund is even more charming.
Chen Pingsheng met Zhao Liying and the others for dinner at her small home on the Bund. She brought Bailu Jiang Peiyao with her.
Also.
Chu Qiuyan and the others were also on his side.
We all know each other, so there is no generation gap when we chat.
Celebrity status is only for ordinary people. In his case, no matter how big a star is, he is just an ordinary person.
If you can chat, just chat a few more words. If you can't chat, you won't meet again.
"Brother Chen, your house is quite cozy."
Chen Pingsheng cooked a few side dishes by himself, but the taste here in Shanghai was not to his liking.
Zhao Liying was helping, still the same as before.
"I'm just here on a business trip. There's no need for the house to be too big. This house is just right. If you want to drink tea, make it yourself. I don't have time to greet you now."
"It's good. I don't like living alone in a house that is too big."
Chen Pingsheng can cook quite quickly. He is a married man in a room full of beautiful women, so there is nothing to be embarrassed about.
A fish head with chopped pepper and a few home-cooked side dishes are ready in no time.
I haven’t eaten yet, so it’s not bad to just take a few bites.
When you have money, you can’t eat in any high-end hotel. If you eat too much, you will find that you will never get tired of home-cooked side dishes.
"Brother-in-law, will Bobo milk tea be okay?" Jiang Peiyao is already twenty, and she is still pretty. To Chen Pingsheng, she may have always been a little girl.
"What can happen? It's just a normal business development process."
Chen Pingsheng gave her a small fish head: "It's you, there is If you don't act well, my brother-in-law will point to you as a big star in the future."
"Yes, my play will be broadcast soon. Will you watch it then?"
Jiang Peiyao looked expectant, and Chen Pingsheng nodded: "I will definitely watch it."
"Brother Chen, I will make some news endorsements tomorrow to see if I can help Bobo Milk Tea."
Zhao Liying suggested, and Chen Pingsheng did not object:
“You have a huge fan base now, and your endorsements will definitely be effective, but celebrity endorsements are more targeted offline. Consumer groups may not be of much help to the stock market.”
“What should we do?”
Zhao Liying really wants to do her part, but she seems to be unable to think of any good solution besides endorsement.
“Don’t worry.”
Chen Pingsheng said: “After this incident, I have thoroughly reflected on it. I think opening a milk tea shop and franchising should be mutual achievements. We The way to make money should not be based on collecting franchise fees, but we should think more about helping franchisees make money before making our own money.”
I don’t really understand.
Chu Qiuyan explained again: "What Uncle Chen means is that in the future, Bobo Milk Tea will not charge a franchise fee, but after making money in the franchise store, the profits within 10,000 will not be divided. The above profit is only thirty-seven.
"We have three franchisees and seven. This not only lowers the investment threshold for Bobo milk tea, but is also more acceptable to the franchisees."
Although the share ratio does not seem to be high, if there are more stores, That would be very profitable.
Bai Lu on the side was not able to interrupt, so he listened quietly.
Among the few here, she seems to be the most junior.
Now that she is barely at the third level, she thought that Chen Pingsheng would not pay attention to her, but unexpectedly he still asked:
"Bai Lu, I saw the movie about Zhao Yao you made. It was pretty good. By the way, where do you live now?"
"I'm going to buy a house in the Magic City in installments."
< br>Being suddenly spoken to by the big boss, Bai Lu was a little flattered, and Bai Lu felt that his answer was stupid.
Why are you so serious? Can't you be a little more humorous?
Chen Pingsheng put down his chopsticks: "Don't worry about installments. It just so happens that there is a house similar to this one downstairs that is also well-decorated. Qiuyan, please arrange for someone to buy it tomorrow and transfer it to Bailu Ming. Come on.”
Forehead?
It’s similar to this, it’s at least 200 square meters, and it’s finely decorated.
On this lot, can you afford it without 20 to 30 million?
"Uncle, I haven't contributed anything?"
Bai Lu is really honest.
Chen Pingsheng smiled and said: "You made 30 million from filming that TV series, so this house will be your reward. Don't worry, tens of millions is nothing to me. You can just act with peace of mind. If If you are bullied or if anyone dares to break the rules, just tell me that Tengying will not allow its artists to be bullied in any way.”
I suddenly felt protected. .
Bai Lu feels that signing with Tengying is the most correct decision she has made in her life.
The boss is really nice and doesn’t care about them at all.
Being able to make it out of the artist class means you have some strength.
Chen Pingsheng was relieved in advance.
As for his little cousin, Chen Pingsheng also asked her where she wanted to live.
Jiang Peiyao wants to live next to them, or live in the capital.
Chen Pingsheng didn't say anything, but took out a bunch of keys and handed them to her, leaving his convertible Phantom here for her to open.
At his age, a top-notch four-seater Phantom is more suitable.
Phantom is really nothing to him.
You can buy whatever you want, and you can give whatever you want as a gift.
Unexpectedly, from Hua Qiangu Peripheral and Vanke stocks, he tearfully earned another 780 million.
Money has been spent too much, and more is left to realize the ideal.
Neither of them expected that they would receive such a big gift for such a trip.
They were all a little confused.
As for Zhao Liying, she no longer needs to reward her with anything.
The income is already super high.
……
At night.
Chu Qiuyan and the others all have homes in Magic City, and they went back after eating.
As for Zhao Liying, she chatted a little later, but still left at eight o'clock.
Bailu Jiang Peiyao, who had no house, slept on his side. Anyway, with three bedrooms and two living rooms with an actual area of 180 square meters, it was quite convenient.
The next day arrived.
Chen Pingsheng went to work at the Bobo Milk Tea headquarters early.
This business adjustment is very intensive.
The entire marketing department and the franchise business department need to make very big adjustments.
For example, in the past, the marketing department would get a certain commission when finding a franchise store.
This is also the root cause of problems in franchise stores. Sometimes employees do not hesitate to break certain rules in order to earn this commission.
Now that all the changes have been made, all major business divisions must help franchise stores earn profits as their main source of income.
This has also become the main revenue direction of Bobo Milk Tea in the future.
Once the overall business strategy changes, the market direction will also change.
Although they suffered artificial damage this time, the stock price is still only 70% of the issue price.
But as long as you firmly believe that the direction is right, you can always rise back.
Besides, they just fell below the issue price, but they didn’t lose their consumer base.
After this wave of compensation, Bobo Milk Tea’s reputation online has undoubtedly improved a lot.
However, the stock market does not seem to recognize their adjustment.
I especially don’t approve of investing more than 10 million in a movie at this time.
Isn’t this nonsense?
I couldn’t do my main job well, so I started to work on the side job of movies.
Hit the street~
The media in Xiangjiang are still full of disdain for Bobo milk tea.
Chen Pingsheng also took a detailed look at the financial statements of Bobo Milk Tea. Currently, there are almost 900 directly operated stores of Bobo Milk Tea.
The average monthly profit of a single store remains around 20,000.
This month’s income is almost 18 million.
If we add more than 2,000 franchise stores, the annual profit can still remain stable at 300 to 500 million.
With such a strong financial report, it is reasonable for Bobo Milk Tea to have a market value of 5 to 6 billion.
Chen Pingsheng is very confident. He can only say that this crisis gave him a good opportunity to buy BoBo milk tea at the bottom.
Just wait for the first quarter to pass and when the quarterly financial report is released, the stock price will inevitably rise.
By then, it shouldn’t be a big problem for him to make two or three times the profits from the stocks he bought at the bottom for three to five yuan.
However, although the market for Bobo milk tea is still very good, the milk tea market is obviously becoming more and more crowded.
Many people have come to join this industry, including rich and poor.
If you want to keep the stock price rising, you must create the unique core advantages of Bobo Milk Tea.
Milk tea is bound to be homogenized in the end.
The so-called homogeneity means that everyone sells similar things.
At this time, the battle is marketing and service.
Marketing has always been the core advantage of Bobo Milk Tea.
A large number of celebrities can be drawn to the platform at any time.
As for service, there is no standard in the entire industry.
He can set the standards first and then implement them through unified training.
When market competition becomes increasingly fierce, companies must consider taking one or two more steps forward.
As long as you take one step more than others, you can leave 90% of your peers far behind.
The remaining ten percent are high-quality opponents who need to compete in all aspects.
Chu Qiuyan also gave him an idea to expand the track and combine milk tea with ice cream.
That is to say, it not only sells milk tea, but the store can also sell milk tea and homemade ice cream like some shops in Wanwan.
Such as chocolate sundae, strawberry sundae, etc.
The two do not conflict and can be perfectly combined in the store.
The production is also very simple and does not require long training at all.
Chen Pingsheng thinks her idea is good, but ice cream is mostly eaten in summer.
By the time they are ready, it will be winter soon.
It may take a long time for the market to adapt.
However, once they can combine ice cream and milk tea, they will have a special path on this track.
In the future, we may no longer be afraid of the crazy involution of the milk tea industry.
Chen Pingsheng asked her to try it boldly. She could go to Guangdong first and start pilot operations with self-operated stores there.
That place in Guangdong has summer all year round and there are many migrant workers, so it is just the right place for this wave of testing.
Once successful, start a large-scale nationwide promotion.
Chu Qiuyan took people directly to Guangdong.
(End of this chapter)