After New Year's Day.
Chen Pingsheng took his wife back to the Magic City headquarters.
He came to see the development of Antler Coffee, while his wife was there to attend the opening of two flagship stores in Shuiyunjian.
And visit those stores that have been invested in later.
The music festival has indeed formed a very high influence in Shanghai, and the publicity is super strong.
The logo of Antler Coffee that night was second only to Shui Yunjian’s several big logos.
Antlers Coffee has invested a total of 2 billion, and so far less than one-third of its stores are profitable.
Even if it is profitable, the profit is extremely low.
The main reason is that the pricing is too low, and the rents for those prime locations are too high.
Suddenly, Lujiao Coffee, which became popular all over the Internet, failed to achieve financial break-even.
But the stores are still open non-stop, extending from the Shanghai Bund to the surrounding areas of Jiangsu, Zhejiang and Shanghai.
Although Chen Pingsheng does not think that all this is normal, if he wants to make good coffee, he must burn money in the early stage.
This is only two billion invested, where does it go?
Let’s wait and see when another two billion is invested.
His plan for Antler Coffee is to invest 4 billion.
Go to Nasdaq to apply for listing.
Foreign countries obviously value coffee stocks more.
In addition to Antler Coffee, the group’s investment in trainee competitions is also considerable.
The Chinese style girl Shen Wanning and Yang Chaoyue, who paddled throughout the whole process, are popular in the magic city.
Over in the capital, as clips of Brother Martian and the others were posted online, the charming girl Jiang Peiyao became popular.
And Yang Xiaoxiao, the second-generation rich man who dominates the world.
If these people have a topic, it will be very helpful to the trainee competition.
The competition lasts for one year, and the original purpose is to maintain high exposure for his brand for one year.
Just when everything was ordinary.
Chang Fu suddenly came over. He was Chen Pingsheng’s younger brother. He could go directly to the 22nd floor without making an appointment.
The reason why he came here in such a hurry this time is because the live broadcast industry has undergone earth-shaking changes.
"Old Chen, have you downloaded the Kuaishou short video?"
"No."
To be honest, Chen Pingsheng is definitely not young at his age.
Some things that young people like are not so easy for him to grasp now.
For example, this short video was one that he had only seen played on his mobile phone.
Chang Fu came over with his mobile phone and told him, "As of this month, the number of user registrations on Kuaishou has reached 300 million. Guess what the anchors said when I went out. They all said that young people nowadays It’s all concentrated on this kind of short video. Countless young people are creating and sharing their own short videos on this platform.”
“It’s so popular.”
Chen Pingsheng himself. I also downloaded and registered one. After browsing it, I found that all the people there were showing off some luxury cars and mansions.
It’s very vulgar.
That's how it seemed to him anyway.
I don’t understand what the entry-level Mercedes-Benz worth more than 300,000 yuan is worth showing off.
Or there are some pretty girls doing a little show dance there.
Each video is very short, ranging from a few seconds to tens of seconds.
This kind of time is completely fragmented, compared to watching movies or TV series in the past.
Watching short videos is obviously more in line with today’s young people.
And he also discovered that behind every gold-flaunting video, there was a rustic look.
Those so-called luxury cars are nothing compared to those of his family.
However, these videos often receive hundreds of thousands of likes.
He owns Tengying Entertainment, so he naturally knows the meaning of traffic.
Before he knew it, he had been browsing for more than half an hour.
"What do you think?"
Chen Pingsheng closed it, just like the big penguin once, it didn't need anything to run at the front.
All you need to do is imitate it and then use the huge resources of the Penguin Empire to overwhelm you when you show signs of it.
Easily surpass the previous entrepreneurs.
Chen Pingsheng is the same now. Maybe short videos will really become a new outlet for young people to consume and kill time.
The Kuaishou platform was launched in 2011, benefiting from the popularity of smartphones.
Small videos have become extremely popular in the past two years.
Three hundred million user registrations, what is this concept!
There are currently only a few Internet APPs that can do this, including WeChat, Alipay, and QQ.
Chang Fu said excitedly: "Old Chen, haven't I been looking for a new opportunity for live broadcasting? This is what I think. Look at the creators above. They first accumulate fans through short videos, and then quickly monetize through live broadcasts. There are many fans who buy gifts and make money with goods.”
“I just want all my anchors to switch to Kuaishou, a short video platform. I come to you, and I also hope to get some support from you. "Support and help are easy to talk about, but the key is what do you want?"
Chen Pingsheng invested 5 million in his small live broadcast guild, and it was all completed in less than half a year. It paid off.
As of now, I have made tens of millions.
Of course this is nothing to him, but to Chang Fu, it is enough to prove that he is still very reliable in these matters.
Chang Fu said: "I have been researching for a while. If I want to quickly become popular on this kind of short video, the easiest way is to directly show off my wealth."
"The reason This is mainly because most of the people who play short videos now are rural guys or young people working in factories. If you think about it, with their eyesight, they have never seen the lives of rich people before, and who I don’t yearn for the life of the rich. "This is why in those short videos on Kuaishou, you are often bullied first, and then the luxury cars appear."
Chen. I think it makes sense.
He had been swiping for half an hour before, and in half of that time he was swiping a certain luxury car, or taking pictures and dancing next to the luxury car.
Seriously, this kind of video has no interest for him, and he even thinks it is quite childish.
The entry-level BBA is also called a luxury car?
Although he thinks so, you have to look at it from another perspective.
It’s a stressful day at work or going to school.
Wouldn't it be great to watch a short video like this?
Compared with these, he really likes to watch those young ladies dancing slutty.
That little butt is twisted and full of sultry.
"I quite agree with your ideas. You'd better tell me what kind of support you want!" Chen Pingsheng asked him.
Chang Fu grinned: "Old Chen, you said you want to show off your wealth. Among the young people on the platform, who can compare with you?"
This is not on the same level at all.
It simply cannot be compared like this.
Rich people still don’t like the current short videos, and some young people just play on them.
After making a little money, he will buy a luxury car even if he takes out a loan to show off his family's wealth.
As for those who are truly at his level, they don’t even bother to show off these things.
It will be regarded as very low-level behavior.
Chang Fulai’s meaning is still very simple. Either he doesn’t show off, or he must be the richest one in someone’s hands.
Of course he can’t do it with his own small assets.
No matter how fake the little rich guy on a certain hand is, there are still hundreds of millions of user registrations.
There will inevitably be some truly wealthy people among the hidden dragons and crouching tigers.
Who would care about someone with a net worth of hundreds of millions or even billions?
Chang Fu said: "Don't you have a Bugatti and a Koenigsegg? I'd like to borrow them first. I'd also like to borrow a convertible Phantom and a top-end Phantom. There's also a Bentley, and Lafa is also the best. Can you lend me a loan for a while?”
“These are very simple.”
Chen Pingsheng called the capital and arranged for someone to send some of his cars to Shanghai.
Bugatti, Koenigsegg, Rafa.
This is definitely a sacred car among the sacred cars.
The minimum starting point is 25 million.
Since Chang Fu wants to take his cars to shoot short videos to attract fans, it’s time for him to support it.
He has also seen many young people showing off their wealth in certain cars, but he has never seen anyone who can produce such a truly top-notch car.
He drew three magic cars and then adjusted two top-level Rolls-Royce Phantoms. The cards were drawn immediately.
As for the Bentley kind, just bring in two of them.
He can’t even count how many cars he has now.
“You don’t just want to borrow a car, do you?”
Chang Fu chuckled: “Of course it’s not enough to just have a luxury car. I hope you invest another 50 million. The shares can be increased to 80%. Secondly, I want to rent a small headquarters by myself. I always feel that this is the biggest opportunity in my life. If I seize it, I may be able to rise to the top. If I can't seize it, I will never be able to do it for the rest of my life. That’s it, earning tens of millions a year and waiting to die.”
This is a bit Versailles, but it is indeed the case for Chang Fu.
He can easily earn tens of millions every year without any pressure at all.
"Fifty million is a little less."
Chen Pingsheng thought for a while and said: "Since you have decided on this direction, I will give you 100 million. In addition, don't rent the headquarters. You Since you want to create your own persona as the richest man on the platform, you have to have your own headquarters building in Modu.”
“Well, I’ll spend a few hundred million to buy a smaller one. The headquarters building is rented to you.”
If he can’t afford an office building in Xiangjiang, can he still afford one in Shanghai?
The appeal of short videos to young people is indeed unparalleled.
Maybe it can become the next trend.
Chang Fu has been in this industry for so many years. Now that he has spoken out, he must be very confident.
Whether there are dates or not, let’s spend hundreds of millions to get a good position first.
In case it really becomes the next trend.
Then what he did today was very wise.
Fifty-six billion cannot buy a dozen-story office building in Pudong New Area, but it can buy an eight-story building.
The landing price is 580 million.
The location is excellent. Once the sign is hung, the aura is much stronger than the young man showing off.
In addition, he pulled all his cars over and parked them in a row.
Even if he didn't post any content, just taking pictures of these cars, Chang Fu felt like he could become popular quickly in someone's hands.
How to play short video, first set up people.
Attract thousands of fans and then talk about making money.
Now that this track has opened, he needs to rely on massive funds.
Crush it directly.
Invincible all the way.
(End of this chapter)