When a company's values are abandoned by the capital market.
Its stock price is destined to usher in a long period of trough.
Fortunately, Tengying Group has always insisted not to engage in loans, let alone leverage.
Even if the stock price drops to only one dollar, all his stores, including the company, will still make money.
The only thing affected is the inability to cash out the stocks in hand smoothly.
As for the rest, there really is none.
If the price falls to a price that even Chen Pingsheng cannot accept, the worst he can do is to pay for all the scattered shares on the market to be delisted.
Anyway, the random multiplication money has been obtained, and it will be quite good to slowly make profits later.
The next two cores of Tengying Group are mainly focused on the smooth listing of Tenghui Department Store and Lujiao Coffee.
Especially Antler Coffee, which invested 3 billion, completed the launch of its first new milk coffee, and then launched subsequent milk coffees.
Raw coconut latte.
It is mainly made from the highest quality coconuts from Hainan and blended with coffee.
Once launched, the market response was huge.
At the first large-scale investment promotion conference of Antler Coffee in the country, Liu Yifei personally participated and explained the entrepreneurial history of Antler Coffee.
And future development prospects.
In addition, detailed analysis data is given for individual stores.
The investment in a single Lujiao Coffee store has dropped to about 800,000 yuan, which includes a series of expenses such as rent, store transfer fees, and equipment fees.
In terms of site selection, three clear criteria were also given.
One is to open in the CBD business district.
The second is around the office building.
The third is near the shopping mall.
These places are the core locations of Lujiao Coffee.
In addition to not needing to pay a franchise fee, investors must also personally determine the location selection by someone sent from their headquarters.
This is how you can open a store.
It sounds like it’s quite troublesome, and there may not necessarily be so many people who can be sent there in time.
Think about it, the number of Bobo Milk Tea stores nationwide, including franchise stores, has exceeded 6,000.
On this basis, people over there can be mobilized to check nearby at any time.
A coffee shop, no matter how famous you are.
If you open it in a general resettlement community or near a factory, it will basically be over.
No matter how much the headquarters advertises with you every day, it is just like the moon in the mirror.
There is no precise customer group at all.
So, opening a physical store is half the success if the location is right.
Stronger than Antler Coffee is no exception.
It can be said that in order to sell you a cup of coffee, they mobilized half of the resources of the entertainment industry to advertise every day.
This is no exaggeration at all.
Even in the Internet celebrity world, there are hundreds of people who spontaneously advertise Antler Coffee.
This is its unparalleled influence.
At this national investment and franchising conference, there were thousands of investors confirmed on site.
For most people who have enough money, franchising is the best way to make money.
It’s just that in this process, you have to choose a brand with a good reputation that can really make money.
Many investors come from Bobo Milk Tea.
I have made milk tea, and now I want to sell coffee.
In the final analysis, I still believe in the reputation of Tengying Group.
Since Bobo Milk Tea experienced the incident of blocking the door of the franchisee headquarters, there has never been a vicious cycle of franchisees getting involved in franchisees.
Antlers Coffee does not require a deposit.
But a deposit of 200,000 is required.
To put it bluntly, it’s not that Chen Pingsheng needs your money, but that he wants to eliminate those franchisees who borrowed money to invest.
Any physical store, if you do not have sufficient cash reserves in the early stage, will easily be driven out of business.
After the entire conference, a deposit of 300 million was collected.
A total of 1,500 investors have been formally identified.
Once again, it shocked the domestic coffee industry, and even the news spread overseas, with the headline saying that Starbucks is facing its strongest rival in Central China.
After the investment conference, Tong Zelan also went overseas.
Officially run IPO for Antler Coffee.
At this point of development, it is only a matter of time before it goes public.
Antlers Coffee directly avoided the domestic stock market and chose Nasdaq, which has more room for development.
Antler Coffee has a lot of good news, and so does Tenghui Department Store.
After investing nearly 10 billion, it has taken root in Beijing, Hainan and Shenzhen.
Since the storefront is entirely owned by itself, its stability is far superior to that of ordinary domestic hypermarkets.
Now we have cooperated with Xin Teng Live Broadcast to create Xin Teng Selection.
In one step, go from a traditional hypermarket to a popular online live broadcast.
It also stands out among the traditional hypermarkets.
A lot of capital wanted to invest in Tenghui Department Store, but they were directly rejected by Chen Pingsheng.
Except for going public, he does not need other people’s development funds at all.
On March 25th.
Chen Pingsheng officially represented Tenghui Department Store and signed an investment agreement worth 1.6 billion with Tong Zelan’s Honglan Capital.
Let the shares be 40%.
Tenghui Department Store puts aside its own properties, and as far as the hypermarket itself is concerned, the valuation of 4 billion is already quite good.
This means that Tenghui Department Store is about to start its IPO.
1.6 billion is nothing to him. Even the investment cost of Tenghui Department Store cannot be fully covered, so naturally he cannot activate the random multiplication golden finger.
He used the 1.6 billion, and his wife paid another 400 million to make up for the two billion.
I immediately went to Guangzhou and bought eight more super stores.
Preparing to open eight more stores to completely complete the department store layout in the four major first-tier cities.
He spent the money to buy the store. As for the money to open the store, he didn’t need to pay for it himself. Tenghui Department Store could easily open eight stores with its own cash flow. In a business like a hypermarket, when you only have one, you have to listen to the supplier for everything.
You have dozens of stores, and they are all in first-tier cities. You say you will pay for the goods in three months, but they won’t say a word.
I will only say that it is whatever is convenient for you.
This is the department store business. Once it starts, the cash flow will be unimaginable.
Only in March.
He completed the most important franchise of Lujiao Coffee and the layout of Tenghui Department Store in four major first-tier cities.
It has completely laid the golden foundation for Tengying Group to take off this year.
Late March.
The Huangpu River on the Bund is even more dazzling.
The neon lights lighting up everywhere, together with the cruise boats on the river, form a distinct picture of a prosperous age.
Sitting alone in the small house next to the Bund, with three bedrooms and two living rooms, the living area is only 180, which is indeed a small house for Chen Pingsheng.
"Dong Dong" twice.
The door rang. Who could come looking for him at such a late hour?
Looking at the watch, it’s almost nine o’clock in the evening.
The reason why he lives in this small house is because his wife is not here. It is too big for one person to live in and the hygiene is troublesome.
He went to open the door.
"Brother-in-law."
"Pei Yao, why are you here so late?"
"I originally went to your flat floor, but I came here again when I saw you weren't there."
Two houses They are all on the Bund, not too far apart.
Jiang Peiyao can walk there in ten minutes with his long legs.
She was still holding some midnight snacks she had just bought in her hand, just wanting to ask him to eat together.
"You didn't call me in advance when you came to my place. You deserved to show up."
Chen Pingsheng touched her pink hair, she is such a gentle girl.
She looks like a bad girl, and there is no one left.
Jiang Peiyao lowered his head and smiled, feeling a little embarrassed.
Chen Pingsheng asked her to move the stool, and the two of them enjoyed the beautiful view of the Bund on the large balcony while eating some authentic Magic City food.
"Brother-in-law, is our group in trouble right now?"
"Why do you ask that?"
Jiang Peiyao said with some worry: "The main reason is that it has spread among the trainees. Well, because of Sister Qiuyan’s speech at the university, all the brands of our group have plummeted in the stock market. Even Tengying Entertainment, which has always been very stable, has only 20 billion left.”
“ Is 20 billion very small? There is only a little left."
Chen Pingsheng looked at the girl in front of him with some humor.
Jiang Peiyao quickly denied, "No, the main reason is that it was close to 40 billion before, and now it suddenly drops like this, which is quite worrying."
"What is there to worry about."
Chen Pingsheng said: "It doesn't matter. When it drops to 10 billion, your brother-in-law, I'll just use a few billion to take back all the scattered stocks on the market. It's not like you don't know that before. Hasn't a similar situation happened to Bo Milk Tea? "
"Brother-in-law, are you saying that the stock price will definitely rise again?"
"It is inevitable."
< br>
Chen Pingsheng said: "Tengying Entertainment originally wanted to release its first quarter financial report to restore the stock price, but I stopped it. To be honest, our group has not made any principled mistakes. Chu Qiuyan is just being kind. She even cried. Several times, I went to comfort him.”
“Our land, especially the capital market, is full of chaos. They thought that I was going to break some inherent rules, which would easily trigger hidden dangers for some big shots. , It’s just my own conjecture.”
“Brother-in-law, what are the rules that will cause our group’s stock price to drop across the board?”
Jiang Peiyao thought about it for several nights. Haven't figured this out yet.
Chen Pingsheng didn’t know whether he should explain to her or not. After thinking about it for a moment, he still said:
"It's nothing more than a group of people with vested interests. You have to know that those people Chu Qiuyan prevented from joining the group happened to be from families with good conditions and backgrounds, and those she recruited were basically looked down upon by them in college. The reason why disadvantaged groups are weak is that they have no social network of relationships. "
"When the network of relationships is formed, it will automatically generate some rules, and the people in it will look after each other. Share those high-quality resources in society equally.”
“In their view, Tengying Group is also a part of it, but now it is trying to break the rules in that network and let people who should not enjoy it. People who have access to those resources enter this network, which is an extremely dangerous behavior in the eyes of the capital market. "
Jiang Peiyao was confused, half understanding and half uncomprehending.
I seem to understand a little bit, but also seem to be confused.
Explicit things are not scary, implicit things are dangerous.
Chen Pingsheng still asked her to eat with peace of mind and not to worry about what was available or not.
No matter how good Tengying is, it is also the parent group of three listed companies.
I will definitely not be swayed by such things.
Compared to him, Du Niang, one of the BAT giants, has a big problem with her values.
I don’t care about anything just to make money.
Bidding for medical treatment resulted in lives lost.
The Wei Zexi incident was condemned by the entire Internet.
This kind of thing is outrageous. A college student searched for treatment on the Internet because he believed in Du Niang.
The high medical expenses emptied the family. Even though his parents even borrowed money to help him treat his illness, they still failed to save his life.
Birth, old age, illness and death are all natural human beings, but Wei Zexi's death still set off a wave of public opinion frenzy.
To put it bluntly, it is a technology search company that does not care about the nature of the hospital for the sake of advertising fees.
If you give money, it will help you promote it vigorously.
Ultimately leading to the loss of a great life.
Chen Pingsheng was quite chilled when he saw this kind of news, when those giant companies only care about money.
It’s hard for you to imagine how much social harm it has caused to ordinary groups.
This was only revealed after the incident.
What about those who swallow their anger and complain that there is no way?
Compared to these, what does Tengying Group mean if it just doesn’t recruit people with backgrounds?
The harm caused by the Wei Zexi incident to ordinary people is beyond imagination.
The impact on Du Niang was unprecedented, completely triggering a backlash from ordinary people.
This is the result of living too comfortably without competitors.
Affected by the Wei Zexi incident, Du Niang’s stock price will drop by at least 200 billion.
The BAT that used to be so famous, now only Ali and Big Penguin are left.
Du Niang, succeeded in falling behind.
Compared with other people's frequent losses of 200 billion, his loss of tens of billions is nothing.
(End of this chapter)